511 Get to the next city first
“The premiere of "Fast and Furious 5" has come to an end. Judging from the preliminary interviews with the audience, the film's reputation has received an explosive response, which completely subverted people's speculation and is simply incredible.！
Before the release of the fifth work, the creative style, audience group, market positioning, public impression, etc. of "Fast and Furious" were in a relatively stable state: B-level action works, pure popcorn.
The trend of such a movie can be traced. The simplest case is that when the news that Dwayne Johnson was about to join was spreading, people were not surprised at all, because this was a choice that was in line with the style of the series; but in the end The choice of Renly was an accident. It was a huge accident. It completely went off the track, which caused an uproar in the media and the audience. Almost everyone was not optimistic about this choice..
Similarly, the same is true for the movie's word-of-mouth feedback data such as comprehensive media reviews, IMDB scores, Rotten Tomatoes index, theater scores, and popcorn index. From professional media to mass media, from senior audiences to ordinary audiences, the word-of-mouth trend remains as stable as ever..
The previous four works in the series have been highly criticized among professional film critics. The media comprehensive reviews of the four works are in order of precedence. The media comprehensive reviews of the previous four works are respectively 58 points, 38 points, and 4 points. Fifteen points and forty-six points, not only have I never passed, but my score performance is really unsatisfactory..
Similarly, the mass media did not hesitate to give in to the Rotten Tomatoes score. The freshness index of the four works was only 53%, 36%, 37%, and 100% respectively. Twenty-eight, the entire rating trend is even worse than the media’s comprehensive review.
Even the fourth film, which reawakened the confidence of Universal Pictures, was no exception. It encountered a torrent of bad reviews. It can be clearly felt that the media did not like the series. No wonder that "Fast and Furious" was originally When the opening battle between "Love 5" and "Thor" just started, the news media were not interested at all. In their eyes, there was no need to film this series of works that had already filmed the fifth part, let alone with the series. Qualifications to be compared with "Thor".
If the media's harshness is due to their professional requirements, even if it is a popcorn commercial movie, they also expect to be able to shoot the level of "Avatar" and "Inception", even if it is not "Batman: The Dark Knight"; then The audience's verbal criticism further proves the "B-level" attributes of this series of works..
IMDB presents the ratings of experienced viewers. The ratings of the first four parts of the series are 6.7 points, 5.9 points, 6 points, and 6.6 points respectively. Although the scores are still not outstanding, they are not even "seven points". on, but at least it's still passing - or hovering on the edge of passing. It can be seen that the audience's requirements for popcorn are relatively relaxed..
This can also be reflected in the theater scores. The scores of the previous four works have been extremely stable at a level, which are B+, A-, A-, and A-. Objectively speaking, the theater scores of commercial movies " A" is in line with expectations and will have a bonus effect on subsequent box office. "A-" can only be regarded as a passing line, but the "Fast and Furious" series at least passed.
On the other hand, the popcorn index from ordinary audiences can be used as auxiliary reference data. The scores of the four works are 74%, 50%, 69%, and 67% respectively. .For commercial movies, even the 74% of the first one can be said to be a huge disappointment. There is nothing higher than the minimum standard line of popcorn "80%", let alone the other three Horrible data.
Overall, the series of movies has indeed attracted a relatively stable audience. Their requirements are very simple, just luxury cars, drag racing, and excitement, which is enough; but for the majority of ordinary audiences, the series of movies still lacks has lost its appeal, and the protagonist lineup also lacks appeal, which can be clearly seen from the box office.——
The best box office performance of the previous four works was the fourth one, with a North American box office of 155 million and a global box office of 360 million. Compared with the cost of the fourth part of 85 million, it successfully achieved profitability. But it can hardly be called eye-catching.
Whether it is the media or the audience, the "Fast and Furious" series is far from being a work worthy of praise, let alone a huge reputation. Even the fourth part, which has determined Universal Pictures to continue investing in filming, is far from "Praise" is still a long way off, but now, the fifth film has ushered in an explosive wave of praise? Even though it was just a premiere, it prompted a chorus of gasps: What the hell is going on?？
From the fourth to the fifth part, what happened to make the movie successfully reinvented? When people browsed the entire production cast of "Fast and Furious 5", including the producers; and then browsed the relevant interviews after the premiere, including four different media, then people easily discovered A common point, or a difference——
Renly-Hall.
The only difference between the fourth and fifth parts is Renly. Interviews with the four media outlets all mentioned Renly's outstanding performance at the same time. This is really unbelievable, but it really happened. He was replaced by Renly. Dawn, who was originally criticized as a stupid move, has now become an opportunity for the movie to regain its vitality.？
Even if this is Hollywood where dreams come true, even if this is Hollywood where miracles happen, even if this is Hollywood where everything is possible, this is too unbelievable.！
Maybe the sampling of the premiere audience wasn't quite accurate? Perhaps it’s a shift in focus caused by all the news in the past period? Maybe Renly fans made up the majority that night? Maybe the reporter himself is a Renly supporter? Maybe... maybe there are other subjective or objective reasons that led to such a result - such a wrong and outrageous result.？
But then, all kinds of speculations and conjectures were aborted before they had time to develop their thinking, and were strangled in the cradle. Because, the first batch of media comprehensive reviews were released-their views were different from those of "Seattle" Post's sample survey coincides with！
Actually! Actually! Actually！
Following the audience, film critics actually also praised "Fast and Furious 5"? Movie critics actually gave Renly positive words? Film critics actually sang praises for this B-level series of movies? These are critical, sharp, troublesome and cumbersome film critics! This is definitely a fantasy from One Thousand and One Nights. This summer, the world is really going to be in chaos.！
After the premiere, a total of forty-three professional media wrote film reviews. Such a number is definitely a victory for commercial movies - for the fourth film two years ago, there were only twenty-eight professional media reviews. , the gap is beyond imagination, and we can intuitively see the leap-forward progress..
The amount of media exposure reflects the level of attention the film has received, which is unusual for commercial films. On a positive note, the buzz surrounding the opening scene did earn "Fast & Furious 5" incredible attention; from a negative perspective, the critical media has also increased, and these professional film critics are not easy to serve..
But obviously, this time "Fast and Furious 5" successfully turned the disadvantage into an advantage.！
The first among them is the "Variety Show" magazine.
This, one of the most authoritative professional magazines in the industry, not only expressed its support for "Thor" on the eve of the opening battle, but also seriously analyzed the disadvantages of "Fast and Furious 5" and believed that this work would be better in Every link is at a disadvantage in all aspects. To win, I am afraid it will take a miracle. The calm and objective analysis and detailed content have once again won the recognition of peers in the industry, and it has also become a benchmark for box office trend predictions..
After the premiere, Variety's chief film critic Stephen Holden immediately published his short review, once again showing his concern and attention for the opening battle..
Hidden behind this, it can be seen that Hollywood industry insiders, led by "Variety Show", are paying close attention to the box office trends of superhero movies adapted from comic books this summer, as well as the subsequent impact on the entire film industry. In other words , the opening battle between "Fast and Furious 5" and "Thor" has attracted far more attention than people imagined..
“This is undoubtedly a dazzling action blockbuster, and it also proves the potential of the series to break away from the B-level stereotype and officially become a top commercial series..”
In the first sentence of the opening chapter, Steven offered words of praise and continued this trend, "In the narrow and sweltering streets of Rio de Janeiro, an incredibly exciting duel made The atmosphere of the movie has reached a climax, and this scene has all the elements to make the audience scream and get excited.：
Thrilling chases on the streets, accompanied by explosions, destruction, and thrilling chase scenes, the wild imagination breaks people's fixed concepts again and again, and is presented in a dream-making way that breaks Newton's three laws. The dreamy moment of the Hollywood film industry and the full burst of adrenaline will allow every audience to experience the ultimate audio-visual feast..
Justin Lin did it. He successfully raised the series of movies to a whole new level, gave it a new vitality, and made people look forward to this work being a huge commercial success..”
Different from previous predictions, Stephen gave almost all the words of praise to the movie. From the perspective of appreciating popcorn, it really sparked people's interest in "Fast and Furious 5", but, this It's not the end yet.
“The best part of the movie is undoubtedly the addition of Hall. This young actor not only once again proved his outstanding and solid acting skills, but also showed his agility and chic charm. There is no doubt that Hall is the star of this summer. The biggest gain from the stall! It is also the wisest choice for the series of movies！”
Boom, boom boom! From the audience to the film critics, "Fast and Furious 5" took the lead in taking the lead in this opening battle.！
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