034 independent music
The melody and lyrics deep in his mind have never been forgotten. After reawakening, they poured out wantonly. But then Renly was stunned because the recording software on his computer did not record it at all, so he had to stop temporarily. Play and start studying recording software seriously.
Maybe, he shouldn't go to so much trouble and just record a video and send it directly to YouTube. Why bother recording a digital audio source here?？
However, this should be a gift, not a debut. Thinking of this, Renly still put away his lazy thoughts, fumbled with the recording software, looked for recording techniques, and started to fumble again. Waiting for the sky. When the fish belly white was exposed, the recording of "Cleopatra", which was a little over three minutes long, was finally completed..
Sure enough, recording music is an extremely troublesome task. Renly only felt that his back was sore. He needed to take a rest..
He left the computer and went to the kitchen to brew a pot of coffee. The rich aroma of coffee finally saved Renly's sleepy soul. However, since he was already halfway done, giving up halfway was not a wise choice, because Renly You know, once he gives up, he will probably give up on this matter, and he will be too lazy to do it again. Therefore, this gift still needs to be done in one go..
I poured a second cup of coffee and thought about it. After all, I still didn’t add sugar or milk. I took the coffee and returned to the computer, recalling the website Neil introduced before, Song Cast Company..
A few years ago, it was very difficult for a musician to release his own single or album, because the distribution channels were in the hands of large record companies and large distribution companies, not to mention the rarity of publicity and promotion resources. Got it.
To give the simplest example, the United States is a country on wheels, and car radios are the most efficient at promoting music. However, major radio stations have signed agreements for the music they play every day, and even go so far as to play twenty-five songs this week. The playlists and playback frequency requirements are all specified in detail. More than 90% of radio music playlists are in the hands of large companies..
This is also an important reason why it is almost difficult for independent musicians to get ahead.
But now, thanks to the new model of online music, YouTube and Facebook are one way, iTunes and Spotify are another way, but the two ways have the same goal, mainly to provide a platform for independent musicians to express themselves .Although the limitations of publicity and promotion resources still restrict their development, it at least opens a window for them. Idol singers like Justin-Bieber who have achieved counterattack are the changes in music forms in the new era. Remarkable results after.
Renly's knowledge of music information was very limited, but after getting the song cast's website agreement, he suddenly felt enlightened..
Although independent musicians can now skip the publishing company and publish their music directly on online websites such as iTunes or Spotify, and provide purchase and download, the process is very cumbersome, not only the music format, music duration, recording quality and other details. Comprehensive requirements, and there are also strict requirements for the quantity of music - for example, Apple stipulates that a singer must have at least fifty registered songs under his name before he can upload them to iTunes. Such restrictions have scared off countless independent musicians..
Not to mention, iTunes is also a truly large company, and the cumbersome legal provisions are enough to give people a headache. Even if Renly is not a law major, he knows that when independent individuals confront large companies, there is almost no room for survival. The interests of large companies will be compressed to the lowest bottom line, and there are many hidden clauses in the contracts of large companies to further exploit the interests of independent individuals. Of course, the advantage is that they are large companies, so there are no tricks and everything is open and honest.！
Under such circumstances, song casts provide independent musicians with another platform, or to be more precise, a possibility.
For most independent musicians, they may just want to test the waters and see if their music can be successful; they may also just want to find a platform to sell their music and find more music. company's attention.
In the Internet age, the previous traditional methods of self-promotion are no longer applicable. For example, sending tapes to record companies, participating in warm-up performances for big-name singers, or participating in the "American Idol" audition. Instead, videos on YouTube , iTunes digital music sources, this type of network method.
Of course, compared to free videos on YouTube, online music sales can also earn some income, which is undoubtedly more attractive..
This is how Songcasts came into being as a website.
It is actually an online music seller, somewhat similar to a traditional distribution company. Independent singers upload their music to the website and publish it, and then the website will perform systematic work such as file format conversion, illustration formatting, etc., and then Complete the distribution work to various online music sales websites, including all mainstream websites such as Amazon, iTunes, Spotify, etc. It only requires one-time upload and can be easily completed..
Not only that, song casts are also an important display platform. Many big-name producers or record companies will use this platform to find potential singers and cast a wide net to discover new talents. Although after entering the 21st century, the music industry has The decline is very obvious, but the industry’s demand for newcomers has never declined.
Songcast is not the only company that provides music publishing services, but it is one of the most mature and successful companies currently operating..
This really saves Renly a lot of red tape. No wonder Neal said before that everything is simpler now..
After setting up an account, uploading music, writing down song titles and descriptions...then Renly discovered that he actually had to upload a single cover - which also meant that he needed to temporarily make a cover himself, which really made Renly feel extremely troublesome..
The whole person fell directly on the bed. The soft quilt was extremely comfortable. Sleepiness swept over him again. Renly almost wanted to give up. As expected, he was still suitable for sleeping in bed, recording music, designing covers, uploading audio, etc. Yes, it was too verbose. He would rather spend five hours watching Off-Broadway rehearsals than sit in front of the computer and fuss about recording..
Taking a long breath, Renly told himself: This is just a one-time thing, this is just a special gift, so it is better for him to grit his teeth and finish it in one go..
Even if Renly is not reborn, he clearly understands that the modern music industry is in a very depressed situation, and it is the same all over the world. Let alone the golden age of the 1970s and 1980s, in the 1990s when commercialization was the most complete, , the music market is still in full bloom. But now, not only have album sales plummeted, but the current year-end sales champion may not even be among the top ten in the year-end rankings ten years ago. The entire market has transitioned from albums as king to the era of singles—— Everyone is selling singles; and the quality of music has dropped significantly.
Once upon a time, jazz, blues, soul, pop, rock, rap, country, folk... all kinds of music were dazzling. In every specific era, a specific music type would rise strongly, such as the 1960s. The folk songs of the 1970s, the rock of the 1980s, and the disco of the 1980s, but in addition to them, the wonderful variety of other music types also delights the listeners. Almost everyone can find music with their own characteristics..
But now, the music industry has become narrower and narrower. It has completely become a world of pop and rap. The quality of music has obviously declined, and there is almost no room for other music types to survive. This is the case with folk songs..
In the 1960s, folk music was so popular all over the world that it was even enough to change politics and culture. Artists like Bob-Dyn, David Bowie, and Joan-Baez set off the civil rights movement, Folk singers who changed the course of history truly changed the world with their music.
2016In 2008, Bob Dylan won the Nobel Prize for Literature, which aroused people's curiosity and attention to folk songs. But in fact, in the past 20 or 30 years, the living space of folk songs has been compressed to the extreme. Although It has not been eliminated by the times like disco, but it is not far away. In Billboard's singles list and album list, it is difficult to see folk songs even in the top 50, let alone in the top 50. It's ten.
Renly is a reborn person, and he also knows that the future is dominated by electronic dance music, and the situation of folk songs has not only not improved, but has further slipped into the abyss..
Therefore, recording the music "Cleopatra" is purely a gift to Stanley. The reason why the pioneer village can survive in Manhattan where every inch of land is precious is that even Woody Allen and " "The New Yorker" magazine praised him highly, relying on Stanley's sincerity and persistence. Jazz, rock, folk, bluegrass and other music types that have almost no survival soil, Stanley spent his life's efforts , retain a trace of blood.
Renly doesn't think there will be a next time. This is also the current situation of independent music. It is cruel and indifferent, but it is a fact..
Thinking of this, Renly sat up straight again, thought about it seriously, rummaged through the photo album on his computer, and finally found a special photo - the gate of the Pioneer Village, that ancient and somewhat shabby gate. , low-key and quiet, the afternoon sun shines cleanly and sparsely, with a kind of cleanliness and clarity after washing, but with the footprints of history.
A "Cleopatra" banner was posted on the right side of the window, and a signature of "Renly Hall" was posted on the left side. It was not deliberately highlighted, as if it was originally part of the window..
In this way, the single cover is completed.
Returning to the song cast section, after completing all the information, clicked to upload. After watching the progress bar reach 100%, Renly closed the computer and rolled directly onto the bed, finally able to rest..
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