632 ripples slightly
As the ace of American late-night talk shows, "The Tonight Show" has dominated the ratings of its peers for nearly thirty years. From Johnny Carson to Jay Leno, its throne as the ratings champion has never been left behind. Until 2009, There was a power struggle within NBC that year, and Jay Leno was forced to leave "The Tonight Show" and was replaced by rival Conan O'Brien, which also involved a 1993 public case..
At that time, the legendary Johnny Carson decided to retire, and everyone was envious of the position of successor. Among them, Jay Leno and David Letterman were direct competitors, and NBC had promised a big show. Wei, he will succeed Johnny and become the new host of "The Tonight Show", but at the last moment, Jackie, who got Johnny's support, succeeded in pulling out the bullet and won the host seat..
For this reason, David had a direct falling out with NBC TV executives, left the "Late Show with David Letterman" that he had been hosting, and left CBS TV station, leaving NBC TV station with a mess. And Conan took over this mess. successor.
At that time, Conan was still an unknown newcomer with no reputation and no resume. After taking over, the ratings of the show plummeted, which was simply terrible. The hosting style was said to be "constantly jumping around in front of the camera." Jump, I don’t know what he wants to do." NBC TV station put countless pressure on him, and even only signed a one-week renewal agreement with him at first. But it was in such a difficult environment that Conan broke out. Tiandi has also become a die-hard direct descendant of NBC TV station..
Replacing Jay Leno as the host of the ace talk show, Conan once again stole the show. Unfortunately, the program style of the late night show is still not suitable for the Tonight Show - the difference in time period is destined to have different audience attributes. In just three months Afterwards, the abysmal ratings forced NBC to find Jay again, and Conan returned to the late night show again..
Before this, the average ratings of "The Tonight Show" were always above 3.0, and it was common for them to exceed 4. This is simply unbelievable for a talk show broadcast in the late night period. You know, even if it is The current ratings of TV dramas broadcast during normal hours are only at this level..
But after all this trouble, the vitality of the program was severely damaged. Even Jay's return could not quickly bring back the lost viewers. In September 2009, the episode where Jay returned to the show achieved a rating of 4.2 ratings, came back strongly, but after that, the results were hard to say amazing. The throne of the ratings champion is still secure, but the ratings data has dropped below 3.0.
2011On October 14, 2016, "The Tonight Show" aired the Renly-Hall special episode, which ultimately achieved excellent results with 9.07 million viewers and a ratings of 4.0. Both figures were the highest in the past two years. The highest point, once again let people see the style of "The Tonight Show" at its peak.
Not only did this result easily win the championship, it first became the ratings champion of all TV programs on Friday that day, and secondly became the ratings champion of all talk shows for the week; even more incredible is that "David", who ranked runner-up in ratings that night, - Letterman Late Show", the ratings were only 2.1. In other words, the ratings of "The Tonight Show" were almost twice that of the runner-up, and it also gave its old rival a slap in the face..
It can be said to be elated.
This episode was not just about Renly, the topical figure. The tit-for-tat confrontation between Renly and Jay won a lot of praise from the media. The media rating reached the highest since September 2009. "Variety" magazine even praised it, " The sparks generated by the back and forth between Renly and Jay created a long-lost duel feast.！”
In the "Ellen Show" at the beginning of the year, people saw more of Renly's musical charm and personality charm. His cleverness and wisdom hidden behind his pranks occasionally revealed, but did not attract much attention; now on the "Tonight Show" ", but it showed Renly's other charm besides acting, his intelligence and calmness that did not fall behind even when he was competing with Jie Yan..
After the show aired, a reporter conducted a phone interview with Jay. He did not hide his admiration for Renly during the phone call, and even joked, "I watched 'Crazy Love' with Mavis the night before. , now I finally know why I screamed at Renly for such a woman..”
But this is just one of the chain reactions of "The Tonight Show".
“Why is "The Tonight Show" so popular among agents, artists, and production companies? Because the program's ratings are very strong, because Jay Leno's influence is very powerful, and because the program's audience is the most important consumer group！
“The main influence of "The Ellen Show" is among young women, especially white-collar workers who have just emerged from society and have just entered the workplace. Therefore, when young singers release new albums, they must appear on the show. These groups are the target audience for their album sales. ; The powerful influence of "Oprah's Talk Show" is among middle-aged women. This audience group gives Oprah unparalleled influence among housewives. Just look at her show guests: best-selling Book writers, female film creators, minorities, etc..
It can be understood that the main creative staff of "Fast and Furious 5" appeared in "The Ellen DeGeneres Show" and "The Oprah Show", and the market effect is very limited. What they need is the late-night talk show-audience group They are professional white-collar workers, the main source of family income, middle-aged crisis groups, and people with relatively high education levels..
These groups are the main audience of "Crazy Love" and the main audience of "Don Quixote".
“"Don Quixote", the title of this album quickly became the most popular search keyword on Google after the show was broadcast, and continued to increase in popularity within the next seventy-two hours. As Jay said, there was almost no No one knew about the album's release, but now, via "The Tonight Show," the news has exploded for the first time.
Ellen DeGeneres uploaded a photo to her Twitter. She was holding up a "Don Quixote" album, making a funny face, and texting, "Renly Hall." ? Are you serious? Please tell me I'm not the last to know!" Then also added the tags, "Don Quixote", "Your Bones", "Renly Hall"”.
Allen later retweeted the tweet himself, writing again, "Jesus Christ, 'Bone of Your Bones,' I love this song like crazy! Renly Hall, please accept my confession！”
This tweet quickly exceeded 10,000 retweets and became one of the most popular topics within 24 hours..
Not only that, Allen also played "Your Bones" in every episode of the show for the next week, and then proudly explained, "I created this. Hey, have you heard about it? I The single I participated in the creation of has been officially released." Such a publicity campaign is even harder than the singer himself..
Ryan Gosling posted a photo of himself in a record store on Twitter, pointing to a corner filled with dust, and it was clearly the "Don Quixote" album. The caption in the picture said: Yes, "Finally found it! I wonder if the singer is willing to sign it for me？”
Jennifer Lawrence was even more funny, with her mouth wide open and eyes rounded, as if she was ready to eat the "Don Quixote" album. This photo completely ruined the actress's image, but she didn't care at all. It was posted directly to Twitter with the comment, "Like-Crazy, this album is so damn good! The non-stop 24-hour operation is ongoing." It promoted "Don Quijo" While "virtue", he also promoted "LIke-Crazy"）”.
Katy Perry also immediately sent a tweet, "Highly recommend this album. It is definitely the biggest discovery of the year and my favorite album so far this year!" At the same time, she also paired it with a photo, Wearing earplugs and holding an album in hand, he seems to be immersed in the world of music.
Even Paul Walker came to join in the fun. Paul usually keeps a low profile and even updates Twitter very infrequently, but this time he posted three consecutive tweets for the first time. In the photo, he is wearing a white T-shirt. , holding the "Don Quixote" album on his chest with his left hand, and pointing his index finger at the album with his right hand, with a bright smile on his face, showing his neat and white teeth..
“i love this album！”
“I love every song in it！”
“i love this man！”
Paul, who is almost invisible on weekdays, has rarely seen three consecutive tweets. Moreover, the recent news about "Fast and Furious" has been even more intense, and the number of retweets increased instantly. It is worth mentioning that Gal Gadot , Jordana Brewster, Ludacris and others all retweeted this tweet. Except for Vin Diesel.
News hot topics in the Internet age are rising so fast that it’s really beyond imagination. What’s more, with “The Tonight Show” plus Renly Hall, and a lot of friendly promotions from artists, “Don Quixote” is like It’s like riding a rocket, soaring upwards. The real-time hot spots of iTunes and Spotify are rising at a jaw-dropping speed..
At this moment, people discovered that Renly, who sang "Cleopatra" and "Ophelia", actually released an album, and it was already a full month ago, but the news was concealed. It's so tight, there's no wind at all.
People discovered that in addition to the much-anticipated "Your Bones", there is also "Believe in It", the ending song from "Crazy Love" - someone has been looking for it since the Sundance Film Festival. I was listening to this single, but unfortunately I found nothing. Now, I finally found it..
Only then did people discover that the album "Don Quixote" actually included sixteen singles, and all of them were ballads that deviated from the mainstream of the market; only then did people discover that the album "Don Quixote" had not been produced in any form. The publicity made it extremely difficult to even buy; people discovered that the album "Don Quixote" actually stayed on the Billboard album chart for four consecutive weeks..
Not knowing does not mean it does not exist. Driven by curiosity, people truly discovered the powerful energy contained in the album "Don Quixote": this album had been prepared long before "The Tonight Show" Got the spotlight！
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