2369 Product of the times
Nazif Mujiqi and Abdai Keshish, both winners of the three major European film festivals in 2013.
Nazf Mujiqi won the Silver Bear Award at the Berlin Film Festival with "A Little Life", while Abdai Keshish won the Palme d'Or at the Cannes Film Festival with "The Life of Adele".
Both artists have won their own glory at the three major European film festivals, and non-professional actor Nazf Mujiqi, who has never had any acting experience before, has won global attention in one fell swoop. For any actor Said, this is the highest honor that one dreams of.
But unfortunately, neither the Silver Bear nor the Palme d'Or were able to bring about earth-shaking fundamental changes..
Nazif is still an ordinary farmer. He did not change his career to become a professional actor. Instead, he returned to the Bosnian countryside and his life returned to peace..
Not long ago, Nazif suffered from a serious illness, but was unable to receive proper treatment because of poverty. The previous movie "A Page of Little Life" was adapted from Nazif's real life experience. His wife was stillborn during pregnancy. The couple had to run around to raise money for the operation; and now, Nazif has made the same mistake again. In order to survive, he has to sell the Silver Bear trophy to the bar owner for 4,000 euros..
At the beginning of the year, Nazif left most of the 4,000 euros to his family for living expenses, and he only left part of the fare for himself, preparing to go to Berlin to seek help from the organizers of the Berlin Film Festival. Unfortunately, his illness worsened before departure. He suddenly deteriorated and eventually died at the age of forty-five..
In the same situation, there is also Abudai..
Compared with Nazif, a non-professional actor, Abdai is a high-profile new generation director in France, and his situation is slightly different..
After reaching the top of the Cannes Film Festival with "La Vie Adele", Abday's career as a director was highly anticipated, and he subsequently invested in the filming and production of his new work. Originally, many people thought that Abday would bring "Fate" this year. ", My Love" appeared in Cannes, but I didn't expect that the film would be delayed..
In March, French media broke the news that Abdei's new work, based on Francois-Begaudeau's novel "The Real Wound", will be expanded into two movies, one and two, and will not be able to catch up with this year's Cannes Film Festival. However, as the time progressed to mid-May, things took a turn. In fact, the real reason why the film was not completed was because the financial chain could not keep up..
Just before the opening of the Cannes Film Festival, the film production company of "My Love" publicly auctioned Abdai Kesish's film-related memorabilia, including the Palme d'Or trophy..
Such a move caused an uproar, but Abudai was very calm. He said in an interview that he only did it as a last resort, "During the later stages of filming the film, the financing bank suddenly cut off credit funds, which caused the entire project to be in limbo. The dilemma of being unable to move forward or retreat.”
In this regard, the Cannes Film Festival has undoubtedly become the focus of attention. Major news media have interviewed Thierry and asked him for his views..
So far, Thierry has refused to respond publicly; but as you can imagine, this is a slap in the face for the Cannes Film Festival..
Cannes claims to be the first of the three major film festivals in Europe. The honor and aura represented by a Palme d'Or trophy are definitely beyond the measure of money. Gilles-Jacob is trying to make the Palme d'Or trophy the top in the industry. Glory, the trophy for which all filmmakers fly like moths to the flame..
But now, Abdai is directly auctioning the Palme d'Or trophy. This is undoubtedly a humiliation..
Putting aside for the time being Thierry Frémaux's ego about the Cannes Film Festival, from Nazif Mujiqi to Abdei Keshish, in just two years, they have fallen into such a predicament, even worse than "Birdman" The situation described is even worse. In fact, it reflects a dilemma of the European film industry - at least one of many dilemmas. That is, under the influence of fast food culture in the Internet age, audiences are becoming increasingly impatient..
Even in Europe, the number of young people willing to calm down to read, study and think is declining sharply..
This also means that the living space of art films worldwide is indeed shrinking. The most intuitive fact is that the proportion of young people willing to learn painting or sculpture is declining; while fashion or photography are less popular than the new generation of arts. , it is rising at a speed visible to the naked eye..
The progress of the times is generally like this. Every era has its own products..
It is against this background that whether the three major European film festivals or the Oscars, they are all facing a level of continuous development..
If you look at it from a high point in history, in 2019, the Berlin Film Festival chose "Synonyms", the Cannes Film Festival chose "Parasite", and the Venice Film Festival chose "Joker". The latter two works are all standard. Genre films are a type of commercial films; and the first film is also a reflection in the context of the global era. The film language and core of thinking have also changed with the times..
In other words, the boundaries between business and art are becoming increasingly blurred - how to bring art films into cinemas, and how to make commercial films achieve breakthroughs at the artistic level. This is a problem that the global film industry must face up to. No one I hope the comic-book superhero series will completely dominate the big screen..
Then the conversation returned to Renly and Thierry.
Obviously, the online streaming proposal proposed by Renly is showing a possibility, the possibility of combining business and art. Thierry must face up to this possibility - if he has enough long-term perspective.
“Mr. Fumao, maybe you don’t know the current situation of Nazif-Mujic, but you should know the situation of Abdai Keshish, right?？”
Facing Renly's words, Thierry's eyes revealed a glimmer of light, "If you hope to create a provocative effect, then you succeeded..”
Thierry very, very dislikes Abday’s choice to auction the Palme d’Or. This is definitely not what the Cannes Film Festival wants to see..
Renly did not comment, but slightly raised the corner of his mouth, "Mr. Fu Mao, the only way to break the traditional constraints is to create conflicts and initiate wars; otherwise, it will be difficult for the younger generation to rely solely on subtle influence. This also means that we Must dare to take risks.”
Thierry's expression didn't change much. He just looked at Renly quietly and said in a slightly mocking tone, "Your adventure is online streaming."？”
Sure enough, the French have an obsessive obsession with movie theaters. As long as "online streaming media" is mentioned, they will enter a fighting state like cockfighting..
“I think there is some misunderstanding between us. Online streaming media is not to seize the market of traditional theaters, but to provide another option besides cinemas." Renly said calmly, this is also the relationship between Don Quixote Channel and Netflix The biggest difference.
Netflix's primary consideration is profit, so it must ensure that its works can be launched on streaming media as soon as possible. "Online and offline synchronization" is their slogan and their gimmick. They do their best to win over theaters Movies can be released on their own platforms as soon as possible. In other words, this is equivalent to grabbing food from the mouths of traditional theaters.
The first consideration for the Don Quixote Channel is diversification, because the box office of art films is not a strong point in the first place, and it is difficult to achieve profitability even if they are released in theaters; and online streaming media provides another channel for more viewers to watch Movies also provide additional income for artistic creators. The conflicts between them and traditional theaters are far less intense..
For the three major European film festivals or film festivals such as Sundance and Telluride, the real goal of the Don Quixote Channel is actually this：
If a work is favored by the distribution company, then the Don Quixote Channel will wait and see what happens, and start negotiations with the distribution company and art house theaters to see how many weeks, four weeks, the movie should be released in theaters? Or eight weeks? Then the movie will be launched on the online streaming platform to provide on-demand viewing..
If a work cannot find a distribution company, the Don Quixote Channel can provide a platform for more viewers to appreciate the work. Especially those senior fans who love art films but cannot find channels to appreciate these works. They can open the door to a whole new world.
Of course, Sisyphus Pictures is not a charitable company. "First on the Don Quixote channel, and then if it gets the favor of the distribution company, it will withdraw online broadcasts and enter theaters." Such a thing is impossible to happen, and they also Profit is still needed to keep the company operating for a long time. But Sisyphus Films can give directors a platform to showcase their talents and gain more attention, attention, and even investment for their next work..
It is precisely because of this that the Sundance Film Festival is willing to cooperate with the Don Quixote Channel. Robert Redford spent countless efforts to create this film festival. Naturally, he will not sell himself out for a little profit. In the final analysis Or is it because Renly succeeded in convincing Robert?.
Renly explained in further detail, causing Thierry's thoughts to begin to surge.——
Although online streaming media still needs to face numerous challenges, the simplest point is that the Don Quixote Channel still needs to make profits to continue to operate. It will be difficult for them to create enough business just relying on the name of "Art Movie Channel" Value, this also means that the Don Quixote Channel will inevitably need more and more exclusive copyrights in the future. In other words, competition between them and theaters will come sooner or later..
But Thierry has to admit that Renly has indeed grasped the key core of the problem. If the Don Quixote Channel can provide an additional distribution channel for art films, this will be a good thing for the three major European film festivals - —At least in the early stage, when the interests of theaters have not been directly touched, this is indeed the case..
The key now is that this pie looks very delicious, but when you bite into it, no one can be sure whether the fillings inside will be as advertised..
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