2142 holiday bonus
“"The Hunger Games: Part 1" grossed $225 million in two weeks, and "Big Bucks" grossed $271 million in five weeks..
Objectively speaking, the subsequent box office trend is still full of countless possibilities, and the title of Thanksgiving box office champion may still change, but for now, "Super Marines" is the undoubted champion. This situation is slightly deviating from expectations, but Still the result that everyone expected.
“The box office data of "Super Marines" in the same period is far ahead of "Frozen", with a lead of up to 80 million US dollars. Unless "The Hobbit 3" explodes at the box office and completely disrupts the entire market order, North America will Four hundred million still retains great hope, and Renly definitely deserves his credit..
Although it is still impossible to say how much additional effect Renly will have on animated movies as a voice actor; what is certain is that the name "Renly Hall" has a strong appeal and will be the first to be considered by every audience. The first deciding factor for theatrical works.
This is enough！
At least, this is the momentum that Jennifer Lawrence cannot match - "X-Men" and "The Hunger Games". These are still quite satisfactory superhero movies in the North American market. They are completely in line with the trend of the entire industry. The success or failure of the box office is mainly due to The role and plot are determined, not the actors. In line with the Marvel series, what the industry sees is the importance of adaptation copyright, not the market appeal of the actors..
The reason why Renly can be called the last superstar of the 21st century is because he has the ability to break the rules and laws of the entire industry..
The subsequent box office trend curve also proves this point.
“After all, "The Hunger Games 3 (Part 1)" was still subject to the negative impact of word-of-mouth. The box office accumulation and subsequent decline gradually expanded. The third weekend ushered in an avalanche of 61% decline. At the same time, from Monday to Thursday The cumulative box office during the working days even collapsed, and the overall trend was very bad.——
The mid-week box office is mainly supported by young people who do not need to go to work, which is also the main box office of the "Hunger Games" series; the weekend box office is more comprehensive. Those family audiences and white-collar audiences may continue to go to the cinema, and the crew's publicity may create produce more impacts and effects.
The sharp drop in the weekend box office means that the publicity has not been effective, and the crew and the Iron Triangle have not been able to create enough topics; the mid-week box office decline means the rapid loss of target audiences, which is fatal to the longevity of the movie's box office Blow, the outlook is not optimistic.
After the box office plummeted in the third weekend, there was no sign of significant narrowing in the subsequent decline. This also means that even with the holiday bonuses of Christmas and New Year's Day, because the base of the previous weekend box office data is too low, the increase effect will be limited. Relatively limited, the cumulative total box office may face difficulties.
Over the Christmas weekend, the box office of "The Hunger Games: Part 1" increased by 27%, which cannot be said to be bad or excellent, just average; and after the increase, the weekend box office was even higher than that of "Super", which was released two weeks earlier. "Can Marine Corps" is even lower, which basically declares that the situation is over.
On the following New Year's Day weekend, the decline data of "The Hunger Games 3 (Part 1)" was disappointing again, which directly brought the movie's box office journey into the final stage..
In the end, the first part of the final chapter of this series had a North American box office of US$337 million, which not only set the lowest record in the series, but was also very far away from US$400 million. Such an achievement is far from a "disastrous failure" - because The global box office performance is very good. Lionsgate Pictures still made a lot of money smoothly, but it is indeed very "bad character". For the three leading actors, especially Jennifer Lawrence, the box office appeal has been severely affected..
Purely in terms of box office performance, Jennifer has still received 300 million works in North America for three consecutive years, and is definitely the best among the top actors in the entire Hollywood Marvel series; but in terms of box office appeal, Jennifer and the Marvel series Like the actors, they are trapped in their own roles and fail to bring many surprises to the North American market. At this point, Jennifer has been dumped by Renly, which is also one of the shortcomings of commercial movies..
In sharp contrast, "The Hunger Games: Part 1" starring Renly and Jennifer was limited by word-of-mouth and failed to continue its strong performance; while "Super Marines" in which Renly participated in the dubbing caused the spread of the virus. The entire market responded enthusiastically, and the box office performance far exceeded expectations..
After entering December, the box office decline of "Super Marines" was still effectively controlled within 40%, which also paved the way for the Christmas holiday bonus, at 40% With the help of the five-year box office increase, the movie's box office data during the Christmas weekend returned to the 10 million level, with a strong win of 10.95 million, completing the overtake of "The Hunger Games 3 (Part 1)"; and in On the subsequent New Year's Day weekend, it posted an ultra-low drop of 5%, continuing its absolute strength during the holiday period.——
“"The Hobbit 3" failed to create enough waves, and could even be said to be disappointing. It only took in 55 million in its opening weekend. It failed to meet Warner Bros.'s expectations in terms of both word-of-mouth and box office..
What’s even more depressing is that the overall trend of this series of works has shown a step-by-step downward trend, and it has not been able to replicate the success of the original “Lord of the Rings”; but if you think about it carefully, the original novel of “The Hobbit” was relatively weak in content. The story is not thick enough to support another trilogy. Now it has finally reached the finale, but it has not been able to ignite the audience's enthusiasm for watching the movie. It is not surprising that the final result is lower than expected..
Throughout the Christmas weekend, because "The Hobbit 3" failed to create enough waves, the anticipated situation that triggered the holiday did not occur..
“The reputation of commercial works such as "The Hunger Games 3 (Part 1)", "Night at the Museum 3", "Hot Boss 2", "Dumb and Dumber 2" has collapsed across the board, and no one of them can attract enough attention; and The only animated film "Penguins of Madagascar" has always been tepid from word-of-mouth performance to topical popularity, and its box office performance was lackluster. In the end, all attention was focused on "The Dark Forest".
However, "Into the Woods", also produced by Disney, is a dark fairy tale and is more suitable for adults. It also failed to create enough influence during the Christmas holiday - it chose to be released on the Christmas weekend, but the weekend box office was only 3,000. Wan, the performance can only be said to be average..
This also means that there is no work in the entire market that is more suitable for the holidays than "Super Marines", which invisibly creates more market growth space for the movie. When the needle moves towards 2015, the cumulative box office of the movie will be has successfully reached 363 million US dollars, undoubtedly becoming the annual animated film box office champion in 2014.
However, there is still some way to go before reaching 400 million in North America; and it is not easy. On the New Year's Day holiday weekend, the box office data of "Big Hero Marines" was only 10.4 million - this is despite the holiday additions. The data that has been achieved will inevitably fall sharply in the future. It is very, very difficult to continue to maintain the momentum of rapid growth, unless it is like "Frozen", which subsequently breaks out of the unparalleled box office curve trend..
Last year's "Frozen", amid the national chants of "Let it go" and the fiery atmosphere of the awards season, still had a strong momentum after New Year's Day, successively handing over five percent, nine percent, and one hundred percent. A two-thirds decline curve, and even a four-week box office growth curve appeared from time to time. Unbelievably, it took a box office of 100 million US dollars after the New Year, miraculously breaking through the 400 million threshold, creating a miracle that cannot be replicated..
Generally speaking, after a commercial film that has been fully released enters its ninth week of screening, it has entered the second half of the screening cycle compared to the 15th to 23rd week, and the pace of box office growth has slowed down significantly. , the cumulative box office data after this may be around 10 million to 20 million, or even less——
Even "Avengers" is no exception. The cumulative box office after the ninth week is only 20 million; and "Avatar" has a cumulative box office of up to 60 million after the ninth week. This is already very, very rare in the entire history. In the long history, there is only one work that is unique and special: "Titanic". This work was not showy in the early stage, but has continuous staying power. It was released for a total of forty-one weeks. Among them, the cumulative box office after the ninth week reached 230 million. However, this is the only exception..
“"Frozen" relied on the spread of the virus after its ninth week, sweeping a box office of 100 million, and its subsequent trend curve even exceeded that of "Avatar", but this is obviously difficult to replicate..
For "Super Marines", this seems to be an impossible task.
“After all, the follow-up influence of the viral spread of "Four-frame Comics" has not yet been fully developed..
Last year's "Let It Go" almost became "Karaoke for All", spreading indiscriminately in various countries and regions around the world. As a means of communication in popular art, music is even more influential than the movie itself, spreading songs Higher degree and wider awareness, enough to spread in every corner——
“The soundtrack of "Frozen" broke the record of "The Lion King" soundtrack with eleven non-consecutive weeks at the top of the Billboard charts, and the record of "The Lion King" soundtrack with 24 consecutive weeks of being ranked in the Billboard top ten. It has sold more than three million copies in the United States. Ranked as the annual sales champion in 2014, with global sales exceeding five million copies. Ranked as the annual sales champion in 2014. Online music sales exceeded six million copies, ranking as the global sales champion in 2014..
There is no doubt that this is the absolute advantage that "Frozen" cannot match.
In comparison, four-frame comics are subject to many restrictions in their communication methods, communication channels, communication intensity, etc., not to mention the breadth and depth of communication. The audience influence is obviously unable to compete with music, which also makes "blue" The viral spread of the "Li and Damax" comic series has encountered severe challenges.
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