595 Listed quietly
Renly, who has always been under the radar of the media during the past period, looks refreshed and contented. Obviously, the noise and noise here in North America have not affected Renly's good holiday mood at all. , the smile on Matthew’s lips also rose slightly..
“Haven't you unpacked this box of stuff yet? "Matthew glanced at the boxes on the coffee table in the hall, and then walked towards the kitchen. Every time Renly started to pack things or start cleaning the house, the whole space looked like a tornado passing through. It was terrible. Today No exception. He really couldn't stand it anymore..
“What is that? "Renly asked then, but looking at Matthew who came over to take over, his attention immediately shifted back, and he complained depressedly, "I finally want to do it myself, what do you mean??”
Matthew rolled his eyes and didn't say much, but a look was enough: Are you sure? If you take action, a good thing will turn into a disaster..
This made Renly choke, but he had no way to refute. In the end, he could only place the coffee beans in his hand heavily on the stove, picked up the cherries next to him, and threw them into his mouth one by one. It was as if he was venting. Unfortunately, Matthew was unmoved and started to work neatly. Renly made a fuss and walked towards the hall with cherries..
Matthew heard Renly's footsteps and raised his voice to explain, "That was sent by Nathan last week, saying it was your album..”
album?
Renly reacted for half a second before he realized, his first album! The recording was completed before "Transcendence" was officially launched, and the signing was also completed. The relevant contract was signed by Matthew himself. Studio Eleven officially became Renly's record company and distribution company. However, he completely forgot about it. this matter.
“The album was released so quickly? "Renly was a little surprised, but if he thought about it carefully, the music market is now extremely mature. After the recording studio work is completed, it can be quickly put on the market in just one week, both physical and digital. Now more than two years have passed. It’s not uncommon for albums to be released in.
“Well, it will be officially released on August 29th." Nathan was not here, but Matthew knew everything. "After it is released, Eleven Studio will give you a box as a gift, you can give it to your friends..”
Renly placed the cherries next to him and began to unbox them. "I thought this box was used for publicity." I have never eaten pork, but at least I have seen pigs running around..
After singers start promoting their albums, whether it is TV programs, radio programs, or at some work-related parties, they need to continue to distribute their albums, hoping that there will be more music critics, more music hosts, and more More magazine editors and more music journalists hear about your album. Only in this way can publicity spread..
These free albums naturally have to be calculated for cost and are considered part of the promotional expenses..
“Studio Eleven is a small workshop to begin with and does not have much promotional expenses. This was stated in the original contract." Matthew is well aware of the contracts he has handled and has a vivid memory, "They probably distributed the albums themselves for free promotion. Although I am skeptical, the release of your album this time is almost silent..”
“Ha." Renly laughed and said nonchalantly, "Isn't this good? It was originally a very experimental album. I had no intention of going on the radio or shooting a music video. It was released quietly like this. People who like it will naturally buy the album through various channels. ;If you don’t like it, then there is no need to publicize it in a big way..”
When a singer from a major record company releases a new album, it is bound to be with great fanfare. First, the clips of the music video will be released, then a 30-second preview of the sound source will be announced, and then the cover or inner pages will be released in conjunction with TV and radio promotions, and finally when it is officially released, It also has to cooperate with activities such as fan meetings and album signings to kick off in a grand manner..
Under such a publicity offensive, the sales of the album exploded into hundreds of thousands or even millions in the first week, pushing word-of-mouth and popularity to the peak. Even in the overall market downturn, there are still a few singers who can achieve success. Good results.
However, this time there was no movement at all on Renly's album..
Studio Eleven will only sell it through its own sales channels on August 29th, in major chain record stores, on supermarket shelves like Wal-Mart, on online platforms like Amazon, and finally on Spotify and iTunes. Online digital music source platforms like this have officially put the album on the shelves. That’s all..
There was no publicity, no announcement, no hint, not even an official press release. It completely brought the style of independent singers and independent music to the extreme..
Looking at the commotion in the past half month, even though the media has focused a lot of attention on Renly, so far, no media has reported this incident..
Matthew had strong suspicions: Does anyone know about this??
However, judging from Renly's reaction, it seems that this was their original intention: this is an album that breaks away from the mainstream of the market, this is an album that focuses on making music, this is an album that goes its own way and has a unique style. It is an album that insists on itself and refuses to compromise. It is an album that deviates from market demand. It is an experimental album that music lovers have devoted countless efforts to..
Is Studio Eleven looking to make a profit? Expectation, but no hope; does George Strand expect recognition? Expectation is expected, but there is no hope; does Renly Hall expect to be famous? No, he doesn't expect it.
For Eleven Studio and George, they both hope that such pure, sincere, and excellent music can be more recognized, listened to by more people, appreciated by more professional fans, and can contribute to the lifeless music A breath of fresh air has been injected into the market, but the wish is beautiful, but the reality is cruel.
Therefore, instead of shouting loudly and loudly, it is better to calm down and spend every penny of the already small promotional budget on the cutting edge, so that the real die-hard music fans can have access to this album. Therefore, Studio Eleven chose such a low-key, silent, and simple distribution method..
In an era when people are afraid of deep alleys despite the smell of wine, they chose to stay in the deep alleys and focus on their profession in obscurity. Is this stupid or brave??
Opening the box, Renly saw the neatly arranged albums of each other, spread out one by one. Instead of the plastic smooth surface packaging that is now mainstream, he chose the retro paper packaging of vinyl records, thick dark grain paper, and got a copy. This sense of vicissitudes and simplicity of the times is easy to get dirty, easy to tear, and inconvenient to preserve, but those who really like it will keep it carefully. After time passes, the memories deposited on the dark textured paper will Leave a mark clearly and profoundly, recording every moment in life.
The cover has a black background, and there is a Bulgari photo that takes up most of the space on the cover. Above the photo is a stage. The stage after the performance is lonely and lonely..
There was a small bench in the center, a bunch of creamy-yellow lights fell down, the microphone fell on the ground, and an acoustic guitar leaned next to it; the dark red curtain behind it was already a little white, and the brick-yellow wooden floor on the ground was also. It was very mottled. There were complicated and messy connecting cables on the side of the stage, and there were even some debris on the side..
It doesn't look formal at all, and it also gives off a sense of desolation and dilapidation..
This is the pioneer village under Renly's lens. That stage has been washed and precipitated for half a century. That stage has lagged behind the times but has never died. That stage has almost no living space in the huge New York. That stage of joyful singing Under the hot dance, there is still loneliness and loneliness on the stage.
Finally, on the diagonal lower corner of the bench, a black handwritten font is marked, "Don Quixote". It seems that this is the name of the performer, the name of the stage, or the name of this era..
There is no singer's name, no extra embellishments, and no additional explanations. It is just such a retro photo full of historical flavor. This is the whole album. But if you look carefully, you can see a photo behind the photo curtain. A small blackboard fell down, with tonight's performance written on it, "Nine to nine-thirty, Renly Hall; Nine-thirty to ten, Renly Hall; Ten to ten-thirty, Anonymous.”
The singer of the album is not without a name, but just like the decadent stage, he is drowned in the dust and the urgency and annoyance of the fast food era..
Turn over the back and you can see two handwritten song lists, eight on the left and eight on the right, all written by him..
All the ones on the left are aligned to the left, namely "Cleopatra", "Ophelia", "Budapest", "My Hands", "Faithful", "Go Forward", "Time" ","Beast”.
All the ones on the right, aligned to the right, are "Your Bones", "Charlie Boy", "Los Angeles", "Collide", "Old Pines", "Old Friends", "Simple-Life" "," nothingness”.
The back cover shows a dark night sky, which is consistent with the dark night on the cover. However, diagonally above the track, you can vaguely see the Big Dipper. It is not a photo, but painted with a moon-white brush. It is as if in the boundless night, Nothing could be seen or touched, so the unrealistic dreamer painted the stars on the night sky, hoping to guide him forward..
That's what Don Quixote is.
Renly originally thought that he would not be excited or sigh, as all his emotions had been vented in the recording studio. But when he actually saw the album, his words fell silent, replaced by the slight ups and downs of his chest. No. Because his music creation was condensed into an album, but because of George’s dream, Eleven Studio’s persistence, and his thoughts and soul, all were recorded between the musical notes and lyrics of the staff.
This is what a dream looks like. It's light, as if it can't carry the weight of your heart at all; it's heavy, as if it breaks the law of gravity..
Note: Simple-Life——Young-Rising-Sons; Time——Mikky-Ekko; Collide——Howie-Day).
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