2485 make a small profit
From the perspective of genre themes, "The Lobster" still continues the niche style of "Drunk Country Folk" and "Explosive Drummer", but from the perspective of the core theme of the movie, "The Lobster" is more accessible and understandable than the other two works. It is also more approachable, and the theme of exploring love relationships is easier for the general public to understand..
But does this mean that the box office market may have more possibilities? That's not necessarily the case.
For niche and unpopular works, "easy to understand" means everything is stable, and the gimmicks to stimulate the market are weakened a lot. They only rely on the movie's own settings and ridicule jokes to create Enteromorpha, and the overall discussion popularity on social networks is also low. It is relatively weakened, and it is impossible to know what impact this will have on the box office - after all, "Renly Hall" will always be an unknown, and so will the box office itself. We can only wait for the market to give the answer..
After the media review gave a score of 85, other related comments about "Lobster" were also announced one after another..
Rotten Tomatoes Fresh Index, 90%.
Mass Media Score, 8:00.
Popcorn index, 68 percent.
In addition to the theater scores and IMDB scores that cannot be counted at the screening stage, other scores can give a glimpse of the overall situation of the movie.：
Overall, it is indeed slightly inferior to "The Explosive Drummer" and "The Ballad of Drunken Country", but it still maintains Renly's consistent excellent vision in script selection, and the reviews from all aspects also show a gradual decrease.：
The overall media review is the highest, followed by Rotten Tomatoes, mass media again, and the popcorn index is at the bottom..
Obviously, "The Lobster" is not a movie that is widely loved by the general public. The popcorn index is even lower than that of a remote and arrogant work of art like "The Ballad of Drunken Country". "Dystopian"-themed works want to be popular among ordinary audiences. To win favor among others, you need to face more critical eyes.
Having said that, "The Lobster" still won rave reviews from critics - it was just not as stunning as Renly's previous film, but it still received warm applause from professional and popular media, especially for Renly's performance. , people really saw Renly's breakthrough challenge.
The same is true for the audience.
There is no "career best" or "best of the year". There are no exaggerated and enthusiastic praises. In addition to triggering a lot of ridicule on social networks, it has won extra attention from ordinary netizens..
“Hey, it’s finally not the best of your career? Did he miss this time? suddenly curious.”
“Renly, who challenged comedy for the second time, jumped out of his comfort zone and finally proved that he is also a mortal..”
“Suddenly I felt a little sorry for Renly, no longer the 'best'? Renly doesn't cry.”
“The fancy praise reaches its climax, and Renly returns to the mortal world.？”
“Could it be that the golden man's curse, which has been delayed for so long, has finally arrived? Wait, who am I lying to? It must be another trap to trick me into buying tickets..”
“I suddenly became a little curious about 'lobster'.”
The laughter and banter unknowingly created a different kind of topical gimmick. For Renly, praise is no longer unusual, criticism is, and the "Lobster" media comments are calm - at least relatively calm. This has made many netizens look forward to it.
Hidden behind all the noise, there is still a lot of affirmation for Renly, from film critics to netizens..
“Vanity Fair wrote a review specifically about Renly's acting skills, which mentioned Renly's long-standing obsession and preference for comedy works, as well as the ins and outs of starring in "The Lobster", and of course, Renly's role in the movie. A unique performance, mixing warm tones among cold tones is not easy for any actor, and Renly once again completed the performance task brilliantly.
“Stiff and numb, cold and wooden, with a hint of clumsiness and persistence, Renly Hall continued to subtract, weakening all the details of movements, expressions and eyes, trying to present a puppet-like texture as much as possible, but still The psychological level of the character is presented through the switching between static and dynamic. In the end, all the energy is concentrated and explodes in two scenes, once again showing the brilliance of the 'award-winning moment'.”
Even if the praise for Renly is no longer new, Renly is still a favorite among film critics - which also marks the strong way for "The Lobster" to end Renly's great year, people once thought " "Gravity" and "Drunken Country Folk" joined forces in 2013, which cannot be surpassed. However, in 2014 and 2015, Renly strongly refreshed people's understanding twice, and his career once again pushed to a new height..
Sure enough, Renly is still Renly.
Turning our attention back to the box office figures, when "The Lobster" officially held screenings, the North American weekend box office was celebrating the two consecutive wins of "007: Specter", and then "The Hunger Games 3: Part 2" was about to make its debut. In addition, There is also the year's most anticipated "Star Wars: The Force Awakens" on standby, and the market excitement is slowly rising, but these box office battles have nothing to do with "The Lobster", which is obviously not a strong contender for the weekend championship.
Tailor-made by Sony Classics, "The Lobster" is steadily being screened.
Second week of November, screening in individual venues.
The third week of November, single-site screenings.
The fourth week of November, screening in four venues.
In the first week of December, screenings in ten venues.
In the second week of December, screenings in ten venues.
The overall pace of screenings has never increased, and the box office data of single theaters has always remained stable. Even if the number of screenings is increased to ten cinemas, the box office of a single theater can still be maintained at around 35,000 US dollars, a stable and balanced single theater. Box office output gradually expands the film's reputation.
It wasn't until the first week of January 2016 that "The Lobster" officially entered the stage of general release, and the number of screening venues increased to 353. However, this was still only a small-scale general release, a far cry from the 700 theaters. Far, obviously Sony Classics has no intention of making money at the box office level..
Next, the Golden Globe Awards came on stage, Sony Classics expanded its screenings again, and "The Lobster" was screened in 788 venues for the first time. It was released on a large scale across the United States, and in the next three weeks, the number of venues continued to increase. The highest number once reached 931 - still not breaking through the threshold of 1,000; after that, the number of venues slowly fell back, with more than a dozen to more than 20 venues being cut every week, slowly shrinking the screening front.
From the first stage to the second stage of the awards season, and then to the end of the Oscars, the screening pace of "The Lobster" has always been unhurried, and Sony Classics has shown a rare stability - but in fact, it is too stable. The pace of the expansion plan is too slow. Even Focus Features would not plan it like this. Instead, it shows the boldness and craziness of Sony's classics and still shows their unique style..
What Sony Classics is looking for isn't hungry marketing - unlike "Creep" - but targeting a specific group because they know the movie won't do well in a wide release and the general public won't be interested at all, so Sony Classics always insist on being released in art theaters, honestly rooted in senior movie lovers, relying on word-of-mouth expansion, and slowly letting the audience slowly enter the cinema.
This strategy is undoubtedly crazy, because with the slightest surprise, the movie may lose the curiosity and patience of the market due to too slow expansion, and then all the viewers will be lost - the Internet hot spot will not last for a month; but at the same time , this strategy is undoubtedly successful.
In the end, "The Lobster" was released for a full 23 weeks and was not released until late April. The entire release cycle has been comparable to commercial movies..
At the same time, the cumulative box office of "The Lobster" in North America has also successfully reached US$70 million.！
Unfortunately, it was not possible to break the 100 million mark.
So far, Renly has only two films in his career that have not exceeded 100 million at the North American box office, 2010's "Buried Alive" and 2012's "Transcendence". Now "The Lobster" is the third film, which is officially over. Since "Gravity", Renly's six consecutive films have exceeded 100 million in box office; in addition, "The Lobster" is also the third-lowest box office film in Renly's career as an actor..
This seems...bad news？
“When "Jurassic World" debuted, all the media were marveling at Renly's contribution to North America's 400 million works for four consecutive years. The strong box office dominance is breathtaking, even if the North American box office of "Cruel Drummer" failed to exceed 200 million, But it still delivered a miraculous score of 188 million, but the journey of six consecutive works to break 100 million finally ended with "Lobster". This is indeed a sad regret..
But it's definitely not bad news.
An important point to note is "Buried Alive" in 2010, "Crazy in Love" in 2011, "Detachment" in 2012, "Drunk Country Folk" in 2013, "Exploding Drummer" in 2014... There is also "The Lobster" in 2015. On average, every year, Renly insists on rolling in the field of independent art films. He has always been an actor, a real actor; and the box office figures are just additional bonuses. Among them, "Love Crazy" Three movies such as "The Lobster" have exceeded 100 million in box office, while "Buried Alive" and "Transcendence" have not. This has not affected Renly's belief and determination. The same is true for "The Lobster" now..
What's more, 70 million people in North America are not only not bad news, but also good news..
This film, with an investment cost of only 4 million euros, earned a box office of 70 million U.S. dollars in the North American market. "The Lobster" still brought huge profits to Sisyphus Pictures - such a return on investment, and it was also targeted at In art films, Renly is the only one in all of Hollywood..
Even Daniel Day-Lewis, Meryl Streep, Sean Penn, etc. can't do it.
At the same time, "The Lobster" also performed very well at the box office in overseas markets, especially in the UK, which received 25 million at the box office, which was a little surprise. The final overseas box office figure reached 7,700 million dollars！
As a result, the global box office of "The Lobster" is as high as 147 million US dollars - for a work with an investment cost of only 4 million euros, if this is all "bad news", then the film companies will obviously Raise your hands and feet to warmly welcome.
By the way, Sisyphus Pictures once again reaped more than 50 million US dollars in profit through "The Lobster", which is the envy of all Hollywood——
They also urgently need such "bad news"”.
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