2245 Dark horse sniper
2015In the first week of January this year, two awards season hot topics, "The Imitation Game" and "Creep", took the lead in a head-to-head showdown in the box office market; "Selma", "Sex/Inherent Evil", "Big Eyes", etc. Works have entered the stage of general release; also, "American Sniper" met the registration deadline by being screened at the last moment……
All of this indicates that the awards season war has begun in full swing！
Obviously, the excellent performance of "Breaking Drummer" is standing out strongly. Regardless of whether he likes Renly or not, and whether he likes the work or not, the hot topic is creating an unstoppable momentum. Everyone in the Hollywood industry has heard about it more or less. There is no news about this movie - at least the name.
The icing on the cake is that "Crackling Drummer," which is about artistic creation, joins "Birdman," a story about the inside of the film and theater industries, as this year's "Artist." Such works can always awaken more resonance and reflect the story on oneself..
At the critical moment of voting, such details can often play an unexpected and amazing role. Of course, the most important thing is the excellence of the work and the accuracy of the public relations..
The subsequent box office curve also demonstrated the strength of "Explosive Drummer", gradually pushing this work into the public eye, becoming a dark horse in the awards season！
In the second week of January, "Taken 3" made a strong comeback. With a weekend box office of 39 million US dollars, it undoubtedly topped the championship, ending the incredible counterattack momentum of "Crackling Drummer" and making the North American box office market more popular. Returning to the normal track - commercial films dominate the box office market, and art films compete in the awards season.
Despite this, the sixth weekend box office drop of "Breaking Drummer" still received warm applause: in the face of the fierce impact of strong opponents, the drop was controlled at an ultra-low level of 27%, which is extremely rare; Considering the strong performance of the weekend box office the previous week, such a drop is even more shocking. The viral spread of this work can be felt in all aspects, and it is forming a new trend..
Different from the empathy of "Drunk Country Folk", the resonance caused by "Exploding Drummer" is more of a curiosity. Every teenager seems to be ready to challenge his own limits and express himself by watching this work and commenting on this work. One's own position, as well as one's own knowledge and depth, have become a medium for the younger generation to show off, and eventually evolved into another part of entertaining themselves to death..
This makes it impossible to tell whether it is more ironic that the popularity of "Explosive Drummer" is more ironic, or that the way of achieving artistic perfection in the story of "Explosive Drummer" has become the focus of after-dinner discussions on social networks is more ironic.？
But the weekend box office figure of 22 million is undisputed. This is the real influence of the social network frenzy, which pushed the cumulative box office of "Cracking Drummer" to 78 million US dollars in one fell swoop. Such a height is what Sony Classics is formulating. Achievements that were unimaginable before the release plan.
After that, a dark horse emerged in the North American film market again, and "American Sniper" completely changed the market structure..
This work, produced and distributed by Warner Bros., is directed by "Old Cowboy" Clint Eastwood, and the leading actor is Bradley Cooper, who has become popular in the past two years. It tells the story of a U.S. Navy SEAL sniper attack. A biography of Chris Kyle, costing $60 million to build.
However, the film was not well received during the internal test screenings; later, controversial rumors broke out repeatedly during the screenings, which also cast a shadow over the film's journey..
On the one hand, the movie focuses on the sniper. He sniped 166 people on the battlefield. This has been separated from the "war damage" in the universal sense. All the weight falls on the individual, and it is bound to be It caused protests from anti-war pacifists; on the other hand, the film also suffered numerous criticisms among the Arab community. Its biased and distorted depiction of battlefield facts will inevitably trigger countless debates..
This scene is somewhat similar, just like last year's "Gravity". Warner Bros. has not been able to clarify the positioning of "American Sniper", and it is not yet sure whether it will take the commercial film route or return to the awards season route. This It is also reflected in their screening plans.
“"American Sniper" opened with a spot screening in four theaters. After achieving excellent single-theater box office figures of US$158,000, Warner Bros. was still unable to determine its own promotion plan. Facing the media with only 72 points Based on the overall review, they don’t know whether competing in the awards season is a reliable choice - but choosing the commercial film route and facing many anti-war voices, this work does not seem to have much room for improvement..
After the screening, many industry media believed that Clint Eastwood's work might be completely buried and disappear without a trace in the blink of an eye..
No one is optimistic about the prospects of this work.
The same is true for Warner Bros. In the midst of confusion, "American Sniper" continued to be screened in four theaters for three weeks, and the outstanding performance of the box office of a single theater during the screening period gave Warner Bros. more confidence - a single theater the next week The box office data did not fall but rose, reaching the level of 169,000 U.S. dollars; the single-box box office data in the third week also remained at a high of 144,000 U.S. dollars, even in the face of the fanaticism of "Exploding Drummer" sweeping thousands of troops , "American Sniper" does not seem to be completely overwhelmed.
Then, Warner Bros., like Sony Classics, chose to expand the screening and release it directly in 3,555 theaters. This gamble... succeeded again.
“"American Sniper" with a weekend box office of 89 million US dollars strongly refreshed the historical record held by "Drunken Country Folk". The devastating gesture made the entire North America scream, and it had completely disappeared from the field of vision during the awards season. This work entered the first group in one go, completely breaking the deadlock. This also caught other distribution companies off guard, and then the awards season became more and more lively..
After that, "American Sniper" became more and more courageous as it fought, and after winning three consecutive championships, the box office growth momentum has not slowed down and has been rising all the way. Last year, "Drunken Country Ballad" incredibly reached 200 million in North America, which is considered It is an unreplicable miracle, even a myth; but I did not expect that just one year later, "American Sniper" not only replicated the miracle, but also broke the miracle. In the end, the cumulative box office in North America passed the 300 million threshold, a full Three hundred and fifty million US dollars made all the industry insiders stunned and speechless..
In fact, at this time, through "American Sniper", a work with a core idea that is obviously tilted to the right, to become a box office hit, we can get a glimpse of the pattern of the 2016 presidential election in advance. The candidate that no one expected was revealed in the final result. Overturned all experts' predictions and successfully won.
Some things are inevitable after all.
“"American Sniper's" Jedi counterattack stole all the attention, once again achieving the glory of Clint Eastwood, and at the same time, it also made people feel the signs that Bradley Cooper has become the darling of the United States, compared to Renly In general, Bradley is obviously more in line with the preferences of the academy judges.——
1998He made his debut on the small screen in 2001, with the image of a handsome vase. After a long period of being unknown, he continued to hone his acting skills in stage plays and TV series, but he always appeared in a supporting role until 2009. "The Hangover" successfully stood out and entered the public eye as the biggest dark horse of the year, completely reversing the low point of his career..
Then, after failing to find a breakthrough in commercial films, he turned to the embrace of independent films. He showed his personal charm with a light yet profound comedy performance and wrote a classic inspirational script of the "American Dream". This is what the Academy judges believe. My favorite thing - art, shouldn't it be closely related to suffering?？
Everyone is paying attention to Renly's feat of winning Oscar nominations for four consecutive years, but few people have noticed that Bradley has also been nominated for the final Oscar for two consecutive years, "Silver Linings Playbook" and "American Hustle" Let him always occupy the judges' favor; of course, the age of thirty-nine is more in line with the academy's preference..
It is precisely because of Renly's absolute strength that people have overlooked Bradley's favor - but in fact, if the selection was purely based on absolute strength, it is estimated that the entire Hollywood industry will choose Renly instead of Bradley. Deli; but Hollywood has never been a contest of strength, has it?？
Unknowingly, Bradley has also become a hot player in the battle for the best actor, and his popularity is rising with the sweep of "American Sniper". After all, Clint Eastwood is in the academy The reputation and reputation among the judges is definitely one of the best, to some extent, comparable to Steven Spielberg.
Bradley is threatening Renly's leading position, but it is only a threat. Because the performance of "Explosive Drummer" is not inferior..
Entering the stage of general release, "Crackling Drummer" showed the support of the general public with an ultra-low decline, reminding people again of the popcorn index of up to 96%. The subsequent box office curve also verified the authority of the index sex.
After posting a box office drop of less than 25% for ten consecutive weeks, "Crackling Drummer" sprinted all the way towards the Oscars, and it still maintained strong appeal after the awards ceremony ended, and it was released to six In the first week of the month, the entire release cycle is as long as 25 weeks. The box office longevity is consistent with the film's reputation. It is undoubtedly one of the most popular and beloved works in this year's awards season..
In the end, the North American box office of "Crackling Drummer" strongly exceeded the 100 million threshold and was set at 180.8 million US dollars.！
Although there is no "American Sniper"-style madness, it still breaks through its own limits. In the case where the subject matter and genre are both restricted, and the box office performance is slightly inferior during the screening and expansion stages, the total box office in North America is almost Caught up with "Drunk Country Ballads", which is undoubtedly the best recognition of this work.
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