489 Summer vacation is coming
Since the release of "Star Wars" in 1977, the concept of summer movies has officially landed in North America. After more than thirty years of development, the North American film market has gradually matured, forming spring movies, summer movies, autumn movies, and holiday movies. And the concept of winter movies. Among them, the box office frenzy of summer movies is undoubtedly the top priority of the whole year..
The reason is very simple. Summer is the most beautiful month of the year. After the long and dreary winter, people can’t wait to leave indoors, embrace the bright sunshine outdoors, take off their heavy and cumbersome thick clothes, and put on swimsuits to face the sun. Running along the beach, surfing, swimming, playing in the water, and sunbathing, temporarily put down the burden and pressure of life, release yourself, and truly enjoy the rare vacation. There are also students who have finished their studies and embraced the summer vacation, and join in every Every second, enjoy the carnival as much as you want.
Every summer is always so enjoyable.
Thanks to the inherent advantages of weather and holidays, the summer season has undoubtedly become the focus of major merchants. The discount season in July every year is full of crowds of people. The same is true for the North American movie market. Now, the summer movie box office can account for 50% or even 60% of the annual box office in North America. This has also made the summer movie a battleground for military strategists, and any movie company will treat it with the highest standards..
The summer vacation officially kicks off from the second week of May and lasts until the first week of September. In the United States, the second Friday in May is Arbor Day, and the first Monday in September is Labor Day, so strictly Generally speaking, the summer season starts with Arbor Day and ends with Labor Day..
During this period, you can see top commercial blockbusters with an investment of over 100 million almost every week, and sometimes you can even see three to four highly anticipated works in a weekend. The competition is so fierce that even a bayonet can be used to describe it. No, this is a life-and-death war, a war through and through.！
It can be seen from this that how to choose a schedule, avoid major competitors, choose direct competitors, and investigate indirect competitors is a very profound knowledge. The game between major film companies is full of sparks, and they will not give in an inch. This summer file is the best portrayal.
In the past few years, comic book adaptations such as "Spider-Man", "Batman Begins", "X-Men" and "Iron Man" have achieved great success, even if there are also "Catwoman" and "Watchmen" in between , "Constantine", "Fantastic Four 2" and other works failed miserably, but they still cannot stop the trend of major film companies turning their plans to comics..
Not to mention that Disney acquired Marvel at the beginning of last year and will then build the entire Marvel universe system. What kind of profound impact will this have on the entire movie market? This year's summer schedule alone will have four comics. The film adaptation will be released, attracting the attention of the entire North American market..
These four works are "Thor" and "Captain America" produced by Paramount, "Green Lantern" produced by Warner Bros., and "X-Men: First Class" produced by 20th Century Fox. In addition, "Transformers 3", jointly produced by Paramount and DreamWorks, is of the same type to some extent, although it is not a comic superhero.
There is bound to be a fierce battle between these five works, because they can all be regarded as works of the same type, theme, and even style. The share of the film market is limited. Everyone is sharing the same piece of cake. Some people share more. , then naturally some people will get less points, and schedule arrangements will become more important.：
Who comes first? Does the one who shows it first necessarily have the upper hand? What if it fails both in terms of reputation and box office? Will it have any impact on subsequent works? Compared with May, the real peak of the summer season is in June and July, so who can occupy this peak and popular period? August is a relatively low-profile period. If it is released at this time, will the market be weak? Although May is the opening month, as a pioneer, there is no way of knowing to what extent the market will recover after the spring season. Is it possible that it will be a trap period instead?？
And the most important thing is that this year's summer season is not limited to these five major movies, "Pirates of the Caribbean 4", "Super 8", "Harry Potter and the Deathly Hallows (Part 2)", and "Rise of the Planet of the Apes" , "Cars 2", "The Hangover 2", "Kung Fu Panda 2" and other works are all eyeing it. Several of them are considered to be strong contenders for the year-end box office championship. Even "Disc" was originally planned to be released in the summer. Impossible 4", after weighing, has been postponed to the Christmas schedule.
This is the summer season. No work is safe. Anyone can become a dark horse, and anyone can become cannon fodder. Any slightest carelessness may lead to the loss of 200 million in investment. Even Warner Bros., Pie Top entities like Ramon Pictures are no exception.
It is against this background that the showdown between "Thor" and "Fast and Furious 5" is about to take place. How can people refuse?？
Although it is said that every summer season makes people want to scream with excitement and excitement, and it is dazzling, but this year it is especially popular! Four superhero movies adapted from comics, as well as the reboot of the "Pirates of the Caribbean" series, the completion of the "Harry Potter" series and the "Change of Hearts" series, there are surprises every week and highlights every week.
For the audience, this is a good thing; but for the film companies, it is a disaster because the competition will be fiercer.
In particular, the schedule arrangement of comic book adaptations has withstood more tests. On the one hand, they need to avoid head-on competition from works of the same type and avoid the dilemma of superhero movies being released for two consecutive weeks, which is likely to lead to an internal conflict that will hurt both parties. As a result; on the other hand, they have to worry about other commercial blockbusters. For example, "Pirates of the Caribbean" 4 is an opponent that no one wants to face..
"Pirates of the Caribbean 4", with an investment of US$250 million, is definitely the top seed for this year's year-end championship..
The schedule competition between major film companies has kicked off the summer schedule early..
Among them, "Green Lantern" is undoubtedly the most confident. The original comic is one of DC's most popular characters, even comparable to Superman and Batman, and has a large number of fans; Warner Bros. spent 200 million US dollars The investment is one of the highest-invested works this summer. Martin Campbell, who has twice brought the "007" series back to life, has been invited to direct the film, as well as Ryan Reynolds and Blake Lively. With a popular actor playing the leading role, it can be said that this work found no reason to fail..
The one with the least confidence is "X-Men: First Class." Five years ago, "X-Men: The Last Stand" was coming in a big way, but it suffered a complete collapse at the box office and reputation, which directly made producer and director Bright - Ratner has taken a back seat. No one is willing to let him take the helm in a short period of time. He is more likely to control the overall situation as a producer - this is what the previous "Evil Boss" was like..
This time, 20th Century Fox overturned the entire story line, restarted it completely, invited a number of fresh and well-known faces to join, and then looked forward to Matthew Vaughn (Matthew), who surprised countless people with "Kick-Ass" last year. -Vaughn) can turn decay into magic.
As the focus of this summer's summer season, Paramount is in the limelight, with five works including "Thor", "Captain America", "Transformers 3", "Super 8" and "Kung Fu Panda 2". They are all seed players that cannot be underestimated. With Warner Bros., which owns "Harry Potter", "The Hangover 2", "Green Lantern" and others, the world is divided. How these two companies arrange their schedules has also become a top priority. heavy.
You can get a glimpse of the strategies of each company from the schedule arrangement. Warner Bros. has scheduled "Green Lantern" in the third week of June, the finale of "Harry Potter" in the third week of July, and Parallel Mon has scheduled "Transformers" in the first week of July, "Captain America" in the fourth week of July, and "Thor" in the second week of May..
It can be seen that "Transformers 3" is undoubtedly the top priority of Paramount this summer. This work will be one of the most powerful contenders for the year-end box office championship. As for the two comic adaptations, one One will have a head-on confrontation with "Harry Potter", one will kick off the summer season, and two weeks later it will face the giant "Pirates of the Caribbean 4". How it performs at the box office can only be determined. The market decides.
After the summer schedule is released, the first ones to bear the brunt are naturally the release of "Harry Potter and the Deathly Hallows (Part 2)" and "Captain America". There is no doubt that this is the highlight of this summer's schedule. pound-for-pound showdown.
It is generally believed that "Harry Potter" has a clear advantage. It is the ultimate box office bomb that can compete with "Pirates of the Caribbean 4", but what kind of box office success "Captain America" can deliver is worth looking forward to..
In addition, other high-profile box office blockbusters have more or less avoided head-to-head confrontations and will be released at least a week apart from other direct competitors, avoiding a narrow encounter without a buffer..
But now, the second hot showdown of this summer's season is on the horizon. On one side is the pioneer of superhero movie adaptations from comic books, and on the other is the dark horse that is strutting its way towards commercial blockbusters after getting rid of the B-level series. The collision of the two works, Some people think that they are evenly matched, some think that there is a disparity in strength, and some think that they are different genres and cannot be compared. However, it is undeniable that the outcome of the two works has entered the public eye, and they have begun to warm up for this year's summer season..
What's more, hidden behind these two works is the head-on confrontation between two popular actors - the duel between Renly and Natalie. This is the real highlight. Two artistic actors with acting skills, through A commercial movie showdown? This is really exciting. Of course, whether the duel between the two former roommates is a victory of friendship or a duel of enemies, the suspense and gossip are enough to arouse the enthusiasm of the audience..
With the publication of the "Vanity Fair" article, with the rumors of the showdown becoming more and more intense, with the media hype gradually heating up, and with the focus constantly fermenting and changing, people finally realized that summer is coming！
However, in the eyes of professionals, this is a different story..
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