2138 Single library record
“"Swiss, swish, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe.".
Following last year's "Frozen", what performance will "Super Marines" perform?？
The answer is——
Single theater box office, $315,000！
The exact figure is $315,086.
“"Big Hero 6" became the fifth film in history to gross over $300,000 in a single theater, and the second after the turn of the millennium..
The previous four films were "The Lion King" in 1994, which cost US$793,000 per museum; "Pocahontas" in 1995, which cost US$448,000 per museum; and "The Princess and the Frog" in 2009. ", $393,000 per museum; "Toy Story 2" in 1999, $390,000 per museum.
In the entire long history, only four works have a box office of more than 300,000 US dollars in a single theater. Even among Disney animated films, it is a rare and supreme honor.！
Focusing on the range of US$200,000 to US$300,000, you can see six works. Last year's "Frozen" had a single-house box office of US$243,000, ranking seventh in history; the same Last year's "The Ballad of Drunken Country" had a box office of US$260,000 per theater, successfully ranking among the top ten in history, temporarily ranking eighth..
In short, there have been a total of ten movies that have exceeded the 200,000 threshold at the box office level of a single theater. Now, the eleventh film has appeared：
“Super Marines”！
Before the movie was released, it carried a lot of expectations. Because Pixar was temporarily absent from the 2014 summer season, the burden on Disney's shoulders immediately became heavier. They need to shoulder more responsibilities and bear more pressure. There is room for failure. be further compressed.
From the release of rival "Interstellar" at the same time, to the decision of the publicity department to hold the premiere at the Orlando theme park, to the collective gathering of Don Quixote in Orlando, everything is brewing step by step to create more expectations and more Pressure, attention and heat have once again awakened the midsummer heat.
Now, the movie finally lives up to expectations！
The single-room box office of US$315,000 not only easily surpassed the single-room box office data of "Frozen", but also wrote its own record extremely powerfully.——
Disney, which once dominated the animation market in the 2D production technology stage, missed the opportunity to keep up with the times and fell far behind its competitors in the 3D computer production technology era. Pixar, DreamWorks, Illumination Entertainment, etc. have all completed overtakes. Disney once fell into a trough.
And now, for three consecutive years, Disney has made a strong comeback. From the revival of "Wreck-It Ralph" to the outbreak of "Frozen" and now the excitement of "Super Marines", the first single-house box office breakthrough in history The animation produced with 3D computer technology worth 300,000 US dollars has once again changed the entire market structure, which has also brought Mickey Mouse back to the forefront of the industry. This is undoubtedly a crucial turning point..
Of course, the most important contribution to the historical achievements of "Power Rangers" comes from the two directors and Disney's publicity planning. The voice actors cannot take the lead; but people still have to lament that Renly made history. Recording is really commonplace.
Relying on just one venue, it generated box office data of US$315,000, which also made "Super Marines" reach the 21st place in the North American weekend box office rankings in the last week of October. position, behind "Guardians of the Galaxy" which entered the final stage, and almost made it into the top twenty.，
During the Halloween period, the name of an animated movie actually appeared, which is really weird..
From the outstanding reputation after its premiere to the top five single-theater box office figures in history, "Big Hero Marines" has undoubtedly attracted countless attention, not to mention, there are also Halloween parades, Don Quixote Theater, etc. Focus events such as gatherings of Marvel actors at parties and premieres created a craze of discussion on social networks. All of this made expectations for the movie box office skyrocket, and then the movie was officially released..
Wednesday, November 5th.
“"Big Hero Marines" was fully released in 3,761 theaters across the United States. This is also Disney's long-standing release strategy for animated films - first week screenings and Wednesday releases. The same was true for last year's "Frozen". The so-called screening is not to accumulate reputation and wait for the opportunity like art films, but more to create topics, ignite enthusiasm, and then promote the entire public screening process with full force. In essence, it still follows the public screening model of commercial films. Today's "Big Hero Marines" is no exception. There are even 30 more theaters than "Frozen".
Obviously, "Super Marines" has ushered in a schedule with the right time, place and people..
During the same period, all competitors backed down and avoided it. In the first week of November, only this one movie was released on a large scale, kicking off the upcoming holiday season with a bang; the Halloween season the previous week was obviously weak and not outstanding enough. ’s works have detonated the market, and the overall box office figures are slightly quiet. All the energy has been accumulated, and we are waiting for a work that can ignite the enthusiasm for watching movies to land..
The most important thing is that the premiere and screening in the previous week created enough topics and generated enough enthusiasm. The curiosity of all viewers was awakened and they were eager to see "Super Marines" with their own eyes. What's going on, and what's going on with Renly and Baymax's interaction?……
Against this background, the movie will be released in full on Wednesday, and the enthusiasm and curiosity that can’t wait can be released, and then spread step by step, waiting for the arrival of the weekend, and finally detonating in an all-round way-provided that if it can explode, this It's up to the audience to decide.
Monday, still single venue, $70,000.
Tuesday, still single, $88,000.
Wednesday, general release, $19 million.
Thursday, general release, $15 million.
Starting from Halloween, in just four days, "Super Marines" has gradually been laid out from the screening to the general release, and the discussion has been rising steadily. It can be clearly seen from the box office data of the first day of release on Wednesday. This craze is felt all the time - it has already surpassed the same period of the first week of the premiere of "Frozen" last year. The entire North American market can feel that the majesty of the mountain is quietly approaching..
Just from the single-day box office data on Wednesday and Thursday, it can be seen that the box office of "Super Marines" has ignited market enthusiasm, and various signs are showing that the long-awaited market is waiting. broke out, and now the time to break out has come！
At the same time, discussions about Baymax also became the focus on social networks, and then "Brando mania" struck again.
She personally drew a series of four-panel comics, with Renly and Baymax as the protagonists, telling their daily lives - not Hiro and Baymax's life, but Renly and Baymax's.：
Damax accompanies Renly for filming, Damax accompanies Renly to read books, Damax accompanies Renly for a hike, Damax accompanies Renly for a daze, Damax accompanies Renly for a walk...but these are just boring and trivial things. , but created unimaginable viral effects！
Since the Sundance Film Festival symposium at the beginning of the year, there has been more and more discussion about Renly's private appearance, hoping to piece together the true appearance of the "Lord of Mischief", with more and more details and fragments. , but it’s not real enough after all, it’s more like my own imagination..
Now, Cecilia Wilton uses her own observations and imagination to depict the character, combining the fragments of Renly's image in her mind with Baymax's character, and using "Power Rangers" as a template to transform Renly's character into a character. Fragments of life are integrated into it, ultimately creating comic-like scenes..
Just like a sitcom.
Although there have been many cartoons before, the majesty of "Brando Mania" is completely different. It is not a call to the same level at all. Cecilia truly embodies the dreams, persistence, difficulties and happiness of the Don Quixotes. They are all depicted in short stories one after another, which triggered countless discussions on social networks, successfully created a viral effect and spread with great fanfare..
Even the "Ellen Show" reported on the incident and presented those four-panel cartoons to the audience, which also pushed the discussion to its peak..
If it could contribute to the box office of "Super Marines", Cecilia also enjoyed it very much and updated it with a frequency of four comics a day for two weeks, developing into a series; later, even if Cecilia No longer continuing to create, countless follow-up creations have appeared on social networks, continuing the style of the Cecilia series, creating a viral effect comparable to "Frozen", and invisibly making the audience of "Super Marines" The influence reached a higher level and finally became another phenomenon-level topic at the end of 2014..
This is something that Disney did not expect - although this is what they expected to see, the phenomenon is difficult to calculate and often requires a bit of luck..
By the time Friday came, the four-panel comic drawn by "Brando Fever" had already generated more than five million retweets and likes on social networks, and was rapidly doubling in viral propagation, which was also successful. It stimulated the curiosity of more young audiences and increased the audience base beyond the family audience. Then, the box office numbers ushered in a gratifying explosion, demonstrating the incredible market energy..
Friday, $32 million.
Saturday, $31 million.
Sunday, $19 million.
$82 million was collected in just three days over the weekend！
Such data easily exceeds the astonishing US$67 million achieved by "Frozen" in the second weekend and three days of last year. Even if it is placed in the summer season, it can easily rank among the top ranks. It has lived up to expectations and demonstrated strong market explosiveness, even far behind. Far exceeding Disney's initial expectations, it kicked off the holiday season with a bang..
Comments