2010 Unrivaled
Seven months ago, "Gravity" created a series of records in the Chinese market. It became the first film in history to achieve a box office of US$300 million in a single market outside North America; seven months later, "Transformation" "King Kong 4" became the second work to achieve such a magnificent feat. In fact, due to exchange rates, the Chinese RMB box office of "Transformers 4" was lower than that of "Gravity", but the US dollar box office was higher than the latter..
Similarly, "Interstellar" has also achieved outstanding results in the Chinese market. Whether it is the incredible counterattack at the box office curve, or the continued strong posture of relying on word-of-mouth in the face of powerful competitors, everything is eye-catching. , attracted countless attention.
It is true that there are many reasons for the huge success of "Interstellar" in the Chinese market: social network craze, Nolan effect, continuous word-of-mouth, etc., but the most critical one is undoubtedly Renly. From the first moment he arrived in the Magic City, this city And this land is fully demonstrating Renly's influence and appeal - not to mention the conversion rate of these powers and box office figures, but what is certain is that Renly's popularity is unmatched..
After "Gravity", "Interstellar" once again swept the box office in the Chinese market, ranking first and third respectively in the Chinese market's box office records in film history. This honor is really eye-catching, and its outstanding performance has continuously created overseas box office records. The box office performance in a single region of the market reached a new high, truly leaving the name "Renly Hall" in the annals of history. Crossing race and gender, transcending age and class, Renly is rewriting the definition of the word "superstar" , and the last person to have such treatment was a director: James Cameron！
With "Titanic" and "Avatar", James Cameron has left a mark in the history of movies; similarly, with "Gravity" and "Interstellar", Renly He is also building his own Starlight Kingdom - and after that, there are "Jurassic World" and "Rogue One" to look forward to. This also means that Renly is writing an unparalleled story unparalleled. history.
Following the North American market, Renly has also established its own unique and powerful influence in the Chinese market. The name "Renly-Hall" has truly gained its place, either in movies or characters, but in Renly himself, Don Quixote. The Hodes have a place in this land.
This is a rare and important breakthrough! Looking at the history of the introduction of foreign language films in the Chinese film market, although superstars such as Leonardo DiCaprio, Tom Cruise and Johnny Depp have high reputations here, the real "box office appeal" But only Nicolas Cage has the most influence, and even Nicolas Cage’s influence is far from the top..
Part of the reason is cultural differences. Just as it is difficult for movies in other languages to achieve excellent results in the North American market and actors in other languages to establish box office appeal in the North American market, when movies or actors in other languages come to the Chinese market, they also need to Faced with the same problem, the same situation also objectively exists in the Japanese and Korean markets - differences in popularity caused by cultural differences are inevitable..
To put it simply, local audiences are still more inclined to choose local actors. The innate cultural affinity and familiarity brought by daily life are one of the most important components of box office appeal..
In addition, part of the reason is that "film", as an artistic method and cultural component, has a slightly different position and positioning in the Chinese market, which to some extent affects the advancement of the film industry, which also makes The market rules are relatively unstable and there are many uncertain factors..
Now, the emergence of Renly has changed the situation. Although only two works have exploded at the box office and are not even as stable and reliable as the "Transformers" series, this is the first time that the audience is willing to pay for something. It’s really rare for an actor to walk into a movie theater, and the box office numbers easily hit a new high.！
Of course, this is just the beginning. No one can be sure whether Renly's next film can still continue the miracle. In this rapidly developing emerging film market, there are still too many things to explore and study. We are constantly trying. Find the right way of development amidst mistakes and changes. However, at least now we have a beginning, and "Renly Hall" has become this beginning, which can also be regarded as a milestone in a certain sense..
Back then, "Gravity" made history in the Chinese market, and reporters immediately interviewed Renly; but this time, after "Interstellar" achieved excellent results, reporters immediately interviewed Renly, but attention The perspective has changed slightly. Instead of asking about his thoughts on the box office success, he is asking about the close connection between Renly and China.：
Obviously, the influence of "Preface to Prince Teng's Pavilion" is still continuing.
To this, Renly responded with a chuckle, "First of all, I must explain that I am not a language enthusiast, but I do master several languages. In addition to Chinese, I can also speak German and French. Reciting poetry in Spanish and Latin may be a little more difficult, but I'm working on it. I learned that many people take poetry recitation so seriously that it triggers unimaginable reactions. I can understand that, but I has a slightly different perspective.”
“Of course, poetry is the same as other art forms. They are not just the arrangement and combination of language, but also the history, culture, thought and other content behind the language. It can be used to study the inheritance and habits of a nation. This is undoubtedly an in-depth study. The best way to understand a culture. This is the real purpose of my studying language and art. It is not to learn the language, but to expand my way of looking at the world..”
“I received a special gift in Shanghai, the Polish version of "Joke" by Milan Kundera. Just like poetry, the same is true for novels. I always try to understand those cultures and histories from an artistic perspective, so , I don’t think that is a special thing. But I also admit that Chinese culture has a long history and is always a bit mysterious to the Western world. In the process of research and exploration, it is really fascinating..”
“It is an honor for me to resonate with and bond with Chinese audiences; it is an even greater honor for the film to achieve excellent box office results..”
Renly is Renly. The shock brought by the surname "Hor" has gradually settled down. Few people will specifically mention Renly's family background as a hereditary noble. In the ocean of information in the Internet age, all the bustle and noise are gone. It has become a thing of the past; but every now and then, Renly is able to show his depth and make the general public feel the shock that continues to surge over and over again and cannot dissipate for a long time..
Naturally, the reporter once again brought up the topic of film cooperation.——
After Christian Bale starred in "The Beautiful Girl", it also created the history of Chinese-language films. This was the first time in history that an Oscar winner participated in a Chinese-language film, which truly opened up the Chinese-language film market. It is also possible for top Hollywood stars to star in Chinese-language films.
So, what about Renly?？
Previously, during the "Gravity" promotion period, Renly used Chinese as an excuse to reject the possibility. However, after this promotion period, things have changed subtly, and the same question has been raised again. So, Renly Where is the answer?？
“No, I don't think it's a good idea. However, I will ask An's to see if he has any plans for a Chinese-language movie in the near future, and let's discuss the script and the characters and see what happens.”
The tone was gentle but the attitude was firm, and there was not much room for maneuver. Obviously, Renly had no interest at all in acting on the same stage with that group of traffic niches; but Renly mentioned Li/An again and made his attitude clear. The director and The script was the most important thing. Although this disappointed the interviewer, he couldn't help but get excited - at least Renly didn't cut off all possibilities..
Just think about it, EGOT winner Renly starred in a Chinese movie, the scene is really wonderful. After the media reports, the Chinese market was noisy and lively again, and the heated discussion could not stop at all..
The attention returned to "Interstellar". In the North American market, the box office during the opening weekend was quite satisfactory, but it relied on strong word-of-mouth to continue to have astonishing stamina, and finally captured US$400 million in North America again; in the Chinese market, it debuted first Zhou has never been able to explode the power expected, but he counterattacked strongly in the follow-up. In just four weeks of release, it still swept 1.8 billion yuan. In terms of short-term explosive power, it is even better than North America..
Outside of North America and China, the market performance of “Interstellar” is also very gratifying..
For overseas markets, Nolan has become synonymous with quality. No matter how the box office performance is, the reputation is always strong. The most important thing is that Nolan gives commercial movies more characteristics, that kind of freshness and uniqueness, which can always bring Come and be surprised - at a time when original scripts are becoming increasingly scarce, this is undoubtedly very precious. This also ensures that the bottom line of the box office of "Nolan Produced" is always guaranteed, including those most valued by Warner Bros. and Legendary Pictures. That's it.
Similarly, for overseas markets, Renly has become synonymous with starlight. It seems that just seeing this name in the cast list is enough to be a reason to go to the cinema. Renly's works may be literary or commercial, but what is certain is that The characters and performances are guaranteed. So far, Renly's works have always been able to hit the preferences and yearnings of specific art lovers. There is even a kind of blind fanaticism and worship. His appeal is unparalleled..
Now, when Nolan meets Renly, quality aside, there will definitely be a group of movie lovers who will immediately walk into the cinema to express their support. This also ensures the lower limit of the overseas market; coupled with publicity and word-of-mouth , which also gives the movie a strong potential at the box office.
In a sense, overseas markets are even more worth looking forward to than the North American market.！
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