737 Awards prospects
As a low-cost independent comedy, Lionsgate Pictures lowered its hopes and posture from the beginning, and always maintained a low profile. This also made the sudden rise of "Fighting Cancer" bring more joy and happiness, and it became a The most beautiful scenery at the turn of the new year.
However, none of this is due to Lionsgate Pictures. Strictly speaking, Lionsgate Pictures' inactivity has caused a lot of controversy. Many people in the industry are seriously discussing: If Lionsgate Pictures is serious about By launching publicity instead of relying on opportunism, is it possible for the North American box office of "Fighting Cancer" to exceed 200 million? This sounds unbelievable, but it is true that people are considering this possibility.
In fact, Lionsgate has not invested much energy in distribution and promotion not only in the North American market, but also in overseas markets. Instead, it has cooperated with local distributors by selling distribution rights in packages. Naturally, "Anti-Resistance" "Cancer Me" did not receive much attention in overseas markets. Not only did the main creative staff not go to various places to promote, but the local publishers did not pay too much attention. In addition, popular works such as "Shadow Game" and "Mission: Impossible 4" It is highly sought after in overseas markets, all of which affected the overseas box office of "Fighting Cancer".
Despite this, Lionsgate Pictures still made a small profit through the cooperation of distribution rights. In fact, "Fighting Cancer" had already achieved profits before it was officially released in North America. As for the bumper harvest at the North American box office, that was a surprise..
In the end, "Fighting Cancer" was only released in 25 countries and regions. Compared with those commercial blockbusters that moved to 60 or 70 countries and regions, such a scale of release can be said to be at the level of an art film. These include major markets such as the United Kingdom, France, Germany, Italy, Japan, Australia, Argentina, and Mexico, but major markets such as Brazil, New Zealand, Spain, South Korea, and China are all absent..
“The overseas box office trend of "Fighting Cancer" is completely expected. As Renly's home base, the UK has once again become the largest overseas box office. The total box office of 10 million US dollars is also the only movie in the overseas market to break the 10 million mark. countries and regions; Germany, Argentina, and France also performed very well at the box office, each exceeding 5 million, which is rare for art films..
Compared with the huge explosion in the North American market, the overseas market seems tepid. There is no chemical reaction caused by the unexpected incident at the premiere, and there is no chain discussion effect caused by the "Don Quixote" album. , "I'm Fighting Cancer" seems to have been brought back to its original shape overnight, and its box office plundering attitude has disappeared..
However, this is only a conclusion drawn from comparing the North American box office. Objectively speaking, in 25 countries and regions, "Fighting Cancer" successfully collected US$32 million in box office data, which is still a cause worth celebrating. The surprising results were not only because the production cost was only 8 million, but also because the film itself lacked the core power to ignite the market..
Perhaps, overseas box office is the true portrayal of "Fighting Cancer Me": excellent, outstanding, appropriate, with the ability to win box office, but does not have the potential to become a box office giant. With 32 million overseas achievements, Xiaoxiao Surprising, but not too outrageous. Everything is within a reasonable range, but it is acceptable with peace of mind. As for the North American box office, that is the evil data..
“"Fighting Cancer" ended its run worldwide with a total box office total of $208 million. For comparison, "Crazy Love" had a global box office of $227 million..
In the North American market, the outstanding performance of "Crazy Love" laid the foundation for the miraculous journey of "Fighting Cancer"; in the overseas market, Focus Features and Lionsgate Pictures have completely different visions, methods, methods, and strategies. In the end, there was a huge gap in treatment between the two works. This shows that the gap between the two film companies is not just about capital and scale..
Despite this, the investment of 8 million eventually resulted in a global box office revenue of 208 million. After deducting dividends, publicity, and costs, Lionsgate Pictures earned at least 70 million from this one work. Dollar! Such data does not include profits after the release of DVD and Blu-ray discs.！
Such results are enough to put those super commercial blockbusters to shame, and even exceed the revenue ratio of popular works such as "Pirates of the Caribbean 4" and "Harry Potter and the Deathly Hallows (Part 2)".
Of course, for such commercial blockbusters, the real money-making part is never the movie box office. The real profit comes from theme parks, peripheral development and copyright reuse. In comparison, box office revenue is just a drop in the bucket. That's all, and these are the parts that "Fighting Cancer" and similar works cannot have..
However, "Fighting Cancer" also has an advantage that super commercial blockbusters do not have: awards season！
Super commercial blockbusters adapted from comics, animations, and theme parks have a natural advantage in peripheral development, but their stars are dim during the awards season. "The Dark Knight" won Heath Ledger an Oscar. The Best Supporting Actor statuette is the pinnacle masterpiece, and "Pirates of the Caribbean" won an Oscar nomination for Johnny Depp, which is also an accident among accidents. However, until 2017, this category has A movie has never been nominated for a Best Picture Oscar, not even "The Dark Knight" was able to do that.
This is the inherent weakness of genre movies. On the contrary, "I Fight Cancer" has an inherent advantage: an independent work with high artistic costs has certain commercial attributes, but it still maintains its own exploration and research in themes, art, etc. , then, the excellent performance in the box office market is an important catalyst for the college’s public relations.
“"Little Miss Sunshine", "Juno", "127 Hours", "Weakness", "Chicago" and other works are all representatives of this type of film. The same is true for "Me Fighting Cancer".
In this year's awards season, "Fighting Cancer", which had little momentum in the early stage, has officially appeared in the public eye with its outstanding box office performance in December, and the film's excellent professional reputation has won it attracted more attention.
So far, critics and industry insiders have focused primarily on Best Picture, Best Original Screenplay and Best Actor..
Will Reeser's script has been praised by everyone for its high degree of completion. Although the description of the supporting characters is not as good as "Little Miss Sunshine", the perfect combination of laughter and tears is comparable to "Juno". His wise and self-deprecating lines left a deep impression on people; Renly Hall's first comedy performance in his career stunned the big screen, with his free and lifelike performance, which made the 22-year-old The 2016-year-old young actor has won high praise, and many people even think that this performance is no less than "Buried Alive".
If I had to choose, the most promising award for "Fighting Cancer" is undoubtedly Best Actor！
Don’t forget, in addition to “Fighting Cancer”, there is also “Crazy Love”, which also exceeded 100 million in the North American box office, received crazy praise, and was also literary and artistic. More importantly, the latter is still in Sundance The Sri Lankan Film Festival has received countless fans throughout 2011, sprinting towards the awards season. Not only is its pace not tired or sluggish, but it is gradually accelerating, rushing towards the Oscars..
Regarding "Crazy Love", film critics believe that it is expected to compete in the departments of Best Picture, Best Actor, Best Actress, Best Supporting Actress, and Best Original Screenplay..
It can be seen from just this detail that the industry evaluation of "Crazy Love" is slightly ahead of "I Fight Cancer", not because of the quality of the work, but because of the balance of the characters in the script. The main reason of "Crazy Love" The characters get more room to play, and at the same time, they also have more possibilities..
Objectively speaking, just like last year's "Blue Valentine", despite rave reviews, it only received one nomination for Best Actress at the Oscars. The limitations of romantic drama movies are evident, but this For once, film critics were full of confidence in the leading actors of "Crazy Love", especially the Best Actor.
In other words, the best actor again.
Purely in terms of performance difficulty, "Fighting Cancer" is undoubtedly superior; but in terms of performance level and completion quality, "Crazy Love" has been loved by many film critics..
In this work, Renly's performance is delicate and true, profound and beautiful. The spirituality between his eyebrows gives the character of Jacob unparalleled charm. At the same time, he completes the interpretation of the sublimation of the core theme of the story. Renly is full of heart and soul. He perfectly demonstrated his acting talent, solid basic skills, agile camera sense, delicate emotional interpretation, and turbulent post-viewing reflections..
“James Bernard of "The Village Voice" believes that "two works deserve two nominations. He is undoubtedly the most charismatic and charming actor since Marlon Brando."”.
In the comments, James said that he would not be surprised at all if Renly became the first actor in film history to win double nominations for Best Actor at the Oscars; he was even more worried that people would not pay attention to the vote-sharing crisis because of the difficulty in choosing. Knowing whether to choose "Crazy Love" or "Fighting Cancer" resulted in insufficient votes and Renly missed the nomination. This is the biggest regret..
In December, the awards season kicked off. Award ceremonies such as the Boston Film Critics Association, the National Board of Review Awards, and the San Francisco Film Critics Association Awards were staged one after another. The trend of the nomination list also proved the suspicions of film critics. "Crazy Love" and "Fighting Cancer" have both become representatives of independent films in this year's awards season, and they have begun to grab people's attention..
After last year, Renly has once again become the center of attention during this year's awards season: can Renly win an Oscar nomination for the second year in a row? Can Renly break the shackles of age and take one step further to win trophies? What exactly are Renly's prospects during awards season? Is Renly’s awards season outlook brighter or bleaker this year?？
At such a moment, the Hollywood Foreign Press Association appropriately announced the nomination list for the 69th Golden Globe Awards..
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