734 Strong momentum
The promotion, which lasted only three days, was over quickly..
At this time, Renly's treatment and status have undergone tremendous changes. This time, even if Lionsgate Pictures did not promote the release of "Cancer", with the help of Renly and Seth, With the appeal of the leading actors, they still received a large number of program invitations, including reappearances on "The Tonight Show" and "The Ellen Show", as well as six live radio interviews, including three in Manhattan, Brooklyn, and Boston. A fan meeting, including interviews with fifteen media outlets.
In addition, in order to promote "Don Quixote", Renly also participated in three radio live broadcasts and a fan exchange meeting held in Manhattan. It was not a book signing or a meet-and-greet, but something like At the reading after the release of the new book, Renly appeared at the communication meeting, sat down and chatted with the fans, exchanged each other's views on music, and exchanged ideas in the process of creating the album.……
This exchange was broadcast on YouTube in the form of a live broadcast. Later, people believed that this was the earliest representative form of "live broadcast program". During the live broadcast, YouTube attracted a total of 1.5 million viewers, and at the end of the live broadcast After that, it created a miraculous performance of eight million clicks in just 48 hours. In 2011, when live broadcasts had not yet emerged, it was a miracle..
At the same time, there were more than 60,000 questions in the live broadcast, and Renly selected 20 of them to answer, not only the album "Don Quixote", but also Renly's views and preferences on music, Some people even mentioned the topic of choosing "Undoubtedly" as the ending theme of "Crazy Love", and asked whether Renly had any plans to further develop film scores or create theme songs in the future..
The entire live broadcast lasted for ninety minutes. It was extremely lively, triggered countless discussions, and left a long aftertaste. Even if Renly and his friends returned to London and returned to the filming of "Edge of Tomorrow", the influence continued to spread. Kailai. In fact, after Renly left New York, the subsequent chain reaction really began to ferment..
The interviews of fifteen media outlets were not released in a rush, but published one after another at different times. They were about "Crazy Love", about "Me Fighting Cancer", and about the awards season that is slowly opening. Media interviews began to quietly build momentum; and after the film's reputation settled over time, it continued to rise, attracting more and more viewers to the cinema..
“In the third week of December, the North American box office of "Crazy Love" officially exceeded 100 million; and "Fighting Cancer" has also continued its efforts and has become the biggest dark horse in this year's holiday season.！
The second week of December is the week after the release of "Fighting Cancer". For every movie, the opening weekend box office is crucial, and the box office decline in the next week is the benchmark for determining the box office limit. This week, the excitement of the holiday season has finally begun to pick up. The puzzle collection movie "New Year's Eve" and the spoof comedy "The Babysitter" both came out strongly. There were more than 3,000 screening venues, and the market became lively again..
“"New Year's Eve" is a typical holiday movie. Since the success of "Love Actually", such movies have begun to emerge in endlessly. Last year's "Valentine's Day" once again achieved good results at the box office, so this year's "New Year's Eve" has become another one time coming.
This kind of platter movie is not only a simple family fun, but also an important way for actors to attract family audiences and establish a good image. Therefore, the cast is star-studded, and there are even cases where multiple big-name actors compete for the same role; For the audience, even just watching celebrity highlights is an interesting pastime. What’s more, it’s the best choice to suit the holiday atmosphere..
“"The Babysitter" has attracted much attention. Director David-Gordon-Green has become popular in recent years. He has filmed works such as "Pineapple Express" and "Your Highness" and has become a bad actor. A new member of the gang, this time he teamed up with the new generation of the gang, Jonah Hill, to shoot a spoof comedy about babysitting. After the trailer came out, many people thought that this might be another "Hangover" movie.”.
For the holidays, you can't go wrong with a low-brow comedy spoof.
Perhaps, this is not a weekend that will be a big hit at the box office, but at least we can expect that the cinema will become lively again. In real life, the cinema has indeed become as lively as expected, with a large number of audiences pouring into the screening hall. They joined the movie-watching craze, but the reality was slightly different from their expectations - they didn't go to the theater because of the two new films, but because of "I'm fighting cancer."”.
According to the sample survey statistics of "American Weekly", among the most suitable movie choices for Christmas this year, more than 36% of the audience chose "The Fight Against Cancer", and only 17% of the audience chose After choosing "New Year's Eve", 13% of the audience chose "Sherlock Holmes 2: A Game of Shadows" which will be released next week, and another 8% of the audience chose "Dr. spy4”.
A movie about cancer, a movie about death, a fresh and independent work of art, has unexpectedly become the most watched and popular work during this year's holiday season. This is indeed a subject worthy of study. Perhaps, this can be used as a sample to serve as a reference for film companies to analyze the box office trends during the holiday period..
“"New Year's Eve" and "The Babysitter" were two highly anticipated works, but their market performance was hugely disappointing. Both suffered unimaginable failures..
The former only earned $13 million in box office in its first three days. By contrast, "Valentine's Day" grossed an astonishing $56 million when it was released last year. This was also the case for Garry Marshall. -Marshall) proposed the "New Year's Eve" shooting plan, New Line Cinema did not hesitate to agree. But now the box office performance has shrunk by more than two-thirds during the opening weekend, which has exceeded everyone's expectations..
Of course, the abysmal media and audience response added insult to injury..
The performance of the latter was even more disastrous. The box office during its opening weekend was only 9 million US dollars, which triggered a cry of exclamation in the North American market. Although the production cost of this work was only 25 million, it now seems that 20th Century Fox may not even be able to recover its book costs, and may even lose money. This is a tragedy.！
As for the 39-point media review and the 21-percent Rotten Tomatoes freshness rating, there is no need to elaborate..
The terrible performance of the two new films once again made people feel the deep malice coming from the holiday season. Although this is not a summer season, it is the second largest ticket sales period of the year. But just like the winter in the northern hemisphere, the holiday season will always be there. Inadvertently, a bucket of ice water was poured down on me, which chilled my heart..
Is this market silence? Or is it a problem with the work? When people saw the box office decline of "Fighting Cancer" in the second week, they naturally had an idea..
In the week following its release, the number of screening venues for "Fighting Cancer" continued to increase. Lionsgate Pictures once again added 57 venues, which controlled the film's weekend box office decline to an astonishing 32%. It collected US$21 million in box office in three days; at the same time, the cumulative box office in two weeks reached US$68 million in one go.！
In other words, in the mid-week box office from Monday to Thursday, "Fighting Cancer" still showed super strong momentum, and the box office accumulation rate far exceeded expectations. However, in two weeks, this movie that cost 8 million The comedy has already entered the ranks of the most profitable movies this year. Lionsgate Pictures almost wakes up laughing when they fall asleep - they don't even invest much energy in promotion. This is definitely a model of huge profits..
Although it has only been two weeks, it is already foreseeable that "Fighting Cancer" will have a high probability of exceeding 100 million in the North American box office! Incredible, absolutely incredible. Any language is pale and any description is boring. Facts are the best staters and the most magical interpreters..
So, in the second week of December, "Fighting Cancer" incredibly won the North American weekend box office championship, and everyone was dumbfounded..
By the way, among the top twenty on the North American box office list this week, "Fighting Cancer" is the only one with an investment of less than US$10 million..
Finally, in this week's box office list, after "The Fight Against Cancer", "New Year's Eve", "Babysitter", "Breaking Dawn Part 1" and "The Muppet Movie" respectively occupy the remaining top five spots. Next seat. Such a list, even the boldest and craziest prophets would not dare to predict it..
Immediately after the third week of December, North America finally ushered in a blowout. In this week alone, three major movies were released at the same time. The prosperity and excitement of the holiday season suddenly opened the floodgates and vented..
The first is "Sherlock Holmes 2: A Game of Shadows", which was screened in 3,700 venues, with an investment cost of 125 million; the second is "Sherlock 3", which was screened in 3,700 venues, with a production cost of 125 million. 75 million; then came "Mission: Impossible 4", which was held in 425 theaters on a small scale to test the water temperature, and the production cost was as high as 145 million.
Three works, three styles, it can be said to cover almost all types of movies, aiming to catch the audience in one go.
Among them, "Mission: Impossible 4" adopted a very unique release plan, with only 425 theaters. It is similar to the screening method, collecting audience opinions and waiting for word-of-mouth to spread, and then it will be released in 3,500 theaters next week. It will be released in a hundred theaters and launched a bombardment, hoping to attract all the family audiences during the Christmas holiday..
Relatively speaking, the duel between "Shadow Game" and "Ray 3" is a bayonet with red eyes. One is a crime action movie, targeting men, and the other is a light-hearted comedy animated movie, and the main audience is family audiences. consumer groups; moreover, both movies are sequels, each with its own advantages and strengths. They both face off in 3,700 theaters. This duel is bound to detonate the entire market..
Looking back at the coldness of the North American market in the past two weeks, it is not difficult to understand people’s expectations for the North American film market this week. Facts also prove this point.
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