2244 soar into the sky
From 50 theaters to 2,700 theaters, "Breaking Drummer" only took a week. Sony's classic expansion strategy once again caused exclamations.
But for netizens, it was a joy.
There is no doubt that they are eagerly looking forward to the full release of "Breaking Drummer". As the clock enters 2015, the number of signatures on the online petition has exceeded 200,000 - even if they are just joining in the fun, such excitement is far beyond the Any form of college public relations action, the entire Internet wave is so huge that it has broken through the dimensional wall and penetrated into the real world, and has become one of Sony's classic public relations methods.：
On the streets and alleys of 25 cities across the United States, posters related to "Internet requests for the full release of 'Blast Drummer'" all appeared, and all of them followed the artistic design route, creating a strong visual impact with high-end and simple designs, and they were not random. The casual handicrafts of primary school students show the strong will of netizens.
The most interesting thing is that Los Angeles and New York are not among the twenty-five cities, but among the two first-week cities, they are replaced by mosaic posters - small photos are spliced into one huge poster. A small photo is all the messages or photos petitioned by netizens. In the end, it became the giant avatar of Andrew in the "Explosion Drummer" to express the netizens' "dissatisfaction with the limitations of the city"”.
Behind such a move, we can obviously see Sony's classic figure. It is definitely not the height that netizens can achieve through their own organization. However, it is undeniable that the main body of the entire activity is still netizens. The incident is like a virus. spread widely.
But to be honest, netizens are looking forward to the expansion of Sony Classics, but they are not looking forward to such a large-scale screening: five hundred? A thousand rooms? This seems to have hit the ceiling. But the reality is that there are 2,700 rooms. The grand and magnificent general release is already comparable to the national premiere..
Carnival！
Some people may question that these netizens who join in the fun are just talking. They are the most leisurely and boring group in the world. The final figure converted into box office is estimated to be pitifully low, and the popularity of the Internet is nothing more than a bubble; but it is undeniable. What’s amazing is that the impact of this wave has far exceeded the cost of public relations – in fact, Sony Classics didn’t cost much at all..
“sony classic mighty！”
“Sure enough, you still have to watch Sony at critical moments.！”
“Be bold! Strong! Decisive! Sony Classics never disappoints！”
“Warm applause! Worship! In order to express our sincere gratitude, we went to the cinema this weekend to express our gratitude with movie tickets..”
“Admirable! If you don't take action, it's fine. Once you take action, it will be a heavyweight! If you don’t go to the cinema, you’ll be living up to Sony Classics’ enthusiastic response..”
“The onlookers expressed their shock. They were not interested in the movie at all, but after seeing Sony Classics so powerful, they seemed to have to go to the cinema..”
“Can this be considered making history? Sony Classics has not only responded to our petition, but done so in a way that far exceeded expectations; so how should we respond? Netizens, in order for the next petition to be taken seriously, we should also fulfill our promises..”
“The six major Hollywood film companies, just submit to Sony Classics, simply and neatly! Tell the truth! It's a man！”
“Movie theaters are opening this weekend, just to keep Sony Classics’ promise！”
“Thumbs up for Sony Classics! 'Cracking Drummer' on must-see list.”
Sure enough, the direction of public opinion in the Internet age is still a mystery. Who would have expected that the "reckless and clumsy" expansion plan in the eyes of professionals has won a round of applause among netizens, not only changing the box office of "Explosive Drummer" The rate has increased a lot, and it has also improved Sony's classic corporate image. The direction of the story is really surprising..
All of the above are just words on paper. So, what is the actual performance of "Explosive Drummer"?？
Single theater box office is US$11,000, weekend box office is US$30 million.
Needless to say, a set of data is enough to explain everything.
Entering the stage of general release, the single-box box office of "Breaking Drummer" still achieved more than 10,000 figures boldly, and swept 30 million in three days over the weekend. It exploded with incredible energy in a swallowing manner, and it was absolutely powerful. Became the first giant crocodile after the winter season started！
“Damn it, Renly did it again..”
Objectively speaking, the performance of "Breaking Drummer" after its expansion is far from comparable to that of "Drunken Country Ballad" - the latter took in 55 million in the weekend box office in the first week of its full release, and the cumulative box office surged in one go. Towards the threshold of 100 million, the super performance has made the entire North American market dumbfounded. At this time, it can be seen that the box office potential of "Explosive Drummer" is still inferior to that of "Drunken Country Folk", but... Such results are enough Shocked.
As a "thriller" movie that remains tense and psychologically stimulating throughout the viewing process, "Crackling Drummer" caused a lot of controversy during the Sundance Film Festival, and audience feedback from the Toronto Film Festival also proved that this movie Movies are bound to be a challenge for the general public.
But now, the movie has successfully ignored the huge pressure of both psychological and physical shocks. At the opening of the deserted winter season, it has achieved such great box office results, breaking the fixed concept of "only family movies can be released at the end of the year", and undoubtedly once again A miracle started.
Following the autumn release, Renly also broke the rules in the winter release.
So, what does the weekend box office of 30 million mean?？
The current weekend box office record for January in North America is held by "The Balladeer", with 55.8 million, which ranks first in history; the second highest is the comedy movie "The Brothers" released in January last year. , with an opening weekend box office of $41.5 million..
As of 2015, among all the works released in January, only nine had a box office of over 30 million U.S. dollars in their opening weekend. Now, "Breaking Drummer" has become the tenth one - but it is worth noting that , eight of the nine works were all released on the opening weekend, the opening weekend of the wide release, with only two works, "The Ballad of Drunken Country" and "The Exploding Drummer" being exceptions. This is a simple and clear fact..
An independent film with a production cost of only 3 million, after four weeks of screening, it kicked off its national release with the tenth highest weekend box office performance in January film history. "Breaking Drummer" once again wrote a miracle in its own way—— Or in other words, in Renly's way, he created a miracle.
There is a positive correlation between the Internet craze and the conversion rate of movie box office, which also means that Sony's classic bold gamble has once again succeeded. Sure enough, as long as you have Renly, everything is possible, right?？
2015In the first week of January this year, when the North American weekend box office rankings were released, the "New York Times" reported under the title "Non-standard approach and standard ending": "Breaking Drummer" has the momentum of a full-scale nationwide release and is strongly on the list. Top weekend chart winner.
This is Renly's fifth consecutive film to top the weekend box office - in fact, with the exception of "Transcendence" and "Buried Alive", every Renly film so far has successfully topped the box office, even "Crazy Love" , "Drunk Country Folk", "Breaking Drummer" and other awards season works, which is also the origin of the "standard ending".
The works that stand behind "Crunch", the North American weekend box office champion, include: "The Hobbit 3", "Into the Woods", "Unbreakable", "Big Bucks", "The Woman in Black", "The Museum" "Night", "Annie: New York", "The Imitation Game" and "The Hunger Games 3 (Part 1)"）”.
Looking at the top ten list of this weekend's box office rankings, you can more intuitively and deeply feel the brilliance and rareness of "The Explosive Drummer"'s achievements.
Even when going head-to-head with "The Imitation Game," which won the People's Choice Award at the Toronto Film Festival, "Crackling Drummer" successfully crushed it in all aspects..
"The Imitation Game", distributed by Weinstein Films, was released in the last week of November, landing on the market a week before "Creep" and entering the awards season with the power of having topped the Toronto Film Festival. Coupled with the support of Benedict Cumberbatch, whose popularity has quickly risen to the top with "Sherlock", this work is undoubtedly one of the potential works that has attracted the most attention during this year's awards season..
Among them, the confrontation of "Benedict Cumberbatch VS Renly Hall" has unintentionally become a showdown that countless netizens are talking about..
But after it was actually released, "The Imitation Game" defeated "Crackling Drummer" at the Toronto Film Festival, but it fell behind everywhere. The media's comprehensive review did not even reach 80%, and the Rotten Tomatoes score and IMDB score also lagged behind. Not to mention that the box office was completely suppressed by opponents.：
It was screened for four weeks, with a limited release for one week, and then with a full release. "The Imitation Game" completely followed the release track of the awards season. Although the single-box box office in the first week of screening also achieved a good result of 119,000 US dollars, it was not able to make it. As this momentum continues, the follow-up box office curve has always been sluggish. So far, this work has been released for six weeks, and the cumulative box office is temporarily fixed at 3,000 US dollars. Compared with the production cost of 14 million, such results are not impressive. satisfy.
Judging from the early public relations momentum, "The Imitation Game" seemed to be a strong contender for Best Picture and Best Actor, but now it has been completely suppressed by "Explosion Drummer". The overall momentum has gradually declined, and the two super popular actors The strong showdown still sets the tone with Renly's superior skills, which is undoubtedly a frontal blow to the Weinstein Films..
However, the first phase of the awards season has just entered the sprint phase, and the second phase has not even begun. Harvey Weinstein is not panicked at all. This battle is a protracted battle, not a blitzkrieg..
Gradually, the trend within Hollywood began to change.——
Benedict Cumberbatch is not Renly's "enemy", but the second Renly. He started from TV series and then entered movies. He also showed excellent acting skills in his works and became a favorite during the awards season. However, because He is at a disadvantage due to lack of qualifications. Does this script sound familiar? Do you think of the "Buried Alive" incident?”？
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