977 Heavy pressure is coming
In the summer war between the new generation of young actors, Chris Hemsworth teamed up with Kristen Stewart in "Snow White and the Huntsman" to take the lead. However, the media reputation and audience feedback completely collapsed, and the spectacular premiere was greeted by There was a wave of earth-shaking curses. It may be unbelievable to say it, but the fact is——
In the first round of evaluations, the most outstanding word-of-mouth performance actually came from professional media. The overall media evaluation score was 57 points. This was the highest score among all evaluations after the premiere, surpassing the mass media and professional audiences. , even more than the average audience, which really caught people off guard.
The comprehensive collapse of word-of-mouth is really shocking. Even the media reporters are stunned. If commercial popcorn is rejected by the media, forget it, but now even the audience doesn't buy it, what should we do?？
Then...then we can only look forward to a "Transformers"-style miracle! No, not "Transformers", but "Twilight"”.
At that time, the popcorn index of "Transformers" was as high as 85%, and the theater score was also as high as "A". Amidst the scolding of the media, it became more and more courageous and set a new box office record; and "Twilight" "City", despite being disliked by the media and the audience, relied on the effect of loyal fans to explode into an astonishing box office.
Now, "Snow White and the Huntsman" can only hope for the fan effect. After all, both actors, Chris and Kristen, have huge fan bases, especially considering that "The Avengers" is still on the list Can't Chris win some bonuses by sweeping the army?？
The answer is: No.
"Snow White and the Huntsman" only took in $50 million in its opening weekend！
Such results are actually far from the media's predictions. It is still one "Men in Black 3" short of the 100 million threshold; compared with the investment cost of 170 million, the sluggish premiere is almost The work was doomed to fail. Yang Fan had only just begun his journey when he encountered fatal news..
Despite the huge attention, eager anticipation, and enthusiastic pursuit, the premiere box office was only a disappointing 50 million. Such a figure broke everyone's eyes and left people speechless in shock. It was simply the scene of a large-scale car accident..
Almost overnight, the media became pessimistic.
Although it is said that Christine's "cheating" has obviously brought about immeasurable negative impact, which has caused a serious blow to the premiere box office; but objective analysis, even if the negative impact is full-scale, the actual box office of 50 million and one The predicted box office of 100 million is really too different, and there is no reasonable explanation at all..
Some media have said that a work without magnificent special effects or top-notch names cost 170 million to produce. This is a spectacle in the first place..
Logically speaking, it is normal for the investment cost of such a work to be controlled at 100 million. Among the six major Hollywood film companies, Universal Pictures, which has always been stingy, had a serious problem with the budget of "Snow White and the Huntsman" The mistake led to the subsequent chain of bad news. This was a decision-making mistake..
But more media said, “We acted too hastily.！”
They analyzed one after another that the baby boomer generation is still the backbone of Hollywood. Even though "Dark Shadows" and "Men in Black 3" failed miserably at the box office, Johnny Depp and Will Smith's discussion is still incomparable, and the market calls for Power still exists objectively.
In the past two decades, Generation road; now, Generation Y is still in its infancy, and it is far from time to take over the scepter..
Whether it's Chris Hemsworth or Kristen Stewart, it's the same.
Chris's popularity is entirely based on the body of Marvel Studios, not to mention the box office failure of "Thor". Apart from this, he has no works to prove himself at all; and Kristen's attention , after leaving the "Twilight Saga", it has no influence at all.
To put it simply, popularity belongs to the work and the character, but not to the actor himself..
In Hollywood, "box office appeal" is definitely not that simple. After one or two works are successful at the box office, the media can't wait to think that the starring actor has box office appeal, but in fact there is no mass base at all. After leaving the work, They simply can't get the audience to go to the cinema.
Johnny Depp and Robert Downey Jr.’s box office appeal is relatively limited to their roles. Only Tom Cruise and Will Smith at their peak are the real market darlings..
As long as the audience sees their name on the poster, even if they know nothing about the movie or the media reputation, they are still willing to buy tickets and enter the cinema to get a glimpse of the real appearance. This is the real box office appeal. box office appeal that disappeared after entering the second decade of the 21st century..
Therefore, although Renly has repeatedly achieved excellent results, the media is still skeptical about his box office appeal..
Now, the same is true for Chris and Kristen. As a result, the media have let out surprised sighs. For Generation Y, box office appeal is still too greedy. The most important thing at the moment is to invest in the work and take a step forward. Build your reputation and image step by step, don’t rush it.
It was this group of media that previously exclaimed that Generation Y was about to take over the baby boomer generation and hit the American market; now it is this group of media that advises Generation Y to return to reality down to earth. Right and wrong, all depends on the words of media reporters..
In any case, after the premiere box office data of "Snow White and the Huntsman" was disappointing, the discussion not only did not cool down, but continued to heat up. The media began to call out that the younger generation was not yet mature and needed to continue to polish; this also made people further lower their expectations. Anticipation for 'Edge of Tomorrow' and 'The Amazing Spider-Man'.
Especially "Edge of Tomorrow" - there is no fan base, no box office appeal, and even the publicity stunts are relatively weak..
Lower your expectations? Before its release, the media predicted that the box office of "Edge of Tomorrow" would only be 25 million. How can we continue to lower expectations? Could it be that the expected value has been lowered to 20 million again? Or less than 20 million? For "Edge of Tomorrow", which cost 130 million to produce, it ended in a disastrous failure almost before it was released.？
The media's predicted box office data was really too bad, and there was endless pessimism. This also aroused strong dissatisfaction among Don Quixotes, and even triggered a scolding war on the Internet. With the premiere of "Snow White and the Huntsman" The defeats, arguments and insults not only did not subside, but intensified.——
Even "Snow White and the Huntsman" failed, and "Edge of Tomorrow" has even less chance of success. This is the view of the people who are watching, and the Quixotes have to stand up and argue..
But if Renly had read the box office numbers predicted by the media, he would have agreed with a smile on his face, and even exclaimed that the media's predictions were accurate and professional..
In the previous life, Tom Cruise's version of "Edge of Tomorrow" had a box office of 28 million at the premiere, and the final cumulative box office in North America barely exceeded 100 million. In other words, the media's predictions were actually correct, and they were indeed professional enough..
So, what about this life? What will happen to the premiere box office of "Edge of Tomorrow" after it has completely changed its appearance and even its schedule?？
On the lips, the media are clamoring to reduce pressure and lower expectations; in fact, the pressure and burden are quietly increasing. Employees in the entire film industry are tense, and the atmosphere of the six major film companies is even more tense. Dignified. It is not because of the success or failure of a certain movie, but because of the downturn of the entire market. Everyone is responsible.
Since "Avengers" opened this year's summer season and started with historic results, the North American summer season has ushered in four consecutive defeats.：
“"Dark Shadows", "Battleship", "Men in Black 3", "Snow White and the Huntsman"”.
What’s even more frightening is that word-of-mouth and box office have slumped together, and there is no hope or hope at all. Among them, the premiere box office data of “Dark Shadows” and “Battleship” did not cross the 30 million threshold, and their investment costs Neither should be underestimated. The cheapest "Sombra" costs 150 million - "Edge of Tomorrow" only costs 130 million..
So, is this a market downturn? Or will "Avengers" drain all the box office potential from the market with just one film? How long will such a sluggish situation last? Which work can break it? This is related to the annual income and performance of all film companies. Naturally, every company is eagerly paying attention to it..
In terms of name, this is the most popular summer season in the millennium; but in this century, they are worried about the regression and decrease in box office figures during the same period. The disappearance and erosion of profits can be called a nightmare for every film company..
As a result, the pressure began to gradually increase. The time happened to be the second week of June, and everyone was looking forward to this week's North American box office being a hit..
This week, "Madagascar", "Prometheus" and "Edge of Tomorrow" were all released on the same weekend. Compared with the previous week, when only "Snow White and the Huntsman" was deserted, this time Zhou seems a bit too crowded.
For the three works, the result of the head-on confrontation is likely to be tragic. In the end, all three will suffer from internal friction. But for other film companies, the duel between the three works can effectively stimulate the market. They don't care. Which work stands out and wins the box office championship? What they care about is that the audience returns to the cinema and the market becomes lively again..
Following last week's "Snow White and the Huntsman", the craze for summer movies has further increased. "Madagascar", "Prometheus" and "Edge of Tomorrow" have joined forces to fight separately. So, what is the result? Is one work a total success, or are all three works benefiting from it, or are all three works being wiped out?？
No one can predict the trend of the summer season.
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