2434 Unrivaled
2015The development curve of the summer season of 2019 has slightly deviated from the preset track. "Avengers 2", which was expected to be a huge hit, unexpectedly suffered a reputation attack, while "Jurassic World", which was expected to achieve great results, jumped from the heavyweight Became a super heavyweight and changed the North American box office pattern with overwhelming force..
Of course, this is just a small deviation and not an earth-shattering accident..
However, a slight difference can make a huge difference. Such a small and insignificant deviation is quietly changing the direction of the entire summer season.——
“The lackluster follow-up of "Avengers 2" has led to the sudden rise of "Pitch Perfect 2", which has undoubtedly become the biggest dark horse of this summer's movie; the sweep of "Jurassic World" has made the following "Pitch Perfect 2" a sudden success. "Inside Out" encountered a head-on blow, market competition pressure doubled, and box office prospects faced a severe test.
This is also true.
“The pressure on "Inside Out" is already overwhelming.
Since "Toy Story 3" in 2010, Pixar has been criticized. "Cars 2", "Brave", and "Monsters University" have all failed to meet expectations. The industry has raised many questions about Pixar's imagination and creativity. Questioning; then, 2014 suffered a serious blow. Pixar was empty for the second time since 2005, with no feature films released throughout the year. This also brought the controversy and pressure surrounding Pixar to its peak.：
After being acquired by Disney, Pixar's original vitality is gradually drying up and even disappearing; Disney's assembly line industry is destroying the company.
“"Inside Out" debuted under such a background. The pressure was already incredible, and now it has to face the full pressure of "Jurassic World". The entire industry can't help but tighten their jaws and prepare for this animated film. expressed concern about the prospect - if there is only the quality of "Cars 2", then Pixar is likely to face a disastrous defeat, and no one knows what serious consequences will happen by then..
but！
Never underestimate Pixar！
Although it was acquired by Disney, Bob Iger promised early that they would never interfere with Pixar's original work and have always kept their promises. This also means that after Pixar experienced a short period of turmoil and troughs, it was finally able to rebuild at its own pace. Back on track.
Then "Inside Out" came along.
Comprehensive media review, 94 points.
Rotten Tomatoes freshness index, 98%; mass media score, 8.9.
Popcorn index, 89 percent.
Theater Score, A.
Red across the board！
Excellent reputation！
Even further than last year's "Super Marines", with outstanding imagination, warm emotions, touching details and a story with laughter and tears, it tells a story of "growth and farewell" that once again makes people feel Feeling the humanistic care of Pixar will definitely not disappoint you！
Even Renly did not hesitate to express his love for this work when he was interviewed, completely ignoring the box office competition and praising it..
The more this is the case, the more embarrassing it is for the media: when strong men meet, one will be injured. In fact, if "Jurassic World" and "Inside Out" can stagger their schedules, then both works may create even better results; But now that they are coming together one after the other, competition will inevitably arise in the market..
From the perspective of target audience, subject type and market capacity, "Inside Out" still suffers slightly, and the box office performance also proves this..
However, this is only relative.
“"Inside Out" grossed $90 million at the box office in its three-day opening weekend, ranking second only to "Jurassic World," "Avengers 2" and "Fast and Furious 7" among 2015 releases. The incredible performance of these three commercial masterpieces aroused exclamation in the North American market..
Unfortunately, such results still failed to win the North American weekend box office championship for "Inside Out"; or in other words, in the face of fierce competition, "Jurassic World" burst out with greater energy and withstood the huge decline the next week. Pressure, defend the North American weekend box office championship with an iron fist.
Under the strong impact of competitors, "Jurassic World" relied on the three pillars of Renly, Dinosaurs and word-of-mouth to usher in another blowout at the box office the next week, handing over an incredible and unbelievable 40% Three-day decline data, sweeping US$132 million in three days over the weekend！
shock！
Shocked！
shock！
In a real sense, the whole of North America is in shock - what does the 43% drop mean?？
For a work with a weekend box office of more than 100 million, a drop of less than 50% should be cheered! A simple horizontal comparison will make it clear：
“"Avengers" dropped 50% the next week, "Avengers 2" dropped 59% the next week, "Fast and Furious 7" dropped 59% the next week, "Harry Potter" "Special and the Deathly Hallows (Part 2)" dropped 72% the next week.
Now, "Jurassic World" has dropped only 43% in the second week; and this is on the premise of taking in $200 million in its opening weekend - and at the same time, it is still facing the head-on head-on challenge of "Inside Out" Resistance, in the fierce competition in the market, truly demonstrated the domineering power of sweeping thousands of armies..
The entire North American market was shocked and dumbfounded, and no words can express the inner shock.！
Many people in the industry began to silently wonder: If there was no frontal impact from "Inside Out", would the second-week decline of "Jurassic World" possibly narrow to less than 40%?？
What does this mean?？
This means that the second-week decline of "Jurassic World" is unbelievable, and the cumulative box office in North America may eventually reach an incredible new height, and even hit the best record in the history of "Avatar", which may not be without hope..
This also means that "Jurassic World" is very likely to top the North American annual box office championship in 2015 - and its biggest competitor is undoubtedly "Star Wars: The Force Awakens", which will be released at the end of the year.”.
etc.！
If you think about it carefully, the biggest seed players of the year in 2015 were "Avengers 2" in the summer and "The Force Awakens" in the holiday. Both works came from Disney; and the biggest competitor of the two works was Renly and Steven Spielberg teamed up to create "Jurassic World"”.
So - this is just a conjecture - is it possible that Disney deliberately arranged for "Inside Out" to snipe "Jurassic World"; and "Avengers 2", "Avengers 2", " "The Force Awakens" can fully compete at the box office and strive to break historical records.？
Of course, this plan is definitely not for a mere "North American annual box office champion", but to officially establish the North American position of the two major brands of Marvel and Star Wars, and then become a stepping stone for Disney to fully open the peripheral market in the next stage. This is a set of plans. A chess game far beyond imagination.
However, this can only remain at the level of conjecture. Bob Iger will naturally not reveal Disney's planning blueprint easily, and people do not have any evidence..
Attention returns to the North American summer box office competition.
Faced with the strong attack of "Inside Out", "Jurassic World" once again wrote history with an incredible performance of 43% decline the next week：
The box office for the next weekend was US$132 million, easily surpassing "Avengers"'s figure of US$103 million the following week, becoming the best in film history..
What’s even more exaggerated is that compared to “Avengers 2”, which ranked third in terms of second-week box office data in film history, “Jurassic World”’s second-week box office was almost twice that of the latter – “Avengers 2” The weekend box office for the same period was 77 million, which is far beyond the scope of conventional imagination..
People could expect that "Jurassic World" would perform well at the box office, but they never expected that the level of excellence would reach such a high level! The performance data of "Avengers 2" can almost be said to be "vulnerable"; and "Inside Out", which performed beyond expectations, was not able to snipe "Jurassic World"”.
On the contrary, thanks to the volcanic eruption of the two works "Inside Out" and "Jurassic World", the entire North American market ushered in a huge weekend, with the total US box office reaching 278,000. million US dollars, surpassing the previous week and becoming the highest box office week in 2015. Compared with the total weekend box office data of "Avengers 2", which topped the list, it has soared 20%. Words of praise are completely exhausted..
In the third week of June, the North American weekend box office rankings have officially settled.：
“"Jurassic World", "Inside Out", "Female Spy", "Armageddon", and "It's So Cool" respectively ranked in the top five. Among them, only the top three's weekend box office data exceeded 10 million.
“The follow-up box office trend of "Armageddon" is gradually going downhill and has not been able to reach the expected level; the cumulative box office of "Female Spy" has approached 80 million. Coupled with the good performance in overseas markets, the investment cost of this film is as high as 6,500. Wan's comedy movie can actually bring dividends to Sisyphus Pictures！
“"Insidious 3", "Pitch Perfect 2", "Mad Max: Fury Road", "Avengers 2", and "Tomorrowland" respectively ranked the remaining five seats in the top ten..
Among them, the weekend box office of "Avengers 2" has dropped to 2 million, and the total box office data has still not been able to cross the 450 million threshold, and it is now unable to succeed; the cumulative total box office of "Tomorrowland" is only 8,770 One million, compared to the huge investment cost of 190 million, nothing is lost..
After retaining the top spot on the North American weekend box office list with an absolutely strong and sturdy attitude, "Jurassic World" has officially set the tone for its summer box office journey. Excellent reputation, emotional effects, coupled with Renly's call, The subsequent box office performance once again shocked jaws. There is no suspense about becoming the summer champion. Other opponents since then have been unable to create a more direct and effective confrontation. No one can beat it..
The topic that deserves more attention at this time should be what level the final box office of "Jurassic World" can reach.？
“"Gravity"'s 635 million? "Titanic"'s 700 million, or... "Avatar"'s 760 million？
Will Renly Hall, the most charismatic star in North American film history, go one step further and reach the top of the box office record in North American film history?？
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