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$800 million in North America! North American box-office champion！
On top of Renly's personal honor book, "Jurassic World" has once again added a lot of glory! Just when everyone thought that Renly couldn't be more outstanding, reality overturned their assumptions again. Now Renly, even "at the height of the sun" is not enough to describe his power..
At the beginning of last year, Renly announced that he would take on two commercial films. Many people also raised concerns. They were not worried about Renly's abilities or prospects, but worried that Renly's acting focus would shift towards commercial films. He lost his pursuit of acting skills and exposed his shortcomings in the business field.——
It’s not about personal charm, but about publicity. Everyone knows that Renly’s exposure to social networks, variety shows and magazine interviews is far from high. In addition to performances, the vigilance and protection of his private life have reached a strict level. degree, which is out of touch with the characteristics of the Internet age.
Mysticism doesn’t apply anymore, look at the Marvel actors, that’s the role model！
But "Jurassic World" responded strongly to the box office performance. Obviously, those professionals should worry about themselves instead of Renly..
“"Jurassic World" fills in another piece of the puzzle for Renly's illustrious career, and now there's not much room left in the puzzle.
But if you think that 800 million in North America is the limit of "Jurassic World", then you are really too naive. Overseas markets are still eagerly waiting.！
From the beginning, the box office focus of "Jurassic World" was not North America, but overseas markets.
Objectively speaking, "Star Wars" is the number one star in North America, and its influence and power of shock are easily ahead of all competitors. Even the Marvel series, which has become popular in recent years, may not be able to compete with "Star Wars" in terms of cultural influence. Star Wars" rivals, which is why Disney acquired Lucasfilm.
However, in terms of overseas markets, the influence of "Star Wars" can only be regarded as average. The constraints of different cultures and histories limit other audiences' empathy for the series. At least in terms of the breadth and depth of acceptance, the influence of "Star Wars" in other countries and regions is limited. Audiences still prefer Marvel series and even DC series.
Likewise, "Jurassic World".
The imagination and love for dinosaurs is just like the fantasy for superheroes. This is common to different cultures in different regions around the world. Like "Avengers", "Jurassic World" also has a broader overseas market. There is also more potential development space.
When they first formulated their release promotion plan, Universal Pictures targeted the international market - which is why they gave up putting a trailer at the Super Bowl halftime show. Football has an irreplaceable and profound influence in North America, but in overseas markets The mass base is not as good as football and basketball; therefore, they chose television and online platforms to spend every penny wisely to maximize the publicity effect..
Just the international trailer, "Jurassic World" has released thirty-four versions, far higher than the twenty-one versions of "Avengers 2".
Not to mention, the international trailer also includes different platforms such as TV, Internet, mobile media, etc. The overwhelming publicity is truly ubiquitous..
Judging from Universal Pictures' internal expectations, their initial goals are 300 million in North America and 600 million overseas. Of course, this is the lowest expected bottom line. They are looking forward to creating more great results. The first step is for the global box office to exceed 100 million. 100 million - this is just setting a small goal first.
However, Universal Pictures itself did not expect that North America would directly hit the level of 800 million, and the expected value in a single market was quickly approaching 1 billion. Rumor has it that the marketing and publicity departments held five celebration parties in a row. Then the staff no longer had the energy to continue the party..
Putting aside the amazing performance of the North American market for the time being, in fact, Universal Pictures has been really targeting the overseas market from the beginning to the end. It has a similar way of thinking with "Avengers 2", "Terminator: Genisys" and other works. Looking forward to it Rely on overseas markets to generate substantial profits.
After all, the North American market has only "one region", while the overseas market has "fifty or even sixty regions"”.
“The North American box office of "Avengers 2" suffered a reputation attack, and finally settled at only 459 million US dollars, a 27% decrease from the previous film, and the results were not ideal; however, overseas box office is still the focus of Disney's strategy , sweeping 946 million, the global box office easily crossed the 1.4 billion threshold.
“This is especially true for "Terminator: Genisys". The North American box office failed miserably, with only 89 million. Compared with the high investment of 155 million, it is destined to lose everything; but the overseas box office grossed 3 50 million, with a total global box office of 440 million, Paramount was still able to make a small profit in the end——
People are always curious as to why some movies have terrible reviews and seem to have terrible box office numbers, but why do they keep getting sequels one after another? "Terminator" is the best example; and in addition to box office revenue, CDs, peripherals, copyrights, etc. can also continue to create profits, so the sequel must not stop.
What's more, "Terminator: Genisys" also realized profits at the box office！
“The same is true for "Jurassic World". Universal Pictures is firmly targeting overseas markets and looking forward to making full use of the brand effect of the series to create great results. Renly's strong global appeal cannot be ignored, even " Works such as "Drunken Country Ballad" and "Explosion Drummer" can have audiences in overseas markets, not to mention "Interstellar" and "Super Marines" have continuously made 600 million, which makes people look forward to their performance in overseas markets..
In sync with the North American market, “Jurassic World” has also appeared in many overseas markets.！
Except for a few countries and regions such as Japan, New Zealand, Chile, and South Africa, the premiere time has been slightly postponed. Universal Pictures is doing its best to complete its global layout and ensure that "Jurassic World" can truly synchronize with North America, with the maximum interval Within a week, every audience can watch this work in cinemas in their area, including the three places in China, which shows how much thought Universal Pictures has put into it..
In the end, "Jurassic World" was released in 63 countries and regions overseas, which was the same as "Avengers 2". The competition between the two parties continued from North America to the world..
It is obvious that the competition between "Jurassic World" and "Avengers 2" in overseas markets has become much more intense. After all, the mass base of the Marvel series is far more appealing than that of Dinosaur World twenty years ago. The feelings cherished by countless audiences in North America have also been weakened a lot in overseas markets. This has also narrowed the gap in reputation between the two parties, and the suspense of box office competition has naturally ignited again..
But word of mouth is word of mouth after all. Even if it is a popcorn movie, the audience has their own preferences, and the good and bad can still be revealed..
“"Jurassic World" still successfully suppressed "Avengers 2" and continued to achieve good results in overseas markets..
Thanks to Renly's charm, the Chinese, British and Japanese markets have experienced a full-scale explosion. The box office of "Jurassic World" in the three major markets has exceeded the 100 million threshold, which also makes the movie have four markets around the world. Achieved box office data of more than 100 million U.S. dollars and performed amazingly.
Among them, the Chinese market has once again exploded with amazing energy, showing the countless business opportunities in this land to the global market. The heyday of movies has arrived.！
Although many unpleasant incidents occurred when Renly went to the Magic City to promote "Interstellar" last year, and the wave of controversy on social networks also had a bad impact; Renly's popularity in the Chinese market has not declined but has increased - who can refuse it? What about a top global superstar who speaks fluent Chinese and loves Chinese culture? What's more, one year has passed, and Renly's global achievements and status have reached a higher level, and his influence has become even more far-reaching..
“"Jurassic World" has grossed 3.1 billion yuan, equivalent to 450 million U.S. dollars, in China, surpassing "The Fast and the Furious" which just broke the record for the highest box office for imported films held by "Gravity" not long ago. 7", once again bringing the box office title of the imported film to Renly's name.
At the same time, this achievement also surpassed "Monster Hunt" released at the same time, reaching the top spot in the box office of Chinese film history, becoming the first film in the history of Chinese films to have a box office of more than 3 billion yuan - just like the North American market, Renly cannot stop setting records in China.
Then there’s Renly’s hometown, England..
With box office data of US$134 million, it was without any doubt easily crowned the annual champion in 2015 so far, and became the first film to break through the US$100 million threshold since "007: Skyfall" in 2012. Even in the time dimension of the past ten years, it is second only to the two works of "Skyfall" and "Avatar", setting a new record for Renly's best results in his hometown..
Currently, the two works that are qualified to compete with "Jurassic World" for the annual box office championship in the UK are "007: Specter" and "Star Wars: The Force Awakens" released at the end of the year..
For comparison, you can look at the performance of competitors in the UK market. "Avengers 2" is 62 million and "Fast and Furious 7" is 59 million. Both works are inferior to "Minions". Seventy-two million for "Cute Eyes" - the figure gap with "Jurassic World" is very obvious.
Finally, Japan.
People tend to have a misunderstanding. As Japan, a major animation country, Marvel series and DC series should have a wide market, but the fact is exactly the opposite. Just because its animation industry is very developed, Japan does not buy the Marvel series and DC series. , box office performance has always been mediocre.
This also allows other Hollywood movies to have more market space in Japan.
“"Jurassic World" is very popular here, and its total box office will cross the threshold of 100 million US dollars, becoming the first film to exceed 100 million US dollars at the box office since 2015..
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