521 Hard to hide shame
In the second week of May, "Thor" premiered to kick off the summer season, and the week after "Fast & Furious 5" was released, the opening battle between the two works was undoubtedly the most sensational event this year.！
But the trend of this war is shocking！
“The opening weekend box office of "Thor" was only US$59.61 million! The week before, the opening weekend of "Fast and Furious 5" swept US$95 million. The two sets of opening weekend data were placed on Comparing them together, the huge gap caused a cry of consternation. It was simply unbelievable.——
Who can believe that just a few weeks ago, the two works were not considered to be in the same category, and "Thor" was the heavyweight one. But now the premiere box office data has compared the two works to "Thor". "The magnitude" has been completely turned upside down. It seems that in just one week, the world has gone through great changes and completely changed its appearance..
This is the third time since the 2004 summer season was officially moved forward one month that the opening weekend box office of a summer season premiere was lower than the opening weekend box office of the previous week..
The first time was in 2005, when the opening film "Kingdom of Heaven" only received a poor box office of 19 million, while the previous week's "The Hitchhiker's Guide to the Galaxy" made 21 million in three weekends; the second time In 2009, "Star Trek" was released in the summer season in its first week, which grossed 75 million, which was a good performance, but "The Wolverine" the previous week was even better, with a weekend box office of 85 million..
2011Year, this is the third time. At the same time, this is also the biggest difference. Such a result is really full of irony. The smoke of this opening battle has quietly deviated from the original track..
In the face of such disappointing weekend box office results for "Thor", does this mean that "Fast and Furious 5" has a chance to usher in a big victory? There were some excitements, some surprises, some expectations, and some panics. In an instant, all eyes in North America were focused on it..
According to the statistics and evaluation of the exhibition relationship, "Fast and Furious 5" in the second week of its release, faced with the menacing "Thor", and the weakness after the strong explosion in the first week, it was incredible to hand over. A 38% drop, achieving a weekend box office of $58.9 million！
For a summer popcorn movie that debuted with a box office of more than $60 million, a drop of less than 50% the following week is a victory, but "Fast and Furious 5" handed over 3% With a decline of 18, the film broke out of the trend of "The Lord of the Rings", "Inception" and "Finding Ocean", and became the current North American film history, with a box office of more than 60 million in the opening weekend, and the fourth largest decline in the following week. low works.
Of course, compared with the sky-high box office curve of "Shrek 2", which had an opening weekend of 108 million and a drop of only 33% in the second week, the results of "Fast and Furious 5" are still higher. There is a big gap, but such a performance still undoubtedly turns out to be a stunning appearance in the United States..
For reference, "Iron Man"'s second-week box office drop was 48 percent, while the film's cumulative North American box office reached $318 million. Now, "Fast & Furious 5" premieres With the box office almost flat, the drop in the next week was much better than that of "Iron Man". Does that mean that the film's final cumulative box office will exceed 318 million?？
Corresponding to the decline of "Thor", it is the strength of "Fast and Furious 5". As the two go up and down, the gap becomes more and more elusive. In the end, "Thor" ended up with about seventy With a slight advantage of US$10,000, Crown successfully won the North American weekend box office title in the second week of May.！
A narrow victory, an absolute narrow victory, it can even be described as a "miserable victory".
In this opening battle, "Thor", who was generally optimistic, lost all his advantages and lost ground. He clearly had a good hand, but he put himself in danger. In the end, the difference was less than one million US dollars. , successfully won this week’s weekend box office championship, and fired the first shot of the summer season. It was so thrilling, so ups and downs, so frightening that half of the Hollywood practitioners were broken into a cold sweat..
Although the process was extremely thrilling, although the result was unsatisfactory, and although the posture was really embarrassing, the fig leaf was finally saved. Rather than happy, it is better to say that I was relieved. Everyone in Paramount breathed a sigh of relief, the kind of person who survived the disaster. Happiness and joy almost make people cry for joy.
According to rumors in the industry, after the list of exhibitors was announced on Monday morning, many staff members of the "Thor" crew who were promoting in San Diego hugged each other and cried. Even producer Victoria-Alonso Quietly wiping tears.
On the surface, Chris seemed to be in peace, but when he stood up, his legs weakened, he staggered a few steps, and almost hit Natalie next to him. Fortunately, Chris controlled it in time, and then An accident was avoided.
At the subsequent fan meeting, the crew of "Thor" finally regained their energy. During the interview and interactions with fans, although they could not hide their disappointment, the crew still listened to the critics' opinions with an open mind and expressed their willingness to listen more The audience's views, and then look forward to doing better in the next film; and expressed confidence that loyal fans will give the film more pertinent recognition.
This is the best publicity situation for the "Thor" crew after the media review was released. The publicity effect in San Diego was also very good. After the meeting, the starring cast headed by Chris and Natalie still stayed in the cinema. Here, he took photos, hugged and signed autographs with the audience. All these contents were gradually spread on Facebook and YouTube through the hands of the audience, and received a lot of praise, which gave the crew a shot in the arm..
This vigorous opening battle has finally come to an end, of course, but it is not the end yet..
“The next box office trend of "Fast and Furious 5" and "Thor" is still the focus of people's attention. Can it reach 200 million? Can it exceed 300 million? Where will the final box office end? Compared with the cost, can the movie Achieve profit? Both are series works. What impact will this box office trend have on subsequent works?？
More importantly, the poor performance of "Thor" is a positive factor for other superhero movies adapted from comics this summer, which means that the market potential has not been over-exploited, or a negative factor, which means that the audience has a negative attitude towards such movies. negative impression？
But, at least the first stage of the showdown has finally come to an end..
“"Fast and Furious 5", as a dark horse, took the lead in all aspects such as box office, media reviews, and audience feedback during its opening weekend. Although it failed to win the championship again, it pushed "Thor" to the top with its excellent second-week decline. In such an embarrassing predicament, and finally finishing second with an extremely slight disadvantage, this can still be said to be a victory..
As for "Thor", he was covered in wounds, desolate, and scarred. Even if he managed to save a little face in a lazy and rolling embarrassment, it was a drop in the bucket. We can only hope that the subsequent box office decline will not be too severe. There is also the more important overseas box office. This is the top priority for Paramount to avoid losing money. Therefore, one battle is over, and there are more wars waiting. No one can take it lightly..
“"Thor" or "Fast and Furious 5", the two crews and the two companies have already packed up and prepared for the follow-up promotion work - "Pirates of the Caribbean 4" is waiting in just two weeks. The box office monster is enough to make everyone wary, which also means that they still have a week of buffer time, and it is also a week of time to boost the box office..
But on Tuesday morning, the whole of North America was in a state of panic.！
According to the normal process, the exhibitors should announce the exact box office after the correction today, which will even be accurate to single digits. All media will habitually confirm to see if the list has changed after the box office correction, but this Habits are often just smooth, because unexpected situations are very rare. But this time, the official website issued a special announcement, "The exact box office statistics are released, and the championship changes hands.".”
After accurate box office statistics, "Thor" had a box office of 59.23 million over the three-day weekend. This figure was slightly smaller than predicted. The single-day drop on Sunday was higher than expected. , it can be seen that the sluggish reputation has inevitably affected the box office trend..
In contrast, the box office of "Fast and Furious 5" was slightly higher than the predicted number. The final box office was actually 59.45 million, but the drop was still 38%, just a slight change after the decimal point. A few changes. This series has the best reputation and is unstoppable..
When the statistics are broken down into single digits, "Fast and Furious 5"'s three-day weekend box office figure is $227,222 higher than "Thor".
In other words, after correcting the box office data, this week's weekend box office champion has changed hands - "Fast and Furious 5" narrowly won the championship the week after its release, continuing the strong momentum since its premiere. "Thor" was shockingly ranked second. It was a powerful sprint with overwhelming momentum, sure to win, and overwhelming momentum, but it ended in a complete rout..
It is worth mentioning that this is the first time since the summer season in 2004 that the summer season was brought forward one month ago that a summer season unveiling work failed to win the championship in its opening weekend. The magic of the summer season has received unprecedented impact and challenges..
The collapse, the real collapse, not to mention Paramount and the "Thor" crew, even the entire North American market and the Hollywood industry were silent - although people had speculated with suspicion, although people had gloated about the misfortune, although people were enthusiastic People all over the world have watched, and this situation has more or less flashed in their minds, "If 'Thor' doesn't win the championship..." But when all this really happened, when all this evolved into reality, that kind of shock and astonishment, but strangled all the sounds in his throat.
North American weekend box office rankings for the second week of May, the champion is "Fast and Furious 5"; the runner-up is "Thor". The opening battle has not officially come to an end until now.
“The last fig leaf of "Thor", tear off.
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