2231 Waited and waited
From Sundance to Venice, from Toronto to New York, from January to December, the release journey of "Explosive Drummer" is very long, which makes the audience's expectations accumulate bit by bit, even without any publicity means. But it also surpassed countless commercial movies and became the annual expectation throughout the year..
Objectively speaking, the upsurge of attention promoted by the "Assaulting Reporter" incident is really limited, because before the incident, the expectations of "Explosion Drummer" have easily exploded. Those loyal fans who have been waiting for the release of the movie simply do not want to watch it. Will be affected by unexpected events, not to mention Don Quixotes.
In the face of the curiosity and expectation of "Breaking Drummer", the "beating incident" was nothing at all. What the audience was really looking forward to was the release of the movie. They waited and waited, expected and expected, and waited patiently for ten years. Months later, the mystery of the movie is finally revealed. This is the big event of the year, okay?？
There was no need for publicity at all. When the official Twitter account of Sisyphus Pictures officially announced after the New York Film Festival that "Crackling Drummer" would be screened on December 5, all movie fans couldn't wait to start partying. The heat wave broke out with an intensity comparable to that of the summer season.
unimaginable！
If it is a commercial movie like "Interstellar", then it is understandable. The box office numbers prove that the movie has a very broad audience, and the Internet frenzy is natural; but for a niche art movie like "Breaking Drummer", it is popular among the audience. Word of mouth spread and became the focus of the Internet. This is completely the far-reaching influence of the "Renly Effect".
In addition to senior movie fans, professional movie fans, and avid fans, there are actually countless ordinary movie fans who like movies..
In addition to commercial movies, these ordinary movie fans also like to look for art movies that suit their own tastes - "Fight Club", "Pulp Fiction", "A Clockwork Orange" and other unique movies can always conquer the audience, the only problem is The reason is that they lack the study of movies and don’t have enough time to slowly discover movies. They need more recommendations from others, or authoritative lists. This is also an important reason why well-known works can also create box office miracles..
Now, Renly is the best "signature"”.
So far, with the exception of "Transcendence", which has a polarizing reputation, Renly's works have all been recognized by the market - the lowest box office in North America is "Buried Alive" with a box office of 52 million US dollars, and the box office figures of other works have all exceeded 100 million. This also means that in addition to his superb performance and charisma, Renly's artistic taste and unique vision have also been unanimously recognized by everyone. This not only makes Renly the first choice of film producers, but also the general audience. Important indicators for selecting works.
This is true for commercial films, and it is also true for art films.
As a result, "Breaking Drummer" has become a rare sight in the year-end awards season: although it is a low-cost art film, its box office expectations are no less than those of commercial blockbusters! Even surpassing "The Hobbit 3" and "Big Hero Marines", it has become the most anticipated work during the Thanksgiving period after "The Hunger Games 3 (Part 1)".
Finally, December 5th has finally arrived！
In the previous life, Sony Classics won the North American distribution rights of "Crack Drummer". Due to the lack of publicity stunts, Sony Classics took a different path and chose a small-scale public release. It started with clicks and then traveled to film festivals around the world. He continues to accumulate reputation for his works, but has never entered the stage of large-scale public release..
It wasn't until it entered the second stage of the awards season and successfully entered the Golden Globe Awards that the theaters were expanded to more than 400; but even so, Sony Classics always controlled the number of theaters at 500. From now on, we will persist in spreading word-of-mouth within a small area, completely abandoning the goal of chasing box office, and rely more on professional and senior fans to endorse the work. All focus will be on the sprint for the awards season, and we look forward to the work being able to win in the awards season. Make some achievements during the awards season, and then seek commercial success through the video market.
Facts have proved that Sony Classics' eccentric strategy has been successful - "Crackling Drummer" not only won three Oscars, but also successfully accumulated 13 million US dollars at the box office during its small-scale release. Compared with the three With an investment cost of millions, they have already achieved profits; subsequently, after returning from the Oscars, the film was released in theaters but flourished in the video market, earning Sony Classics a profit of more than 10 million..
In this life, Sony Classics and Sisyphus Pictures have joined forces, but the North American release promotion strategy is still dominated by Sony Classics, and the situation has changed subtly because... Renly Hall.
As one of the most powerful independent studios in North America, Sony Classics has rich experience in the awards season. They clearly know how to carry out academy public relations based on the attributes of the work. Although "Exploding Drummer" has Renly's strong appeal , expectations were always high, but they still kept their cool.——
The bubble of the Internet craze can be the key to fueling momentum, but it is difficult to convert into theater box office data; the controversy caused by the movie during its screening in Toronto caused physical discomfort, which also means that the thriller and horror elements of the movie need to be improved. Pay more attention to it; in addition, when Sundance Film Festival works are tested in the market, they often need to take into account the taste differences between Park City and other parts of North America..
Etc., etc., these factors cannot be ignored.
After comprehensive consideration, Sony Classics formulated the final release strategy: opening on-demand, with a total of six theaters in Los Angeles and New York..
“Unfair! Why are it Los Angeles and New York again! I live in Atlanta, am I forgotten? Hey! Atlanta residents also have the right to watch movies！”
Unsurprisingly, protests began to rise on social networks. After waiting and waiting, they still could not wait for the full release. Only Los Angeles and New York were the first to enjoy "Explosion Drummer", while the long wait in other cities The wait will continue.
For William Taylor, it’s also fun to read the protest tweets.
“Can all netizens living in Seattle, Chicago, Washington, and Toronto please be quiet? Citizens living in San Francisco say they are hopeless. We are not like New Jersey, which can reach New York across the river; but unlike you, we are too far away from Los Angeles, which also puts us in a position that is neither embarrassing nor embarrassing - —Even if we drive six hours to Los Angeles, we may not be able to get movie tickets, okay? Shouldn't San Francisco be in the first round of screenings?？”
“The real sadness is Dallas, okay? The central region has never been on the list. Why, aren't we allowed to like trendy movies? It's not the thirties anymore, please？”
“Chicago residents don't want to talk. The name "the third largest city in the United States" is just a decoration, right?？”
“So...what should movie fans who live in Little Rock do?？”
“Come on, New York residents are helpless. There are only three theaters in total to show it. Those fanatical Don Quixote fans started queuing up 48 hours in advance. What should we do? We are also very helpless! We know that the movie is premiering here, but we can't see it. Do you understand how I feel?？”
Then William saw a series of cries from New York and Los Angeles, and couldn't help but burst into laughter. Although "Breaking Drummer" was screened in Los Angeles and New York, there were only three theaters in each city. This also means that the seats are also limited, and you can't see them if you don't pay attention. Compared with other cities, the frustration of being out of reach is undoubtedly stronger, which highlights their pity..
“Don Quixote is happy because "Breaking Drummer" is about to be released; Don Quixote is sad because the competitors are too strong and too fierce..”
When he read this tweet, William burst into laughter. This is definitely the true mood of every Don Quixote. Only true fans can understand the "happy troubles" hidden in it, which makes William couldn't help but miss the year when Renly was born. He and Hope could always get close to Renly. Every day was like a dream, and he was still immersed in it every time he thought about it..
“William! hurry up! The queue has started to form now.”
Graham Hughes's voice came from the living room, and William was in a trance for a moment, as if he had returned to his college days. They were always excited to go to support Renly, and time seemed to have never flown..
“William! "Graham didn't get a response for a long time, so he appeared directly at the door of the room, knocked heavily on the wooden door, and expressed a strong urge, "Hurry, hurry, hurry! If we go slower, maybe we will miss it. Let me tell you, if I miss this screening, I may not be able to work for the next month..”
Only then did William come to his senses. They all left campus and became professionals. Things were different after all..
Graham is still based in Toronto, working for an independent distribution company. Last month, he took time off to attend the premiere of "Big Hero 6", but this time it was not a day off, but a normal vacation - to cater for the awards. During the holiday season, their company had no holidays on Christmas or New Year's Day, so they moved the holidays forward. This also allowed Graham to return to Los Angeles and unexpectedly got the opportunity to participate in the screening of "Breaking Drummer".
“Didn't you already see 'Crackling Drummer' in Toronto? "William recalled the tweet he had just seen, his smile became brighter, he stood up and walked towards Graham.
Graham shook his head very seriously, "A film festival is a film festival, and watching it in a cinema during the screening period is another feeling. This is a movie worth watching over and over again. You know I'm waiting for the full movie. How hard is it to do a public release? I had a dream about Andrew last week..”
“Ha." William made a non-smiling expression, and then complained with disgust, "At least you can dream about Andrew, but I haven't seen this work yet, and I can't dream even if I want to.！”
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