520 Thin ice wins or loses
“How can I help you? "The questioning voice from right in front interrupted Chris's chaotic thoughts. Only then did he realize that it was his turn in the queue. His head was a little unable to react for a while, and he froze, words swirling on the tip of his tongue. , but I can’t make any sound. It’s really embarrassing..
The other party had to repeat the question, and Chris finally came to his senses and said quickly, "'Thor', one, I mean, two." After saying that, Chris nodded to confirm and repeated He said, "Two pieces." It seemed that this kind of behavior could give him a little more confidence, and then he added hurriedly, "My girlfriend is waiting for me next to you." Trying to hide his panic and mood..
Involuntarily, Chris wiped his palms. The wet sweat made his palms slippery, and the sweat on his back made his clothes soaked. He quickly took the two movie tickets, and almost ran away, turning around. He turned around and walked quickly, the staff's voices gradually faded away, and he sprinted towards the screening room..
Suddenly, a strong figure appeared in front of him. Both of them were going too fast and almost collided with each other. They both braked urgently..
“Sorry." Chris lowered his voice and pretended that he was not himself. In a hurry, he quickly raised his head and took a look, and then he couldn't help being stunned - standing in front of him was actually Vin Diesel..
This is definitely an unexpected encounter. It is not unusual to meet any actor here, but Fan？
Chris lowered his head reflexively and subconsciously glanced at the movie tickets in Fan's hand: the same two tickets, the same "Thor". Chris didn't know why he lowered his head, and he didn't know why he wanted to watch the other person's movie. votes, but with this result... Chris's vision suddenly stopped, and his brain froze instantly..
Fan seemed to notice Chris's burning gaze and burned the back of his hand. He pretended not to care but obviously stuffed the movie ticket into his pocket, and then saw the movie ticket in Chris' hand. This simple action, Ke As if being pricked by an embroidery needle, Reese immediately put his hands behind his back, involuntarily clenched his hands into fists, and crumpled the tickets into a ball..
Fan looked to the side with an unnatural expression, hiding his embarrassment; Chris always kept his head lowered, his eyes falling on the toes of his shoes..
Silence, neither of them spoke, just silence, both seemed to be thinking about something, and both seemed to be covering up something..
Maybe it was a second, maybe it was a minute. I don’t know who reacted first, or maybe it was at the same time. The two people raised their heads and looked at each other. There was no conversation, they just nodded and signaled, and they couldn’t even tell the difference. What does nodding mean? The two people hurriedly lowered their heads again, took steps, and drifted away..
It wasn't until he arrived at the entrance of the screening room and checked in that Chris relaxed a little. Inexplicably, his nervousness was slightly relieved, and his confidence in "Thor"'s victory increased slightly..
After thinking deeply about it, Renly, who seemed to have unlimited glory on the surface, was highly sought after by the media, but in fact, Renly's position also seemed to be suffering. After such an idea took root in his mind, the corner of Chris's mouth He rose slightly, and the pressure on his shoulders seemed to be relieved a lot..
Maybe, "Thor" can really win this week's weekend box office championship. Who knows?？
On May 8, Fox TV produced a program analyzing the outcome of the summer season opening battle, focusing on the first boom in this year's film market..
“After "Thor" handed over a single-day box office of US$23 million on Friday, its premiere prospects suddenly became confusing. It is very likely to share the market share with its direct competitor "Fast and Furious 5" It is a development curve that waxes and wanes. The declines and increases on Saturday and Sunday are likely to interact with the decline performance of "Fast and Furious 5" in the next week. This also means that the entanglement of victory and defeat has entered a fierce stage. stage, this really makes people excited.
This opening battle is attracting more and more attention. According to incomplete statistics, the audience traffic of major theater chains in the top ten cities in North America has reached the highest value this year, and the attendance rate of theaters has also exceeded 100%. Sixty, what is certain is that the movie market has exploded with amazing energy in the first week of the summer season. The total box office in North America over the three days of the weekend is expected to exceed 200 million US dollars. This is a shot in the arm for the entire movie market. shot in the arm——
You know, so far this year, there is only one week where the total box office in a single weekend has exceeded 150 million. It was the weekend when "Fast and Furious 5" took the lead last week..
This program on Fox TV has come to the final conclusion. This will be a very narrow victory or defeat, and the deviation is very likely to be within 10 million, and it will end with a narrow victory for "Thor". Taking into account the previous The whole momentum, a more accurate word is: a tragic victory, a tragic victory.
But no matter what, retaining the weekend box office championship is the last fig leaf for "Thor". Although it is still very humiliating, very frustrating, and very embarrassed, they need this piece of cloth, urgent need, earnest need, even if Even if it was a miserable victory, I would not hesitate to do it. Yes or no, it’s a huge difference.！
At least, the weekly championship can allow them to seize the commanding heights in the publicity offensive. They can win more leeway in interviews with crew members and writing official manuscripts, maintain the attitude of winners and competitors, and at the same time maintain the continued success of the subsequent box office. posture; but if even the title is lost, then... Paramount will not allow this "what if" to happen.
This championship is a must-win for "Thor"！
This program attracted more than 3.3 million viewers. The excellent ratings made everyone at Fox TV overjoyed - such a temporary program, and it was also a news program reporting on the box office battle, they originally expected With 1.5 million viewers, this is a victory. Who would have thought that the number of viewers would more than double the expected number?.
What’s even more rare is that the show was then uploaded to YouTube, and within just twelve hours, or in other words, before the final results were announced at the weekend box office, the click rate reached an astonishing three million.
It is no exaggeration to say that the opening battle has become the most sensational, grand and lively entertainment news event in 2011 so far. Whether it is the audience who supports a certain work or the lively bystanders, everyone is excited. Curious: Who won? The simplest and crudest, the most direct and clear, the most straightforward, judging the hero based solely on success or failure - who wins?！
On May 9, the North American box office statistics agency Participating Relations announced the weekend box office rankings for the second week of May under the spotlight..
In North America, box office statistics are all completed by independent organizations that participate in exhibitions. They have a huge internal network of professionals, branched out at major theaters in various cities, to conduct box office statistics, predictions and summaries..
Generally speaking, they will announce three sets of data. The first set is the Friday box office, which is announced on Saturday; the second set is the weekend box office forecast, which is announced on Monday; and the third set is the accurate weekend box office, which is announced on Tuesday..
The reason for this is that in order to be able to announce the news as soon as possible, in order to be able to announce the news as soon as possible, considering that the North American weekend box office list has attracted much attention, professionals related to the exhibition will make predictions based on the box office trends on Friday and Saturday, as well as the audience traffic on Sunday morning. Estimate the proportion of decline for a Sunday, predict a box office figure, and announce it in a timely manner on Monday.
But as long as it is an estimated number, there will be some deviations. After years of repeated evolution, there are actually fewer and fewer errors in estimated numbers, but occasionally when the gap between box office numbers is very small, the estimated box office error Within two million, this is normal, not to mention deviations of hundreds of thousands or tens of thousands..
Historically, after the box office champion is predicted to be announced, after accurate adjustments, the champion changes hands. Not many, but not many..
In the Fox TV program, the host teased that the gap between the winner and the loser this time was too small, and it was very likely that we would have to wait for confirmation of the accurate box office. It was originally just a joke, but after the predicted box office was announced in relation to the exhibition, , but gradually evolved into a reality.
In the second week of May, the menacing "Thor" made its debut and was fully released in 3,955 theaters. Compared with the 3,600 theaters of "Fast and Furious 5", occupies some advantages, but these advantages converted into box office figures are very weak..
After Friday's 23 million, the Saturday box office of "Thor" not only did not counterattack, but also experienced an 8% drop. Looking purely from the drop figure, this is good, at least compared to "Fast and Furious 5" is excellent; but considering that Friday's single-day box office was really bad, Paramount needs not only an increase, but also a substantial increase, and now it has become a bubble; finally, the exhibition relationship prediction Sunday's single-day box office dropped another 27 percent, ending "Thor's" opening weekend box office——
US$59.61 million.
Dead silence. When the exhibitor relations announced the opening weekend box office data of "Thor", there was a dead silence throughout North America. It was not a exclamation, not a surprise, not a sigh, but a dead silence, that kind of silence, as if all life It seemed like they all disappeared, truly showing people’s shock and astonishment..
Let alone 95 million, let alone 65 million. The box office data of "Thor" during its opening weekend did not even cross the 60 million threshold.！
This premiere box office result only ranked 26th on the May premiere box office list in North America. Not only did it not break the record, it also did not exceed 100 million, and it did not even reach 60 million. It was so bad, The appalling performance made people enter the ice cellar, and they went from summer to winter in one second..
So, what about "Fast and Furious 5"?？
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