2242 Full of domineering
In the first week of December, it ranked eighth in the North American weekend box office rankings. "Breaking Drummer" grabbed the headlines on social networks with its unexpected appearance.！
Among the top 20 of the entire list, there are quite a few works being screened - which shows the excitement of the awards season. However, the number of screening venues is only in single digits, and there is only one film called "Breaking Drummer". However, this work ranked highest on the weekend box office list, which officially sent a signal：
During this year's awards season, "Exploding Drummer", which is bathed in a wave of praise, is definitely a seed contestant that cannot be ignored..
In fact, the awards season war has officially started, and it is limited to the works that are being released this week. In addition to the four works in the top ten of the weekend box office list, there are also the eleventh-ranked "Saint Vincent", the No. "Into the Wild" at 16, "Foxcatcher" at 17, "The Imitation Game" at 19, "Boyhood" at 48”.
"Boyhood", which was released in July and is still on the list, is a different kind of scenery..
From the data listed above, we can directly feel that this year’s awards season works have shown a different attitude from the past. The box office data has generally performed well. Before the nominations and awards at major award ceremonies were announced, they were already widely sought after by the audience. There is no such thing. The Dilemma of Art Movies.
On the one hand, this is because this year’s works are overall lighter and more people-friendly, without the obscurity and esotericity of artistic works, and are more friendly to ordinary audiences; on the other hand, because the theme selection of works during the awards season is more down-to-earth, and the resonance of ordinary audiences is deeper , naturally they are more willing to support.
Of course, relatively speaking, professional film critics have expressed their dissatisfaction. So far, only two works, "Breaking Drummer" and "Boyhood", have received media reviews higher than 90 points, while other popular works have received "relative" ratings. On the low side, you can feel the dissatisfaction of professional film critics with the quality of works during the awards season.
For professionals, this should be a small year, lacking a heavyweight player; for ordinary audiences, this is a big year, and the box office performance of the main contestants is generally good. From the perspective of the academy, this year It’s a good thing. Just like last year’s efforts to bring the young audience closer, this year it can arouse more responses among the general audience, which will create more opportunities in terms of ratings and discussion..
Quietly, the war has already begun - the battle for the best actor.
“Ben Affleck of "Gone Girl", Eddie Redmayne of "The Theory of Everything", Renly Hall of "Crunch", Michael Keaton of "Birdman", Jake Gyllenhaal in "Nightcrawler", Bill Murray in "Vincent", Steve Carell in "Foxcatcher", Benedick in "The Imitation Game" Cumberbatch, and Ellar-Coltrane from "Boyhood"）.
This is a complete coincidence! absolute coincidence！
However, after the media inadvertently noticed this, all kinds of jokes emerged one after another.：
“Laggards, get on board.”
“The battle has begun, and the first round is a physical conflict.”
“The candidates sat in rows to eat the fruit, which was quite a spectacular scene; then, the actresses said they were watching the show.”
“Could it be... the movie king's new year? It’s the movie king’s year again？”
“Is this a big year or a small year? The leading groups are gradually fragmenting. Those who miss this ferry will have to accelerate their efforts in the future..”
“List title: The scholarship list was announced, but I’m not on it. I’m a little panicked..”
The humorous jokes are just the icing on the cake. From the side, you can feel that this year's awards season has attracted much attention. It is even hailed as the most fiercely competitive competition for Best Actor since the millennium. Of course, this title seems to appear every now and then. Once again, whether it is worthy of its name or not, the answer can only be revealed as the awards season progresses..
As usual in previous years, after entering the awards season, the film market always lacks enough topics and gimmicks. This is one of the reasons why the box office pattern of the holiday season is always unpredictable. In the past few years, "The Hunger Games", "Twilight" "The City", "The Hobbit" and other movies have occupied the main attention; but this year, during the awards season, the works have completed a moderate counterattack and created enough topics, which is also rare.
After creating countless topics in the first week of screening, the expansion of "Breaking Drummer" has also attracted more attention. Letters urgently requesting additional screening venues are pouring in from all sides of the North American continent like snow flakes - social networks and emails The influx of people was expected; but the call launched on the petition website was completely beyond imagination..
“We strongly urge Sony Classics to speed up the expansion of screenings, and eagerly hope to see "Breaking Drummer" as soon as possible. This is really unfair to movie fans in small cities and remote areas..
I can understand that the audience for a work like "Blast Drummer" may be relatively narrow in the central region. If the movie is released on a large scale here, it may affect the box office performance; but even in the central region, there are still people like me who like movies Fans who love movies but are unable to watch wonderful works at the first time, such as "Breaking Drummer". I sincerely request Sony Classics to consider the eager needs of niche movie fans and arrange screenings in remote areas. It doesn't need to be too many, just a few. A venue is enough. I’m willing to drive to a nearby city to watch a movie. That’s not a problem..
Netizens who have had similar experiences to me, please make your voices heard so that we can see this work starring Renly Hall as soon as possible.”
The Internet era provides a platform for anyone to speak out. Whether it can be heard by the whole world is another matter. This has also led to the emergence of countless "petitions" on the Internet, and even some interesting case.
A 16-year-old boy posted a tweet on Twitter and tagged the official account of Wendy's, asking how many retweets he needed to get free chicken nuggets for a year; The official account replied humorously, “Eighteen million.”
Then the news gradually spread, and this seemingly innocent but interesting proposal became known to more and more people. All netizens began to help the teenager on Twitter. Later, the number of retweets of this tweet failed to reach 18 million, but easily broke the Guinness World Record for the number of retweets set by Ellen DeGeneres at the Oscars earlier this year when she called out Renly and a series of actor selfies, which also successfully won the teenager Free chicken nuggets for a year.
In fact, this teenager is not just seeking fame. Before he got the free fried chicken nuggets, it became viral on Twitter. In order to achieve his goal, the teenager had already set up a website to sell T-shirts through the website and put All proceeds were donated to the charity foundation of the child foster care organization; later, Wendy's restaurant also donated $100,000 to the adoption foundation to express their warm kindness.
In the Internet age, everything has become possible, and now, a petition to "petition to expand the screening of 'Blast Drummer'" has also appeared.
At the beginning, the petition website generated countless applications every day, but rarely received support; moreover, most netizens were not enthusiastic because "the movie will be released sooner or later, just a week or two later, so why waste resources with petitions" ”, which also prevented the petition from getting much attention..
In the second week of December, Sony Classics slightly increased the number of screening venues, from six to 12, but still maintained the rhythm of small-scale screenings..
Unexpectedly, in just two weeks, this petition also spread like a virus on social networks. More and more netizens joined the petition. From no one interested to 50,000 people applied, it only consumed 100,000 people. Five days; then the growth rate slowed down slightly, but after two weeks, it still increased to 70,000！
This is undoubtedly the first time for a film that will soon enter the stage of general release, and it makes people start to think.：
Is this a case of entertaining oneself to death—joining in the excitement, or is this a new phase of Renly's influence?？
Three weeks after the official screening of "Crackling Drummer", the number of petitions has strongly exceeded 100,000 - the growth curve of the number of people suddenly began to steepen again, and the growth rate increased significantly. Sony Classics clearly felt this craze and had to express official position：
“‘"Breaking Drummer" will enter wide release on January 2nd. Thank you to fans and audiences for their support..”
To say that it is making history may be an exaggeration; but it must be admitted that this is the first time in history that a fan petition has changed the release strategy of a movie company..
When the official announcement of Sony Classics was officially released, the entire Internet cheered, creating the illusion of a nationwide craze. It was impossible to tell how much was bubble and how much was sincere. It just felt like the whole world was surrounded by a heat wave. I couldn't help but join in the carnival, but there was a kind of confusion deep in my heart.：
What are they partying about? Does "Crack Drummer" really deserve such treatment? Isn't this... too outrageous?？
At least in terms of box office figures, this is not outrageous. During the three weeks of screening, "Breaking Drummer" demonstrated its absolute strength with actual performance..
In the second week, twelve theaters had a box office of US$156,000 per theater and a weekend box office of US$1.9 million, ranking tenth in the North American weekend box office rankings..
In the third week, there were 25 theaters, with a single theater box office of US$78,000, and a weekend box office of US$1.95 million, ranking 13th in the North American weekend box office rankings..
By the way, this weekend's box office champion is "The Hobbit 3" with its grand premiere. In addition, there are two large-scale premieres of "Night at the Museum 3" and "Annie: New York". The fierce competition during the festival period is clearly visible, but "Exploding Drummer" still maintains a strong state.
During the screening stage, the outstanding performance of "Breaking Drummer" was so outstanding that it was enviable. It had stable output for three consecutive weeks, and its weekend box office data was particularly amazing. It maintained a development curve of slight improvement for three consecutive weeks. This is why the number of online petitions has been increasing steadily. Reasons for the climb, Sony Classics can also feel the craze.
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