525 Capture 300 million
If you were to sum up the performance of the 2011 summer season in one sentence, then more than 80% of people would choose this sentence: Weird things happen every year, especially this year..
The first monster of the summer season, blockbusters are all weak.
As the largest box office concentration of the year, the competition is fiercer than imagined. Every film that chooses to be released in the summer is bound to face ups and downs. It will either be a big victory or a complete defeat. There will be several films every year. It’s not uncommon for large-scale commercial works to fail miserably, but this year seems to be particularly common..
“"Thor", a complete failure; "Pirates of the Caribbean 4", below expectations; "Kung Fu Panda 2", a complete failure; and then... "X-Men: First Class", strangely silent.
Failure seems to be contagious. "X-Men: First Class", which debuted in the first week of June, has won the hearts of media people. Various indicators such as media comprehensive reviews, Rotten Tomatoes index, and popcorn index have ushered in was the best in the series, with the Rotten Tomatoes Index and Popcorn Index even exceeding the biggest winner so far this summer, "Fast and Furious 5"; but it lost the audience's love, and the theater score was only "B+", creating A new low for the series, which in turn led to a major box office disappointment at the premiere.
With an investment of 160 million, it only received 55 million in opening weekend figures, which is even slightly worse than "Thor"..
Ironically, two years ago, "The Wolverine", which had a complete collapse in word-of-mouth and had a theater score of "B+", achieved excellent results of $85 million in its opening weekend. Summer box office trends , it’s really confusing.
First came "Thor", and then "X-Men: First Class". Are this year's comic-book-adapted superhero movies really acclimated? The major Hollywood film companies were immediately alert, and the players who were preparing to go into battle were also worried. This would have an impact on the future trend of the entire industry that cannot be ignored..
The second weirdest summer movie, comedy is on the rise.
The low-budget comedy "Bridesmaids" has become the biggest dark horse of this summer's season. The cumulative box office in its first four weeks has exceeded $100 million, and it still maintains an astonishingly outstanding decline - this week's oppression in "X-Men: First Class" However, the decline is still under 30%, which is so amazing that it makes people scream. According to this momentum, it is definitely not a problem for this work with an investment of only 32 million to finally exceed 150 million at the box office..
After the big-budget comedy "The Hangover 2" grossed 85 million in the abnormal premiere box office last week, although the box office dropped as much as 61% the next week, the mid-week box office from Monday to Thursday was It exploded with unimaginable energy. In the end, the cumulative box office in the two weeks reached 185 million in one go. The entire Hollywood was silent and almost stunned..
For horizontal comparison, the cumulative box office of "Pirates of the Caribbean 4" in its three weeks of release is 190 million.
People don't even know whether to be surprised by the poor performance of "Pirates of the Caribbean 4" or the crazy performance of "The Hangover 2".
The third strange thing in the summer season, a dark horse emerges from the sky.
“Both "Bridesmaids" and "The Hangover 2" can be considered dark horses, but the real focus is "Fast and Furious 5". After another 43% box office drop this week, The cumulative box office has risen to 290 million, and there is no doubt that it will become the first film with a box office of over 300 million this year..
This year’s summer season is indeed an unusual one.
However, the box office pursuit of "Fast and Furious 5" has gradually slowed down. During the same period, the box office still maintained a slight lead over "Iron Man", but the advantage has shrunk from nearly 30 million before to 2 now. million, the strong upward momentum could see a clear pullback.
Although there are too many factors that affect the box office of the summer season, and the market share of other competing works will still be affected to a certain extent; it is undeniable that the audience limitations of the "Fast and Furious" series are gradually reflected After all, the fan base cannot be compared with the superhero theme..
Despite this, the performance of "Fast and Furious 5" deservedly stunned the entire North American market, and made Universal Pictures feel proud. In the third week of June, the performance of "Fast and Furious 5" The North American box office has officially passed the 300 million threshold, not only becoming the first film in 2011 to reach such a height, but also becoming the 37th film in film history to achieve such an achievement..
In the end, the North American box office of "Fast and Furious 5" reached 315 million, behind the 318 million of "Iron Man" and ahead of the 311 million of "Iron Man 2" Two million, and it also surpassed "Pirates of the Caribbean 3" and "Star Wars Episode 2: Attack of the Clones", temporarily ranking 30th in film history, creating a series high, which is a full increase from the previous fourth film. Doubled, the series suddenly has the potential to become a new money-making series.
In an instant, the whole of North America was rejoicing. The success of this work undoubtedly created the best results for the starring cast - Vin Diesel, Paul Walker, Gal Gadot, etc. This Not only is it the first film in their career to exceed $300 million, but interestingly, it is even the first film to exceed $200 million..
With this work, the two actors Fan and Paul immediately completed the further increase in their net worth and truly entered the first line. But both of them are quite special, because their masterpieces are all from the same series, and their other works have achieved similar results. Not satisfactory, in other words, not comprehensive enough.
If they continue to shoot the "Fast and Furious" series, then the salary increase is inevitable; but when shooting other commercial blockbusters, it is difficult to get the 20 million-level maximum salary like Arnold Schwarzenegger. Specifically What the number is depends on the ability of their agent..
In addition, there is another high-profile actor: Renly Hall.
“"Fast and Furious 5" is also Renly's first work to break 200 million and 300 million, but people will not forget that this is Renly's first commercial movie. As the third protagonist, Renly is in The courage and charm shown in this movie are definitely the biggest highlight of the movie; it can even be said to be the first hero.
After the two works "Buried Alive" and "Crazy Love" witnessed Renly's solid acting skills, people saw the commercial potential in Renly, and it was unlimited commercial potential - twenty-one years old, handsome, Funny, talented and charming, couldn't ask for more..
Rumor has it that Renly's net worth has soared to ten million dollars in one fell swoop, and there are more than just one movie project under consideration. You know, before the summer season, Renly's salary was only between one million and three million dollars. In an instant, he jumped from five million and eight million levels, directly to ten million, which is simply unbelievable..
Of course, this is just a rumor, and no movie company has released definite news yet. To be more precise, everyone is actually waiting for Universal Pictures - everyone knows that Universal Pictures is bound to shoot a sequel, and Renly is definitely one of the first batch of people on the contract renewal list, so how much price is Universal Pictures willing to offer? This is definitely a problem.
The Hollywood pay system is very complex. It is not only a game between agents and producers, but also a battle between actors and the market..
Take the "Award Curse" that has always existed in the industry as an example, which means that actors who win Oscars will be in a slump for the next three years..
Many actresses' careers plummeted after becoming the best actress. Liza Minnelli in "Cabaret" in 1972, Louise-Fletcher in "One Flew Over the Cuckoo's Nest" in 1975, and Louise-Fletcher in "One Flew Over the Cuckoo's Nest" in 1985. Geraldine-Page from the 2016 Bountiful Tour, they almost disappeared after winning the award.
The most recent case is Halle Berry in 2001's "Dead Man's Dance". After winning the award, she fell into a quagmire of bad movies and was not able to recover until 2017..
The reason is simple. After winning the award, the actor's net worth increases, and the salary even triples. However, the Oscar only recognizes the actor's performance achievements in a certain movie, but it does not mean recognizing the actor's general acting skills, nor does it mean recognizing the actor's performance. Box office appeal. In particular, many actors have always been active in art films and their commercial value is not high. This also makes it easy for them to fall into the gap between superficial status and actual value. They are neither good nor bad, neither embarrassed nor embarrassed..
In the same way, Robert Downey Jr. proved his appeal in the "Iron Man" series, but after taking off the Iron Man armor, the box office performance of his other works was unsatisfactory, even if the performance was decent The good "Detective Sherlock Holmes" is also a strong but weak person, but the actual results are far lower than expected..
Therefore, when Robert starred in "Iron Man", he could get a box office of 50 million, including dividends; but when it comes to other works, this is not necessarily the case..
So does Renly..
At the beginning of the year, "Crazy" was recognized by awards at Sundance, and "Buried Alive" successfully won an Oscar nomination. However, even the "Little Golden Man" winner has fallen into a rut, let alone a mere nominee? Until he proves his commercial value and further proves his absolute acting ability, Renly's salary in the industry will naturally not increase substantially, especially in commercial movies..
Now, "Fast and Furious 5" has won a great victory, with Renly taking the lead, showing strong box office potential. But is this just a flash of inspiration? Is this just limited to the "Fast and Furious" series? Or does it have more potential to be explored? This will take time to prove, and it will also require the game and trade-off between the agent and the producer..
Ten million dollars? It’s incredible to say, but it’s not impossible. After all, it’s still a game between the agent and the producer. However, before Universal Pictures makes a decision, the overseas box office of “Fast and Furious 5” has once again added an important piece. chips！
Prior to this, Universal Pictures had basically recovered US$125 million in production costs based solely on its excellent performance at the North American box office. So, what about the overseas box office? This is pure profit. Universal Pictures, which has always been cautious in terms of investment costs, has finally launched another series of movie profit models since "Jurassic Park". I am very happy..
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