524 Sweep the army
2011The first three consecutive wins at the North American box office in 2018, after the summer season was unveiled, it finally came belatedly. "Fast and Furious 5" was successfully crowned. After emerging as a dark horse, its strong performance that swept thousands of troops caused a stir. There were exclamations one after another！
In the third week of May, all works worked together, hoping to seize more markets and gain more box office before the release of "Pirates of the Caribbean 4", so as to avoid an avalanche of decline next week and create a box office tragedy. As a result, the entire North America On the contrary, the market is showing a trend of burning oil..
Among them, Paramount took the lead with a vigorous and vigorous publicity campaign, giving full play to the advantages of large film production companies and seizing major media resources. It seemed that it was not affected by the failure of the opening battle. In the end, "Thor" " was able to turn the tide and effectively control the decline to 47% when the opening weekend box office was far lower than expected, saving face..
With this result, the whole of Hollywood seems to be breathing a sigh of relief..
This not only avoids the potential vicious circle caused by negative word-of-mouth, but also revives the dawn of comic book-adapted movies. The positive feedback from the market gives other competitors a reassurance. With excellent decline, "Thor" was released It achieved a box office of 32 million in the second weekend. The cumulative box office in two weeks narrowly crossed the 100 million threshold, and temporarily settled at 108 million..
For Paramount, which has no retreat, this can definitely be regarded as the first ray of light in the past two weeks..
Although judging from the rising momentum of the following weekend box office and mid-week box office, "Thor"'s hope of exceeding 200 million in the North American box office has been completely shattered, but fortunately, the poor reputation did not lead to a plunge-like collapse, and the cumulative box office Finally, it exceeded 100 million. At least this fig leaf was saved..
As for the two newly released works, they have brought completely different results..
“"Bridesmaids" amidst the praise and applause, copied the dark horse footsteps of "Fast and Furious 5", earning 26 million in three days over the weekend, even compared to the box office of "Thor" the next week. It’s not inferior at all; what’s even more gratifying is that the film has become popular among a series of feedback information such as media reviews, IMDB scores, Rotten Tomatoes, theater scores, and popcorn index. Many experts are optimistic about this small-budget film. The work will achieve box office results of over 100 million in North America.
In just three weeks, Universal Pictures once again accomplished a small miracle and unexpectedly became the biggest winner in this year’s summer season opening period..
“"The Exorcist" was completely submerged in the voices of criticism and crusade, and the publicity wave was completely suppressed by "Thor". It lost everything from topic to word-of-mouth. In the end, it only achieved 15 million box office results over the weekend. .For a medium-cost work with an investment of 60 million, this result is not bad, but it is not outstanding either. Whether it can recover the cost or even achieve profitability still depends on the box office drop in the next week. But from the reputation Judging from the feedback information, it is difficult to reach the sky.
Faced with the attack of the three works, "Fast and Furious 5", under the cover of excellent reputation, showed the victor's ease. They did not increase their publicity efforts, but followed the established pace and started in an orderly manner. Publicity - In this regard, Universal Pictures stated that there is no need to increase the budget for publicity at all, and the current momentum is enough.
Paul Walker, Vin Diesel and Renly Hall appeared on a late-night talk show for the first time. "Jimmy Show" became Renly's first talk show stage. This episode was very popular, not only It achieved the highest ratings and number of viewers since the Golden Globe Awards. Moreover, after the program was uploaded to YouTube, the click rate quickly exceeded 10 million..
Among them, the discussion about Renly has risen rapidly. In less than three days, Neil Toussaint's personal account dedicated to uploading Renly's live music videos has soared to 1.5 million subscribers, and Neil even logged on The recommended account location on YouTube, the effect is crazy, words can’t describe it..
Facts have also proved that Universal Pictures' self-confidence is well-founded. Even in the face of the overwhelming and intense publicity offensive of "Thor" the next week, and even in the face of the strong impact of the two new films "Bridesmaids" and "The Exorcist", "Speed" The advantage of "Passion 5" has not only weakened, but surprisingly expanded further, maintaining a steady and powerful acceleration. The box office rising momentum has not diminished at all. It has lost its status as a dark horse and has undoubtedly become the most shining star in May. new star.
“"Fast and Furious 5" first delivered a weekend box office of 35 million with an astonishing drop of 41%. With an advantage of 3 million, it defeated "Thor" for the second consecutive week, achieving an astonishing result. won three consecutive championships; and then relied on the stable mid-week box office collection speed to strongly break through the 200 million threshold, and then raised the cumulative box office in three weeks to 238 million in one go, still maintaining its enthusiasm for "Iron Man" Leading the box office in the same period, the pace of hitting 300 million continues to advance rapidly！
Three weeks after its release, every step of "Fast and Furious 5" is amazing. It has collected all records with an absolutely strong attitude. It has accumulated 238 million in three weeks, making it an early success. It left behind the highest box office data of the "Fast and Furious 4" series. Not only that, it also approached the box office championship of the racing genre in North American film history with its ultra-high speed of light..
Prior to this, the box office championship of the racing genre in North America was held by "Cars". North America was far ahead with a score of 244 million. In the past five years, no one has been able to shake it. From this aspect It can also be seen that the decline of racing movies.
But now, "Fast and Furious 5" is approaching such a record in just three weeks. Making history is already certain. What people should be curious about is what will be the final box office height? After breaking through 300 million, when will the sprint of the movie stop?？
The North American box office list in the third week of May has finally settled. "Fast and Furious 5" successfully won the championship, "Thor" ranked second, "Bridesmaids", "The Exorcist", and "Rio" ranked third to fifth.
In just one week, the excitement for the opening battle quickly cooled down. The box office development curves of "Fast and Furious 5" and "Thor" showed very different trends, and the focus naturally gradually disappeared..
One’s cumulative box office in three weeks exceeded 200 million, rushing towards 300 million aggressively; one’s cumulative box office in two weeks barely exceeded 100 million, the hope of 200 million has been completely shattered, and exceeding the book cost line has become the main goal. One is in the lead, with unlimited glory; one They are retreating steadily and are deeply trapped. Obviously, as time goes by, the gap between the two will only become wider and wider, and the value of comparison will become smaller and smaller..
In that war filled with gunpowder, the two opponents have now entered two different battlefields. There is no more intersection. This is the scariest part for "Thor" - they even become "Thor" "Fast and Furious 5" opponents are no longer qualified.
But facts speak louder than words. The subsequent box office performance of "Thor" is really not optimistic. The excellent decline in the next week seemed to be just a return to the past, and then the true shape emerged..
The decline in the third week quickly reached 55%. The weekend box office, which was not good in the first place, lost more than half of its blood in an instant under the strong pressure of "Pirates of the Caribbean 4", and the pace of impacting the book cost line was instantly stopped. Slowed down; the decline in the fourth week still did not improve much, falling again by 39%. The squeeze of "The Hangover 2" and "Kung Fu Panda 2" still made people breathless, and the weekend box office fell directly. Breaking the bottom line of 10 million.
This is the summer season, a summer season where bayonets are red and every move is deadly. If you are not careful, you will fall into the whirlpool of one war after another. You will retreat step by step, and you will be completely defeated before you even have time to breathe..
In the end, the cumulative box office of "Thor" in North America reached 140 million, which is 141.01 million US dollars to be precise. Compared with the 150 million in the book, there is still a distance of 10 million. , but everyone in the industry knows that such results can be said to be a disastrous failure. Even "Superman Returns", which made Warner Bros. vomit blood, will have a North American box office of over 200 million. At least for laymen, This result seems to be not bad, and it is quite passable. But 140 million？
Not to mention the performance of "Thor" in overseas markets, but in the North American market, this work truly failed. Not only did it fail to replicate the miracle of "Iron Man", it also failed to reach the level of "X-Men" , it’s just better than a flop like “Catwoman”.
Relatively speaking, "Fast and Furious 5" has launched an unyielding counterattack mode, continuing its powerful momentum of sweeping thousands of armies..
In the fourth week of May, "Pirates of the Caribbean 4" was released, and the weekend box office of "Fast and Furious 5" plummeted 48%, creating the largest decline since its release, but even so, the value still remained at 100% Within 50%, this week's drop rate is second only to "Bridesmaid"'s incredible 20%, and its outstanding performance eclipses all praise..
It is worth mentioning that the opening box office of "Pirates of the Caribbean 4" was only 90 million US dollars, which was higher than the first part of the series, but far lower than the second and third parts of the series. Compared with 250 million US dollars, With an investment cost of tens of millions, this result is unsatisfactory. What's more, this number is not as good as the 95 million of "Fast and Furious 5". The entire North America has fallen below the glasses..
As one of the strong contenders for this year's year-end box office championship, the premiere data of "Pirates of the Caribbean 4" is enough to be called Waterloo.
Quietly, it has defeated two highly anticipated box office giants. "Fast and Furious 5" has shown the strong aura of a champion..
In the fifth week of May, "The Hangover 2" and "Kung Fu Panda 2" were inextricably locked in a battle. In the end, "The Hangover 2" unexpectedly won with an opening box office of 85 million. The bigger upset was "Kung Fu Panda 2". "Panda 2" opened with only 47 million amid negative reviews, becoming the second major flop this year after "Thor".
As for "Fast and Furious 5", it once again wrote a miracle of decline. The excellent data of 36% increased the cumulative box office of this work in North America to 280 million..
Three hundred million, very close at hand！
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