735 Breaking 100 million again
2009During the Christmas period of 2019, two movies, "Sherlock Holmes" and "Raymond 2", were released on the same weekend. As a result, they collided with the incredible "Avatar" and failed to top the North American weekend box office rankings. However, at that time, the two works started a fierce competition, and the struggle was bloody..
On its opening weekend, "Sherlock Holmes" was slightly better, but in terms of staying power, "Ghostbusters 2" had the upper hand. In the final North American box office, "Ghostbusters 2" narrowly won; in overseas markets, Robert Downey Jr. The appeal of Jude Law has gained an advantage, which has also made "Sherlock Holmes" far ahead in the global box office..
The North American box office of both works exceeded 200 million, and the global box office exceeded 450 million. To a certain extent, it can be regarded as a win-win situation..
2011In the third week of December 2019, "Sherlock Holmes 2: A Game of Shadows" and "Sherlock 3" were once again on the rise, and were released simultaneously again, a tit-for-tat showdown, plus a fun movie "Mission: Impossible 4" has also made the box office competition even more intense. It can be called a big melee..
Long before the start of the holiday season, after the film schedule was finalized, everyone’s attention was focused on the third week of December. Except for “The Twilight Saga: Breaking Dawn (Part 1)”, this is the volcano that all attention is focused on. mouth, the close-quarters fighting in the three works, the grudges and grudges from two years ago are clashed again, enough to make all the news media excited.
It is a pity that people were disappointed again. To be more precise, the higher the expectations, the greater the disappointment. Neither of the two works was able to give full play to the box office superposition advantage of the sequel movie. Instead, it continued the "sequel movie quality is not good" "As expected", both suffered a box office hit, it can be said that they are brothers in distress..
“"Shadow Game" only earned 39 million US dollars in the three days of its opening weekend. Compared with the 62 million US dollars of the previous game, it dropped by more than one-third. Amidst the disappointing feedback, it was a bad start; and " The reputation of "The Little Mermaid 3" is even worse. The opening weekend box office was 23 million, which was more than half the drop from the second part of the series two years ago. The opening result of 48 million that year can be said to be impressive. Once bright, but now it is no longer beautiful.
The downturn in the two works is reminiscent of what happened to "New Year's Eve" and "Nanny" last week. Could it be said that the overall downturn in this year's holiday season is due to the market rather than the unsatisfactory quality of the works? ? There is no harm without comparison, and there is no gap without comparison. When people see the viewing data of "Mission: Impossible 4", they know that in the final analysis, it is the problem of the work itself, not the market..
It was screened on a small scale in only 425 theaters, but "Mission: Impossible 4" grossed US$12.8 million with a figure of 30,000 per theater, not only detonating word-of-mouth, but also Detonating the box office, Tom Cruise has been dormant for five years since the box office failure of "War of the Worlds" in 2005 and "Mission: Impossible 3" in 2006. He once again revived his career with the classic series！
“The excellent performance of the small-scale screening of "Mission: Impossible 4" not only witnessed Tom's rejuvenation, but also launched the first shot of a live-action film by Pixar animation director Brad Bird, which also made people pay attention to the same Pixar animation Andrew Stanton, who is a director, is full of expectations for his upcoming "Alien Battlefield" which will be released next year..
In addition, "Fighting Cancer" survived in the midst of the bombardment and once again delivered a wonderful performance. The decline in the third week of its release was only 35%, once again controlled at 35%. With a score of less than 40%, it surpassed the decline of artistic masterpieces with the attributes of a commercial film. The performance was brilliant and received a round of applause..
Especially considering the siege of three new films this week, the performance of "Fighting Cancer" is still so strong, which is even more commendable..
After another $13.7 million this weekend, the three-week cumulative box office of this small-budget independent comedy has exceeded $90 million, which is more than eleven times the production cost, and It is still continuing to collect box office, and it has undoubtedly become the most popular box office dark horse in the 2011 holiday season..
In the third week of December, "Shadow Game" won the championship, "Ray 3" was runner-up, "Fighting Cancer" was runner-up, and "Mission: Impossible 4" occupied the runner-up position based on the screening data. In addition..." New Year's Eve's box office dropped 45 percent the next week, earning $7 million, ranking fifth this week..
A 45% drop is not outstanding for ordinary commercial movies, but it can still be considered qualified. However, the premiere box office of "New Year's Eve" was already unsatisfactory, and the box office dropped even further the next week. It's so powerful, it's terrible. The cumulative box office in two weeks is only 24 million. Compared with the production cost of 56 million, there is still a long way to catch up..
For "New Year's Eve," for "Nanny," for "Shadow's Game," and for "Ray 3," this year's holiday season is like a nightmare, a disaster, a disaster, a disaster. Now, the only way they can What we are looking forward to is that the following Christmas and New Year's Day, the bonus of consecutive holidays, can make the box office pick up again, at least the loss will not be too serious.
The good news is that in the next few weeks, the biggest competitor in commercial films will be "Mission: Impossible 4". Audiences really don't have many choices. These are the only film lists on the market. The holiday box office bonus should be very high. It's gratifying; the bad news is that "Fighting Cancer" has suddenly emerged. This unexpectedly became the leading holiday movie. It is unknown how many viewers it will be able to attract in the future..
According to common sense, the audience appeal of "Fighting Cancer" is really limited, at least it cannot be compared with works full of gimmicks such as "Shadow Game", "Mouse 3" and "New Year's Eve". But the problem is Here, the current common sense has been broken. "I Fight Cancer" has created an incredible box office curve. No one can predict the next trend..
As expected, the next week is Christmas. This year’s Christmas happens to fall on Saturday and Sunday. The bonus effect is affected to a certain extent. However, the box office bonus on Friday and Monday is also worth looking forward to. .In this week, "Mission: Impossible 4" undoubtedly topped the North American weekend box office！
In addition, the much-anticipated awards season finally ushered in a blowout, with Steven Spielberg teaming up with Peter Jackson (Peter-Ja) to create "The Adventures of Tintin". The war blockbuster "War Horse", which is hitting the Oscars, "The Girl with the Dragon Tattoo" which has attracted much attention since last year, and the family comedy "My Family Bought a Zoo" starring Matt Damon and Scarlett Johansson... are all coming.！
Except for "My Family Bought a Zoo", the other three works are all awards season works with strong box office power, firmly attracting the attention of the audience. All the screening venues are more than 2,500, and there are no box office giants. Alligator, but the fierce competition is dazzling. As the deadline for Oscar registration, all works determined to compete for this year's Oscars will be released, launching the first wave of sprint frenzy in the nomination stage..
Awards season, a glamorous debut！
In the fierce competition, "Shadow Game" dropped 49% in the second week, "Rattus 3" dropped 45% in the second week, and "The Girl with the Dragon Tattoo" debuted with a box office of 1,200 million, "The Adventures of Tintin" had a box office of 9.7 million, and "My Family Bought a Zoo" had a box office of 9.3 million.……
The whole scene is bleak, with wailing everywhere, and the performance of almost all the works is unsatisfactory. Such a miserable situation makes all people in the industry stunned and can't believe their eyes. The reputation is good and bad, and all are unsatisfactory; those who pay high attention If it is low, the results are far below expectations; if there is too much publicity and little publicity, attention will generally be ignored..
Only "Mission: Impossible 4" and "Fighting Cancer" have become exceptions. This sounds like fantasy, but it is indeed happening..
Leaving aside the feat of "Mission: Impossible 4", which grossed 30 million in weekend box office after its expansion, "Fighting Cancer" still accurately controlled the decline to 30% in its fourth week of release. Since its release, the box office has The decline has never been higher than 35 percentage points, amazing, amazing! It is an absolutely stunning performance for any work. After collecting 9.5 million US dollars at the box office over the weekend, the cumulative box office has undoubtedly passed the 100 million threshold and has temporarily settled at 107 million.！
Following "Fast and Furious 5" and "Crazy Love", "Fighting Cancer" became Renly's third consecutive North American box office work to exceed 100 million, and it was also within the same calendar year. Such a feat , not even Tom Cruise at his peak could do it, only Harrison Ford, the only Harrison Ford.
Interestingly, both Harrison and Renly are represented by the same agent.
This is not the end yet. What is even more gratifying is that this week is a four-day holiday weekend. Thanks to the addition of Christmas, the single-day box office on Monday, December 26, broke out again. Incredible energy！
On this day, "Mission: Impossible 4" undoubtedly became the biggest winner, with a single-day box office of 14 million. The single-day box office data on the eleventh day of its release was comparable to the first day of "Fighting Cancer" This performance received a round of applause, especially given the generally sluggish performance during the holiday season this year..
And "Fighting Cancer" did not disappoint. The single-day box office on the 26th was a full 9 million, which is almost the same as the 11 million of "Shadow Game". Considering that "Fighting Cancer" "I" was released for two full weeks longer, making this box office data even more valuable! Undoubtedly, "Fighting Cancer" became the biggest winner in the 2011 holiday season and became the number one choice for family viewing - previous market research has now been verified.
With the support of Christmas, "Fighting Cancer" has been in theaters for four weeks and has accumulated a box office of 116 million. It is certain that it will exceed the North American box office of "Crazy Love". This is already a certainty. The question is: Can this off-the-wall comedy sketch replicate the miracles of "Juno" and "Little Miss Sunshine"? After a box office success, it’s all the way to the Oscars？
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