2420 Dinosaurs are coming
“The recording of "Jimmy Kimmel Live Show" came to an end amidst a sea of screams and shouts. This is undoubtedly a highlight in the history of the program. Even in the history of ABC television, it is definitely worthy of a book. A special recording of a program that is still talked about many years later.
Because the content of the program is so rich and full, even though Kimmel had already decided on the plan to produce a Renly special, the actual results were still beyond imagination. The highlights and highlights are present throughout, and the laughs and baggage are everywhere. In the true sense of the word, The whole process is high-energy and amazingly exciting..
This also means that post-production will face rigorous challenges.
After careful consideration and careful discussion, the program team finally decided to edit the recorded content into two issues, divided into two days for broadcast. In addition, some content will be broadcast on YouTube, truly making the best use of the material at hand, every bit. Every corner and corner is not wasted easily..
Facts also prove the wisdom of the program team：
“"Jimmy Kimmel Live: Renly Hall Special", the number of viewers for the last episode reached an incredible six million, and the number of viewers for the next episode soared to nine million, and the ratings figures are absolutely shocking. It was two points and one in the last period, and it reached three points and zero in the next period..
What does this mean?？
First of all, after Jay Leno's retirement, coupled with the general decline in ratings in the entire television industry, in the past 18 months, no talk show has broken two ratings, and no talk show has broken through. The number of viewers can exceed 7 million, not even Jimmy Fallon, who is known as "The Late Late Show's Best Overtimer" - the episode where Renly was a guest last year is the only exception.
Now, Jimmy Kimmel has done it.
Secondly, due to the positioning and style of the program, Kimmel's ratings data are relatively sluggish. Compared with Fallon's "Tonight Show", the ratings and number of viewers are only half of the latter. If the guests are big enough, Then it can reach two-thirds of the latter; of course, Kimmel has a stronger influence on social networks.
This time, Kimmel's ratings were more than twice those of Fallon's - and the relevant figures for the next episode will be nearly three times.
In other words, even using "miracle" to describe it is not enough to express the shock and dismay of the entire industry. There were cheers and celebrations on social networks.
The reason is that the time, place and people are favorable..
On the one hand, this is Renly's first North American appearance in three months.
Renly has not been publicly exposed since receiving his second Oscar. Although he attended the Cannes Film Festival, it was far away on the other side of the Atlantic. Secondly, the media interviews were still centered around "The Lobster", which also meant that "Jimmy Cannes" Moore Live” snags first post-Oscar North American appearance.
On the other hand, it is Kimmel’s program schedule.
According to the ratings data, the discussion of "Vicious Twitter" and "Hungry Twitter" has always been high. The former is the first time in Renly's history that he is so "down-to-earth" and truly goes against the negative comments on social networks. The interaction, highlights and gimmicks are enough to attract the attention of netizens; the latter is the interaction between Renly and his enthusiastic fans. Everyone is absolutely happy to see the netizens trying to tease Renly but being counterattacked..
In addition, "Jurassic World" spent half a year to promote it overwhelmingly. The popularity of the movie itself is the best "east wind".”.
After all the factors collided, a blowout was created.
Not only that, some sensitive videos of "Hungry Twitter" have also become the focus of attention when they are posted on YouTube. A large number of video clips within thirty seconds are circulated on Twitter, and the click-through rate and discussion rate continue to increase. Creating a new high, this scene has been seen for a long time, and the spread effect is comparable to that of a viral video.
Universal Pictures seized the opportunity and produced a short video of the main actors reading vicious and thirsty tweets to further promote the movie, but this is another story, "Jurassic" The promotion and distribution of "The World" has indeed been a wonderful turnaround..
But it is undeniable that "Jimmy Kimmel Live Show" can create a new peak in the "post-Jay Leno" era, and it is also a new peak in the 12 years since Kimmel created the show. The biggest credit must go to Renly - —Not just Renly who talks and laughs easily, nor is he just Renly who is at the peak of his popularity and sweeping the world, but more importantly Renly who is approachable, open to all possibilities, and proactively cooperates.
It was precisely thanks to Renly's cooperation and allowing Kimmel's link settings to have more space to play that the effect of one plus one is greater than two was achieved..
Incredibly, the publicity craze and subsequent effects of "Jurassic World" even exceeded that of "Avengers 2", which cost as much as 50 million US dollars to promote, creating a strong effect on both social networks and traditional media. , triggering wave after wave of climaxes.
The highly anticipated "Avengers 2" was stolen from the limelight.
Universal Pictures has once again accomplished the feat of "making big things with small things", creating more powerful effects with a more frugal budget, which is eye-catching..
What's more, what Universal Pictures "defeated" was the invincible "Avengers 2" - a giant that no other work could come close to before its release, let alone shake it. Almost everyone agreed that this work would be The top seeded contestant in this summer's season, but now Universal Pictures has changed the situation, which is even more rare and shocking..
But now the bigger question is whether the quality of "Jurassic World" can withstand the severe test despite the excitement and excitement in the early stage.？
What if "Jurassic World" is as disappointing as "Avengers 2"? So, is there a possibility of an avalanche at the movie box office?？
This is an answer that no one can know, not even the unbeaten halo of "Renly Hall" can answer it. This is also the eternal law of the North American market - the higher the investment, the greater the return, but again, the risk The higher. Robert Downey Jr. and Marvel Studios failed to prevent the bad reputation of "Avengers 2", so what will happen to Renly and "Jurassic World"? This should be the most noteworthy answer in the summer season.
Putting aside the movie box office for the time being, there is no doubt that "Jimmy Kimmel Live" has left its own mark in the history of North American talk shows. Kimmel has truly become the king of talk shows in the eyes of a new generation of audiences. , which makes Jimmy Fallon very envious.
Falon kept shouting to Renly on social networks, looking forward to Renly bringing the "Jurassic World" crew to his show; but unfortunately, Renly rarely logged into social networks. Little did he know that by the time a reporter asked Renly how he would respond to Faron, the publicity period was over..
After Kimmel, Renly made guest appearances on "The Ellen DeGeneres Show" and ABC's morning news program "Good Morning America."”.
Mainly because of the rating positioning of "Jurassic World": PG-13, Universal Pictures hopes to attract more family audiences, especially parents who bring children to the venue, and then establish a second group of small audiences of dinosaur lovers. , laying the foundation for the sequel and the monster universe, the entire promotional positioning is very clear.
Of course, fashion photos, magazine interviews, radio promotions, campus activities and other related itineraries are also in full swing. Amidst the lively promotional activities, North America finally ushered in the grand premiere of "Jurassic World"—— A world premiere where Universal Pictures really spent a lot of money.
In order to commemorate the reboot of the "Jurassic Park" series 22 years after its debut in 1993, and because Universal Pictures has high hopes for "Jurassic World", the world premiere was held at Universal Studios in Los Angeles.——
It has the world's first "Jurassic Park" park. Over the years, it has received countless tourists from all over the world, truly making the Jurassic fantasy a part of real life. Although the newly built "Jurassic Park" has been built in recent years. The "Transformers" park and the "Harry Potter" park under construction are becoming Universal Studios' new signatures, but Universal is still looking forward to "Jurassic Park" being able to regain a new life..
I still remember that during Thanksgiving last year, "Big Hero 6" chose to premiere at Disneyland in Oakland. It attracted global attention with an absolutely strong attitude, which also laid an important foundation for the movie's global box office of one billion; now, Universal Pictures I also look forward to "Jurassic World" being able to replicate the feat..
On the day of the premiere, driven by the strong publicity campaign and Renly's super appeal, more than 100,000 tourists flocked to the Universal Studios park. The number of visitors more than doubled than usual, and every corner was covered. Seeing the surging crowds once again demonstrated the tremendous power of national attention..
The entire Universal Studios is also decorated with a Jurassic theme. There are not only dinosaurs, but also mammoths, Archaeopteryx, sea crocodiles and other ancient animals. Even small details such as plants and insects have been taken into consideration, truly bringing the entire park to life. The Jurassic atmosphere is created with great effort.
In the next three months, Universal Studios will continue the Jurassic theme, and will not change to the Halloween theme until October. In this way to welcome the summer of 2015, the "Jurassic" theme will follow. "The World" will be released, and more related activities will continue to be launched.
Universal's plans are still crackling. On the one hand, it is promoting the movie, and on the other hand, it is building momentum for Universal Studios..
Based on the restart of the Jurassic World movie project, Universal Pictures' overall layout in movies and other aspects of the parent company is unfolding.
But unfortunately, Universal Studios does not have a large screening hall, and there is no way to replicate the "screening frenzy" in Disneyland. The largest screening hall here can only accommodate a mere 300 people. This is why the screening record is always firmly grasped. The reason why it is in the hands of Disney; here, only the theme party before the movie premiere can be held to warm up for the world premiere in the evening in an interactive way, that's all.
Despite this, when the crew headed by Renly arrived at Universal Studios, they still created an unimaginable frenzy.
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