038 Two-way selection
Andy left, and the whole conversation seemed a bit aimless and confusing..
In fact, Andy came to the Pioneer Village today just to pass by. He came here on an impromptu basis to check out the facts. He didn't even do any homework beforehand. If he didn't meet Renly, he wouldn't have any regrets. He would just sit in the bar and drink a glass of whiskey. Then he went to the airport; if they met, he planned to see the real person and compare the rumored image with it..
After all, the current Renly is just a rumored image. "Pacific War" has not yet been broadcast. Media reputation, audience feedback, performance strength, etc. have yet to be measured. There is no need to jump to conclusions hastily. Of course, at the first meeting, If you are shocked, you can sign the agency contract on the spot. This is not a bad idea..
The outcome of the final meeting far exceeded expectations..
This young man of only 20 years old has shown a calmness and wisdom that transcends time. He is neither impatient nor arrogant, neither humble nor arrogant. He has clear goals and is unswerving. On the surface, he seems to be an unrealistic idealist, but in fact he is And they have a clear understanding of future plans, even ambitious ones.
Andy knew that Renly was not the type to be manipulated. Working with someone with such a distinctive personality was bound to lead to many stumbling blocks. But this was a double-edged sword. It might create a legend, or it might destroy both of them. The point was The question lies in how much strength Renly has, whether he has an accurate judgment on his own talent, and whether he understands the boundary between self-confidence and arrogance..
Regarding the definition of Renly, Andy believes that it is either a superstar or a bust, and it is difficult to find a vague middle ground. Therefore, he will not jump to conclusions easily. He needs time to make a judgment, and he also needs more information. Review. "Pacific War" is undoubtedly the best platform, not only the series itself, but also Renly's performance during the promotion of the series, which will become the basis for Andy's judgment..
Of course, Andy also thought about the possibility that other agents would get there first while he was waiting to observe. However, Andy believed that Renly was not a person who compromised easily. Just like if he extended the invitation today, Renly would definitely not Just like anyone who can nod, Renly also needs to investigate. If Renly recognizes his ability, then the result of inviting him today and inviting him a year later will be the same; if Renly rules him out, the time difference will not change anything. result.
This is the reason why Andy chose to leave. He did not further mention his work as an agent, nor did he mention the signing and cooperation with Renly. He did not even mention his purpose today. He appeared inexplicably and left suddenly. Andy Dee believed that Renly was a wise man who understood his intentions.
Renly did understand that even if he didn't say it explicitly, the clues were enough for him to deduce the real situation..
Similarly, Renly did not rush to make a decision. Just like the previous agents who were interested in him, he decided to observe and observe. It was not because Renly was confident and wanted to choose a more famous agent; It's because Renly knows clearly that when managers choose artists, artists should also learn to choose managers. This is a two-way choice..
Strictly speaking, the relationship between artists and managers is an employment relationship - artists hire managers, and they are a buyer's market..
In Renly's view, the overall view and values of an agent are more important than ability, resources and connections. Simply put, it is the artist's career plan. A manager who has a long-term vision, a big-picture perspective, and understands An agent who trades off interests can make an artist more powerful; on the contrary, an agent may become a tomb where the artist is buried..
Generally speaking, the influence of managers on artists can be divided into three parts:.
The first is the trade-off between interests. The agent's remuneration comes from the artist's remuneration. The five major brokerage companies in the industry all have 10%, while other brokerage companies have 8%. This also means that the higher the artist's remuneration, the higher the artist's remuneration. The higher the agent's income. Therefore, many agents will continue to encourage their artists to take over commercial movies, and they will even sell out the artists in exchange for short-term benefits..
Edward Norton is a typical case. He was very eager to participate in Paramount's production of "The Big Deal". This work invited two big names, Marlon Brando and Robert De Niro, to star. This was the highlight of their acting careers. Edward was extremely excited about their first collaboration. In the end, his agent reached an agreement with Paramount. The price for Edward's smooth joining of "The Big Deal" was that he would then participate in another Paramount production. Under the guidance of his agent, Encouraged, Edward agreed..
The contract was fulfilled one year later, and Edward starred in the commercial film "Surprise". However, he was very dissatisfied with the script. After many unsuccessful communications with the director and screenwriter, he refused to star in the film. However, Paramount The contract payment was required, forcing Edward to complete the filming..
After filming was completed, Edward fired his agent; the box office of "Surprise" also crashed..
The second is the vision for selecting works. Generally speaking, an artist's selection of works comes from the recommendation of the agent. After all, the artist's sources of information are very limited. This means that the agent's taste will determine the quality of the artist's work..
Some people once wondered how Nicolas Cage became the king of bad movies. The origin was that Nicholas was crazy about accepting movies in order to pay off his gambling debts, but the trigger was the agent's poor judgment on the script. Created a tragedy.
In addition, there is another situation, that is, the artist proposes a project that he hopes to participate in, but the agent thinks that it may be rejected, so he substitutes the project and recommends other works..
The most famous one is Sean Connery (Sean-ery). At the turn of the century, he was very interested in fantasy-themed stories. "The Lord of the Rings" and "The Matrix" both came into his sight. However, his agent believed that both works were too difficult to understand and would probably be rejected by the public, so he persuaded Sean to give up these two works and instead choose 20th Century Fox's "Skyfall". ”.The final outcome couldn’t be more clear..
The last one is the handling of the crisis, the cooperation of the agent and the public relations team, which will become an integral part of the artist's image project..
Kriste is a classic case.
She comes from a small-budget independent film background, and her outstanding acting skills make people optimistic about her future. She has become famous all over the world with the "Twilight" series. But in fact, Hollywood academics don't like actors who come from idol films. It is often said in the industry , starring in an idol movie, will miss the Oscar statuette for the next ten years. This is also one of the reasons why the development path of idol actors is getting narrower and narrower, and it is very easy to be replaced by rising stars. The popularity of "Twilight" It brought Kristen exposure, but it also caused her to be repeatedly blocked in the independent film industry, and her acting skills with facial paralysis were criticized..
Later, Kristen cheated on director Rupert-Sanders (Rupert-Sanders) while filming "Snow White and the Huntsman". Not only did she cheat on her fiancé Robert Pattinson, but Rupert also had a happily married woman. family. This negative news almost completely ruined her career, and she fell to the bottom under the criticism of many people. She was like a rat crossing the street, and everyone shouted that she should be beaten..
Then she changed agents, and less than a year later, she successfully starred in "Still Alice", "Sils Maria", "Personal Shopper", "Coffee Society", "Billy Lynn's Halftime Walk" and many other works, and cooperation partners include Lee Ahn, Woody Allen, Julianne Moore (Juinne-Moore) and many other big names..
Not only has his career not declined, but it has flourished and blossomed. In comparison, Rupert, another protagonist of the cheating scandal, has not received any new works for three years. The difference is evident in the comparison. Especially considering that people are facing In the news, they are always more harsh on women and more tolerant on men, but this time it seems to be reversed, which shows the ability of the agent even more.
Of course, in addition to Kristen's agent, an excellent public relations team also contributed to Kristen's turnaround. This is another story..
Just like when an agent chooses an artist, they will consider factors such as their talent, market value, image packaging, and development potential. When an artist chooses an agent, they must also consider their business capabilities, long-term vision, communication skills, and potential. Value and many other reasons.
Leonardo DiCaprio changed five agents in just two years just to cooperate with Martin Scorsese. But if possible, no one wants to do it frequently Change broker.
Of course, all of this is based on the premise of having choices. Most newcomers have no choice. They can only passively wait for their agents to dig up, and then climb up step by step. Other than that, there is no other choice. The same goes for him and Renly..
However, Renly has an advantage that no one else can achieve - rebirth. He understands which works can be successful and which works will fail. Even without the guidance of an agent, he can rely on his own efforts and business. , creating a world. Although under the grand framework of Hollywood, independent individuals will struggle without the help of an agent, but at least Renly has other possibilities, which is why he is not in a hurry to find an agent..
It’s better to have less than to waste. The advantage of rebirth gives Renly such capital..
Renly had a preliminary impression of Andy during the short confrontation with him just now. He was smiling from beginning to end and looked like a very easy-to-get-together agent. His calmness and wisdom could be felt in his words. However, It's just the tip of the iceberg, not enough to get a glimpse of the whole picture. What's more, being able to become a senior agent in an innovative artist management company is an ability that cannot be underestimated..
He is looking at the other person, so why isn't the other person looking at him? Renly believed that their next meeting wouldn't be too long..
“Who was that just now? "After seeing Andy off, Renly turned and walked towards the party, and Neil asked casually..
“Old friend." Renly replied with a smile, then put his arm around Neal's shoulders, walked to the table, and said cheerfully, "It's party time! ” Everyone made their voices heard, welcoming Renly to join the first wave of St. Patrick’s Day carnival..
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