518 foreboding
Is it unexpected or is it reasonable?？
For commercial films, it seems to be a normal result for media reviews to encounter collective criticism; but the feedback from the early internal test screenings of "Thor" said otherwise. Paramount and relevant personnel have repeatedly emphasized that , this is a work worth looking forward to, the quality is comparable to "Iron Man", so, what is happening now?？
Objectively speaking, it lost to "Fast and Furious 5" in terms of media reviews. This is not a good thing. It is frustrating and frustrating. It actually lost to such a B-level movie series, which is even disappointing. Angry; but this is still not the end of the world, commercial movies ultimately compete at the box office.
As for the comprehensive media review? Anyway, "Fast and Furious 5" won't win an Oscar, so what's the use of having a higher score in media reviews? After all, the deciding factor between the two works will be based on the box office, so it is far from the time to panic..
But Paramount Pictures still panicked, Chris Hemsworth still panicked, Fisher Morgan still panicked, and Natalie Portman's mood wasn't much better either. Because, Friday After officially landing in the North American market, other word-of-mouth also collapsed completely, and the situation showed no signs of improvement..
The Rotten Tomatoes freshness index is only 75%, and the mass media score is only 6.4; the popcorn index started at 74%, and it is still declining. If this is not scary enough, If that's not enough to scare you, a "B+" theatrical score is a death sentence for this movie..
Even "Fast and Furious 4" had an "A-" rating, not to mention "Fast and Furious 5" with a further "A", and now, "Thor" only achieved a "B+" "This means that if the premiere box office is less than 100 million, the final box office of the movie may not cross the 200 million threshold. Although it is only "possible" at the moment, it can be determined to be a high probability event..
No one will forget that before the movie was released, "Thor" was expected to follow in the footsteps of "Iron Man" and earn a box office of 300 million in North America; but now, the situation has reversed, and "Thor"'s hope of 200 million has begun to become slim. On the contrary, "Fast and Furious 5" is riding the wave, and the hope of 300 million has greatly increased..
Failed, completely defeated. From media reviews to Rotten Tomatoes index, from theater scores to popcorn index, "Thor" lagged behind "Fast and Furious" in all aspects.5”.
In just two weeks, the whole world seems to have undergone earth-shaking changes. "Fast and Furious 5", which has always been unfavorable in terms of reputation, has become the darling of the media and the audience; the menacing "Thor" has encountered verbal criticism. criticism, the positions of the two works are completely reversed. The reputation is like this, the momentum is like this, and even the popularity seems to be like this..
This is a summer movie. It is no longer the summer movie that people are familiar with, but it is still the Hollywood that people are familiar with..
But is this the end of the world? no.
2009In 2017, "Transformers 2" was released with great success, with a comprehensive media review of 35%, a Rotten Tomatoes freshness index of 19%, a mass media score of 3.9%, a popcorn index of 57%, and a theater score of " "B+", a series of rating numbers are simply a disaster and terrible to look at, but what about the ending?？
Finally, "Transformers 2" took in 400 million US dollars in North America and reached a global box office of 836 million. It was only behind the incredible "Avatar" on the year-end box office list, occupying the annual runner-up position. It broke all laws, Breaking all inertia and breaking all rules, "Transformers 2" blazed its own path.
Now, all review data of "Thor" are ahead of "Transformers 2", which also means that everything is not over yet. On the contrary, everything has just begun, and the end of the world is still far away..
However, no one likes such an opening, especially when the opening game is highly hyped. Paramount is looking forward to not just a victory, but a clean and hearty victory; now, facing Despite the strong performance of "Fast and Furious 5", "Thor" suffered from early reviews.？
It started out badly and was shaping up to be a disaster..
Just like the once-famous Titanic, it set sail with great vigor and was still accelerating and accelerating, trying to break the speed record for long-term voyages many times. However, due to the excessive acceleration, suddenly, within sight, appeared An iceberg that could destroy everything stood on their only path, and their future was suddenly cast into a shadow..
There was no way to avoid the Titanic in the past; so what about the "Thor" this time?？
On Friday, May 6th, with the negative pressure of word-of-mouth, the eager attention of the opening battle, and the high expectations of the entire summer season, "Thor" officially premiered in 3,955 theaters. It is fully released online, not only starting the journey of summer movies, but also starting the journey of comic superhero movies, and also starting the showdown in the opening battle. Success or failure, victory or defeat, will be decided this weekend..
$23 million.
When the box office statistics came out on Friday, everyone was stunned and even began to wonder if the statistics were wrong. The high expectations were like falling from a high altitude and falling freely into the bottomless abyss. Not only It was broken into pieces and fell apart, but turned into powder, and even the dregs could not be found..
After more than six months of long publicity, more than a year of planning and polishing, and a publicity budget of more than 45 million, it is no exaggeration to say that "Thor" made its debut under the spotlight, regardless of the media's comprehensive review. In other words, regardless of the audience's reputation, at least in terms of attention and attention, this work can definitely be regarded as one of the top works this summer, even compared to "Pirates of the Caribbean 4" and "Harry Potter and Death". "Sacred Vessel (Part 2)" and other works are not inferior in comparison..
Logically speaking, the box office of the opening weekend should contain strong explosive power. As for the subsequent box office trend, that is the scope of influence of reputation and quality. But now, let alone Saturday and Sunday, even the box office of Friday They were all so weak and exhausted, it was jaw-dropping, and their glasses were shattered on the floor..
what happened？
This should be a question mark in everyone's mind. Is it because the appeal of superhero movies adapted from comic books is far less than people think, and "Iron Man" is just a special phenomenon? Or is it because the negative reputation after the premiere was seriously dragged down, which affected the audience's expectations? Or maybe it's because... Chris Hemsworth's "borrowing door"”？
The specific reasons are unknown, but the poor performance at the box office on Friday is clear..
May, as the first month of the summer holiday season, has always been a densely populated area with fierce box office bombardment. The competition is as fierce as July. In this month alone, eight films in the history of the film had the highest opening weekend box office. Breaking 100 million, accounting for half of the film history list; and there are ten movies with a single-day box office exceeding 40 million, let alone those with a box office of 30 million.……
Even if the premiere box office of "Fast and Furious 5" swept April's records, in May, it can only bow its head to show humility..
But now, what about "Thor"? What about "Thor", which even "Fast and Furious 5" can't compare to?？
The box office on the first day of the premiere was 23 million. Compared with the same period of "Fast and Furious 5", which was 37 million, there was a whole "Troy" difference.”.
Such abysmal box office data really pushed "Thor" to the gallows. Although, they still have a glimmer of hope. There are countless cases where the Saturday box office is higher than the Friday box office. "Avatar"-style miracle of the next week's decline They can still fight for it, not to mention the myth that the box office did not drop but increased in the later period like "How to Train Your Dragon". It is just a Friday box office. In the unpredictable North American movie box office market, they still have countless jobs to do. Efforts. But, but, they are already standing on the edge of the cliff, there is no doubt that.
They seemed to be truly trapped in the dilemma of the Titanic. The speed was too fast, the steering wheel was too small, the iceberg was too close, and the scale of the iceberg was extremely huge. There was really little room left for them to save themselves. An ominous premonition was coming. It's getting closer and closer, and the sense of crisis makes all the hairs on the body stand up.！
“The opening weekend box office forecast of "Thor" was originally lowered from 100 million US dollars to around 95 million; but now it seems that the forecast data will be further reduced, and it is most sensible to aim at 65 million. , with such a momentum of losing ground, it broke out the biggest upset since 2011, a shocking upset.！
If Chris' "borrowing door" had no impact at all, no one would believe that the impact of negative news on the box office this time far exceeded expectations; but now, Paramount has no intention of pursuing responsibility. Because they have too much time to take care of themselves, they must concentrate all their energy on coping with the current difficulties..
Now for "Thor", the outcome of the opening battle is no longer important. Because there is no possibility of surpassing the 95 million opening box office of "Fast and Furious 5". Friday's box office The poor performance basically cut off all potential possibilities.
But what’s even more frightening is that if they don’t focus on their own box office, if they don’t work harder to promote, if they don’t do their best to make the box office on Saturday and Sunday pick up, if... their weekend box office will not be six in a row. If the standard of 15 million US dollars is not met, then they will not put enough pressure on the box office of "Fast and Furious 5" in the second week. This means that-"Fast and Furious 5" in the second week After the unprecedented drop in box office, they may even lose the weekend box office battle. Not to mention winning the opening battle, they may not even be able to win the box office championship for the week. That would be a real collapse defeat..
Horrible, this is really terrible. Just imagining it makes people tremble all over. From being dismissive, to evenly matched, and then falling behind others, this retreat and retreat is shocking.！
This year's summer season is really abnormal, and now, no one in the industry dares to claim to be able to accurately predict where the opening battle will turn out..
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