2008 Counterattack curve
What is certain is that the Chinese film market has huge box office potential. The 2.1 billion yuan box office data of "Gravity" is the best proof. However, this market is still in the early stages of development, and the positioning of genre films and the classification of target audiences are still unclear. It has not been able to fully mature, which also makes box office data often prone to ups and downs.——
A traffic hotspot seems to be able to detonate the box office; a positioning deviation seems to be able to cause a box office avalanche. This is also the reason why traffic stars can repeatedly become the protagonists of large-scale productions: the entire film industry is exploring the laws of the market, and they have to adapt. The trend is to try more and never give up trying and challenging even if mistakes are made..
“This is the Chinese box office data of "Interstellar".
The single-day box office of Wednesday's premiere was only 30 million yuan. With the general absence of local films after the Dragon Boat Festival craze, and the lack of head-to-head competitors, it quietly snatched the single-day box office championship. The ultra-low performance almost made All the media shuddered. Could it be that Renly's first Waterloo is about to appear in the Chinese market?？
This... this shouldn't be the case！
Although it is said that Wednesday is a working day, the premiere box office cannot be compared with the 175 million single-day premiere figure of "Gravity" on Friday; but the box office figure of only 30 million is too much. Exaggerated, far lower than expected, and even gives people a sense of déjà vu..
Then, a miracle happened.
On Thursday, in the absence of many competitors during the same period, the film scheduling rate was still only about 30%. Even though Renly and other crew members left the Magic City after creating numerous hot spots and focuses, the film scheduling rate was still not immediately reflected. On, it once again created a box office of 30 million yuan in a single day. It can’t be considered bad, nor can it be said to be a surprise..
On Friday, the reading video of "Preface to Prince Teng's Pavilion" gradually began to spread a strong influence, and the discussion rate increased steadily. This also caused the film scheduling rate to increase slightly, reaching about 35%, but compared with the data of competitors in the same period Still not able to pull it off, the single-day box office slightly climbed to 40 million yuan, and the upward curve can gradually be felt..
On Saturday, from Weibo to Douban to WeChat Moments, the overwhelming discussion really exploded with amazing energy. "The Preface to Prince Teng's Pavilion" was just a publicity stunt. What really set off was the frenzy of positive reviews, and the movie hobby led by Douban and Time.com On the reader gathering website, the instant rating even surpassed "Inception" and reached an incredible height. "Douban 9:50 Start" ranked among the top three of Douban's 250 masterpieces.！
Although it is inevitable that some fanatical fans will impulsively give scores - or even brush their scores, no one can deny that after three days of brewing and fermentation, the crazy discussion has finally truly demonstrated its unparalleled power. From the ups and downs From the fan frenzy to the strong fans of "The Prelude to Prince Teng's Pavilion", to the booming reputation of "Interstellar", this movie finally exploded into the spotlight, and it was only then that it truly moved the entire market..
On Saturday alone, the box office of "Interstellar" exploded with astonishing momentum, reaching 105 million yuan.！
While the film schedule rate is still only 35%, the average attendance per game has exceeded 75 people. This is definitely a super top level. The figure of over 100 million in a single day, although it is still not comparable to "Gravity" The opening weekend was a disaster, but it finally burst out with super energy that met expectations.！
Such a box office trend is very rare in the immature Chinese market. Previously, only "The Life of Pi" released in 2012 had such a curve - relying on the spread of word-of-mouth to stabilize its foothold, relying on Starlight's Focus counterattacked the market and completely reversed the slump in the early stages of its release.！
From 30 million in a single day on Wednesday to 105 million in a single day on Saturday, "Interstellar" had a bumpy start, but it successfully passed the bumpy acceleration period and really picked up the speed. In the end, with the help of The solid and stable excellent reputation has occupied a place in the market before the local film protection month in July and before the strong attack of "Transformers 4", and gradually people can feel the strong chemistry after the collision of "starlight and reputation" reaction.
Renly Hall and Christopher Nolan once again teamed up to create a classic masterpiece. The majestic universe, entangled bonds and lonely emotions all burst out with powerful energy, especially the entanglement of father and daughter. , a tearful emotional outburst, which is completely in line with the persistence and trust of family and affection in traditional Asian culture, and has successfully hit the soft underbelly of countless audiences, which has also become the biggest reason for audiences to enter the cinema..
On Sunday, the film scheduling rate of "Interstellar" continued to rise to 45%, writing another miracle for imported films. It has become the biggest box office dark horse in June. In the end, the single-day box office continued to rise as expected. 125 million, breaking 100 million in a single day for the second consecutive day！
In its first week of release, the five-day cumulative box office of "Interstellar" was fixed at 330 million yuan！
Compared with "Gravity", the box office data in the first week of its premiere has shrunk by half, currently lagging behind "Godzilla", "The Amazing Spider-Man 2", "Maleficent", and "X-Men" ": Days of Future Past" and other visual effects blockbusters, this also proves that at least in the Chinese market, Renly's appeal is still slightly inferior to that of the North American market. Perhaps it is because the Chinese market is not mature enough and the "superstar style" has not been able to explode enough. Energy, perhaps due to other reasons, cannot yet be determined specifically. This can be regarded as a revelation to major Hollywood film companies..
Still, "Interstellar" showed enough of a comeback on Saturday and Sunday to make the film's subsequent box office performance worth looking forward to..
The subsequent box office counterattack curve also proved this point.
In the week after its release, the reputation of "Interstellar" in the Chinese market has not decreased but increased. With the increase in box office data, the audience's reputation has gradually spread. Although the rating data of Douban and Time.com have dropped slightly, the overall reputation But it has always been strong and strong. It has also become the word-of-mouth champion of all the works released in China since 2014, firmly grasping the top spot. This also makes people feel "Nolan's majesty" again.”.
At the same time, Renly's momentum also began to soar, starting from the historic box office breakthrough of "Gravity", and then creating a series of chaos in the promotion of this magical city, truly proving that "there are many popular people, right and wrong" , even Leonardo DiCaprio at his peak was probably treated like this; by the time of the comprehensive attack on "Preface to Prince Teng's Pavilion", everyone, regardless of gender, old or young, knew that there was a British actor who could recite parallel prose in Chinese. , and it was so wonderful that it killed countless local young meat in an instant, which also brought Renly's popularity and popularity to an unprecedented peak..
Previously, people got to know Renly by watching "Gravity", but they didn't necessarily go into the theater because of Renly, just like they didn't necessarily go into the theater because of Leonardo DiCaprio. Nicolas Cage, Bruce Willis, and Tom Cruise are not as attractive as the first-tier traffic niches..
But now, people have gotten to know Renly who is "fluent in Chinese" through "The Preface to Prince Teng's Pavilion", and they have gone to the cinema to watch "Interstellar" for Renly, or they have gotten to know Renly for "Interstellar", and then "actors and The interactive bond of "audience" was officially born, which also made Renly truly have market appeal..
On Monday of the following week, because it was a working day, the single-day box office figure fell back to less than 100 million yuan, but it still maintained an excellent figure of 80 million yuan. It can be intuitively felt that "Interstellar" has completely relied on word-of-mouth and popularity. Having gained a firm foothold, box office output has become stable..
On Tuesday, Wednesday and Thursday, the average daily box office figures remained between 70 million and 80 million. The stable box office growth data is shocking - although there is no continuous growth, during the working days, it is also There is no decline, which also means that the word-of-mouth diffusion rate is continuing to increase. This is undoubtedly amazing, even better than "The Life of Pi" two years ago..
On the weekend of the following week, "Interstellar" really ushered in the first movie-watching frenzy after its release. After nine days of preparation, the fermentation of excellent word-of-mouth has continued to have extremely powerful energy, and the recitation video of "Tengwang Pavilion Preface" spread It was also spread all over the country, and the film schedule rate remained at a high level of 45%. All the right people and the right time were ready, and then the box office exploded..
Friday, 120 million yuan.
Saturday, 180 million yuan.
Sunday, 150 million yuan.
It grossed 450 million in the following weekend, easily surpassing the opening weekend box office of "Interstellar". Looking at the weekend box office data alone, the growth rate was as high as 66.7%..
Sweeping thousands of troops and rising strong！
This is definitely a rare spectacle——
In the North American market, such a box office curve is absolutely impossible for a film with a box office of more than 50 million US dollars in its opening weekend, because it goes against the laws of the market. Even "Titanic" and "Avatar" both There is no way to create such an incredible feat; however, in the immature Chinese film market, it has become a reality, and "Interstellar" has written another kind of wonderful history..
Two weeks after its release, despite not being optimistic and having a bad start, the cumulative box office of "Interstellar" successfully exceeded the threshold of one billion yuan, joining the ranks of China's "billion club" and achieving it in one go. One billion, this once again made the whole world feel the majesty of Renly：
Although popcorn movies with visual effects still have strong appeal in China, Renly has established his own unique influence, just like in North America..
Then, under the spotlight, "Transformers 4" appeared, which will also determine the subsequent box office trend and final box office placement of "Interstellar"！
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