283 A bumper harvest at the box office
Fifty-three theaters, with a single theater box office of US$41,100, and a three-day weekend box office of US$2.18 million, ranking among the top ten weekend box office rankings, temporarily ranked ninth.
“"Buried Alive" delivered a perfect answer in terms of box office data！
Considering that this is the third week of screenings, the box office data of a single theater is still so strong, staying flat at the level of $40,000 for three consecutive weeks, reviving the original myth of "Blair Witch".
Considering the impact of "127 Hours", "Buried Alive" showed a rare strong appeal and received enthusiastic support from professional audiences in five large cities, especially New York and Los Angeles, two cities that are particularly demanding on art. It’s really amazing that the city can still perform like this.
Taking into account the impact of three commercial films on the market, "Buried Alive" received box office figures of two million in the three days of the weekend. With a screening scale of only 53 theaters, it successfully ranked first in November. This week's North American weekend box office chart occupied a place in the top ten, closely following "The Social Network" which was released in its sixth week, which is really impressive..
Although "Buried Alive" lags far behind "127 Hours" in the reputation of film critics, the huge commercial potential of the movie is enough to prove the excellence of this work. It has been in theaters for three weeks and has accumulated a box office of up to 4 One and a half million US dollars. For Focus Features, the one-shot deal in Toronto has recovered the cost and will enter the profit stage next. This is undoubtedly gratifying news..
Therefore, it is too early to conclude that "Buried Alive" will lag behind "127 Hours" in the awards season competition..
These two works are bound to have a battle in the upcoming awards season: survival in desperate situations, a one-man show with a male protagonist, Fox Searchlight vs. Focus Features. In the long competition, who can have the last laugh will surely be exciting. Various. However, for now, Focus Features is putting more attention on the expansion plan of "Buried Alive"
The current expansion is not only striving for box office revenue, but also the layout of the awards season, which is far more important than imagined..
In the second week of November, Focus Features finally began the journey to expand screenings, increasing the number of screening venues to 141 in one go, almost in all major cities. After two weeks of word-of-mouth fermentation, As well as a series of online promotions such as imdb, Facebook, and photo walls, the box office of "Buried Alive" finally led to a blowout..
The box office of a single theater is still as high as 19,586, and the three-day weekend grossed 2.76 million US dollars.！
During the screening period, the box office has achieved a green upward trend for four consecutive weeks. The market performance of "Buried Alive" is quite unstoppable. Although the movie viewing craze in Los Angeles and New York has gradually declined, the strong enthusiasm erupted in other cities has successfully Pushing "Buried Alive" to the seventh place in the North American weekend box office rankings.
It is worth mentioning that this weekend, the box office performance of "Buried Alive" has achieved a counter-performance to "Saw 3D", only trailing "Paranormal Activity 2" by less than $100,000. On Halloween this year In the competition for schedules, "Mobile: Ghost Chronicles 2" undoubtedly seizes the opportunity, but the biggest winner is "Buried Alive"”.
This has also attracted reports from various aspects. Countless news media are exclaiming that the strong performance of "Buried Alive", even if it is inherently deficient, is in head-to-head competition with "Saw 3D" and "Paranormal Activity 2". However, he did not fall behind at all and won a place in the annual "terror showdown" with an upright attitude.！
Now, "Buried Alive" is not only attracting attention in print media, but also further entering the TV circle's sight..
On the popular "Ellen Show" in the United States, host Ellen DeGeneres (a11en-degenres) said in the opening remarks of the latest episode, "Last weekend, Portia was with a few friends. I watched a movie and had a nightmare about it that night, which scared her to death. For the next few days, she kept mentioning the male lead of that movie. I almost thought she was in love with that man..”
Portia de Rossi, Ellen's wife, is a legal same-sex couple. She even beat Brad Pitt and Angelina in several year-end polls last year. -Jolie, considered the most influential couple in America.
Hearing Allen's ridicule, the entire audience burst into laughter, which made her smile widely, "This also aroused a strong interest in me. Last night, I finally had the opportunity to watch this movie, phew, I finally understood how Portia felt, so much so that when I got up this morning, I refused to go into the bathroom. I asked Portia to take out the toothbrush and finished brushing my teeth in the living room. Yes, that movie woke me up. claustrophobia.”
Once again, the whole audience burst into laughter, and Allen spread his hands to express his innocence, "Since this movie declined the invitation to come to my show to promote it, I will not mention the name of this work here unless That handsome male protagonist is willing to come to my show.”
Although he said that, as he spoke, Allen lay down on the sofa, then put his hands on his chest, making a look of horror. The big screen in the background was also accompanied by a video shot by Allen himself. This poster imitates the official poster of "Buried Alive", and the meaning couldn't be more obvious..
As one of the most popular talk shows currently, the influence of "The Ellen DeGeneres Show" is naturally extraordinary; not only that, nb TV has broadcast thirty-five seasons of the comedy sketch variety show "Saturday Night Live" "Buried alive" made fun of it.
During the show, they simply shot a short film in which Andy Samberg played the role of Renly, trapped in a cardboard box..
Andy tried his best to be funny, imitating many details in the movie, especially the scene where the rattlesnake came in. He even cried until he burst into tears. In the end, he transformed into the Hulk, tore apart the cardboard box, and then He found that he was not buried alive, but was placed in a coffin. The coffin was placed right in front of the church. All the guests looked at him like an idiot. Then Andy bowed dejectedly and apologized and left..
This spoof short film has been well-received since it was released. It has attracted a lot of praise on the Internet. It is even considered to be one of the highest quality jokes after the new season started airing this year..
The spoofs and mentions in TV programs are undoubtedly the greatest affirmation of "Buried Alive". This unknown independent film has seemingly broken its shackles and become one of the hottest topics at the moment..
Behind this, Focus Features’ public relations capabilities are beginning to show their prowess..
It is undoubtedly incredible that a work has triggered so many topics during the screening stage. From the opening in Toronto and Telluride, to the midnight show craze caused by the topical effect of "Renly Hall", to "Degree and Excitement" /Love 5" crew's collective attendance, as well as the same-type comparison of "Paranormal Activity 2", and the assists of "127 Hours" cannot be forgotten. Finally, coupled with the excellent quality of the movie itself, this made "Buried Alive" "Today's hot situation！
The weekend box office has continued to rise for four consecutive weeks, and the single-box box office has achieved US$40,000 for three consecutive weeks. Discussions on social networks and imdb have continued to heat up for four consecutive weeks. "Buried Alive" has indeed written its own myth, which an independent film can only dream of. the hollywood myth.
However, the journey of "Buried Alive" is far from over. Subsequently, Focus Features began to expand its screenings in an orderly manner..
In the third week of November, there were 324 venues; in the fourth week of November, there were 453 venues... One step at a time, we finally reached the public release level in the third week of December, with 700 venues. The screening scale of 16 theaters has only just reached the minimum standard for public release, but it is undoubtedly the greatest affirmation of "Buried Alive"！
As of the second week of December, "Buried Alive" has been in the top ten weekend box office charts for the fifth consecutive week in the eight weeks since its release. As a work that has not yet reached the level of public release, such an excellent box office performance has attracted The entire industry was filled with exclamations, and the cumulative box office brazenly exceeded 18 million.！
At present, 20 million is a certainty! Now, the industry's expectations for "Buried Alive" have been adjusted to 40 million US dollars. If the film can make a difference during the awards season, then it is not impossible to exceed 50 million US dollars, especially considering that Focus Features has almost Without much investment, this achievement will become even more valuable..
It is precisely because of this that Focus Features has been steadily expanding the screening front of "Buried Alive". It can be seen that box office demand has now taken a back seat, and awards season strategy is crucial. Awards season is too long. It’s a long time, lasting from December to the end of March. There are still nearly three months before the Oscar voting closes. If you want to win the vote, you must persist in appearing in the eyes of the judges..
The veteran Focus Pictures' rich experience and accurate positioning are clearly demonstrated at this moment. If the North American rights of "Buried Alive" at the Toronto Film Festival finally fell to Lionsgate, then the current situation would be different. Never mind
At least, Lionsgate will never sacrifice "Saw 3D" to promote "Buried Alive". So, if the release schedule is changed, can "Buried Alive" still achieve such good results?？
No one knows this answer, and no one pays attention to it. Because the current company that is "buried alive" is Focus Features, which has taken solid steps in the awards season in an orderly manner..
In the fourth week of January, the Golden Globe Awards ceremony ended, the Oscar nominations were announced, and the expansion of "Buried Alive" reached its peak, with it being released in a total of 1,200 theaters! This is the first time that the number of screening theaters for "Buried Alive" has exceeded 1,000. At the same time, the box office performance of the film did not disappoint. It once again broke out 2.5 million in the three days of the weekend, making it back to the North American weekend. Top 10 box office rankings.
However, this is already the fifteenth week of the release of "Buried Alive". Its outstanding performance cannot be expressed in any words..
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