634 Move the earth
From seven media reviews to twenty-nine professional reviews, "Don Quixote", an album that no one cares about and no one knows, has become almost a household name, if not a household name, after "The Tonight Show" Got it.
Such an ugly duckling-like miracle, in Hollywood, which entertains people to death, can be said to be more or less. The problem is that the ugly duckling suddenly appeared on the stage. Under the spotlight, not every ugly duckling can transform into a swan. Most of them died in vain because of too much attention..
Fortunately, this time "Don Quixote" successfully completed his transformation! Twenty-nine professional reviews gave an average score of 92 points, making it undoubtedly one of the top ten highest-rated albums since the turn of the millennium.！
For reference, Norah Jones released the album "Go Away" in 2002. At that time, this independent album was also unknown. If it were not for the discovery of Grammy, it might have been drowned in the torrent of the market. At that time, it was only Only sixteen media outlets published comments, all of which were positive, with the final average score being eighty-eight points..
Now, "Don Quixote" is considered to be on the same level as or even better than "Go Away", and it is also considered to be one of the best albums of the 21st century.！
Not only that, the name "Renly Hall" has become very popular again！
In the entertainment industry, there are countless cross-border artists. Not to mention dual-career singers and actors, there are also quite a few comprehensive artists involved in industries such as directors, producers, screenwriters, models, photography, paintings, and designers..
Although it is said that people are more specialized and it is extremely difficult to reach the peak in one field; but people always like to see artists who still perform well after crossing over, just like the Oscars always favor those who "act well and direct" This is true for directors, Clint Eastwood, Mel Gibson, Kevin Costner, etc..
This time it's Renly's turn.
He is not only an excellent actor, but also an excellent singer and an excellent songwriter. It is not the kind of crossover that is just for fun, nor is it the arbitrary whim of a Disney idol, but the real talent. The material is excellent. The rave reviews for "Don Quixote" are no less than those for "Crazy Love" and "Buried Alive", and are even crazier..
Incredible, absolutely incredible！
Such a grand occasion immediately caused a sensation in all the media! The bustling attention is like bees returning to their hive, swarming in from every corner of the world.
It is worth mentioning that two months ago, a new rap artist named Kendrick Lamar released his first solo studio album "Eighty District"（）”.
This album, like "Don Quixote", received almost no attention from the media, but it has been enthusiastically pursued by the hip-hop industry. Several heavyweights have appointed Kendrick as the new king of rap on the West Coast; The average score of this album has temporarily settled at 90 points. It is also considered to be the most outstanding hip-hop album after the millennium..
Both are unknown singers, both have highbrow albums, both are budding newcomers, and both are works that have been submerged in the torrent, one is hip-hop, the other is folk songs, but "Eighties District" "Still little known, "Don Quixote" was born. The completely different fate and development context did not affect the cheers and shouts of the independent music media: Is the music market that has been silent for many years really going to see the light of day again? Is it done?？
It is not the recovery of sales or the prosperity of the market, but the return of music. This is the best gift for music critics. As for the rise and fall of the market and the ups and downs of the industry, they are involved in the torrent of the times, even if they They want to help, but they are unable to do so. Therefore, they will not be greedy.
From this perspective, these music critics are actually the same type of people as George Strand. Harsh, tricky, strict, sharp, pungent, and difficult to serve. In the final analysis, it comes from the love in the heart - and waiting to be fed full belly.
Who would have thought that "Crazy in Love" would attract attention to the ending song "Believe In", and the curiosity of "The Tonight Show" would lead to "Don Quixote", which would eventually lead to Renly's album appearing in Such a way to appear in front of the public is really unique. However, with an excellent evaluation of 92 points and positive feedback without any negative or neutral comments, "Don Quixote" has quietly become an album that cannot be ignored in 2011..
On August 29, "Don Quixote" was officially released on the shelves. Six weeks have passed in the blink of an eye. This album has never really attracted the attention of the market, and its sales are tepid, which can even be described as bleak. The sales volume was 2,000 copies in the first week and 4,000 copies in the second week. After that, the average weekly sales volume has been stable at around 3,000 copies. So far, the sales volume has barely exceeded 20,000 copies..
Just as George Strand and Renly Hall expected, this was an album that "unsold"! If things go on like this, losing money is already a certainty. The question is, how much will we lose?？
However, amidst this gloom and gloom, George, Neil, Stanley and others have never given up hope and are still tirelessly and persistently supporting "Don Quixote". Strictly speaking, for this group of fanatical people, For music lovers, the release of the album is already a victory, what more do they need to ask for?？
What's more, it's not all bad news. After "Pioneer Village Night" was uploaded on YouTube, the spread began to spread at a slow but steady pace. Especially the fans who attended the scene that day spared no effort to Vigorous publicity. It is precisely because of this that the weekly sales of "Don Quixote" have always remained at around 3,000 copies. There has been no increase, but there has been no decline. The performance is as stable as the frozen Lake Baikal.——
The thick ice surface has no fluctuations, no ripples, no waves, not even movement; but under the ice surface, a raging undercurrent is waiting for the day of breaking the ice, and the slowly increasing number of supporters is still extremely weak. A group, but firm enough, loyal enough, and fanatical enough.
Since it successfully entered the Billboard album chart in the first week of September, "Don Quixote" has been hovering around the 150th position. It has not made a breakthrough, but it has never been on the list. It seems that it is still on the list. Like "Ophelia", she enjoys herself in a low position.
Now, the moment that the fanatic fans have been waiting for has finally arrived: in just one week after the "Tonight Show" aired, "Don Quixote" sold 16,000 copies in a single week, like a rocket. , "whoosh" suddenly jumped into the top 50 of the Billboard album chart, temporarily ranking 38th..
The sales volume in one week is almost comparable to the sales volume in the previous six weeks.！
This is also a major feature of the Internet age: trust in the media. The broad audience is becoming more and more dependent on the media. The effect of following the trend without thinking and following others' opinions is becoming more and more obvious. As long as there is enough media promotion and enough public exposure, As long as there is enough topical effect, a certain sales volume can be basically guaranteed, such as the box office of a movie on its opening weekend, or the single-week sales of an album..
The problem with this method is that it requires sufficient cost support, but it may not be able to reap enough profits. It is best for small companies to avoid using it, such as Eleven Studio.
“"Tonight Show" is obviously such a promotional method. It was not part of Eleven Studio's plan, but it created the same effect. It sold 16,000 copies in a single week and ranked 38th on the Billboard. "Don Quixote" ” has truly entered the public eye.，
However, among the 16,000 sales, how many are just trolls joining in the fun, how many are onlookers and how many are followers who follow the craze, after draining all these "waters" , how many of you really like this album? How many people like George Strand and Clyde Coughlin really appreciate this album? How many people bought this album after hearing it? How many dreamers are willing to join the Pioneer Village Night?？
This is unknown, we can only leave it to time.
Maybe, "Don Quixote" will become another "Fly Away", and then this opportunity will truly be known to the public. The super high evaluation of 92 points can become the key to breaking the barriers of the popular market; maybe, " "Don Quixote" will become another "Zone 80". After a short period of blockbuster success, it will be forgotten by everyone again. The craze and bubble will subside, and no one will pay attention to it anymore. The album will just pile up in the corner and slowly start to gather dust..
A dream has sprouted, but if it wants to grow into a big tree, it needs more than just one episode of "The Tonight Show"”.
Despite this, "Don Quixote" still achieved its biggest victory since its release. Not only did the album chart rise, but even the single chart also experienced drastic changes..
“"Cleopatra", a popular folk single, has once again entered the top ten on the singles chart this week thanks to the boost in album sales, and will settle at number ten. You know , this is already the sixty-eighth week of the single’s release. Any language is pale in front of such achievements. Apart from shock, it is still shocking.！
“"Ophelia" also benefited. If the statistics are correct, this is the first time since the single was released that it has entered the top 50, and it is already the 54th week since the single was released. Such a phenomenon A class performance that has quietly written its own history..
Archimedes once said, “Give me a fulcrum and a lever long enough and I can move the earth..”
This statement was considered by countless people to be arrogant, but later science also proved that Archimedes' hypothesis was feasible, but due to the limitations of current technology, there is no way to actually implement it. But now, "Don Quixote" Germany” is proving this theory：
“"Tonight Show" is the fulcrum, and the "Don Quixote" album itself is the lever. Renly Hall is leveraging the earth. The most absurd, crazy, and dreamy conjecture is now becoming a reality..
However, compared to "Cleopatra", compared to "Ophelia", "firm belief" is the biggest winner in this wave of earth-shaking operations.！
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