2297 second stage
The outbreak of the hacking incident spread from Sony Columbia Pictures to all departments under the group. In fact, the disaster was far more terrifying than imagined..
Apart from the gossip among those working in Hollywood, apart from the "equal pay" controversy, few people have noticed that the real impact occurs within Sony Columbia Pictures..
Because hackers published the personal information of all Sony employees, including social security information, medical data, bank account numbers, financial records, passport information and other sensitive content, this made every employee a "public target"”.
At the beginning of the hacking incident, "everyone had a sufficient understanding of the incident, and a spirit of unity, determination, and friendship was spread among each other." Amy Pascal also organized the company's internal year-end activities and gave a formal speech, Successfully boosted morale, but soon fear and anger began to spread.
On the second day of the year-end event, hackers once again sent a threatening email to all Sony Columbia employees, "Either publicly accuse the company, or be harmed - including you and your family." The threat evolved from a corporate threat to a personal threat , this is a situation that Sony did not expect, because hackers have all personal information data, which also means that employees’ children, family members, friends, etc. are at risk of identity theft..
For example, an employee received a mysterious charge of credit card fraud; another example is that the email account password of a resigned employee was even sold on the black market.……
This kind of personal attack caused panic to spread, and the momentum that had been gathered before was no longer there; to make matters worse, the entire computer system could not be restored, daily work was affected, and those bills that needed to be settled were forgotten , work that needed to be done disappeared, work that was done couldn't be found, and so on and so forth, with Sony Columbia Pictures at its core, all of their work was in disarray..
In the six weeks before the Golden Globe Awards, hackers published some gossip or data every week on average and continued to harass Sony Colombia. However, there had never been a similar incident before, and Sony's public relations handling was criticized. It’s hard to really tell how things will develop.
From a public relations perspective, mainstream officials, including Ao Guanhai, have stated that just as the United States has never negotiated with terrorists, they all support Sony Columbia Pictures' continued release of "The Interview". Counterattack with powerful actions; but no one really cares about the situation and situation of employees within Sony Columbia Pictures——
Because those bystanders are not them.
“Maybe the boss will be responsible, responsible for politics, responsible for art... but we……”
This is an anonymous interview from an internal employee of Sony Columbia Pictures. The frustration and confusion can’t find an outlet, which has basically paralyzed the business within the company..
Naturally, it also includes Sony Classics.
It is true that many works such as "The Big Banger", "Still Alice", "Foxcatcher", "Nightcrawler", "Leviathan" and "Mr. Turner" have the ability to achieve results at the Oscars, but objectively Generally speaking, the once most promising "Foxcatcher" fell behind at the final moment of the first stage, and the eccentric "Exploding Drummer" seemed to lack the ability to impress the traditional academy judges. This made Sony Classics face a severe challenge. choose.
Now, the hacking incident has made Sony's internal employees distracted and anxious, and the academy's public relations work, which requires a lot of energy, is facing difficult challenges; and the "equal pay for men and women" incident has made actors target Sony with the same hatred on the one hand, and on the other hand It also allowed other film companies to unite and exclude Sony, which also made Sony Columbia Pictures truly face the dilemma of Zhu Bajie looking in the mirror - he is not human inside and outside..
Harvey Weinstein made an accurate judgment. Sony Classics has lost its energy in the chaotic situation. Although the strength of the work is still very strong, in the second stage of the bayonet competition, Sony Classics' public relations work It will be difficult to expand, they are not the biggest threat now.
Perhaps, in addition to various individual awards, such as Best Actor, Best Actress, and Best Director, relying on the personal charm of the nominees, the Academy's public relations still have room for development. In the absence of an effective organization from Sony Classics, they still have You can walk in different social situations and build momentum for yourself; but in comprehensive awards such as Best Picture and Best Editing, it will be very difficult without Sony’s classic flag-waving.——
Harvey's only worry is the Best Actor, but because Renly is absent from the college's public relations, he can sit back and relax. This is why he thanks Renly for being "noble". Otherwise, this year's situation will indeed be very difficult..
The results of the Golden Globe Awards also proved Harvey's guess. Sony Classics was already too busy to take care of itself without Harvey's push..
Although "The Interview" has been postponed and there has been no follow-up action for the hacking incident, its far-reaching influence continues to be fermented in Hollywood. Until the entire computer system and working system of Sony Columbia Pictures are restored, I am afraid they still will not be able to concentrate on Put in the work.
Of course, if you can catch your breath quickly, Sony Classics still has countless possibilities in the second stage. Don’t forget, this is Sony Classics that doesn’t follow common sense. There are still six weeks left, and anything will happen. Everything can happen, and reversing a miracle is not impossible..
Obviously, the second phase of the awards season has added more variables..
In addition to Sony Classics, other film companies have inevitably been affected in many ways, but whether it is a positive impact or a negative impact depends on the company's crisis public relations handling capabilities. As long as it can be operated properly, it may be able to gain some upper hand; Next is the time for the Eight Immortals to cross the sea and show their magical powers..
Sony Classics, which has the most outstanding overall strength of its works, is deeply behind bars and full of unknowns; this also gives other film companies opportunities.
The Weinstein Films’ showdown contestants have been basically determined, with “The Imitation Game,” “The Theory of Everything,” “Vincent” and “Big Eyes,” each of which has a slightly different focus and public relations strategy. It’s not the same. Harvey Weinstein is already familiar with such situations..
However, judging from the current overall situation, the magnitude of "Saint Vincent" and "Big Eyes" is still slightly insufficient, and their momentum has dropped significantly. Harvey has also concentrated more energy on "The Imitation Game" and "The Theory of Everything" body, especially "The Theory of Everything," has quietly become the mainstay of the second phase of The Weinstein Films.
Fox Searchlight is undoubtedly one of the strongest competitors this year. The three works "The Grand Budapest Hotel", "Birdman" and "Into the Wild" all have strong strengths, and their focus is slightly different, which also means that the college's public relations The power can be evenly distributed, allowing all three works to seize the opportunity. They are very hopeful to replicate the feat of last year's "12 Years a Slave" and create miracles again.
Now, they are slightly ahead of Sony Classic, which has internal and external troubles, and have become the strongest player in the first stage..
Focus Features has been a little quiet this year. The three works of "Pride", "Star Map" and "A Year of Violence" have not been able to meet expectations. Now they are more focused on individual awards and look forward to being nominated. Make a breakthrough in the second stage and try your best to stay in the second stage of competition..
Warner Bros. and Paramount Pictures have emerged as unexpected powerhouses.
Paramount shines in the awards season with "Selma", which is very promising to become this year's "12 Years a Slave", but Paramount's Academy PR is really laughable, and it can often defeat the good ones. cards; but occasionally a brilliant idea can come up and gain a place in the nomination stage.
Warner Bros. has many works such as "Interstellar", "Gone Girl", "Cake", "Inherited", "Judge" and so on. The best performing one now is undoubtedly "Gone Girl". They also They are looking forward to replicating the miracle of last year's "Gravity", but the difficulty is estimated to be relatively difficult; and "Interstellar" was completely ignored at the Golden Globe Awards. This is a heavy blow to their academy's public relations, and the second stage needs to be adjusted. Strategy.
In addition, there is currently the biggest hit of the entire awards season, "Boyhood", which is affiliated to the independent small company IFC Pictures. After strongly leading the first stage, it will be seen whether they can maintain this momentum in the second stage. In the life-and-death battle A bloody way out of the fierce public relations war.
I wonder if the weak public relations ability will become a stumbling block for "Boyhood" to go further. If you don't pay attention, the regret of "Brokeback Mountain" will happen again - and it was Focus Features that released "Brokeback Mountain" back then. It seems that IFC Films still doesn’t have a clear idea of how to start the second phase of the academy’s public relations, which also means that Ethan Hawke and Richard Linklater may have to work harder..
No matter what, another year of the Golden Globe Awards has come to an end, which also means that the first phase of the Academy’s public relations has officially come to an end. Next, we are waiting for the announcement of the Oscar nominations, starting the second phase of sprint, and then there will be another phase. Conflicts and turbulence arose, and the hacking incident that began in November undoubtedly added more suspense. It faintly caused the college's public relations to deviate from the original track. It simply added a little spy war atmosphere, but it is unknown how much impact it will have on the second phase of the war..
The focus shifts from film companies to personal situations——
Renly ignored by Golden Globes again.
This seems to be no longer news, and even the major news media have not discussed it in a grand way. Surprised, after all, it is still surprising. After all, the momentum of "Exploding Drummer" this year is really great, showing a destructive attitude, and seems to have witnessed Renly's second seal is nothing unusual; the ending went off the rails, and surprises and surprises are inevitable. But if you think about it seriously, it doesn't seem that surprising anymore.：
This is the Golden Globe Award！
When Renly was absent from the Golden Globe Awards ceremony, the outcome seemed to be doomed; but, is this really fair and reasonable?？
Comments