623 A great victory
“After "Crazy Love" landed at the Toronto Film Festival, it started a carnival mode of overwhelming praise. The official program score surpassed "Moneyball" and "The President's Game" in one fell swoop, temporarily lagging behind "A Farewell" and received countless Recognized by the media and professional film critics; Twelve additional screenings were added in a row, but demand still exceeded supply. There were long queues outside each screening, and the popularity remained high..
Renly Hall and Ryan Gosling went to watch the documentary "Twenty Years of Pearl Jam". After being accidentally recognized by the audience, there was an endless stream of viewers who came to ask for photos and autographs. From the screening room, The distance from the door to the theater gate was less than 200 meters. Even after walking for forty-five minutes, they still couldn't get out. It was like entering a magical forest. In the end, the two people had to refuse the request to take photos and sign autographs. Only then did he successfully escape from trouble..
From film critics to audiences to reporters, "Crazy Love" has been sought after by all aspects. In the latest audience survey of the official Toronto Film Festival, Renly once again defeated a number of competitors and became the film of the year. The most popular actor at the festival, among which 85% were women. It can be clearly felt that a love movie successfully allowed Renly to occupy a place among female audiences. Compared with last year's Rui For En’s “Blue Valentine’s Day”, the effect is doubled.
Amidst the applause, cheers and shouts, "Crazy Love" became a strong contender for the People's Choice Award. However, when the Toronto Film Festival came to an end, the awards were announced, but there was an upset. , the Lebanese film "Where Do We Go", after receiving numerous recognitions at this year's Cannes Film Festival, strongly won the People's Choice Award in Toronto, and the call for an Oscar suddenly arose..
"A Separation", which won an award at the Berlin Film Festival at the beginning of the year and was weak, ranked second in the voting, and "Crazy", which has been highly anticipated since the Sundance Film Festival, ranked third. name！
Although "A Separation" and "Crazy Love" both failed and failed to win the People's Choice Award, it is certain that the performance of these two works in the upcoming awards season is worth looking forward to.
After returning from the Toronto Film Festival with great acclaim, "Crazy Love" immediately landed in the North American market and will be screened in four theaters on October 7..
The most watched work this week is undoubtedly "The Iron Fist" starring Hugh Jackman. This work has an investment of 110 million U.S. dollars. Even if it is placed in the summer movie, it is still a very competitive work, but in the end But it has moved to the deserted autumn season, which can be seen as Disney’s lack of confidence, but it can also be seen as Disney’s hope to seize more markets during the off-season..
In addition, even the awards season works are not in a hurry to debut. October seems to be a vacuum period. The excitement of Venice and Toronto has just ended, and the hustle and bustle of Halloween and Thanksgiving have not yet begun. Awards season works want to If you want to win more attention and leave more impressions, November would be a better choice. Even if you choose October to avoid crowds, late October will be more suitable..
Therefore, only two works of art, "Crazy Love" and "Pilgrimage", will be screened this week. The deserted autumn season can be said to be fully utilized..
It is worth mentioning that "The Return of Hell", which shined in the documentary section at last year's Sundance Film Festival, finally won the opportunity to be released this week and was screened in a theater. Compared with a year ago, it also appeared in The current situation of "Buried Alive" and "Hell Returner" at Sundance is so realistic that it makes people clearly feel the bad situation of independent films.
In this lonely and cold atmosphere, the enthusiasm for "Iron Armor" could not help but cool down. After its premiere, the media's comprehensive review was only 56 points, and the Rotten Tomatoes freshness score was 59%. The popcorn index is only 73%, but the theater score got an "A", which is the only good news.
In the end, "Iron Fist" only earned 27 million US dollars in its opening weekend. With such a reputation, it is almost certain that the North American box office will not exceed 100 million. This also means that if you want to recoup more than 100 million US dollars, it is almost a certainty. With high investment, overseas markets are the only hope. After retreating from the summer season to the autumn season, Disney still failed to turn the tide and save the box office of this commercial film..
In such contrast, the red color of "Crazy in Love" becomes even more dazzling..
Thirty- eight media outlets have a comprehensive media rating of 81 points. Among them, only one has a negative rating, seven have a neutral rating, and the remaining thirty all have positive ratings! Such excellent reviews easily surpassed Renly's previous two film works, "Buried Alive" and "Fast and Furious 5", becoming the most outstanding film in his acting career so far.！
Just to make a horizontal comparison, the overall media review of "The Notebook" is 53 points, the overall media review of "The Last Love" is 52 points, and the overall media review of "Titanic" is 70 Four points, the comprehensive media review of "Blue Valentine's Day" is 81 points. Among similar love drama movies, "Crazy Love"'s 81 points reached the highest value expected！
On the other hand, since it is just a screening, theater scores cannot be calculated, so Rotten Tomatoes and IMDB are the most direct reflections of audience opinions..
The Rotten Tomatoes freshness index is as high as 88%, and the score is temporarily settled at 7.9; the popcorn index is 81%, and the IMDB score is temporarily at 7.8, and the number of people who rated it is only There are only less than 4,000 people, and the scores are bound to fluctuate in the future..
With such a score, compared with "The Notebook", it is ahead in all aspects. The only thing lagging behind is the popcorn index. When the latter was released in 2004, the popcorn index was as high as 85%, which also contributed to the North American box office exceeding 100 million. Created the prerequisite - the audience likes this movie. Now it seems that the audience also likes "Crazy Love"”.
It can be understood that from an artistic point of view, "Crazy Love" has reached the level of "Blue Valentine's Day" and will undoubtedly become a dark horse in this year's awards season; from a commercial point of view, "Love Is Crazy" has reached the level of "Blue Valentine's Day". "Crazy" is also almost the same as "The Notebook", which has the best box office performance of a love movie after the millennium. This makes people have more expectations for the movie's box office..
Compared with "Iron Armor", the art work "Crazy Love" is obviously more interesting..
This is also true. The movie "Crazy Love" in four theaters has been enthusiastically sought after by movie fans. Suddenly, the craze of the Toronto Film Festival seems to have extended to the entire North American continent, in three cities: Los Angeles, New York and Chicago. Proudly blooming, with an endless stream of moviegoers and lively discussions, it seems that people have returned to the grand occasion of the screening of "Buried Alive" a year ago..
In this regard, the "Chicago Tribune" joked that the autumn schedule seems to belong to Renly Hall..
"Crazy Love", which was only released in four theaters, successfully delivered excellent figures of US$52,000 per theater, which not only exceeded the single-theater box office of "Buried Alive" when it was screened last year, but also broke The box office performance of "Blue Valentine" was US$48,000 when it was released last year. This figure is almost the same as that of "Little Miss Sunshine", "Sideways", "The Wrestler" and other highly recognized works, which caused There was a round of cheers.
This is really unbelievable for an independent film whose promotional expenses are infinitely close to zero. Focus Features has not even had time to exert its efforts, and the Academy's public relations during the awards season have not yet had time to start. Just relying on Renly's appeal, just Relying on the buzz of Renly and Jennifer, and just relying on the good reviews from Sundance and Toronto, Focus Features only needed a slight push to create a new history with a single theater box office of US$52,000.——
The romantic drama film has the second highest single-plex box office in history, second only to "Brokeback Mountain"'s $109,000 miracle, surpassing "A Room with a View", "Blue Valentine", "The English Patient" and "The Years of Love" ranks second on the all-time list！
Incredible, absolutely incredible! Did anyone expect this scenario? Maybe, maybe not, but no matter what, when "Crazy Love" achieved such excellent results, it still caused a cry of exclamation. At this moment, people really realized that after last year's "Blue Valentine's Day" "After that, another love movie will rise strongly this year..
With a box office of $52,000 per theater, "Crazy Love" earned $28,000 over the weekend, ranking 23rd in this week's North American weekend box office rankings！
This is the only work among the top thirty on the list to be screened in less than 100 venues, and there are only four of them; it is worth mentioning that this is also the only one among the top fifty on the list. A work that cost less than one million U.S. dollars to produce, but only cost 250,000 U.S. dollars..
No wonder, compared to the disappointing performance of "Iron Fist", the media spent more ink on "Crazy Love"; no wonder, after the Toronto Film Festival, Focus Features couldn't wait to start the awards season operation; no wonder, the topic of "Crazy Love" began to spread overwhelmingly on the Internet; no wonder, while the movie was still being screened, the attraction was already catching up with commercial movies.
From Sundance to Toronto, and then to the box office of single theaters, "Crazy Love" has been rising steadily, writing an ode to independent films, which is enough to make people look forward to this work's awards season prospects. , but the question is, what about the box office? Is this work like "Blue Valentine", continuing the highbrow line of art films, with a box office of only 9 million in North America? Or is it like "The Notebook", ushering in a box office victory?？
In the second week of October, "Crazy Love" officially begins its theatrical release! Focus Features made a bold move and increased the number of screening theaters for "Crazy Love" from four to 2,337, breaking the fixed routine of step-by-step art films and directing them to art films. commercial movie model.
Is this bold or aggressive?？
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