434 twists and turns
Renly, who was filming in Seattle, was suddenly rumored to be seriously ill.？
What the hell is going on? Something unexpected happened? How could the National Enquirer be so interested in Renly? What the hell is going on with the source? What’s the origin of the photo they released before? Or is this a promotional method used by the crew? Everything is directed and performed by myself？
Suddenly, countless news began to circulate.
Now is a very special time. With the closing of voting, the vigorous public relations of the college has temporarily come to an end, and everyone has called it quits; but there is still some time before the start of the awards ceremony. Before the nervousness of the night comes, you can take a moment. take a break.
To put it simply, this is a vacuum zone where the craze has just fallen and the next craze has not yet had time to rise. Now, everyone is warming up for the next feast, and there are almost no explosive points worth paying attention to. Suddenly, there is an explosion. After hearing such an ups and downs of gossip, the reporters suddenly became excited, like vultures after seeing a corpse, they couldn't wait to swarm up..
As a result, a large number of reporters marched toward Seattle in a mighty manner, dubbed the "Hollywood Expedition".”.
Everyone was waiting for the reporters to dig out the truth of the matter and the subsequent development. However, the reporters had just arrived in Seattle, and before they even had time to arrive at the hospital, Seth Rogen stood up and issued an official statement on behalf of the crew. statement.
“First of all, thank you for your concern for Renly and the crew. Now, Renly is fully engaged in the filming of the work. He is in good condition. Apart from a little cold, there are no major problems. The entire crew has been working hard work and look forward to dedicating this work to a broad audience as soon as possible.
‘"Fighting Cancer" is a comedy, but it's not a comedy like "Pineapple Express" or "Knocked Up." We were trying to make it like "500 Days of Summer" or "Annie Hall." Comedy. But whether we can achieve our goal depends on our ability. Judging from the current progress, I'm afraid it's a bit worrying. Except for Renly, the other members of our crew are not very reliable. Renly is alone. It is indeed difficult to move the entire crew forward.
Regarding the criticism and smearing of certain false statements on the Internet, Renly refused to respond, and the crew also believed that there was no need to cooperate with their hype. Time will naturally tell everything. So, thank you to every audience who cares about Renly..”
This so-called official statement, at first glance, was written by Seth himself. The language is simple and does not use written language at all. His self-mockery can also be felt between the lines. It is not only an answer to the recent ridiculous rumors, but also a response to the recent ridiculous rumors. The movie gives a brief introduction, which seems to be a counterattack to those questioning voices..
However, the English name of "Fighting Cancer" is "50/50". Even if Seth announces the name of the work, readers have no way of knowing what kind of work it is, let alone what kind of work it is. A piece about cancer. Of course, that was Will and Seth’s intention.
After the official statement was released, the noise on the Internet immediately calmed down.——
This is a typical feature of the Internet age. Netizens like to watch the excitement, especially those bloody dramas, because it allows them to criticize others from a moral high ground, or to use their misfortunes to highlight their own happiness..
What they focus on is not the real social reasons behind the tragedies, nor the truth behind the gossip. They just want an outlet for negative emotions to make themselves realize that their lives are not the most miserable, and that there are others who are worse than themselves. , more pitiful, and more painful. Then they can continue their unchanging and uneventful life indifferently and with peace of mind..
It was the same this time. When everyone learned that Renly might die soon, whether they knew him or not, they all expressed their concern..
Some people sympathized with Renly's situation. His career was on the rise, but he encountered such misfortune. His glorious life may have come to an abrupt end, even if they didn't know who "Renly Hall" was before today..
Some people lament the impermanence of the world, and then chant "YOLO", hoping to seize the moment and not waste any more time. Even the slogan is just a slogan, and they will never actually implement it..
Some people expressed their condolences and blessings, hoping that Renly would recover quickly and see him on the big screen again, even if they had never seen Renly's work..
Only a very small number of people are Renly's true fans. They are following the developments anxiously and secretly praying that the news in the "National Enquirer" is false and that nothing will happen to Renly..
Netizens led by "Brando Fanatics" even took the initiative to call on everyone to calm down and stop posting "prayer posts". This would only make the news bigger and bigger, and the National Enquirer's plan would succeed. Brando Fanatics He repeatedly used his influence to emphasize, "Let us calm down first and wait for Renly's official statement. Don't listen to those rumors easily.".”
Even so, in just twelve hours, the number of views of the "National Enquirer" news item still exceeded three million, and in eighteen hours, it exceeded six million, like a rocket. The rapid rise can clearly feel people’s attention to this news..
When Seth issued the official statement, about twenty hours had passed since the National Enquirer news, and less than thirty minutes had passed since the Hollywood expedition arrived in Seattle. The click rate of that news had already surpassed 10 million, and there is even a trend of getting worse.
Just ten years ago, it took at least twenty-four hours for a piece of news to spread and ferment, and it took forty-eight or even seventy-two hours to wait for follow-up reactions; but in the Internet age, news can sweep the world within twenty-four hours, and the development of events It’s easy to lose control. If you don’t handle it properly, the consequences may be unimaginable..
“After the official statement of the crew of "Fighting Cancer" was released, the click rate exceeded 3 million in just one hour. It can be clearly felt that people are paying close attention to this time, but this statement has not increased all boats. , the click-through rate gradually declined. In three hours, the click-through rate reached 5 million. After 12 hours, the click-through rate barely exceeded 7 million. The growth rate showed a cliff-like dive..
Even the bustling, lively, and vigorous discussions on the Yahoo community have gone silent. Although there are still many discussion posts, they are completely different from when the National Enquirer broke the news..
The layperson still wonders why a supermarket tabloid like the National Enquirer has survived so long and become so popular. Why is it that a website like TMZ, which makes a living on gossip, is so successful that its influence even exceeds that of professional magazines such as "The Hollywood Reporter" and "Variety"？
This is the answer.
the truth? Nowadays, what reporters are chasing is not the truth, but hot spots, because no one cares about the truth hidden behind the hot spots. Entertainment to death is not just about shouting..
Now that Renly is fine and the previous news has been proven to be false, people will no longer pay attention. Many people even only pay attention to "Renly is suffering from a terminal illness" and will not follow up on the subsequent truth. Maybe, In their impression, Renly was probably no different from a dead person. Of course, it was more likely that they asked, "Who is Renly?"？”
Only a small group of Renly's loyal supporters celebrated with tears in their eyes. Brando Fanatic even drew a picture of Renly from the "Crazy Love" poster, bathing in the sunset. The smile bloomed wantonly, and the brightness between the eyebrows made the world eclipse.
This painting was posted on the photo wall and attracted 190,000 likes within 24 hours, setting a new personal high for Brando's fanaticism..
The onlookers on the Internet died down, and everyone thought that the excitement was over, but for the reporters, the matter was far from over. They came all the way from Los Angeles to Seattle - even though it was only a three-hour flight. distance, and ended up being dismissed by a statement from Seth.？
They won't give up! If we just go home like this, the name Hollywood Expedition will change from praise to ridicule..
As a result, the Hollywood expedition team marched toward the crew of "Fighting Cancer" in an attempt to further dig out the truth of the matter..
Seth and Jonathan appeared, stopped the reporters, and were interviewed, but what is interesting is that Renly never showed up..
In this regard, Seth's response was no different from the official statement, "Renly believes that there is no need to avoid these rumors. He is now focusing on his work. This is not an easy film to shoot, and our entire crew We have all pinned our hopes on Renly. I don’t want anything to happen to him..”
Both in and out of words, Seth was full of praise for Renly, and even boasted, "Renly is the actor with the most solid acting skills and the most outstanding professionalism among the actors I have worked with.".”
Reporters seized on the conversation and attacked Seth, "Even compared to James Franco, is that true?"？”
Unexpectedly, Seth didn't care and said with a smile, "Of course." James has never been an actor known for his acting skills, and James's lack of professionalism is well known, and his professionalism has been constantly complained about. So, There's nothing wrong with Seth's words..
What's more, the friendship between Seth and James cannot be instigated by reporters with just a few words..
At this time, the reporters were at their wits end. They stayed in Seattle and began to completely surround them, but this stupid method did not yield much. Moreover, as time went by and the Oscar ceremony was getting closer, they did not get too much Too much time.
However, as the uncrowned king, how could they surrender so easily?？
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