855 trophy effect
Whether it’s Adele, Kanye West or the Foo Fighters, for each singer, the number of trophies depends largely on the number of awards won in his or her department..
After all, there are only four trophies in the comprehensive category, and one of them is Rookie of the Year. This means that even if you sweep the comprehensive category, there will only be three trophies at most. Whether it is Michael Jackson's eight in a single session, or Beyoncé's There are six awards in a single session. The number of awards in the music attribute department is the key to creating history..
But for Renly, this key was congenitally lost: in the folk division, there was only one trophy, awarded to the Civil War Band; as for Renly's alternative division, he defeated jazz, folk, rock, bluegrass, soul, etc. After the niche classification, he fought his way out and won the only trophy..
So, three trophies and two comprehensive awards, keeping pace with Adele. This is the answer Renly handed over..
Involuntarily, people recalled Renly's three acceptance speeches; involuntarily, people recalled the development curve of the "Don Quixote" album in the past six months; furthermore, involuntarily, people recalled the present The single style of music on the Billboard chart cannot be compared with the British pop singles chart..
This is what is left behind by the Grammy Awards; it is also the reflection brought by the album "Don Quixote", which is what "21" does not have. Of course, some people like it, some people hate it; some people support it , some people are disdainful. The popularity and listenability of "21" are indeed irreplaceable; however, the album "Don Quixote" has once again entered the public eye..
Not just from the chain effect of a movie theme song, not just from the topical effect from a Grammy nomination, not even just from the spread effect of three Grammy gramophone trophies, but from the blue The reflection effect of three award-winning speeches. This is the most important thing for those professional, senior, niche and independent music lovers..
On the message board of the official Grammy website, a netizen with the user name "Brando Mania" left this sentence: "'Don Quixote', this is the Grammy we are familiar with and what we are looking forward to. Grammy.”
A simple and clear sentence, but it has been enthusiastically pursued by countless netizens and has become the iconic comment of the 54th Grammy Awards..
In terms of popularity, there is Adele; in terms of hot spots, there is Schrek; in terms of unpopularity, there is Bruno; in terms of depth and texture, there is Renly. Such an awards ceremony truly finds a balance between business and art. Therefore, it is not surprising that it has received support and popularity from professional music critics and the general audience..
After the Grammys ended, there was an outpouring of praise. All experts, all reporters, all media, and all audiences applauded unanimously, which echoed with the 43 million viewers. It has become one of the most important events in the 21st century. The most successful awards ceremony. Driven by such a strong momentum, the Grammy effect began to take effect..
Just as Oscar-winning works always drive box office revenue, Grammy-winning works can also drive album sales..
After winning the award for Norah Jones' "Go Away", the album's sales increased more than twenty times, becoming the only North American jazz album to sell over 10 million in the new century..
At this year's Grammy level, almost all of the award-winning works are hits, including Adele, Kanye, Foo Fighters, etc., while Schrek's electronics are more about buying electronic music sources. Among them Before the awards ceremony, the cumulative sales of Adele's "21" in North America had exceeded 8 million, sweeping the awards. This was expected, and the sales increase effect was really limited..
The only exception is "Don Quixote"”.
Prior to the awards ceremony, "Quixote"'s highest weekly sales came in the second week of December, when the Grammy nominations were announced and "Fighting Cancer" topped the North American weekend box office, with the album It broke out with sales figures of 127,000 copies, and successfully topped the Billboard album chart that week..
But the next week, the momentum slowed down, and the championship was handed over, and the sales in a single week fell to 30,000. The nomination effect exploded in an instant and weakened in an instant..
As of the week of the Grammy Awards, the cumulative sales of "Don Quixote" have reached 489,000, and it still has not passed the 500,000 threshold..
In North America, gold certification is 500,000, platinum certification is 1 million, and diamond certification is 10 million..
“"Don Quixote" has been released for twenty-two weeks, more than five months, and its cumulative sales have still not reached the gold record certification. As Renly said in an interview on the red carpet, the album is still losing money, even if it is not announced Even if there is no distribution, even if there is no music video, and there is no extra cost expenditure, the album still cannot recover the cost. Grammy is their free promotion stage..
This is the current state of folk songs.
However, after the Grammy Awards ceremony ended, with three gramophone awards and three acceptance speeches spread, "Don Quixote" became the darling of the United States overnight. Following the trend, most of it is a follow-up effect; but hidden Behind the trend, more senior professional fans have set their sights on this album..
Sales have exploded.
2012In the third week of February 2017, in just one week, the sales of "Don Quixote" reached 450,000.！
Four hundred and fifty thousand! An incredible four hundred and fifty thousand！
Nowadays, sales of more than 100,000 in a single week are enough to win the Billboard No. 1 title. Nowadays, it is difficult for new albums to sell more than 300,000 in the first week of release-except for top popular superstars. Nowadays, the global music market is generally sluggish. "Quixote" exploded with sales of 450,000 in the 23rd week after its release.！
You know, the previous cumulative sales of "Don Quixote" were only 489,000 copies. Now, the sales volume in a single week is infinitely close to such a number, which is simply appalling.！
In history, the album with the best Grammy bonus effect is Norah Jones's "Go Away". In the week before the Grammy, the album's single-week sales were 6,000; Weekly sales were 370,000 copies, more than sixty-six times more than！
Now, "Don Quixote" is infinitely close but has not been able to break this record. The week before the Grammy, the sales volume in a single week was 8,000; and the week after the Grammy, the sales in a single week were 450,000. More than fifty-six times! The growth rate is still slightly lower, but it is still incredible..
Without any suspense, "Don Quixote" easily topped the Billboard album chart. This was the second single-week number one for this folk album since its release, and it also burst out with unimaginable energy. , such performance shocked the entire market！
The runner-up on this week’s Billboard album chart is Adele’s“21”.
This long-lasting classic album can be said to have swept the world. In the second week of January, the album's sales began to pick up, and it returned to the top spot on the Billboard. It stayed at the top position for five consecutive weeks. This week, thanks to the Grammy bonus, "21" once again achieved a single-week sales of 130,000, ranking second only behind "Don Quixote".
It is worth mentioning that Whitney Houston’s previously released personal collection, which had already fallen off the list, re-entered the list this week, ranking high in the top ten, ranking fifth..
The bonus effect of Grammy is obvious! However, this is just the beginning.
For "Don Quixote", the news headline of "Billboard" official magazine, "For the first time since Bob Dylan in 1998, after a lapse of fourteen years, the Grammy Album of the Year once again favors folk songs." Accurate and accurate. It profoundly captures the essence of the music market positioning. At least in terms of business, it is eye-catching and sensational enough. This has also become the best reason for ordinary audiences to enter record stores..
In the fourth week of February, "Don Quixote" experienced a sales explosion for the second consecutive week, with sales reaching 370,000 copies in a single week. It maintained the follow-up effect of the Grammy with great momentum and really opened up the situation..
Prior to this, whether it was "The Cave" by the Son of Blessed or "Don Quixote" in early December, single-week sales exploded and successfully topped the Billboard album chart. There were not many such cases, but there were also many. , every year there are several wonderful folk albums that can reach such heights. But what they have in common is that their explosive power lasts only one week.
After just one week, it weakens quickly and may immediately fall out of the top ten or twenty lists, and then disappear in the blink of an eye..
This time is different, thanks to a series of additional effects, three gramophone trophies, the name "Renly Hall", three acceptance speeches, "Crazy Love" and "Fighting Cancer" "I" is still a hit in theaters... One factor after another is added together, and "Don Quixote" has truly become a rare folk masterpiece in recent years, especially the Grammy Award for Album of the Year. crucial.
Thus, "Don Quixote" really opened up the market.
Starting from the third week of February, "Don Quixote" defeated the same opponent - Adele's "21" for six consecutive weeks, strongly achieving its sixth consecutive number one on the Billboard Album Chart..
For a folk album, let alone the 21st century, even in the 1990s, it was "the only one without semicolon"; in the current market background, this is even more valuable..
What's even more commendable is that the quality of "Don Quixote"'s six consecutive wins is really eye-catching. The weekly sales for six consecutive weeks have been more than 200,000, which is not just a Grammy effect.！
After experiencing a sales blowout in the two weeks after the Grammys, this album has gradually been recognized by more and more real listeners. After the trend of following the trend has disappeared, the majority of music lovers have given positive feedback. This is reflected in the sales data for the next four weeks, which is so stunning that the words lose their color..
Such a strong explosive curve continued until the fifth week of March when Bruce Springsteen's new solo album "Wrecking-Ball" was officially released and topped the Billboard album chart.！
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