2139 One hundred million per month
During last year's Thanksgiving holiday, "Frozen" was screened in the first week and then fully released the following week. It grossed 67 million the following weekend and a total of 94 million on the following Monday, directly triggering a movie-watching frenzy throughout the holiday season..
Then, it successfully spread virally, rushing all the way to the Christmas and New Year's bonuses, and followed up with a very eye-catching box office curve. In the end, it took in 400 million U.S. dollars in box office in North America. Following "Shrek 2", " "The Lion King" and "Toy Story 3," becoming the fourth animated film to achieve such a feat..
At the same time, the total global box office reached 1.27 billion US dollars. Not only was it the second animated film to gross a billion dollars globally after "Toy Story 3", but it also further surpassed the latter, easily sweeping the country. It topped the box office record of global animated films and really made Disney proud..
During this year's Thanksgiving holiday, "Big Hero 6" adopted the same release model as "Frozen" and created a grand premiere with Renly as the core. The early publicity showed that he was determined to win. , even the two major series of Marvel and Star Wars appeared together, attracting all the attention of North America in one fell swoop, laying a solid foundation for the movie's box office explosion..
In the end, it grossed US$82 million in the next weekend and US$116 million in seven days the next week. In just one week, it devoured a box office of US$100 million. Such a powerful explosive power made even "Frozen" slightly inferior. Yichi has demonstrated box-office pulling power comparable to Godzilla..
exclaimed！
This summer, the North American market has witnessed the failure of many works. Even if it is not a disastrous defeat, there are also many works whose final box office performance is lower than expected. This has also made the North American market express concerns about the annual total box office, and is not sure whether it can succeed in the year. Recovering Weaknesses in the Fourth Quarter.
Now, the debut of "Super Marines" is undoubtedly a good start for the holiday season. Coupled with the obvious recovery momentum in the autumn season, the overall rebound momentum of the box office market is gradually picking up, which makes people in the industry worried. Slightly relieved.
Even though it had already been released on a large scale on Wednesday and Thursday, "Super Marines" still easily took in 82 million US dollars in the three days of the weekend. With such data, it is well-deserved to be the first group among the summer movies. ——It is in the same level as the opening weekend of "X-Men: Days of Future Past", "Captain America 2", "Godzilla" and other works, and can beat "Maleficent", "How to Train Your Dragon 2", "Dragon" The premiere box office of Tiger Boys 2, War for the Planet of the Apes, Teenage Mutant Ninja Turtles and other works.
At the same time, this figure also exceeds the $75 million opening weekend figure of "Interstellar", which truly shows the strong driving force of "Super Marines" in the box office market-the theater score and popcorn index Feedback on behalf of the mass market is playing a corresponding role.
In other words, if "Interstellar" is released in the first week of November at the same time as "Power Rangers" as originally planned, Baymax will defeat the team-up of Nolan and Renly - which It sounds like fantasy, but the numbers don’t lie.
Now I can only be thankful that this incident did not happen, otherwise the flood would really have washed away the Dragon King Temple..
After the weekend box office data of the exhibition was released, there was a heated discussion inside and outside the industry. "Big Hero 6" has achieved consecutive good results at the box office and the next week's box office, and it has surpassed the results of "Frozen", which is undoubtedly gratifying. , even amazing, but more importantly：
The reason why the box office data has reached another peak is because Disney has gradually completed the upgrade step by step, from "Wreck-It Ralph" to "Frozen" to "Super Marines"; or is it because Renly has given "Super Marines" "Can Marine" get more topics and attention? Even as a voice actor, can he still influence market decisions? Or maybe there are other reasons？
The better the box office data, the more heated the discussion, because the reference value is richer！
In the end, "Big Hero 6"'s weekend box office data of US$82 million successfully ranked among the top ten in North America's November weekend box office rankings, occupying the tenth position. It is no exaggeration. To be honest, such a result was definitely something that was never expected before the movie was released..
The reason is related to the pattern of the entire film history. You only need to look at those works with higher opening weekend box office than "Big Hero Marines" to clearly understand..
Among the North American film history opening weekend box office lists in November, "The Hunger Games 2", "The Twilight Saga: New Moon", "The Twilight Saga: Breaking Dawn (Part 2)", "The Twilight Saga: New Moon" "Breaking Dawn (Part 1)", "Harry Potter and the Deathly Hallows (Part 1)", "Harry Potter and the Goblet of Fire", "Harry Potter and the Philosopher's Stone", "007: Skyfall" , "Harry Potter and the Chamber of Secrets" and "The Incredibles" respectively occupied the original top ten seats..
Obviously, the “Hunger Games” series, the “Harry Potter” series, and the “Twilight” series dominate the Thanksgiving schedule—in fact, this is the case throughout history, with the development of “Harry Potter” The "Twilight" series has pushed the Thanksgiving period to its peak, and the "Hunger Games" series has continued its momentum. In the past ten years, this period has been completely dominated by these series of works..
2012"007: Skyfall", released in 2007, commemorates the 50th anniversary of the film series, and its box office performance was the best in the series. Apart from this, the only exception is "The Incredibles" released in 2004. This work produced by Pixar is considered to be the best candidate in the history of superhero movies. It ranks at the top of the North American market in terms of both word-of-mouth and box office. It is still a peak that is difficult to surpass..
“After the premiere of "Super Marines", it is both an animated movie and a superhero. Many film critics naturally compared this work with "The Incredibles"; and then, the same was true for the box office data. 'The Incredibles' sets high bar with $70 million debut.
Last year's "Frozen" almost broke the record, but unfortunately missed it - Wednesday and Thursday had taken the lead in large-scale release, which also affected the further increase in the weekend box office; this year's "Superhero" Team" has reached a new height with outstanding results of 82 million US dollars! Moreover, it is a breakthrough under the same situation as "Frozen"! This becomes even more valuable.！
Not only did it break the strong blockade of movies adapted from young adult novels, but it also surpassed "The Incredibles", one of the important benchmarks for superhero movies. "Super Marines" has shown great potential in terms of box office, which is enough to make the entire market excited. look sideways！
With record-breaking weekend box office data, "Big Hero 6" undoubtedly took the top spot in the North American weekend box office rankings in the first week of November.！
To be precise, there is no opponent worth mentioning in the entire market. "Gone Girl", which ranked second in the box office list, only had a weekend box office figure of only 6 million, which is not even one-third of the number one achieved. Such a huge gap makes it impossible to compare the two sides..
What’s even more intuitive is that the box office data of “Big Hero 6” accounted for 65% of the total box office in North America this week – which also means that the box office of all other movies combined is not as good as one "Super Marines", this is the absolute overlord in the true sense.
“Renly-Howl is coming to Halloween! Movie-watching craze delayed by a week！”
“‘Trick- or-treaters have to stay back too! Renly-Hall's charm conquers horror movie parties, and movie-going enthusiasm explodes after Halloween.”
“Sweeping the box office! Even animated movies don't matter: Renly Hall once again proves his status as Hollywood's number one.”
“Excite the market! 'Big Hero 6' kicks off holiday season！”
“His debut dubbing work, Renly Hall is once again popular in the market.”
“A win-win situation between Warner Bros. and Disney. After 'Interstellar' was released, 'Super Marines' also won its first battle.！”
“Who can say no to Baymax—no, who can say no to Renly Hall?？”
“Renly Hall stars in superhero movie for the first time: I refuse to put on a tights.”
“Comprehensive refresh of historical records, 'Super Marines' easily catches up with 'Frozen'’！”
“Disney shows its domineering power, and Marvel, Star Wars, and animation are all on the rise, then... Renly Hall will become an important part of the territory.？”
“From RMB 310,000 per venue to RMB 100 million per venue, 'Super Marines' is expected to replicate the records of 'Toy Story 3' and 'Frozen', and its box office prospects are exciting.”
Red across the board！
All the news in major newspapers and magazines were reported immediately, and "Super Marines" made a shining debut with a record high..
From an objective point of view, the two directors and Disney deserve the most credit. Even when it comes to voice actors, Scott, who voiced Baymax, deserves more praise. Renly's performance can only be said to be above average, but It is far from the level that everyone praises; but the actual report is another story.
The audience needs focus and gimmicks, the audience also needs recognition and resonance. This is the meaning of "superstar". In all news reports, just mentioning the name "Renly" can create topics and Creating traffic also makes journalists unconsciously tilt in that direction when choosing a reporting angle, expecting to be able to easily complete the reporting task..
In the eyes of industry insiders, there is no direct connection between the box office success and Renly; but in the eyes of reporters, the audience on the opening weekend "100%" came to the theater just for Renly. They do not need to study the market or refer to theory, just Just follow the trends of hot topics..
As a result, the news headlines looked like this, creating the illusion that Renly ruled the Halloween and Thanksgiving periods..
Of course, the cumulative box office within seven days of the next week exceeded the 100 million threshold, which again reminded people of last year's "Gravity". However, this week's box office market is not challenging, and the following Thanksgiving period is the real problem.
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