2448 step by step
On August 15th, Pioneer Village Music Festival announced its latest group of guests, Ed Sheeran.
boom! Boom boom！
This is also the biggest, most important and top group of guests after the music festival has been brewing for more than a week. Their influence and appeal are not at the same level..
In recent years, Ed Sheeran has become one of the hottest top singers in the world. His folk, pop, and rock genres have put him at the forefront of the trend. From single results to album sales to online popularity, everything has He has successfully reached the top and even received numerous recognitions as a producer - his creative talent is highly recognized, which makes Ed's attention in the music industry second to none..
On social networks alone, the number of Ed’s fans has ranked among the top 20 in the world..
In short, this is a singer who stands out from the rest..
When the Pioneer Village Music Festival revealed the true identity of its next guest, Ed Sheeran, the Internet craze instantly reached a new level..
“Dear fans, I will return to the music festival stage in November and accepted the invitation of a mentor and friend to attend the first Pioneer Village Music Festival. I can’t describe my excitement, but I can’t contain my excitement now. Emotions, can’t wait to be on stage！”
“Thank you Pioneer Village Music Festival! Thanks to the mystery guest! Thanks for the invitation! God, I am already eagerly looking forward to October! I hope to have the opportunity to perform on the same stage with all the singers! I also hope that folk songs can once again win the love and support of the audience! love and peace！”
“Unbelievable! This is really about to happen！”
It is still a standard tweet with a promotional poster. Ed Sheeran also cooperated with the official account of Pioneer Village and announced the news on the same day..
But what is slightly different is that in the three consecutive tweets, Ed was completely unable to suppress his excitement. He sent three tweets in a row, showing his excitement inside and out. You can really feel that Ed The inner surge and excitement are also widely spread on social networks——
Who could make Ed lose his temper like this? Who can be called a mentor and friend? What is the identity of that mysterious guest? Why is the Pioneer Village Music Festival worth looking forward to? Such grand and formal treatment is probably second to none in the world..
After comprehensive thinking, the answer is almost obvious: senior fans who really like Ed will never forget Ed's road to fame..
So, is this true? That mystery guest is really the driving force behind Pioneer Village？
From Don Quixote's firm inference to Ed Sheeran's official debut, all clues seem to be gathering towards the same goal and mission. Even netizens who don't have much interest in folk songs can smell the heat that is about to move. , it seems that what they discussed may be evolving into reality.
Even leaving aside the possibility of the real identity of the promoter behind the opening ceremony, the discussion of Pioneer Village Music Festival has completed its transformation and reached a new level..
There is no doubt that Ed is the first super popular guest at the Pioneer Village Music Festival, at least among the youth group, he has the highest status..
The whole social network is going crazy！
Don Quixote's guess is becoming a reality bit by bit, and the mysterious Jia who has not been unveiled for a long time makes the curiosity of the guess more and more intense. Even though all the signs seem to be proving that their guess is correct, But before the answer is revealed, everything is subject to change.
What's more, Ed Sheeran is not all！
Compared to Renly, Ed is well versed in the operation of social networks, and his network of contacts is an even more important weapon, including Taylor-Swift and Selena- Gomez's forwarding and discussion easily set off a frenzy of discussion on social networks..
Because these two are the public figures ranked first and second after all the followers of all major social network platforms in the world are added up..
The two retweets instantly drew all the attention.：
What exactly is the Pioneer Village Music Festival all about? Who is the mystery guest? Who is behind the festival? Are the Quixotes' speculations true? Also, is this year’s guest lineup worthy of attention?？
The "guests present" mentioned here are not performers, but festival participants.
Just like the audience in the front row of fashion week catwalks, public figures attending music festivals are now a beautiful sight. This is the case at the annual Coachella Music Festival in California. In addition to the performing guests, guests arrive at the music festival. The audience at the festival also focused their attention, even comparable to the fashion week catwalk - how to choose what to wear? How to make a statement at a casual music festival party？
These will become the focus of attention. The bigger the guests are, or the more internet celebrities are attending, the more popular the discussion will be on social networks..
The Coachella Music Festival has now become a must-attend event for American youth fashion icons. Those who are absent are like being abandoned by the trend - because everyone can attend, it is not difficult to appear at the scene. The key is what posture, Who to attend the music festival with?.
These hot topics of discussion will become a secondary impetus for further commercial promotion of the Coachella Music Festival.！
The attention of Taylor Swift and Selena Gomez, the two kings of Twitter and photo walls, easily attracted the attention of the entire Internet, and then the craze officially kicked off..
Not because of Renly, but because of the Pioneer Village Music Festival itself.
All eyes are focused on the music festival. Who can be the guest performer? Which important guests will be invited next? How luxurious is the performance lineup? Can there be any surprises next? Is the Folk Music Festival worth looking forward to? Can a music festival rival Woodstock in scale?？
and so on.
Prior to this, Pioneer Village Music Festival had always adhered to a professional line, low-key and down-to-earth, and its simple promotional content always refused to be extravagant, but restraint does not mean clumsy. Their insistence on quality can be seen from the posters to the text. In the final analysis, it is Adhere to professionalism first.
Now the exposure rate has increased suddenly. Even if you don't like ballads or have no interest in "Don Quixote", this will not affect the increase in attention and discussion. In the past, we always adhered to the line of quality publicity, and now it is The harvest moment has come - rave reviews！
especially posters.
On the photo wall, many people declared that they should look at the guest list even if it’s just for the posters..
Then Bob Dylan's name came up.
After Ed Sheeran, the Pioneer Village Music Festival did not strike while the iron was hot. Instead, it announced a list of unheard or up-and-coming new singers, and the music types were not limited to folk songs, but also jazz, bluegrass, rock and other declining styles. Presenting a grand blueprint.
Obviously, the Pioneer Village Music Festival is not just an occasion to share and enjoy music, but more like a gathering place for niche music lovers and obscure culture lovers. Then look back at the official poster of the music festival. The slogan: "Dispel the darkness, protect the fire." Unconsciously, netizens remembered the story of Don Quixote again, and their entire feelings and attitudes quietly changed..
It is against this background that the Pioneer Village Music Festival announced the name of the next guest, instantly pushing the entire network's attention to a new peak.
Bobby Dylan！
Bob Dylan, who is seventy-four years old this year, seems to have gradually left the public eye, but this is just an illusion——
In fact, Bob is just not active on social networks. The younger generation seems to have not seen his news, so they take it for granted that Bob has "disappeared"; in fact, Bob is still insisting on touring, but there is no Internet. Or TV promotion, his acting career is still continuing.
In February of this year, Bob had just released his latest album, "Shadows-in-the-night", and was continuing to create for the next album. This man who has created countless brilliance artist who is still continuing his creative life.
Perhaps for the generation born after 2000, "Bob Dylan" is already a very unfamiliar name, but Bob's status in the industry is still noble and unique, and his appeal is irreplaceable and unparalleled..
When the Pioneer Village Music Festival announced that Bob Dylan would be performing at the festival, the entire music industry took notice..
Renly is the organizer behind the scenes！
This is the only explanation! Within the entire entertainment industry, there are only a handful of key people who can convince Bob to attend the music festival; and there are even fewer people who can impress these key people and then impress Bob. Apart from Renly, there is really no one who can think of a more reasonable person. explained.
Bob did not have a social network account, but he wrote a handwritten note posted by the Pioneer Village account：
“Perhaps, folk songs will pass away with the wind and disappear in the long river of time, just like all music genres; but the melody will last forever——
Bob Dylan.”
After the news was announced, it really caused a sensation throughout North America. The weight of the Pioneer Village Music Festival became completely different. More and more eyes were cast on it, and there were more and more speculations. The expectations were quietly boiling. , waiting for the moment of full-scale eruption.
From Ed Sheeran, Taylor Swift, and Selena Gomez to Katy Perry, Lady Gaga, Ellen DeGeneres, and more, the entire social network is obsessed with "Bob." Dylan” and potential “Renly Hall” and couldn’t wait to discuss the festival.
Everything is done spontaneously, without official promotion at all..
Before you know it, some people are calling the Pioneer Village Music Festival the Woodstock of the new century, and its meaning is completely different..
Comments