2012 Historical review
“Looking back at the century-old history of movies from a historical perspective, and counting every actor who can be called a top star, it is not difficult to find that they have one thing in common, which is to show their unique charm through the big screen and create a connection with the audience. Resonance - either longing for or getting close to, or marveling at or admiring, and then develops into a bond and trust. I always go to the cinema again and again to feel the beauty of film art..
After entering the Internet age of the 21st century, with the rise of grassroots stars, the popularization of national entertainment, and the disappearance of the mysterious aura, the distance between the general public and top actors is gradually weakening; at the same time, the film industry has also stepped down from the altar and entered the Ordinary daily life has changed people's consumption habits and cognitive attitudes. As a result, superstars are disappearing and are replaced by screen images of superheroes adapted from comics..
There are more similarities between the former and the latter than imagined: a little mystery, a little yearning, a little admiration, a little expectation, and most importantly, the continuation of a strong sense of bond between the audience and the film - this It also makes the core of the 'superstar' remain the same, but it is transferred from real actors to virtual images, forming an intertext with the fantasy created by cyberspace, and finally creates new superstars in the new century and new era, also in Has unparalleled appeal in the box office market.
Once, the audience liked Charlie Chaplin, but now, the audience likes Iron Man.
Once, the audience liked Harrison Ford, but now, the audience likes Han Solo.
Subtle changes have led to changes in the entire industry - the audience is willing to go to the cinema for Captain Jack Sparrow, but they are not willing to buy tickets for Johnny Depp; similarly, the audience is willing to go to the cinema for Iron Man, But you may not be attracted to Robert Downey Jr. This is the truth behind the death of a superstar.
However, in real life, after the barrier between virtual image and real identity is broken down by social networks, audiences are often confused, unsure whether the above theory is applicable, and even unable to understand the concept of 'the two are separate and independent'; however, the movie The box office numbers don’t lie.
Naturally, the development and planning of film companies have also changed. The series of works headed by the Marvel Universe are changing the structure of the entire market. The series of works headed by "Star Wars" have given the market another choice, but The core competitiveness of both choices comes from the definition of contemporary evolution by new contemporary superstars. The power of actors and directors is also gradually fading, and the overall structure of the film industry is changing..
Then Renly Hall showed up：
He has all the characteristics of the retro superstars of the past; he also possesses the characteristics derived from the contemporary virtual superstars, and finally transformed into a new and unique superstar image. With one work after another, he unswervingly opened up a new world A world that belongs to Renly.”
“The global box office of "Interstellar" has exceeded one billion US dollars. This is the third consecutive year after "Edge of Tomorrow" in 2012 and "Edge of Tomorrow" in 2013. Renly has achieved such good results for three consecutive years and has undoubtedly become all the news. The focus of media attention, even Nolan's momentum cannot be compared, it seems that all the credit belongs to Renly. Such reporting trend is really abnormal, but what is going on with this situation?？
“The New Yorker magazine wrote a feature that, following "There Are No Superstars in America," formally identified Renly as a "contemporary superstar" and completely changed the rules of the market, and the feature content also explained the importance of "so much excitement in the media." The reason is undoubtedly of great reference value.
“As of the summer season of 2014, a total of nineteen films with global box office sales exceeding one billion US dollars have been produced around the world, forming the "Billion Box Office Club", and its members are also a microcosm of the entire film market. A glimpse into the development of the film industry.
among these——
There are three superhero movies adapted from comic books, 'Avengers', 'Iron Man 3', and 'Batman: The Dark Knight'’.
A series of films adapted from original novels or games or animations and other similar projects, a total of ten films, including 'Harry Potter and the Deathly Hallows (Part 2)', 'Lord of the Rings 3', 'Transformers 3', '007: Breaking Bad' Skyfall', 'Pirates of the Caribbean 3', 'Pirates of the Caribbean 4', 'Alice in Wonderland', 'Star Wars Episode 1', 'The Hobbit Part 1', 'Edge of Tomorrow'’.
Animated movies, two in total, 'Toy Story 3', 'Frozen'’.
Original movies, four in total, 'Avatar', 'Titanic', 'Jurassic Park', 'Gravity'’.
After all the above-mentioned works are added up, nineteen works form the first group of the "Billion Club". It can be clearly seen that the film adaptation series is gaining the absolute upper hand, which has also become the unshakable core competitiveness of the entire market: sequels The popularity of the movie is irreversible.
Among them, there are a total of ten first movies or origin movies; but there are only three movies that are only first movies without sequels: "Edge of Tomorrow", "Titanic" and "Gravity" - if we continue Excluding 'Edge of Tomorrow 2', which is rumored to be in development but has yet to be announced, there are only two movies..
In other words, the core strength of the Global Billion Club comes from the strong appeal built by the series of movies. The linkage between works and between characters has become a stepping stone to open the box office market. This has also completely changed How the film industry works：
Film production companies no longer need to continue to believe in the power of actors, they only need to choose to believe in the accumulation and precipitation of a series of movies, and this will lead to success. Compared with the actors, the charm of the work itself is the source of energy, which in turn creates ' The Unique Characteristics of the Age of the Fall of a Superstar.
James Cameron once had such appeal. The success of 'Titanic' and 'Avatar' gave the director a unique position globally. However, as the sequel of 'Avatar' enters a long development stage , his personal charm is also integrated with the series of works, and it is difficult to show the glory of a superstar again..
Now, Renly Hall appears！
‘The success of 'Edge of Tomorrow' and 'Gravity' proved Renly's appeal, and the addition of 'Interstellar' completes the final piece of the puzzle.
It is true that 'Edge of Tomorrow' is a movie adapted from the original novel, and a sequel is being opened, but objectively speaking, the influence of the original novel is almost negligible, and there are no sequel rumors so far, even more than that of 'Frozen 2' The preparation was even slower, which also stripped the work of its distinctive features. Even if it was classified as an 'original film without sequel', there seemed to be no problem, so all the focus fell on Renly..
The absence of original works and sequels also means that the success of a movie is more difficult and complicated: the success of one movie may be a coincidence - just like "Frozen"; the success of two movies proves the strength of the movie. Outstanding - just like the miracle James Cameron created five years ago; three works, this is the establishment of the superstar's aura - truly recreating the superstar style of the 1980s and 1990s：
Harrison Ford, Tom Hanks, Tom Cruise, Will Smith, no matter what work they star in, they only need their names to appear in the leading starring position in the actor list. This is a box office guarantee and has nothing to do with sequels. , has nothing to do with the adaptation, these actors themselves are the driving force for audiences to enter the cinema, including Jim Carrey, Arnold Schwarzenegger, Julia Roberts, and Meg Ryan can also be counted in this category.
And then there's Renly now.
Three billion-dollar box office movies worldwide, which truly proves Renly's 'superstar appeal', does not require sequels, adaptations, directors or producers, only a name, 'Blue' Eli-Hall', this is enough. Like a brand, it has established a unique and beautiful landscape in the film market..
In fact, in addition to the three works with a global box office of 1 billion, "Crazy Love," "I Fight Cancer" and "Drunken Country Ballad" with a global box office of 200 million US dollars are all like this. There are no adaptations, no sequels, or even no Big investment and big production, light and small-cost independent works, but they can still become the driving force for audiences to go to the cinema.！
So far, Renly's personal cumulative box office has created a series of new highs: 2.51 billion US dollars in North America and 5.612 million US dollars worldwide. Such data exceeds Harrison Ford and Tom Clancy's box office. -Hanks and other superstars have become the fastest actor in film history to reach two billion in North America and five billion worldwide. Perhaps before he is thirty, Renly can even complete the unprecedented history of ten billion in North America..
This is an outlook, but it is also a reflection of Renly's popularity..
When we look back at the second century of history of the film industry from the historical height of a hundred years in the future, the changes and development process of the concept of superstar will inevitably be accompanied by the changes and development of the film industry and consumption patterns. Among them, Renly Hall ''s name is bound to occupy an important position.
Has a superstar fallen?？
Yes. Because the 21st century is not an era for superstars. At least from the first fifteen years, the film industry has entered a new stage. The mature assembly line production model is giving the 'adaptation plus sequel' model the upper hand. , this is an era that does not need superstars.
But has the superstar really fallen?？
No. The emergence of Renly made people realize that in the 'adaptation plus sequel' model, the superstar effect can still have its own strong foundation, just like the meaning of the album 'Don Quixote': everyone Everyone thought those things didn't exist, but Don Quixote still believed; so, what will happen when the 'adaptation plus sequel' model weakens and begins to decline? Can Renly's rise bring some enlightenment?？
Superstars still exist, but there is only one: Renly Hall.”
“The New Yorker's eloquent article gives the answer from the perspective of industry rules and historical positioning: Why did "Interstellar" trigger such a heated discussion after its global box office exceeded 1 billion?.
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