2140 Easily win consecutive championships
This year's Halloween schedule failed to explode with the expected energy. The box office performance of many works can only be said to be mediocre, let alone phenomenal works. However, the week after Halloween ended, "Super Marines" broke out Super strong box office, so major news media naturally had associations with：
Could it be that the Halloween slump is a sign of gathering energy? And then all the young people went into the theater just to watch "Big Hero Marines"”？
This is actually a bit ridiculous: the target audience who likes Halloween horror movies and the target audience targeted by animated movies are two groups. Very few horror movie lovers will give up their Halloween parties and specifically choose an animated movie. , this is simply a fantasy.
But... readers like this kind of story, and reporters also like this kind of gossip, because it is dramatic and topical..
To put it simply, it is actually a "god-making movement". Who doesn't like those legendary stories that are so magical and mysterious? Especially when you become a part of it, it becomes even more interesting - although it seems unbelievable to create a god through an animated movie..
No matter what, the topic is there, the focus is there, and the results are there. The box office prospects of "Super Marines" are bright. Then, the battle for the Thanksgiving period begins, and the real test comes.
In the second week of November, "Dumb and Dumber 2" is officially released.
Although many people are worried about the possibility of this sequel movie returning after twenty years, the youthful feelings and nostalgia for the classics have excited countless movie-obsessed middle-aged viewers. Those in the cinema, Memories of renting video tapes and watching online broadcasts have all become topics of discussion, and the partnership of Jim Carrey and Jeff Daniels is even more talked about..
There is no doubt that this is the blockbuster work on the Thanksgiving schedule - including "Big Hero Marines" and "Interstellar" and other works do not want to compete head-on with this low-cost comedy, the power of emotion must not be underestimated. Maybe you want to It may be difficult to create a box office smash, but when the production cost is only 40 million, there is no problem in making a small fortune based on emotions, as Universal Pictures has always done style.
The actual situation is also the same. It is slightly lower than expected, but still within the deviation range. Even the terrible word-of-mouth data that goes to the center of the earth is no exception..
Comprehensive media review, 36 points; Rotten Tomatoes freshness index, 30%; Mass media score, 4.3; Popcorn index, 35%.
Worry has become a reality！
Despite this, "Dumb and Dumber 2" still broke out with a weekend box office figure of 36 million US dollars. Compared with the poor reputation that was criticized by critics and critics, such results are really unexpected and can even be called a surprise. , which once again proves that feelings are a universal motivation for watching movies..
Compared with the work itself, the driving force brought by those youthful memories, those young past events, and those surging emotions are all based on imagination. Just like the sentence "I owe Jim Carrey a movie ticket" , temporarily putting aside worries about the quality of the work, many viewers are willing to take the initiative to go to the cinema and give them a movie ticket for their memories..
However, the opening box office figure of US$36 million was still lower than expected. Industry predictions should have fluctuated between US$45 million and US$50 million, but the actual number fell by about 25%. Word-of-mouth The negative impact is clearly visible, but it has not exploded after all..
For Universal Pictures, such results are barely acceptable. Whether the production cost of 40 million US dollars can be successfully recovered and create profits depends on the subsequent box office curve; moreover, there will be releases in overseas markets next, which may be achieved. Profitability - Although full of uncertainty, at least the box office did not collapse directly during the opening weekend, which also means that the battle will continue.
But for the box office market, "Dumb and Dumber 2" lacks enough pressure to create more waves in the box office competition. This also means that the weekend box office rankings lack suspense and the overall performance May also be lower than expected.
In other words, "Dumb and Dumber 2" failed to effectively impact "Super Marines", and the expected fierce collision and anxious showdown did not appear..
“"Big Hero Marines" easily overcame a third-week decline of 38%, raking in a weekend box office of US$50 million without encountering too many shocks or challenges, and successfully defeated one of the much-anticipated topics. "Dumb and Dumber 2" successfully won the North American box office title in the second week of November, winning two consecutive titles..
It is worth mentioning that "Frozen" dropped as much as 53% during the same period, which is definitely an abnormal figure for animated movies..
Generally speaking, a drop of less than 50% is considered normal, while a drop of less than 40% is considered outstanding..
Judging from the reputation of "Frozen", the decline in the third week is indeed slightly higher than expected. If it develops according to the conventional route, the final North American box office will be about 200 million US dollars. "How to Train Your Dragon", "Monsters, Inc." etc. But then something unexpected happened. The popularity of the song "Let It Go" completely detonated social networks. It spread like a virus. The topic gradually became more popular, and the box office decline gradually narrowed. In the end, it was stunned. The counterattack produced 400 million North American data and created a rare topic frenzy around the world..
It is definitely not that easy to copy the miraculous development curve of "Frozen", because a phenomenal hit like "Let It Go" is also rare; now, "Super Marines" is copying that magical curve - —At least try to copy.
Just relying on Baymax's cuteness is not enough. Just like Toothless in "How to Train Your Dragon", it can create topics but not enough to create a phenomenon..
But relying on the collision between Baymax and Renly is another matter. The former’s cuteness and the latter’s popularity created an incredible chemical reaction, and they spread vigorously on social networks in the form of four-frame comics. spread, and finally formed an effect similar to that of a sitcom.
Disney did not anticipate the popularity of "Let It Go", nor did it anticipate the spread of "Four-frame Comics".
As a result, "Super Marines" has ushered in a full-scale explosion. The 38% box office drop in the third week is absolutely incredible.——
Because the movie’s box office in the second weekend was 82 million, ranking among the top ten in November history; and the opening weekend box office figures of the nine works higher than "Big Hero 6" all had a drop of more than 100 in the second week. Forty-five percent, with the only exception being 2001's "Harry Potter and the Philosopher's Stone", which was only 36 percent. Now "Super Marines" has joined this ranks, and throughout history left his name in.
At the same time, the box office on weekdays during the week was also particularly gratifying. The cumulative box office of "Big Hero 6" in its three weeks of release climbed to US$188 million.！
Such data is only one step away from 200 million. It is now certain that the total North American box office of the movie will definitely enter the 300 million club, but whether it can challenge the 400 million club still needs to wait for the Christmas holiday bonus. In addition, Next, "The Hunger Games: Mockingjay (Part 1)" and "The Hobbit 3" will be released one after another. The market space is bound to be severely compressed. Variables still exist. The subsequent box office curve will determine the ending of the movie..
If we can have an animation work with a sales of 400 million in North America for two consecutive years, then Disney’s animation department will truly rise.！
In the North American weekend box office rankings for the second week of November, "Super Marines" retained the title, and "Dumb and Dumber 2" ranked second. However, the overall data of other works cannot compete..
The low-budget musical romance film "Beyond the Lights" unexpectedly broke through, occupying the third place with a weekend box office of US$6.2 million; "Gone Girl", which relied on word-of-mouth to achieve a full-scale explosion, still stayed on the list Single fourth place.
"Saint Vincent", which rose to prominence at Sundance at the beginning of the year and reaped numerous word-of-mouth reviews at the end of the year, can be regarded as a model of small-budget independent films. It overtook the year's highlight film "Fury", which was released a week later than itself, and occupied the fifth place, while accumulating The box office has also reached 33 million, and now it has become an important seed player during the awards season..
The World War II movie "Fury", directed by David Ayer and starring Brad Pitt, Logan Lerman and Shia LaBeouf, was a menacing but mediocre performance. It can't be said to be a blockbuster, but it has accumulated a box office of 77% in the five weeks since its release. Fifteen million, compared to the production cost of 70 million, is indeed unsatisfactory, ranking sixth this week.
Very similar to the form of the previous week, "Super Marines" is still the dominant one. "Dumb and Dumber 2" has not been able to shake the former's position after all. The passenger traffic of the entire market is still concentrated on this animated movie. But this situation was not brewed for "Super Marines". It was actually to clear the market for "The Hunger Games 3". Now, this year's anticipated film is about to debut..
If among the new generation of male actors, Renly is the only one in the world; then among the new generation of actresses, Jennifer Lawrence is the well-deserved leader, first with "The Hunger Games" and "X-Men" The series seized the box office market, and then relied on "Silver Linings Playbook" to win the Oscar. The overall momentum is not inferior to that of Renly, and even vaguely surpasses Renly in terms of popularity.：
Because Jennifer uses social networks, and because Jennifer signed an exclusive endorsement deal with Dior, her commercial value has been further pushed to its peak. Compared to Renly, who is immersed in performance, she is undoubtedly more well-known and more fashionable and novel. Even commercial box office data has gained some advantages.
Now, Jennifer leads the way in the 'Hunger Games' finale.
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