514 Weekend event
For commercial films, how much role can comprehensive media reviews play? Is it a positive or negative role? All this is unknown, because the box office trends of commercial popcorn works are always in the hands of the audience..
2006In 2017, Warner Bros. spent US$300 million to create "Superman Returns", which debuted in the summer season. After the premiere, it aroused unanimous applause from film critics, with a comprehensive media review rating the work of 72 points. It reached a peak. At that time, "The Dark Knight" had not yet been released, and many media exclaimed that "Superman Returns" was the best superhero movie since "Spider-Man"！
All signs indicate that this work will become a box-office bomb in the summer season, sweeping the entire army. But in fact, after the film was released, it encountered a collective negative response from the audience - an IMDB score of 6.1 and a popcorn index of 6.1. Sixty-one percent, theater score B+, total collapse.
In the end, "Superman Returns" only achieved box office results of 200 million in North America and 390 million globally. Taking into account the high investment and high promotional budget, Warner Bros. ultimately lost more than 170 million. The tragic fall on the street alarmed the entire Warner Bros. hierarchy, which directly led to a series of personnel changes, and the Superman project was almost shelved forever..
In other words, if professional media people like it, the audience may not like it; high scores in media reviews do not mean excellent box office results..
“After the premiere of "Fast and Furious 5", it received a comprehensive media review of 73 points. However, in addition, the feedback from the audience is still not comprehensive enough. In other words, the tragedy of "Superman Returns" is still possible. occur.
What's more, this is not the Superman image that has dominated the movie screen for 30 years. It has a strong fan base. The previous four movies in the series have not been able to break away from the stereotype of B-level works. The highest box office in North America was only 155 million. That’s it. So, even “Superman Returns” was thrown out, what about “Fast and Furious 5”？
Whether it is a mule or a horse, you still have to walk into the cinema in person and identify it with your own eyes, especially the sudden appearance of "Renly Hall". For many ordinary viewers, this news event Before, they had never heard of Renly's name, but now, as if overnight, he had grabbed the headlines of major media.
Just like the reincarnation of fate, the proposition "Who is he?" popped up again. However, this time it was not on the Internet led by the Yahoo community, but on the main summer market, which is dominated by ordinary office workers and the middle class. among the objects.
Friday, April 29th.
Chanel Laurent led the way in a hurry, followed by a group of friends, about six or seven people, chatting and laughing, having a great time. The group went straight into the Emperor Entertainment Cinema in front of them, bustling towards the ticket office Go to the counter.
It was only two o'clock in the afternoon, and it was still working time, but the waiting hall was packed with people. There was hardly any space in the dense crowd. Everyone had an excited smile on their face. It didn't look like a movie theater at all. , rather like a party scene, or a concert scene.
There were people standing in front of me queuing up to buy tickets, about seven or eight people. It is not uncommon to queue up to buy tickets during art theater screenings, but this was a public screening of a popcorn commercial movie. There were several people in New York City alone. Ten or even hundreds of theaters still have to queue up - more importantly, this is not the summer season yet, it will be next week. This is too rare..
“Isn't it? "The friends standing behind Chanel couldn't help showing expressions of surprise, and they couldn't help but slow down..
Chanel said before that she had to rush early today, and she had to be the first to do so, otherwise she would not be able to buy movie tickets. They didn't care yet, thinking that Chanel was making a fuss. How could the tickets be sold out on the premiere day of a commercial movie? But now the surging crowds of people in sight made them less sure..
The queue shortened very quickly. About seven minutes later, it was Chanel's turn. She was already familiar with it and blurted out, "'Fast and Furious 5' at 2:25 p.m., eight pictures.".”
The service staff standing behind the counter showed an apologetic smile, "Sorry, there are no more tickets.".”
Chanel was stunned for a moment, then turned around and glared at the friends behind her. If they hadn't been so leisurely and thought it was enough to arrive half an hour early, how could such a situation have happened? However, now was not the time to settle accounts, so she was not in a hurry, and then added, "Take six, no, I mean, four is enough. If you really don't have any, just give me one. One.".”
The waiter's expression was a little embarrassed, but he still maintained a gentle smile, "I'm very sorry. I mean, all the tickets for this show are sold out..”
“How is that possible! "Chanel didn't believe it at all, but the other party's apologetic expression didn't change at all. Chanel's anger suddenly surged, and she turned around slowly, her almond-shaped eyes widened, and she didn't say a word, but That sharp expression made people know: she was not joking.
“Chanel, next show, hurry up, next show." A friend quickly stood up, combed his hair according to Chanel's temper, and said softly, "It's more important to watch the movie, these guys, I'll settle the score with them when I get back..”
Chanel grinded her teeth fiercely, and the ferocious expression immediately made everyone calm down. They all bowed their heads obediently, and Chanel finally looked away, "What about the next show? Are there any tickets?？”
“Yes, the next show is at 2:50." It can be seen that the film schedule of "Fast and Furious 5" is really good. Emperor Entertainment Cinema is the number one theater chain in the United States. This is good news. ."Excuse me, eight pieces?"？”
“…… Yes." Although Chanel wanted to abandon these guys and watch a movie alone. But thinking of her mission, she must let these guys get to know Renly today, so she forcefully said that bad breath. Swallowed.
Who would have thought that on the first day of the official premiere of "Fast and Furious 5", the attendance rate in major theaters would be so outstanding? Friday is a working day, but the sales speed of tickets is still very gratifying. This is undoubtedly a solid first step for commercial movies. At least, in terms of topic effect, the audience's curiosity has been aroused. Compared with Four previous works, this is a victory.
April 30, Saturday.
Tyronn Johnson felt like a seedling mixed in a school of sardines. The huge school of fish was so crowded together that there was almost no space left, front and back, left and right, everyone in sight. Every corner was packed with people, which reminded people of the grand occasion when "The Twilight Saga: New Moon" was released in 2009..
Tyron knew that this comparison was very inappropriate. "Fast and Furious 5" was not a fan movie like "New Moon", but the surging crowd in front of him really reminded him of such a scene. The only difference was that , two years ago, he was a bystander, gloating and sighing at the crazy fans queuing up to buy tickets, shaking his head, puzzled; now, he is a participant, taking part in the crowd. Ups and downs, passively moving forward, passively retreating.
Even the Toronto Film Festival isn't this crazy.
Although the news about "Fast and Furious 5" has been extremely lively in the past period, after the premiere, the hot spots came one after another, especially as a dark horse, which won unanimous recognition from film critics. This is definitely the hottest news since 2011. Everyone is curious about what makes this B-level series completely different and what kind of chemical reaction Renly's joining will bring to the film..
But, it can’t be such an exaggeration, right? It actually reminded him of the "crescent moon". This was outrageous..
However, to put it another way, today is Saturday. The grand event of yesterday’s Friday has been published in major newspapers. People’s curiosity has not dropped but has risen. Finally, today is the first day of rest. Naturally, people I couldn't hold it any longer, so I immediately rushed to the cinema..
Tai Lun suddenly regretted that he should have chosen to come in the morning or noon instead of five o'clock in the afternoon. This time is very special. Couples come here for a date, watch a movie, and then have dinner together. The whole date process couldn't be better. .Now I see couples one after another in my sight.……
“Sir, is there anything I can do to help you? "Finally it was Tai Lun's turn. He hurriedly stepped forward and said, "I want to buy two tickets for 'Fast and Furious 5' at 8:15 pm. Are there any tickets available now?？”
“Yes, there are still." The waiter's answer made Tai Lun smile brightly, which made the other party feel happy. He explained casually, "Both the five o'clock and six o'clock sessions have been sold out 100%. It's 90%, and the attendance rate is really good. It's the right choice to come in advance and buy tickets for the evening date..”
Tai Lun smiled and nodded, expressing his affirmation..
The box office on Saturday was even more popular than Friday. As the first holiday of the opening weekend, it has always been the most explosive day at the box office. Many single-day box office records have exceeded was created on Saturday. This time "Fast and Furious 5" seems to be no exception.
May 1st, Sunday.
Anita Tunisa changed into casual clothes, no longer the image of a head nurse, and enjoyed a rare vacation time with her husband. Standing in front of the ticket counter, she did not look at the list of new movies above her head, but asked directly, "I want to see that latest movie, the one starring Renly Hall. Everyone has been talking about it for the past week. I watched 'Saturday Night Live' last night and mentioned it..”
“Fast and Furious 5? "The service staff reacted immediately and said with a smile..
Anita nodded repeatedly to confirm, and then the service staff took the initiative to introduce, "The three shows at eight o'clock in the evening have been sold out, but there are still a few tickets left for the show at nine o'clock. Can I ask for a time? ?？”
“Sold out? Anita showed a surprised look and exchanged glances with her husband, "It seems that the little guy did a good job this time." Then she looked at the service staff with a smile, "No problem, let's do it at nine o'clock." By the way, is this movie good?？”
“Personally, I like it very much. I have watched it twice. As for the opinions of other viewers, I heard that the critics also like it very much." The bright smile of the service staff made Anita nod her head again and again. She couldn't be more satisfied..
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