281 Single box office
In the film industry, screening is a very normal screening process. Art films will meet a small number of audiences through screenings, and then promote them through word-of-mouth, thereby attracting more viewers to the cinema. To expand the screening, and finally decide whether to release it fully based on the box office performance.
Generally speaking, if there are more than 700 screening venues, it is called a public screening, and if there are more than 1,500 screening venues, it is a large-scale public screening..
In addition to art films, Disney's cartoons will also be screened on demand. However, Disney's "screening" is quite special. Their screening venue is Disneyland. Although there are only a few screening rooms, the passenger flow is not ordinary. It can be compared with theater chains; and this kind of "screening" is also accompanied by a grand screening, and the specifications are extraordinary..
Therefore, in the historical ranking of box office per theater, Disney cartoons easily occupy all the top ten seats. The single theater record of "The Lion King" of US$793,000 set by "The Lion King" in 1994 has yet to be broken by anyone. , far ahead. When people mention the box office list of a single theater, they usually add "live-action movie" as a prefix to show the distinction..
Currently, the single-box box office record for a live-action movie was set by "Dreamgirls" in 2006, with a figure of US$126,000, surpassing the US$100,900 of "Brokeback Mountain" and taking the historical record.中. These are also the only two works that have grossed more than 100,000 US dollars in a single screening as of 2010..
As for the single-theater performance of thriller-type horror movies, due to the particularity of the subject matter, their performance is generally sluggish. In the film history list, it is not even among the top 40. The highest-ranking "Blair Witch" was screened in 1999. Created a single library data of 63,000 US dollars, only ranked 43rd.
Interestingly, 63,000 is the figure obtained after "Blair Witch" added six venues in its second week of screening, and its first week of screening earned a single theater box office of 56,000 US dollars. In the thriller and horror In the data list of genre movies, it occupies the second position on the list. It can be seen that the spread of word-of-mouth is the best box office catalyst for any genre of movies..
In addition, "Paranormal Activity" achieved a single-museum score of US$49,000 during last year's screening period, which was the third highest in film history..
Now, under the spotlight and sought after by the crowd, "Buried Alive" has shown incredibly strong appeal, even surpassing "Paranormal Activity 2" in terms of discussion popularity. Throughout the weekend, two urban art academies in Los Angeles and New York The busy scene of endless lines is the most direct manifestation. This has caused major media to express great expectations for the movie's single box office. Some people even speculated whether this work can replicate the trajectory of "Blair Witch" , breaking out of the miraculous box office curve.
In the end, "Buried Alive" did not disappoint people. In the first week of screening, it handed over the box office data of 46,000 US dollars per theater, causing a tsunami of exclamations.！
Judging from the data of "46,000" alone, there is nothing worth pursuing. This result can only barely rank among the top 100 live-action movies in the box office rankings. Among thriller and horror movies, It only occupied the fourth place and failed to break the blockade of "Blair Witch" and "Paranormal Activity".
This is indeed a good result, but it is far from being something to write home about..
However, both "The Blair Witch Project" and "Paranormal Activity" received a lot of publicity before they were released, releasing news in the form of viral videos and viral messages, making people mistakenly believe that the stories in the movies are real. Yes, the movie is completely a true documentary, which undoubtedly aroused the curiosity of the audience. Even if they don’t care about horror movies, they can’t help but walk into the cinema; in the follow-up, there will be further renderings, and the relationship between reality and movies will be further enhanced. The boundaries were completely blurred, laying a solid foundation for the box office miracle. The hand-held camera pseudo-documentary shooting method officially became popular..
In comparison, "Buried Alive" did not conduct any form of publicity before its release. After the popularity of Toronto and Telluride, it did not even conduct magazine interviews. It just relied on the spread and spread of word-of-mouth, and Renly Use your own topic gimmick to attract more attention.
This is like a pawn who walked out of a mountain village and suddenly appeared in the boxing ring, breaking everyone's expectations. He fought with the current boxing champion for fifteen rounds and was still not knocked down. He lost just because of a point disadvantage. race.
Yes, he lost, but the shock did not diminish at all. This is the current situation of "Buried Alive".
What's more, "Buried Alive" does not have the gimmick of a pseudo-documentary. It is a solid independent film that relies entirely on the director's skill and the actor's ability to impress the audience. It has created such achievements due to the lack of freshness and inspiration. , no praise is too much.
The media does the same.
“Achieving great box office results in a single venue, 'Buried Alive' debuts as a dark horse！”
“Another 'Paranormal Activity'? 'Buried Alive' defeats opponents in their own way and emerges from nowhere！”
“Tickets are hard to come by, and the biggest uncertainty for this year's Halloween has emerged: Can 'Buried Alive' recreate the box-office miracle of 'Paranormal Activity'?？”
“The topic was sparked during the screening. After the small screen, Renly Hall once again shines on the big screen.！”
“From Toronto to Telluride, and then to the North American market, 'Buried Alive' continues its explosive word-of-mouth craze.”
“Biggest surprise of the year? 'Buried Alive' receives a cult following from audiences and critics！”
“Forty-six thousand US dollars per museum, second part of 'Blair Witch' reappears.”
“A sudden rise, 'Paranormal Activity 2' ushered in its biggest competitor ahead of schedule: 'Buried Alive'’！”
“The reputation is booming! 'Buried Alive' staged miraculous counterattack.”
“Is this situation so familiar? One year ago, the miracle of 'Paranormal Activity' reappeared！”
“‘The crew of "Du and Passion/Passion 5" gave collective blessing. "Buried Alive" filmed a great success！”
……
News, big and small, spread overwhelmingly, especially with the strong attention of the two works "Degree and Passion 5" and "Spiritual: Ghost Records", which reached more than 150 companies. The media reported on the excellent screening performance of "Buried Alive". Before Focus Features could even catch up, the word-of-mouth spread was already far beyond expectations, and the box office performance was also far beyond plan.！
With such momentum, it is even stronger than works that have been widely released. This is definitely a perfect opening..
There is no doubt that "Buried Alive" has become the biggest surprise this week, showing a strong momentum that is definitely not inferior to "Paranormal Activity: Ghost Chronicles 2", and even suppressed its competitors in the same genre in terms of topic popularity. At the beginning, "Paragraph: Ghost Chronicles 2" had a strong momentum. "Record of Ghosts" brought humiliation to the opponent, but now the sequel can feel it from the opponent. This... is really frustrating..
In the third week of October, "Paranormal Activity 2" was grandly released in more than 3,200 theaters. Although it received a poor reputation, relying on the buzz created by the previous game, the sequel easily attracted a large number of audiences to the theaters. , ultimately reaping a box office performance of US$40 million, easily crowned this week’s weekend box office leader.！
For a work with an investment cost of less than three million US dollars, this is enough to make the studio Paramount smile. Even if the hot topic is stolen from the limelight, even if the word-of-mouth feedback is far less than expected, even if the media continues to criticize it overwhelmingly , even if the subsequent box office trend is unsustainable, so what? The box office performance during the opening weekend has already made Paramount a huge profit. All subsequent income is just sitting and counting money. This is the most important thing..
Behind "Paranormal Activity 2", works such as "Idiot Show 3D", "Red Flame Battlefield", "From Now On", and "The Social Network" respectively occupied the remaining seats in the top five..
Among them, there are many hot topics. "Red Flame Battlefield" gathered Bruce Willis, Helen Mirren, Morgan Freeman (man-r, John Malkovich (john-ma1kovih) ) and other big-name stars, and has also received a lot of praise; "From Now On" is a work created by Clint Eastwood (e-eastood) and Matt Damon (matt-d); and "Social Network”, the biggest seed in the awards season so far……
Coupled with the 3D movie craze that has remained high since last year's "Avatar", last week's "Stupid Funny Show 3D" and next week's "Saw 3D", these are all hot spots among hot spots..
But even so, "Buried Alive" still fought its way out. Eleven theaters achieved weekend box office data of US$56,000, firmly ranking among the top 20 in the North American weekend box office rankings this week! It occupies the 19th position, and behind it is "Inception", which swept the entire army this summer.”.
This is the only film among the top thirty on the weekend list to be screened in less than 300 theaters. "Eleven" only has 11 theaters, and "Buried Alive" has achieved such outstanding results. , can definitely enter the ranks of candidates for the biggest dark horse in 2o1o！
From the popularity of discussions to word-of-mouth feedback, from the box office of a single venue to the level of focus, "Buried Alive" has written its own miracle, which has also made the name of "Renly Hall" widely spread once again. No one can "Buried Alive" "Buried Alive" and Renly are treated separately. It can be said that "Buried Alive" made Renly a success, and it can also be said that Renly made "Buried Alive" a success. But there is no doubt that whether it is "Buried Alive" or Renly, they both won the recognition of the audience.
However, the screening is just a screening, and the success of the screening does not mean the success of the expanded screening. The views of senior professional movie fans cannot represent the preferences of the general public. They are highly sought after during the screening, but after the expanded screening, the audience refuses to pay. Such a case Countless.
“What kind of box office results "Buried Alive" will achieve and what the prospects for the awards season will be are still unknown. Focus Features' next expansion plan and promotional methods are crucial..
You know, "Buried Alive" will next have to face "Saw 3D", "Harry Potter and the Deathly Hallows (Part 1)", "Super Bad", "Tangled", "The Chronicles of Narnia" ": The Voyage of the Dawn Treader" and many other works, this is a rare summer war in recent years, and its intensity is not far behind that of summer films..
So, what are the odds of being “buried alive”?？
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