727 Use small things to make big things happen
“The first Friday in December ushers in a movie-going craze! The market is showing signs of recovery again！”
“Friday’s box office broke out to the highest number in the first week of December in eight years! 'Fighting Cancer Me' emerges as a new force！”
“Turns out, a low-budget, high-reputation comedy dominates the Friday box office in the first week of December！”
“Another surprise, Seth Logan and Renly Hall created an amazing chemical reaction！”
“It's Renly Hall again, less than two months after the release of "Crazy Love", once again delivering gratifying box office appeal！”
“In the absence of strong competition, 'Fighting Cancer Me' dominates the North American market！”
“With $11.7 million, 'Fighting Cancer' hit record high at box office on Friday！”
……
All the media used the word "surprise" uniformly. This situation was really not expected before the release of "Fighting Cancer".
This time we cannot blame the media for underestimating “my fight against cancer””.
Objectively speaking, Lionsgate Pictures cut corners in publicity, which has made the early momentum of "Fighting Cancer" not good, and it has always been a hot topic; as a unique and fresh comedy, "Fighting Cancer" The trailer does not show the eye-catching appeal of "The Hangover" or "Bridesmaids"; the biggest gimmick of the entire movie is Seth Logan, and as for Renly Hall, he can only be regarded as an addition in the field of comedy..
From any point of view, "Fighting Cancer" does not have the energy to explode at the box office. Not to mention the media, even Lionsgate itself is very conservative in its estimate of the premiere box office, at 2,600 With 87 theaters showing, their predicted opening weekend box office is only $8 million..
In comparison, most media predicted that the three-day weekend would earn around US$9.5 million. This shows that the media even showed more confidence in the film..
Whether it’s 8 million or 9.5 million, for an independent film with an investment cost of only 8 million, and for an unpopular work with a promotional cost of less than 3 million, this is not a big deal. There is nothing to criticize about the ordinary results. What’s more, in the first week of December, performance has always been ups and downs, so people really don’t need to have too high expectations..
As of 2011, the December opening box office record was held by "I Am Legend," which grossed $77 million at the weekend box office when it was released in 2007. The runner-up is "Avatar", which also had a box office debut of 77 million that year, occupying the second position in film history with a slight gap of 200,000. However, these two works were ranked second in December respectively. It will be released in the first and third weeks of the week, that is, before Christmas.
If we focus solely on the first week of December, the current box office record for a film debut was set by "The Last Samurai" in 2003, with a score of $24 million..
The gap is clear at a glance. This immediately shows the embarrassment and desertion of the first week of December..
But what now? On Friday alone, "Fighting Cancer" took in $11.7 million at the box office.！
This not only easily exceeds the cost of the movie - even the combined production cost and publicity budget still easily exceeds it. This also means that Saturday will enter the book profit stage; even if the box office share is calculated separately, Lionsgate will also enter profitability after first week.
And it easily broke the premiere box office results predicted by Lionsgate and professional media. The problem is that they predicted the results for the first three days of the premiere, and this was only the Friday box office. The record that had been dusted for eight years was about to be Breaking, this is already a certainty, this is simply... a miracle.
Are there any mistakes in box office predictions by the media? Of course it exists.
The most famous cases are "Titanic" and "Avatar". When the two movies were released that year, the media both believed that they would usher in a box office failure. However, both works unexpectedly performed mediocre in their opening weekends, which confirmed The speculation in the media caused all the media to insult James Cameron and booed him everywhere. However, everyone knew the story later. These two works became the box office champion and runner-up in film history respectively..
But this is still a rare case. Especially when both production companies and professional media have huge deviations in their predictions, this is even more commendable..
However, looking at the US$11.7 million achieved by "Fighting Cancer Me" on Friday, other than a wry smile, I can't seem to explain why..
That compares to "The Twilight Saga: Breaking Dawn: Part 1"'s opening weekend of 138 million, compared to "I Am Legend's" opening weekend of 77 million, 1,170 Wan's single-day box office performance is naturally incomparable, and cannot even be discussed on the same level. However, the production cost of "Fighting Cancer" is only 8 million, and the publicity cost is less than 3 million..
Moreover, this is an original comedy, not a sequel, not an adaptation, and there is no star blessing.
So, this is a miracle! The miracle that shines throughout the December holiday season of 2011! In just one Thursday and one Friday, "Fighting Cancer" became the second box office bomb in this year's holiday season. Its powerful momentum vaguely overshadowed "Breaking Dawn (Part 1)" and became a dark horse. The gesture has suddenly burst into the spotlight during the awards season..
Was this planned? Some people think it is, some people think it is not. But it is undeniable that Lionsgate Pictures is overjoyed. "Fighting Cancer" has brought too many surprises, and more importantly, this is obviously just the beginning..
After delivering gratifying box office data on Friday, "Fighting Cancer" once again surprised the entire North American market on the following Saturday, with a single-day box office drop of only 4.7%, beating the 100% mark. US$11.1 million, the performance is simply amazing. The ultra-low drop once again injected a boost into the sluggish schedule, triggering a flood of heated discussions..
There were endless exclamations, shouts, and admirations, and all the media were excited. From a series of chaos after the premiere to a series of breakthroughs after the official release, "Fighting Cancer" showed an amazing momentum. Qi Juechen really makes it difficult to keep up with the progress. I can only follow the pace of this movie with blank eyes, and keep marveling at the back..
Faced with such a phenomenal box office counterattack, the morning news program "Today Show" firmly grasped the hot spots and immediately conducted interviews with passers-by on the streets of Manhattan, asking them what they thought about the movie "Fighting Cancer". View of the work.
As expected, the surprise of the premiere, Seth's starring role, and Renly's joining were the main reasons why "Fighting Cancer" came into the audience's attention, especially the news events after the premiere. It set off a hot topic on the Internet, and many viewers who had no plans to watch the movie heard about this work..
Unexpectedly, the quality of the movie has been unanimously recognized by everyone - maybe this cannot be said to be an accident. Many viewers said that before entering the cinema, they just had the mentality of curiosity or to kill time, and even some resistance, because They heard that this was a movie about cancer. But after watching the movie, they felt a rare sense of warmth and joy. This has undoubtedly become the most important element in the holiday season..
“"Tear-jerking and hilarious at the same time." This is the keyword mentioned most often by the audience. Some have watched the movie themselves, while others have quoted it from friends who recommended it..
After the interview, the "Today Show" also conducted an incomplete sample survey. After watching "Fighting Cancer," the proportion of viewers who took the initiative to call their family members was as high as 73%. This is a incredible numbers.
You know, Thanksgiving has just ended. For most ordinary people, the "family drama" of Thanksgiving is enough. Now is the time when they most hope to draw a line with their families; but the fact is that dogs who have experienced Thanksgiving After the blood and drama, exhausted both physically and mentally, "The Fighting Me" reawakened their different perceptions of life and their different understanding of family warmth..
Thus, the reverse miracle was born.
What can be guessed is that these phone calls have extended the movie-watching craze of "Fighting Cancer Me" from both sides of the Taiwan Strait to the central part of the Taiwan Strait, and spread from the younger generation to the middle-aged and older generations. This has created the "Fighting Cancer Me" movie-watching frenzy. The box office of "I" is rising steadily. In fact, these speculations were quickly confirmed, because Sunday's box office was also released immediately..
After two consecutive days of astonishing box office figures, "Fighting Cancer" experienced a 25% drop on Sunday, once again earning a single-day box office of US$8.3 million, and its stunning performance was once again There was a gasp, which also made the film's cumulative box office over the three-day weekend exceed 30 million in one go, and finally grossed 31 million US dollars.！
31 million, "Fighting Cancer" actually swept the 30 million-level box office during its opening weekend. This figure even steadily surpassed the "Bridesmaids" that shocked the entire North American market this summer - the latter premiered The box office was only 26 million, but with the support of incredible word-of-mouth, it went through a magical curve. In the end, the North American box office reached 169 million, and the global box office reached 288 million..
This is like a combination of "Juno" and "Bridesmaids". The former is an art film, which started with point screenings, and finally received an outstanding score of 140 million in North America, and strongly entered the decisive stage of the Oscar; the latter is Commercial films, starting from the public release, have completed their counterattack by relying on word-of-mouth, and have sprinted all the way to the awards season, trying to replicate the feat of "The Hangover" dominating the Golden Globe Awards..
“"Fighting Cancer" is an artistic independent film, but it is positioned as a commercial box office film. Lionsgate has arranged for it to be released in more than 2,600 theaters, looking forward to achieving good box office results and heading towards the awards season. Attack. Now, Lionsgate has succeeded！
In the first week of December, "Fighting Cancer" not only set a new box office record for the same period in film history with an opening weekend box office of US$31 million, but also undoubtedly crowned the week's North American box office champion.！
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