362 For sale
Renly and Drake leave the hotel room - it's Harvey's room, the best hotel in Park City.
Relatively speaking, the cash-strapped Renly and Drake lived in Salt Lake City, because the hotels in Park City were too expensive during the Sundance Film Festival, and Salt Lake City was only a thirty-minute drive away. On the contrary, it is more economical.
Standing outside the hotel room, Derek suddenly felt frightened. His feet were a little weak and he almost fell to the ground. His embarrassed look made Renly couldn't help laughing. "Do you want to sit down and take a rest?"？”
Derek waved his hands repeatedly. He had been sitting for twenty-five minutes just now, and his butt was beginning to hurt. What he needed now was not to sit down and rest, but to confirm, "We really rejected Weinstein."？”
Renly nodded..
“We actually turned down 4.5 million？”
Renly nodded again..
Derek felt that his blood sugar was a little low, and he felt dizzy for a while. He quickly stretched out his hands to support the wall, thus avoiding the danger of falling, "Then...then what is the appropriate amount for us?"？”
“I don't know, eight million? "Renly shrugged, and then saw Derek take a breath, almost out of breath, which made Renly laugh out loud, "If you regret it, we can still start again now. When we go back, I believe Harvey will be very happy to renegotiate and sign the contract..”
Derek took a deep breath and finally managed to catch his breath, "Well, I need to digest it. The amount of information today is a bit large..”
How is a film’s distribution rights calculated? How should the buyout price be calculated? How did the share ratio come about?？
This is a very cumbersome calculation process. Even real industry insiders cannot explain it clearly for a while. After simplification, a numerical ratio metaphor can be made simply and crudely..
Generally speaking, movie income can be divided into two parts, box office income and peripheral income. The latter includes video rentals, TV broadcasts, online on-demand, peripheral products, theme parks, overseas copyrights and many other items. The former is what people think Familiar movie box office.
Peripheral revenue is a specialized product of large film companies. It is unrealistic to achieve profits purely through movie box office. For companies like Disney and Warner Brothers, peripheral revenue is actually the bulk of the revenue..
But for others, movie box office is the main source of income. After a movie earns box office, it will be divided among theaters, distributors and producers..
For any work that is released in theaters, the theaters will work out two ways to achieve profitability. One is to negotiate a guaranteed minimum price. For example, if the work is shown on several screens for four weeks, the production and distribution will pay the theaters $100,000. , this is fixed, the producers and distributors will get more if they make more, and lose if they make less. However, now North America basically adopts the second method, dividing.
Sharing is a very tedious calculation process. After careful calculation, the overall conclusion can be summarized as follows: theaters take 40% of the movie box office, and the remaining 60% is shared by the distributor and producer. carve up.
Under normal circumstances, the distributor's dividend ratio fluctuates between 15 and 20 percent, while the producer takes the remaining 40 to 45 percent..
Among them, the producer's dividend needs to be divided into two parts, one for the production company itself, and one for the directors, actors, screenwriters, producers and other crew members. Under normal circumstances, the producer leaves a hundred Fifteen to twenty percent, and the rest will be obtained by the crew.
For example, after the release of "Crazy Love", it received 10 million at the North American box office, then the theater chain will take away 4 million, the distributor will take away 1.5 million, and the producer will take away 2.5 million million, and the crew will divide the remaining two million.
If it is a large film company that has both distribution and production, such as Warner Brothers, then they will take away 4 million; if it is an independent film company, the production and crew members are the same team, such as "Crazy Love" ”, then they will take away all 4.5 million.
Of course, these percentages can only be said to be approximate levels, and the specific percentages will still change according to the different circumstances of each work..
Especially for the crew members, if you use a big name like Tom Cruise, the dividend ratio will naturally be higher. If you add a big director like Steven Spielberg, then the dividends for the crew alone will be higher. It may be as high as 40% or even 50%. As a result, the income of the other three parties will naturally have to be adjusted accordingly..
It can be seen from here that the producers hardly make any money, because their dividends also need to deduct publicity expenses, production costs, etc. Not only do they not make money, they even have to pay a subsidy..
So within the industry, people will simply say that if a movie wants to make money for the producer through box office, then the box office must reach three or four times the production cost. Only then is this possible. Relatively speaking, for producers For Fang, peripheral income is the fastest way to recover costs..
For the crew of "Crazy Love", they are the producers, which means that according to industry rules, they can share 40 to 45 percent of the box office. Although, in actual situations, For an independent crew like them, the box office share may not reach such a high ratio. Generally speaking, it fluctuates sharply between 25% and 45%. The detailed figures still depend on the negotiation process..
Then, you can simply take a fuzzy middle value, 30%, and then calculate an account like this. If the North American box office of "Crazy Love" is 10 million, then the crew can get 3 million US dollars..
Harvey first offered a buyout price of 1.5 million, and then raised it to 4.5 million, an increase of 3 million in one breath. In fact, it was equivalent to the time when the box office of "Crazy Love" reached 10 million. , the dividends that the crew should have received in the first place. In other words, this is just changing the soup without changing the medicine. Harvey just spit out the part that the crew of "Crazy Love" should get, but he made a heartache The expression of cutting flesh, the acting skills are really perfect.
More importantly, Harvey uses a buyout price, which means that if the North American box office of "Crazy Love" exceeds 10 million, the crew will not get any income, and that belongs to their "percent" Thirty" will all fall into Harvey's pocket.
But what if the North American box office of "Crazy Love" is less than 10 million?？
Harvey will not suffer a loss, because he only spent "four and a half million U.S. dollars". Instead, he can reap 60% of the box office dividend of "Crazy Love". In other words, as long as " If the North American box office of "Crazy Love" is more than 7.5 million, he will not lose money. Even if it does not reach this figure, his loss will not be large..
It can be said that this is almost a deal that will never fail..
Harvey is indeed cunning and cunning. He has firmly grasped the advantage from beginning to end. Even in the face of Renly's sudden attack, he still did not lose control. This is the true "Godfather" style..
However, Renly did not understand these inside details, and the principle of his judgment was very simple..
Andy said two sets of numbers, one was the buyout price, seven million; the other was the share price, four million plus the share percentage. So how did these two sets of numbers come out?？
Assuming that the North American box office of "Crazy Love" is only 10 million, that means that their share percentage should be 30%. In this case, the box office share is 3 million, plus the copyright price of 4 million. One million, that is, seven million—just equal to the buyout price.
Harvey had just put forward a buyout price of 4.5 million with a determined look on his face, but Renly knew that since Harvey was willing to put forward this price, it meant that Andy's judgment was accurate, "Crazy love." "The price of the share issuance rights is indeed hovering around four million, so if Harvey wants to buy it out, seven million is the most appropriate price..
Of course, the premise of all this discussion is that the North American box office of "Crazy Love" is 10 million. As for whether it can reach such a standard, this is not a question Renly can answer. Everything is just a hypothetical guess. Maybe more High, maybe lower, everything is possible. Andy is estimating, Harvey is estimating, and other issuing companies are naturally estimating as well..
What's more, Renly firmly believes that an old fox like Harvey cannot quote the top price in one breath without leaving any room for himself. Harvey is a businessman, not an artist, and not a philanthropist. He is just a fool. A businessman, a businessman who puts profits first, will leave a way out for himself at any time.
Therefore, even if Renly's judgment of numbers is not that accurate, he will never be easily fooled..
As for the eight million I just told Drake, it was just a joke..
“What should we do now? "Drake finally regained his breath and raised his head to look at Renly. The lingering fear in his expression made people smile..
“wait? "Renly shrugged and gave the simplest, yet most truthful answer. Derek was stunned for a moment, then laughed..
For "Crazy Love", the wisest thing they can do now is to wait. Because they are a seller's market, waiting for buyers to come to purchase. Currently, Paramount Advantage and Weinstein Pictures have said The company that got the name came to visit. Next, as the film's reputation further ferments, more competitors are bound to join it..
All they need to do is wait for the price..
This year's Sundance seems to lack a bit of explosive power, failing to reproduce the blowout explosion of the past three years. The currently high-profile "Another Earth" and "Masha Two-Face" have not been able to ignite word-of-mouth, and the only one Comparable to "Love Crazy" is "Asylum"”.
The film, starring Jessica Chastain and Michael Shannon and directed by Jeff Nichols, earned a high score of 90 points from the official screening, surpassing "Crazy" and temporarily taking the top spot. magazine's rating. However, "Seeking Asylum" failed to trigger a chain reaction among the audience, and the overall momentum was still slightly inferior..
Sure enough, less than an hour after Renly and Drake left the hotel, the contact number came to their door again. It seems that the Weinstein Pictures' move has leaked out, and other big shots have begun to take action. .This time, it was Focus Features who came to the door..
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