2141 Looking forward to the above
Among Generation Y, male actors, led by Renly Hall, completed EGOT before the age of twenty-five, setting an insurmountable benchmark; female actors, led by Jennifer Lawrence, completed EGOT before the age of twenty-three. With her gesture, she became the second youngest Oscar-winning actress in film history, and the two works that really changed the curve of her career were both released in 2012.——
“Silver Linings Playbook" and "The Hunger Games"”.
2012In 2017, during the Thanksgiving holiday, "The Hunger Games" officially debuted. It was originally considered to be another "Twilight Saga", but it unexpectedly opened up a new era of movie adaptations of young adult novels. The combination of word-of-mouth and box office became a key factor in the rise of Lionsgate Pictures. Starting from the beginning, the box office data in North America was 408 million and the global box office was 694 million, which shocked the entire market..
2013In 2017, during the Thanksgiving period, "The Hunger Games 2" struck again, setting numerous historical records with a sweeping appearance. The final box office score was 424 million in North America and 865 million worldwide. The incredible performance of "Gravity" unfortunately finished second in the annual box office in North America. This also strengthened Lionsgate's confidence in continuing to expand..
For two consecutive years, two works have reached the 400 million threshold in North America. Jennifer's momentum is no less powerful than Renly's - 2012's "Edge of Tomorrow" has 500 million in North America, and 2013's "Gravity" has 600 million in North America. , Renly has indeed established a height that other actors can hardly reach, and Jennifer is the only actor who can keep up..
Now in 2014, "Interstellar" has a North American box office of 400 million, which gives Renly a head start. For four consecutive years, he has at least one film with a North American box office of 300 million, and for three consecutive years, he has at least one film with a North American box office of 400 million. This is an unprecedented first in the history of film. The performance that continues to climb to the top makes it difficult for other actors to keep up. Then, all the attention falls on Jennifer..
“The box office showdown between "The Hunger Games 3" and "Big Hero Marines" is a small surprise - in fact, strictly speaking, this cannot be regarded as a competition between Renly and Jennifer, because "Big Hero Marines" is an animated movie. This is completely another matter. Regardless of winning or losing, the outcome has nothing to do with Renly; instead, it is the distanced battle between "X-Men: Days of Future Past" and "Interstellar" in the summer release, which is more like the relationship between these two top actors. A discussion.
As for the real contest, it does not need to take place in the actual box office showdown of "Renly VS Jennifer". It is enough to focus on the North American box office of "The Hunger Games 3" - can Jennifer rank among the 400 million in North America for the third consecutive year? ? Can Jennifer continue to keep up with Renly's history-making exploits? Or perhaps, Renly will conquer the dust, push his powerful influence to a new peak, and then completely turn it into a stand-alone game？
This is the focus.
The excellent box office and excellent reputation of the first two works in the series prompted Lionsgate Pictures to make the decision to split the series finale into two parts. Although Lionsgate Pictures clearly knew that the content of the third part of the original novel was simply not enough Supporting the two works will inevitably require a lot of water - just like the finale of "The Twilight Saga", but under the huge trend of interests, they still made the choice without hesitation.
Therefore, "The Hunger Games 3: Mockingjay" is divided into two parts: upper and lower parts.
For the third consecutive year, the "Hunger Games" series occupies the Thanksgiving schedule and chooses to be fully released during the week of Thanksgiving, making full use of the holiday time to attract money; at the same time, it also creates a habit that allows the audience to combine Thanksgiving with "The Hunger Games" was directly linked to it, and then formed a fixed viewing pattern - Thanksgiving is the time to watch "The Hunger Games", paving the way for the movie's box office explosion..
So, will the audience buy it?？
At least judging from the reputation of film critics, the answer is no. Just like "Twilight Saga 4" and "Harry Potter 7", the finale was split into two parts, which is a terrible idea.
The comprehensive media scores of the first two parts of the series were 68 and 76 respectively, while "The Hunger Games 3 (Part 1)" dropped directly to 64, creating the worst score in the series; the Rotten Tomatoes freshness index was also the same In this way, the figures for the first two films were 84% and 89% respectively, while the figures for "The Hunger Games 3 (Part 1)" were only 68%, showing a cliff-like decline. Box office prospects take a severe hit.
The anger and criticism from professional media and mass media were also directly reflected in the premiere box office figures.：
The figure of US$121 million in the three days of the opening weekend was 20.4% lower than the first part of the series and 23.4% lower than the second part of the series. The entire decline was very obvious..
Although "The Hunger Games 3 (Part 1)" still achieved 100 million-level premiere figures, this has clearly exposed its decline. Coupled with the sharp decline in the reputation of mass media and professional media, the follow-up trend curve of the box office is worrying. , the possibility of hitting 400 million people in North America immediately became slim..
Nonetheless, this is still a gratifying achievement for Lionsgate Pictures - even with such premiere figures, they have been able to ensure continued profitability, which also means that the final film will be divided into two parts Although it may lose reputation and some viewers, it can still achieve profitability on the whole. This is definitely a breakthrough that can achieve more profits than just releasing a completed chapter..
However, this approach is too short-sighted. Gaining profits in the short term will inevitably hurt the enthusiasm of fans and audiences. From a long-term perspective, this is not a wise approach..
After the "Hunger Games" series, except for "Avengers" which still divides the finale into two parts, other works are avoiding this approach - in fact, "Avengers 3" is indeed a success at the box office and Both aspects of word-of-mouth have suffered setbacks, and there has been a lot of criticism..
Returning to "The Hunger Games 3 (Part 1)", because the premiere box office has shrunk, the popularity of the entire market has exploded but failed to reach its peak. This is good news for other competitors, such as Say "Super Marines"”：
The fourth week of release saw a 41% weekend box office drop.！
Objectively speaking, the 41% figure is still slightly more than 40%. We can clearly feel the strong pressure from competitors. The decline has significantly expanded. Compared with the 40% figure during the same period when "Frozen" was released, Twenty-nine is a whole level higher. This is not so positive for the "Super Marines" who are committed to hitting 400 million people in North America..
However, when placed in front of the 100 million-level premiere box office of "The Hunger Games 3 (Part 1)", such a decline suddenly became impressive, effectively controlling it within 45%. Once again It has demonstrated strong box office longevity and still maintains the possibility of hitting 400 million in North America..
With excellent decline data, "Big Hero 6" grossed 29.5 million in its fourth weekend, bringing its cumulative box office to 231 million, still far ahead of "Frozen"'s total in the same period. Box office data! "The Hunger Games 3 (Part 1)" failed to bring enough impact, which also means that as long as the box office bonus during the Christmas period is good enough, North America's 400 million will still be within range..
The third week of November, the winner of "The Hunger Games: Part 1", the runner-up of "Super Marines", the third runner-up of "Dumb and Dumber 2".
Among them, the box office of "Dumb and Dumber 2" plummeted 61% in the second week. Under the double attack of competitors and its own reputation, it collapsed..
However, these are not the point - the point is that the profound impact of the negative reputation of "The Hunger Games 3 (Part 1)" caused huge changes in the North American box office rankings next week.
In the fourth week of November, the two sequel movies "Penguins of Madagascar" and "Horrible Bosses 2" were released, but both were met with critical criticism. The abysmal reputation was met with a cold reception by the entire film market, and they failed to shake the market. It also makes all the focus fall on old films..
“The box office of "The Hunger Games 3 (Part 1)" dropped by 53% in the second week. This figure is better than the first part of the series and basically the same as the second part. It has successfully gained a foothold. The subsequent box office curve is also waiting for the Christmas bonus. Got it.
As for "Super Marines", due to the dual effects of excellent word-of-mouth and the viral spread of the four-panel comic, and at the same time benefiting from the fact that none of its competitors were able to explode with sufficient power, it finally surrendered 6.5% of the world's best. The decline, which amounted to US$27.6 million, has already shown amazing market traction before Christmas, regaining the same period advantage over "Frozen" in terms of "percentage decline", and the four North American movies Billions are beckoning.
This week's final North American weekend box office rankings are amazing. "The Hunger Games 3: Part 1" continues to be the champion, "Big Hero 6" continues to be the runner-up, "Penguins of Madagascar" is the new third runner-up, and "Bad Boss 2" ranks third - —Neither of the two newly released sequel movies can shake up the position of "Big Hero 6".
At this point, November is over and entering December, the overlord of the entire Thanksgiving period is still "The Hunger Games 3 (Part 1)". The cumulative box office in the two weeks after its release has reached 225 million, and its performance in the same period has been Lower than expected, but overall the follow-up box office trend is still worth looking forward to.
The biggest surprise is "Big Hero Marines" - although Disney's works are worth looking forward to, the actual performance is still beyond expectations, which is very rare. The cumulative box office has reached 270 million in five weeks of release. One million dollars, overall performance far exceeded expectations！
This year's Thanksgiving box office championship is temporarily won by "Big Hero 6" instead of the expected "The Hunger Games 3: Part 1". Such a change is really a bit unprepared; but to take a step back, the absence of Pixar Despite the situation, Disney still shoulders the important responsibility of animated films, truly announcing the strong return of Disney's animation department. This does not seem to be an accident..
What's more, "Power Rangers" also has Renly's blessing - now, we can finally say with confidence that Renly's existence is crucial.！
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