490 On the verge of breaking out
“"Fast and Furious 5" vs. "Thor"”？
In the eyes of industry insiders, this cannot be considered a duel at all, not because the themes and styles of the two works are different, but because the distribution strategies of the two works are different from the beginning, and the target audiences they target are also slightly different; more importantly, Yes, the temperament and positioning of the two works are inherently different..
“The rise of "Fast and Furious 5" as a series of movies is already a cliché: everyone knows that it was originally just a B-level movie suddenly imagined by Universal Pictures, and the investment in the first part was only 3,000 yuan. Eight million, not even the minimum standard allocation of $100 million for commercial blockbusters.
After unexpectedly achieving good box office results, Universal Pictures began to brew a sequel. However, the second part was missing Vin Diesel, and the third part was missing Paul Walker. The box office performance went from bad to worse. The North American box office was only 60 million US dollars, and Universal Pictures suffered losses internally. Universal Pictures, which is not good at making sequels, even ruined "Jurassic Park", let alone "Fast and Furious"？
But Universal Pictures really has no trump card.
Although they are among the six major film companies, their consistent strategy is to use small to make a big difference. Comedy films with investments of less than 60 million are the mainstream. Among the six major film companies, the one with the least investment of over 100 million per year is the one with the fewest films. Universal Pictures; the company that invests over 100 million yuan in production every year and has the least profit is also Universal Pictures. If it weren’t for the peripherals created by Universal Studios - it is the only film studio besides Disney that owns a theme park. It’s only a matter of time before Universal Pictures falls out of Hollywood’s top six.
In desperation, "Fast and Furious 4" was launched. Universal Pictures, with the mentality of treating a dead horse as a living horse doctor, regained Vin Diesel and Paul Walker, gritted its teeth and gave 8,000 With a budget of 10,000 US dollars, we are looking forward to replicating the miracle of the first film. Even though the entire industry is looking down on it, Universal Pictures actually succeeded..
So, there was the fifth part of the series, and Renly joined the team..
“With an investment of 125 million, "Fast and Furious 5" has truly become a commercial blockbuster. But even so, it is still just the minimum standard. This is the lowest investment among all works in this summer's release, except "Super 8" A work - of course, its release time is not in the summer season at all, but in the spring season, but even in the spring season, its investment cost is lower than that of the animated film "Rango" produced by Paramount.
In other words, this is the "nouveau riche" who has been accustomed to being poor since he was a child, but suddenly became rich and became unaccustomed to the environment.”.
Just look at the positioning of Universal Pictures. It avoids the craze of summer movies, avoids being crushed by competitors, and ultimately loses everything; but it is not willing to miss the summer craze, which is the most prosperous and concentrated box office of the year. To "steal" some box office in other schedules, they chose the first week of May, which is the week before the official opening of the summer schedule..
In the eyes of industry insiders, this schedule has always been relatively ambiguous. At the tail end of the spring schedule, the market still has not recovered. The East Coast in early May is still bitterly cold, which is not conducive to box office growth; it is riding on the lead of the summer schedule. , the audience is not very enthusiastic, but the media has begun to warm up, and attention is rising rapidly. Simple publicity can achieve doubled effects..
During this period, there have been works such as "How to Train Your Dragon", which had mediocre opening weekend results, but succeeded in achieving box office explosions by relying on subsequent word-of-mouth spread; there have also been works such as "RV", which gathered big names and came fiercely. , but it was a work that the production company vomited blood for. Of course, more often, mid-to-low-cost thrillers like "Rear Window" and "Entangled" occupy the schedule and gain popularity..
It can be seen that this is the positioning of Universal Pictures. It is not confident, but it still holds a bit of luck to continue the good performance of the fourth part. It does not have too many ambitions, but it is still unwilling to give up..
Relatively speaking, "Thor" is aggressive and full of confidence..
On the one hand, this is one of the last two works produced while Paramount held the copyright after Disney completed the acquisition of Marvel. The other one was "Captain America". After that, due to copyright issues, Marvel Paramount and Disney still need to further discuss how the movie adapted from the work will be filmed and how they will cooperate. It is still unknown..
The direct result of this is that Paramount hopes to make a big profit from these two works, and has concentrated countless resources on promoting the two works. The main reason why it chose "Thor" to lead the way instead of "Captain America" is The reason is still the influence of two Oscar winners, Natalie Portman and Anthony Hopkins. In addition, Kenneth Branagh is also a highly recognized director, and the box office performance is highly expected..
Disney hopes to use the box office performance of these two works to further test the market's reaction, and then make corresponding adjustments to the next Marvel universe. Naturally, Disney does not mind using its own resources to provide support for its old rival Parade. To increase some momentum.
The most direct manifestation is that there is a one-week buffer between the release of "Pirates of the Caribbean 4" and "Thor". In this year's blockbuster situation, it is also necessary to avoid "Harry Potter" ” finale, Disney’s move is already very rare.
On the other hand, this is the vanguard of this year's superhero blockbusters. It debuts first, and its market performance is undoubtedly attracting much attention. Even fellow competitors Warner Bros., 20th Century Fox, etc. will watch carefully and then promote their own works. Fine-tune the strategy.
The first person to eat crab may be a good thing or a bad thing.
It is no exaggeration to say that "Thor" is the work that focuses all the attention. Thanks to the rave reviews from the early internal previews, it can be seen that Paramount is full of confidence and the industry is looking forward to this work. ’s strong explosion, some even predict that the premiere box office of this work can exceed the 100 million threshold.
Although it is no longer news that the box office exceeds 100 million in the opening weekend, especially in the past three years, regardless of the subsequent box office longevity, more and more works have concentrated their firepower on the first release due to strong marketing and publicity. There was an astonishing energy on the opening weekend and they all achieved such excellent results; but compared to the entire market, they are still in the minority. So far, only seventeen works have achieved such results..
Now, "Thor" is expected to be the 18th film, which shows how high people's expectations are..
In other words, although "Fast and Furious 5" and "Thor" were released one after another, before that, people did not regard the two works on the same scale at all. It seemed that they were completely two Opponents of different magnitudes—no, they can’t even be called rivals, they’re just two works that were released close to each other..
But after the news of "Vanity Fair" came out, the whole of North America suddenly went into a panic..
First, there was a showdown between Renly and Chris's former roommates, and then there was a showdown between Renly and Natalie's new-generation acting skills. It broke away from the shackles of the work itself and gradually evolved into a personal showdown. The fire of gossip began to burn in an instant. Especially... The latter is like a powder keg, igniting at a moment's notice.
“The controversy over "Substitute Gate" is undoubtedly the biggest hot topic in this year's awards season. It even gave Annette Bening the hope of winning the award, but it ended with Natalie's victory. Now, the Oscar awards The dust has settled, but that doesn’t mean the media’s pursuit is over.——
If everything about the double door is confirmed, then does Natalie "steal" a statuette? Even if not, Natalie's lying behavior will definitely be condemned by people in the industry. There is no doubt that this matter will be like a dog-skin plaster for a long time, always following Natalie, and she cannot tear it off. Follow like a shadow.
I just didn't expect that the opportunity would come so quickly.
Strictly speaking, the double door has no direct relationship with Renly. Not only is he not a party involved, he is not even an indirect participant. However, the indirect relationship is inextricably linked. It is no exaggeration to say that without Renly, maybe the double The door won't be exposed at all..
Now, Renly and Natalie are once again involved, and they are directly confronting each other. Even though neither of them is the absolute protagonist of the film they star in, the media still focuses on the two of them regardless. , couldn't wait to swarm towards the two people again.
“Wow, I shouldn't have asked this question." When Natalie was surrounded by reporters and asked about this summer showdown, she showed a bright smile, "I'm not the one who shoulders the heavy responsibility of the box office. "The wise Natalie, with the light of wisdom shining in her eyes, can always easily avert crises..
This is not to shirk the responsibility, but to poke fun at the current situation of the summer season - in the summer season of 2011, men were still in charge, and women's films survived in the cracks. "Thor" is a typical summer film, a superhero film aimed at male audiences; of course , this sentence is also a pun, emphasizing that he is not the protagonist, and then avoiding the muzzle of the gun with the most concentrated firepower..
“I'm in the honeymoon period now, enjoying rare time with my baby." Not long ago, Natalie had just completed delivery. She raised this topic again, and the reporters could no longer continue to ask harshly. Sure enough, it was brilliant. In the end He also concluded, "It is an affirmation that the work I starred in can be released in the summer season. Let the professionals decide the next thing.".”
After all the effort, Natalie easily used the topic of children to avoid the sharp edge..
“So, are you confident about 'Thor''s box office performance? "Reporters naturally cannot let Natalie go easily. They repeat the same question over and over again and will not give up until they achieve their goal..
Natalie didn't show any panic at all, her smile became more and more beautiful, exuding the brilliance of motherhood, "Of course, why not? Otherwise I wouldn't have taken on this movie in the first place..”
So, the media reported this: "Natalie Portman: I have full confidence in the box office of 'Thor'！”
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