728 weekend winner
Breaking records, once again, Renly Hall broke records again. "The Last Samurai" broke the all-time weekend box office record for the first week of December set by "The Last Samurai" in 2003, with 3,010. The million-dollar box office result easily increased the original record by about 30%, and became the first movie in the history of this period to have a weekend box office of more than 30 million.！
Even among the box office records of the entire December film history, the premiere performance of "Fighting Cancer" can be ranked among the top 20, temporarily ranking 19th！
From word-of-mouth to box office, from film critics to audiences, Renly has once again delivered a perfect answer. In 2011 alone, this is already the third time! Stunning, besides stunning, still stunning！
If "Crazy Love" two months ago achieved excellent commercial box office results, it was just a "flash of inspiration". The right time, place and people came together to finally achieve the box office miracle of this romantic drama. ; So this time, "Fighting Cancer" can be said to have defeated all market rules and went against the current to achieve the most incredible achievement in the North American box office market in eight years..
What the two works have in common is: Renly.
“After "Fast and Furious 5", this new-generation actor who emerged with his acting skills has initially demonstrated his box office appeal, and has consolidated his audience base step by step. For certain groups, "Blue" The name "Li-Hall" has an irresistible appeal, such as literary young people, such as senior movie fans, such as female viewers.
Not only that, "Crazy in Love" and "I Fight Cancer" have one thing in common, and the same is true for "Buried Alive". The three works are all produced with a low cost, and the most expensive one is "I Fight Cancer." It's only 8 million. The cheapest "Crazy Love" is only 250,000. The latter has achieved a box office of 125 million in North America. The revenue ratio is simply appalling..
This is crucial for any production company! Even if it is an independent film, even if it is a work of art, it still makes a lot of money at the box office. This is not just an ability, not just a box office appeal, but more of a magic, a " The magic of the "invincible myth".
Perhaps, it’s too early to call it an “invincible myth”. After all, it’s only four movies. But if you think about it seriously, Tom Cruise’s five consecutive movies exceeded 100 million in North America, which established him as a box office star in one fell swoop. status; Renly has now made profits with four consecutive works. Such a feat is enough to impress people, not to mention that only one of these four works is a commercial film..
Involuntarily, people think of the "Edge of Tomorrow" that is currently in production.”.
Is it really a stupid choice to turn down "Fast & Furious 6" and a potential Luke Hobbs spin-off movie in favor of "Edge of Tomorrow"? Is "Edge of Tomorrow" really going to be a fiasco? Was Renly's choice really blind and impulsive? Sure, this isn’t Universal’s loss—or, to be more precise, is that just Universal’s loss?？
From "I Fight Cancer" to "Edge of Tomorrow", it can be seen that people in the industry are paying more and more attention to Renly's choice. This can be expressed in another language, industry status, power in the circle, industry Influence. For the first time, Renly has such qualifications.
Recently, a lot of things have happened around Renly, which is dizzying. One after another, it is almost breathless. But now it seems that this is a good thing..
In the North American weekend box office rankings for the first week of December, "Fighting Cancer" was crowned the champion without any suspense by setting a historical record.！
Except for "The Fight Against Cancer", other film works performed poorly as expected. In the third week of its release, "The Twilight Saga: Breaking Dawn (Part 1)" once again saw a box office plunge of 60%, a record consecutive After two weeks of bleeding, it only earned 16 million US dollars in the three weekends, ranking second. The cumulative box office in three weeks was 246 million, and the box office data of the opening weekend alone accounted for 56%. The characteristics of fan movies are clear at a glance.
The second week after its release, "The Muppet Movie" was still a mess, and despite its unsatisfactory opening box office, it dropped as much as 60% the following week, only taking in 11 million at the weekend box office, ranking first Second runner-up. This work received an outstanding performance of 75 points in the media review, but the box office performance is really unsatisfactory. Fortunately, the production cost was only 45 million, and the cumulative box office in two weeks has reached 56 million. million, and there is still hope of making a profit.
The work "Hugo" directed by Martin Scorsese was enthusiastically welcomed by film critics. After winning the Oscar for "The Departed", the old man threw away his baggage and returned to his original nature. The work once again showed innocence and spirituality. It's a pity that the box office market didn't buy it. This weekend's box office was only 7.5 million, and the cumulative data for two weeks was only 25 million. This week it ranked third..
As expected, the awards season has not been successful, and commercial works have been weak in performance. "The Muppet Movie" and "Hugo", two well-received works with certain box office traction, both encountered Waterloo, and only "Breaking Dawn" has a strong box office performance and is a fan film with inherent limitations. All of these have created good conditions for "Fighting Cancer" to achieve excellent results..
However, if you take a step back and think about it, if there hadn't been the media's siege at the beginning of the year, if Renly hadn't missed the Oscar for "Fighting Cancer", if there hadn't been an accident at the premiere, if there hadn't been the malicious hype from the news media, if there hadn't been " "Don Quixote" received six Grammy nominations, and without "Crazy Love," which has a North American box office approaching the 100 million threshold...then, would "Fighting Cancer" still be able to achieve good results? Even "Hugo", which was rated 83% by the media, has no market rules that can be broken. Can "Fighting Cancer Me" be able to break it?？
I'm afraid no one can guess it. Because these subjective conditions and objective environments all exist, "Fighting Cancer" ushered in a box office explosion.
“The box office longevity of "Fighting Cancer" is still unknown for the time being. It is not an easy task to replicate the miraculous curve of "Crazy Love", although the average box office in North America has now increased to 200 million. But for these low-cost productions, 100 million in North America is still an unattainable indicator..
But what is certain is that 2011 is Renly's year. After last year's "Pacific War" and "Buried Alive" were affirmed, this year's "Fast and Furious 5", "Crazy Love", "Anti-Cancer" "I" both won the North American weekend box office championship, especially considering the artistic attributes of the latter two, this is even more rare..
In terms of commercial value, Renly has shown great potential and is waiting to be developed. This makes people look forward to the box office results of "Edge of Tomorrow" - this will be Renly's first super commercial blockbuster starring, so-called Whether its "box office appeal" is a bunch of bubbles or the real thing, we will find out at that time..
Not only that, the prospects of the two works "Crazy Love" and "Fighting Cancer" have also attracted much attention during the awards season. As Roger Ebert said before, these two sketches can make Renly continue to win. Does second year have a place in the awards season?？
However, movies are not just an area where Renly has excelled. People always tend to forget that Renly has also received a lot of recognition in music, and has shown a talent that is not inferior to his acting skills! However, now people are gradually getting used to this, and maybe one day in the future, this will become another one of Renly's trump cards..
This week, "I'm Fighting Cancer" strongly claimed the weekend box office championship, and its winning performance was almost double that of the runner-up. This performance is jaw-dropping; on the other hand, the album sales of "Don Quixote" also ushered in a blowout, and the entire North American independent music lovers are in for a carnival feast！
First of all, the Grammy nominations. Among the nomination leaders, "Don Quixote" is undoubtedly the most topical, and at the same time the least popular and recognized, far surpassing the Sons of Monfort and Sons of Monforth. The Bon-Iver band grabbed everyone's attention, so driven by curiosity, sales ushered in an explosion..
Then "I'm fighting cancer" unquestionably occupied the hot topic rankings, and "Don Quixote" also followed Renly's keywords into the public eye, even if only one person out of a hundred people had it. Interest, this would be huge exposure for "Don Quixote".
Naturally, "Don Quixote" has become the most watched and discussed album in the music market this week. The ending theme of "Crazy Love", "Faithful", is highly sought after, and people can't help but A question was raised, is there any track from the album "Don Quixote" in "I Fight Cancer"?？
One hundred and twenty-seven thousand！
“"Don Quixote" has sold a total of 127,000 copies in this week! You know, this album has been released for a full 12 weeks, and the cumulative sales are only 112,000 copies; now it is only a mere 112,000 copies. Within one week, the album sales reached 127,000 copies, far exceeding the cumulative figures of the previous twelve weeks, and the total sales more than doubled.！
From this perspective, we can see why publicity is so important, why film production companies and record production companies attach so much importance to publicity and distribution, and why the days when the smell of wine is not afraid of the depth of the alley are gone forever... Also, Why the Grammys and Oscars are so important.
The same album creates such hugely different waves before and after promotion, and before and after nomination.！
This is just a nomination. If you win an award, the doubling effect will be even more obvious. Every year's awards season, in the final analysis, is not so much a battle for reputation as a battle for interests..
With sales of 100,000 in a single week, "Don Quixote" soared to the top of the Billboard album charts in the second week of December without any suspense! A strong bid for the title！
Champion, second champion: one for movies and one for music. With such momentum, who can match it?？
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