2406 Summer vacation warm-up
“hiss！”
A group of velociraptors surrounded Renly. Renly spread his hands, showing the state of a martial arts master, and faced off against the ferocious velociraptors..
“It's not about control. In their mind they're thinking, I have to eat, I have to hunt, I have to......”
Then Renly clenched his right fist and made a piston movement back and forth, earning a look from Bryce Dallas Howard. Renly spread his hands and said, "They are animals..”
“We need your help." Bryce stood in front of the window of the institute, the elevator door opened, and the Indominus Rex opened an eye in the greenery; then Renly stood in front of Bryce Beside him, he surveyed the entire scene and said calmly, "I have an idea..”
The next second, the Indominus Rex broke through the fence, and everyone in the entire park rushed out like a dam; while the SWAT officers with guns fired at the Indominus Rex, but they still failed to stop them, and instead sent themselves to death. Entering the mouth of the Indominus Rex, the screen suddenly went black..
“They kill just for sport.”
Under Renly's explanation, the Indominus Rex opened its mouth and bit the glass gyro ball that the two children were riding on. Both children screamed in horror, and then you could see chaos in the park, and even a pterosaur grabbing The chaotic scene with the tourists flying high and the smoke everywhere is extremely bad..
“We're safe here, right? "The young child asked his elder brother, but then, the Indominus Rex opened its bloody mouth and tore apart the truck, and rushed towards the two children and Renly. In the bloody smell, again Swallow the light of the entire screen.
Finally, fonts appeared on the TV screen, "'Jurassic World', starring Renly Hall, will be released in theaters on June 12th."”.
Below the font are links to YouTube channels, Facebook accounts, photo walls, etc., all showing that "Jurassic World" is coming.
In fact, "Jurassic World" has been officially scheduled since December last year. Universal Pictures chose the summer schedule after careful consideration, which also means that Renly will compete in the prime summer schedule for the second consecutive year. The whole of Hollywood has more and more confidence in Renly..
"Jurassic World" began to post trailers when "Crackling Drummer" was fully released. Universal Pictures edited thirty trailers, including the North American version, the world version, the TV version, and the online version. Wait, wait, wait, start laying out all aspects to build momentum for this work.
Universal Pictures even once considered whether to put a trailer on the Super Bowl of the "American Spring Festival Gala", but the price was too expensive - 30 seconds would cost four million U.S. dollars, and there would only be 32 advertising spots in total. Not only is the competition fierce, but it’s also costly. Major summer contenders including “Avengers 2,” “Tomorrowland,” and “Mission: Impossible 5” have all made big investments. After all, Universal Pictures didn’t join in the fun..
Despite this, Universal Pictures still initiated a promotion cost of 30 million US dollars-including the total cost of premieres, global promotions, trailers, etc..
Such data is naturally not enough compared to Disney's 40 million promotional budget, but this is the most expensive promotional budget in the history of Universal Pictures, creating the history of the label; before this, Universal Pictures' highest promotional budget The budget was 2005's "King Kong". This work directed by Peter Jackson cost 200 million US dollars, and the promotional budget also reached 25 million. Until today, Universal Pictures has finally reached a new high.
Although Universal Pictures gave up its plan to promote the Super Bowl, they still budgeted carefully and launched intensive bombings around the world, truly putting all 30 million US dollars into action, from trailer short films to viral videos to Social network interaction unfolds in all aspects.
And it’s all prime time.
Although it missed the Super Bowl, the price of "4 million in thirty seconds" allowed Universal Pictures to seize the opportunity on major TV stations, YouTube, Facebook and photo walls, and launched viral marketing in a mighty manner. , and also formulated multiple different plans to promote them in a staggered and superimposed manner..
Not inferior even to "Avengers 2".
Early on, the Hollywood industry can smell the smoke. The competition for this year's summer season is bound to be fierce and it is definitely not to be missed..
In fact, this was one of the reasons why Renly had to end his vacation and return to New York. The promotion of "Jurassic World" required him to attend in person.
Just as Renly was starting the preparatory work for his new album, the war for the summer release was already burning vigorously..
“"Fast and Furious 7", as Paul Walker's farewell film, took the lead in occupying the market in the spring and swept the market with great momentum, and then ushered in "Avengers 2" in the summer. The blockbuster movie officially kicked off the fierce competition in the film market in the summer of 2015..
Three years ago, "Avengers" set countless historical records with its sweeping victory, truly announcing the great success of the Marvel Universe, changing the pattern of the entire Hollywood film industry, and having a far-reaching impact; three years later, "Avengers 2" "With countless expectations and attention, it makes its shining debut again..
Everyone is looking forward to "Avengers 2" being able to further hit the market. This is undoubtedly the most anticipated moment of this summer's season..
Unfortunately, the higher the expectations, the greater the disappointment.——
The comprehensive media review score is 65%, the Rotten Tomatoes freshness index is 75%, and the popcorn index is 83%. In addition, the theater score is "A-”.
The overall reputation has regressed, once again continuing the law of sequel recession. The overall reputation is far from being comparable to works such as "Fast and Furious 7" and the later "Female Spy", which is indeed disappointing. Of course, it is placed in the summer commercial ** In the midst of the craze, such an evaluation is enough. However, this is the sequel to "Avengers". Compared with the previous work, it is a clear step back and severely hurts the expectations of loyal fans. That is another story..
Along with the overall deterioration of reputation, box office performance has also dropped significantly..
190 million US dollars in the opening weekend, a 59% drop in the second weekend, and a 50% drop in the third weekend... All data are completely behind the previous film, and the decline is very obvious; as of " In the weekend before "Jurassic World" is about to be released, the film's cumulative box office reached 438 million, far behind "The Avengers"'s 572 million in the same period, and it can even be said that it is not there at all. on an order of magnitude.
Of course, this is relative. As far as "Avengers 2" itself is concerned, this is still the best performance in the summer season. It exceeded 400 million in six weeks of release, even compared to 250 million. With a huge investment of tens of millions, Disney still does not need to worry about profitability..
But there is no harm without comparison. The box office trend of "Avengers 2" declined very rapidly in the later period. Not to mention surpassing the box office record of 620 million yuan of the previous film, the final result may not even be 500 million - which is not enough. It depends on the follow-up competitors’ looks. It’s really unclear..
The most ridiculous thing is that "Avengers 2" didn't even manage to complete its three consecutive wins. It was pulled down by the dark horse "Pitch Perfect 2" in its third week of release..
With an investment of only $29 million, "Pitch Perfect 2" became a blockbuster, beating out "Avengers 2" and "Mad Max: Fury Road" with a terrifying debut of $69 million. The box office data of the opening weekend reached the top, undoubtedly becoming the first highlight of this summer season..
But then the avalanche of "Tomorrowland" once again calmed the market, and the producer Disney even suffered from internal bleeding.——
This 190 million-invested work is the new work of Pixar director Brad Bird. "Mission: Impossible 4" four years ago gave the director the opportunity to further take charge of large-scale productions, and invited George - Clooney stars, ambitiously preparing to compete in the summer season, and have a good job.
As a result, the opening weekend only had 33 million US dollars. Coupled with the overall collapse of word-of-mouth, it once again reminded people of the tragic collapse of "Alien Battlefield" and "Battleship" in 2012. "Tomorrowland" should be another Lost all money, losses may reach as high as 150 million US dollars again.
During the Sony hacking incident at the end of last year, George Clooney once mentioned in an email that last year's "Heroes", which he wrote, directed and starred in, received a lot of bad reviews, which kept him awake at night; and now he is trying again Commercial movies have suffered another fatal blow, which may form a double blow.
However, this is the summer season: a much-anticipated peak battle, a lively market and fierce competition coexist, and the risks of success and failure are the same..
So far, "Tomorrowland" is not the only work that has failed miserably. After "Avengers 2" fell short of expectations, "Mad Max: Fury Road" received enthusiastic praise from the media, but ultimately failed to Mobilizing market enthusiasm, the disappointing performance of works such as "Hot Pursuit", "Collapse" and "Aloha" is also cooling the market.
Since the beginning of the summer season, except for the lightweight "Pitch Perfect 2" that has made people shine, there has been no work that makes people excited and eager to watch. Even "Avengers 2" is no exception. , which makes Hollywood industry insiders worried: This year is even worse than last year.
Last year's "Captain America 2" and "X-Men: Days of Future Past" and other works had excellent reputations, but their box office performance failed to be as big as expected, which was disappointing; "Interstellar" also had an unparalleled box office performance. The ups and downs didn’t happen until the release of “Transformers 4”. The first explosion happened. After the explosion, it stalled. Instead, it was the lightweight “The Fault in Our Stars” and “Guardians of the Galaxy” that brought about the bumpy situation. unexpected surprise.
The situation seems to be even worse this year. Although the box office of "Avengers 2" has exceeded 400 million, no one is celebrating.
Then, it is against this background that "Jurassic World" debuts, just like last year's "Interstellar". Do we have to expect Renly to create miracles again? However, recalling the bumpy road of "Interstellar", people now can't help but lower their expectations for "Jurassic World".
Maybe the market downturn is the reason and has nothing to do with the work.
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