736 The new favorite of the market
“The North American box office of "Fighting Cancer" exceeded 100 million. Although professional box office forecasting analysts had already predicted such an ending after the box office drop came out the next week, when the reality actually happened, the exclamations could not help but come out. It has become a phenomenon-level work. Lionsgate Pictures was so happy that they shed tears, while people in the industry were shocked and puzzled - how did all this happen?？
There can be many reasons, the subject matter is likeable, the script is solid, the director has control, Seth Rogen, the holiday season... but after stripping away all these additional factors, the focus of attention finally fell on Renly. Especially in the first scene. After the unexpected incident at the screening, the controversy surrounding Renly and the way Renly handled it were even more impressive..
Renly and Seth attended an interview on "The Ellen DeGeneres Show". During the show, Ellen DeGeneres raised such a question, "Controversy, it seems that controversy always surrounds you, but you are very Less gaffes, no panic, no arguments. Why is this?？”
Faced with such a question, Renly responded like this：
“I always believe that the world is objective, but in everyone's eyes it is subjective. This also means that what attitude you have towards the world will determine what the world in front of you looks like. It may be Hatred may be kindness, may be happiness, may be disaster. In my world, those so-called controversies are meaningless. The reason why they can bring harm is because you allow them to harm you..”
This mature, wise, intelligent and philosophical answer earned Allen a standing ovation..
“"I Fight Cancer" is such a work. It can be a simple comedy, an introspective diary, or a warm Christmas carol - or an ode to life. Accidents, but giving gave this movie more meaning.
This isn't the first time Renly has performed a miracle.
In the past three years, Renly has starred in a total of four works. In addition to "Buried Alive", the other three works have successfully achieved more than 100 million in North America. Among them, "Fast and Furious 5" has achieved 300 million in North America. Renly appeared as the third supporting actor, and the credit cannot be attributed to him; but there is no doubt that "Crazy in Love" and "I Fight Cancer" are. What's even more exaggerated is that the investment in these two works is extremely low, the former is 20 50,000, the latter is 8 million, but the box office results are so crazy. This is the miracle behind the numbers..
Whether it is "Crazy Love" or "I Fight Cancer", Renly is a well-deserved important contributor. This young actor from Generation Y first proved his talent in acting, and then proved his ability in the market. The charm of this aspect makes it deservedly the biggest discovery in the North American market in 2011..
In the minds of major Hollywood film companies, Renly's commercial value has skyrocketed! Even comparable to actors like Robert Downey Jr. and Johnny Depp. Why? Because... good quality and low price！
It is really interesting to discuss this topic at this moment, or it is particularly ironic..
Not long ago, Renly left the crew of "Fast and Furious 6" and joined "Edge of Tomorrow". According to rumors, the salary figure could not be negotiated. This is one of the important reasons. Universal Pictures offered eight One million US dollars still failed to impress Renly. In the end, Warner Bros. generously offered ten million US dollars plus a 5% box office dividend to create the "Edge of Tomorrow" project with Renly as the core..
Hidden behind these numbers, people know very well that Universal Pictures is stingy and Warner Bros. is generous. For eight million, Universal Pictures gave up Renly; for ten million, Warner Bros. got Renly..
Looking back at Renly's three works this year, "Fast and Furious 5", Renly's salary is 0.5% dividend, income is 1.5 million, and the North American box office of his work is 300 million; "Crazy Love" ", Renly's salary was 20,000 plus ten percent, with an income of 1.3 million, and the North American box office of his work was 120 million; for "Fighting Cancer", Renly's salary was 800,000 plus A five percent dividend, based on current box office data, revenue is 1.3 million, currently 100 million in North America.
In other words, Renly's highest salary so far is only 1.5 million, but each of his works has achieved several times the profit return. Although the relevant list of "Forbes" has not yet been released, it is certain What is surprising is that among the list of actors with the highest returns this year, Renly will win the championship with an absolute advantage, far ahead of all the top stars in Hollywood..
For such an actor, let alone 10 million, even 15 million, or even 18 million, it is all worth it. So, is Universal Pictures losing money or not?？
“After "Fast and Furious 5", Renly entered the attention of major Hollywood film companies for the first time. His name began to appear on the actor candidate list of many projects, including many super blockbuster projects, but his influence After all, it is still limited; now, "Crazy Love" and "I Fight Cancer" have successfully completed two consecutive hits. Renly's commercial value has skyrocketed, and in an instant, he has become the hottest new darling in Hollywood..
Even though Renly is filming "Edge of Tomorrow", the next schedule is completely uncertain; even though the awards season has officially entered the academy public relations stage, and countless celebrities have gathered in Los Angeles... but Andy Rogers has still become the most popular agent in Hollywood As one of the people, there is an endless stream of calls asking about schedules, status, and projects..
Profit first, entertainment to death, this is the essence of Hollywood. The Twenty Million Club has been considered for a long time as an important basis for judgment when an actor's status in the industry changes fundamentally, but it is not so much the club itself. It is said that there are interests hidden behind the club. It is driven by interests that the reputation, rights and status have changed accordingly..
Renly is like this now.
However, the box office journey of "Fighting Cancer" is still not over, and the New Year's Day holiday is coming soon. For the Western world, Christmas is similar to the Chinese Lunar New Year. Although it is a holiday, family reunion is the most important; relatively Generally speaking, New Year's Day is a time for friends to party, which also makes the film market show a prosperous scene..
Not only during the three weekends, but also during the few days between Christmas and New Year's Day, cinemas have also become the best choice for leisure and entertainment. The box office data of the entire market has fully recovered, sweeping away the sluggishness and silence of the previous four weeks, showing a gratifying performance. Rising momentum to welcome 2012 with head held high.
In this week's weekend box office rankings, except for "Mission: Impossible 4", the top 20 works' weekend box office data uniformly showed a green reverse growth momentum, with the least growth rate of " "Shadow Game" had a 3% increase, while "War Horse" and "New Year's Eve", which had the largest increase, both experienced an increase of 90%.！
The craze of New Year’s Eve makes “New Year’s Eve” undoubtedly the most perfect work for the occasion and is highly sought after..
“"Mission: Impossible 4" has delivered impressive results for two consecutive weeks. This week, thanks to the holiday, the weekend decline was only 0.5%, which was almost the same as the next week's data, although it was not a green increase. , such data is still worthy of cheering; more importantly, thanks to the crazy surge in box office in mid-week, the cumulative box office in three weeks has reached 132 million, and the hope of 200 million in North America has appeared..
To be sure, "Mission: Impossible 4" is one of the best-performing films in December this year, but the box office champion in December this year is someone else: "I Fight Cancer"”.
Entering its fifth week of release, the popularity of "Fighting Cancer" remains unabated. The weekend box office increased by 30%, earning another US$12.4 million. At the same time, the mid-week box office performance was also particularly outstanding. , movie-going enthusiasm has remained high, which has brought the film’s five-week cumulative box office to 143 million！
Not "Mission: Impossible 4", not "Shadow Games", not "War Horse", not "The Adventures of Tintin", not "New Year's Eve", not "The Girl with the Dragon Tattoo", but "Me Fighting Cancer"”.
This small-budget independent comedy became the box office champion in December 2011. This achievement has exceeded the cumulative box office of "Crazy Love" in North America; it also tied the box office of "Juno" in 2007. The box office data is also 143 million; furthermore, the North American box office of Seth's famous work "Knocked Up" is 148 million, which also means that "fighting cancer" "Me" is set to become Seth's highest-grossing live-action film！
Except for the incredible, any language is feeble. The right time, the right place, the right people, the wrong accident, the right time, the wrong place, the right way, "the me who fights cancer" is between right and wrong, The perfect timing was unexpectedly met, and an unrepeatable legend was finally written..
After experiencing the New Year's Eve craze, the box office growth momentum of "Fighting Cancer" has finally slowed down, highlighting the disadvantage of lack of stamina. In the first week of 2012, it handed over 42% of the box office. The box office dropped. This was the first time since the movie was released that the drop exceeded 40%, and the rapid pace of growth slowed down..
Despite this, the movie was smoothly released in major theaters until April, and it was released for 20 weeks. In the end, the North American box office reached 176 million US dollars, ending its dark horse miracle career vigorously. The cumulative box office performance of "Traveler" even surpassed "Bridesmaids"'s 169 million, becoming the biggest dark horse in 2011 and the work with the highest return..
This is the comedy with the best box office performance since "My Big Fat Greek Wedding" in 2002. Back then, "My Big Fat Greek Wedding" was in exactly the same situation, with no one paying attention, no publicity, a niche work, and no big names. , and even the distribution venues only have over 100 - not for screenings, but because independent distributors cannot negotiate more theaters and can only screen on a small scale..
In the end, this five-million-dollar investment swept the box office of 240 million in North America, writing the most magical history in the history of film..
Now, “Fighting Cancer Me” has successfully replicated this feat！
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