2007 Box office hits
Looking around the world, even the younger generation of actors in China may not be able to recite the "Preface to Prince Teng's Pavilion". This gorgeous parallel prose has a strong ancient charm. If it is too much, it will be hypocritical, and if it is not enough, it will reveal the true nature. In the era of national entertainment, which actor has such an ink background and dares to challenge such a difficult problem?？
Now, Renly challenges.
Renly, who was sitting on the stage, was elegant and calm. He did not appear embarrassed or restrained at all because of reciting ancient poems. The elegant atmosphere that came from the depths of his heart completely shocked the audience, making people feel that it was taken for granted. It seems that everything should be like this. Renly explained this matter like this.
“If you recite Shakespeare in public in the UK, others will inevitably feel strange, but his words and emotions are truly beautiful things. We should learn to be grateful and proud. When you are sure you know what you are doing, then you The emotions will be integrated into the words, bursting out with enough power to let others feel the touch, and this will not be abnormal..”
“Similarly, the land of China also has a magnificent history and culture that we are proud of. You should also show it confidently and pass on those splendid arts and cultures in your own way. In the basic performance class, the first lesson The core secret is to abandon reserve and show yourself bravely. As long as you are willing to strengthen your belief, then this is not a strange thing..”
The origin of the incident was that the host deliberately threw a challenge to Renly. The original intention was not to recite the "Preface to the Pavilion of Prince Teng", but to form an intertextuality with the poetry recitation at the Sundance Film Festival at the beginning of the year, so that Renly could have the opportunity to show his own. Literary background, by the way, we can also talk about Renly’s understanding of Chinese culture..
But the direction of things took people a little unprepared.
Renly used his perspective and point of view to interpret the poem, and even gave his own opinions on different aspects of history, art, culture, etc., and truly recited the "Preface to the Pavilion of Prince Teng" with a smooth and moving voice and elegance The gentle tone makes the parallel prose a real pleasure. It seems that you can get a glimpse of the literati and poets in ancient times who were swaying freely and wantonly. It is an eye-opener for people to get a glimpse of the magnificence and magnificence behind those articles..
Then, all the news media collectively went crazy.
Foreign media marveled at Renly's literary proficiency, while local media marveled at Renly's linguistic proficiency - what else could Renly not do? Even the most difficult Chinese language can be easily solved in seconds! In other words, what heights and limits can the connotation and depth of hereditary nobility reach?？
This should be the first non-Chinese actor in history to successfully recite parallel prose - in fact, even if it includes Chinese actors, it is probably an unprecedented first time..
Surprised! surprise! panic! sigh! Shocked！
The powerful impact was overwhelming, and "conspiracy theories" immediately emerged on the Internet, believing that all of this was arranged in advance and prepared in advance to please the Chinese audience. These are just publicity methods arranged by the crew in advance! this is just a scam！
But such a statement was instantly drowned - even if it was a conspiracy, Renly prepared a lot of work for a meeting, and his sincerity was amazing; even if it was a conspiracy, Renly did indeed recite "The Pavilion of Prince Teng" "Prologue", this background cannot be deceived; even if it is a conspiracy, it is an aboveboard "conspiracy". Renly conquered the audience with his performance; if it is really a conspiracy, they welcome other actors to participate at any time get up, like——
“Mr. Chris Wu, would you like to read it aloud?？”
“And that Mr. Lu, you are of authentic Chinese origin and grew up in this land. Do you want to give it a try?？”
“Those netizens who can stand and talk without pain in their backs, why don't you come for a while? No need for Shakespeare, just 'Preface to Prince Teng's Pavilion' will do. Try it yourself.？”
Voices like these began to emerge one after another and swept across the country. The reality is that in the era of national entertainment, there are more and more grassroots stars, and the literary quality of these artists is often worrying. The young and popular superstars who are now active on the front line They are all just showing off their persona, and they don’t have such abilities at all, but Renly did it.！
So, even if it's a conspiracy, so what?？
According to common sense, those provocative voices should disappear and shut their mouths; but this is not the case on China's social network platform. Instead, those black men are getting more and more energetic and excited, and they are entering one after another. I switched to brainless mode and squirted even more fiercely.：
“They only know how to kneel and lick", "worship foreigners", "have no sense of shame", "our country's culture is being ruined", "forcibly create hot spots"... and so on..
There is no context and no reason. They just started cursing regardless, and then entered the "scholar meets soldier" mode. Obviously, it can no longer be understood according to common sense. However, this time they still failed to create more waves. Confined to a small group, he was talking to himself, but looking at the overall trend, Renly easily regained the victory, and also regained the victory severely and greatly..
“The topic and video of "Renly reciting 'The Preface to Prince Teng's Pavilion'" created the biggest frenzy of the year in just one week. It was the hottest topic on all major platforms. The comprehensive discussion index has easily exceeded 100 million, and it has undoubtedly become the hottest topic of the year. The biggest hot topic of the summer completely ignited the previously accumulated Internet wave..
Then, movie theaters became the biggest winners, and "Interstellar" began to soar strongly like a rocket.！
But the situation is somewhat different from what I imagined——
Last year, "Gravity" created a historical record in the Chinese market, with a revenue of 2.1 billion yuan and approximately 300 million US dollars. With strong performance data, it became the biggest winner in the overseas box office market of movies, and further attracted the attention of the world. Projected from China’s emerging film market.
This year, "Interstellar" has landed again, which is naturally highly anticipated. Renly, Annie and Nolan, the three main creatives, personally landed in Shanghai to promote it. This also expressed Warner Bros.'s firm confidence, but the actual situation deviated slightly from expectations. , has nothing to do with the ups and downs of the Internet craze, but has to do with the "Inception"-style brain-burning.
The Chinese market does not have enough confidence in such brain-burning movies. In 2010, "Inception" chose to land in the Chinese market in September, a relatively off-season period. The box office performance during the opening weekend was mediocre. In the end, it relied on strong word-of-mouth to complete a counterattack and succeed. It has received box office figures of RMB 400 million in the Chinese market, which is a little surprise..
However, compared with visual effects blockbusters like "Avatar", the box office potential of science fiction brain-burning movies is still worrying - even in the mature North American market, let alone the developing Chinese market? This also makes the Chinese local distribution company responsible for distribution lack enough confidence. As for Renly? Even Leonardo DiCaprio, Nicolas Cage and Tom Cruise may not have star appeal in China, let alone the young Renly.？
The most important thing is that two weeks after "Interstellar" is released, it will usher in the strong impact of the annual blockbuster "Transformers 4". In this land, "Transformers" is definitely more popular than Christopher Nolan and Blue The combination of Li and Hall is much more powerful, and no one can underestimate it..
In addition, "Interstellar" will also have to face the attack of other local movies during the same period, such as "Overheard 3", "The Breakup Master", "Tiny Times 3" and "Unexpectedly" - the next July will be Chinese local movies Protection Month, which also further compresses the box office growth space of "Interstellar".
Due to various reasons, the overall momentum of "Interstellar" was not optimistic in the first week of its premiere in China. The film scheduling rate of major theaters was only about 30%, which was not only far inferior to "Transformers 4" which exceeded 50%. , even the film schedules of "The Amazing Spider-Man 2", "Guardians of the Galaxy", "Godzilla" and other works are not comparable. Compared with North America, the appeal of "Interstellar" is completely lower. Grade, completely behind popcorn visual effects blockbusters.
Then, all kinds of accidents happened. The ups and downs within thirty-six hours, the twists and turns of the story, made people overwhelmed. To some extent, the first wave of "boycott frenzy" still had a serious impact on attendance. , which can be directly seen from the box office data：
Thirty million yuan！
“"Interstellar" chose to be officially released on Wednesday. The single-day box office data for Wednesday's premiere was not 300 million yuan, but 30 million yuan. What kind of data is this? A horizontal comparison can tell that the huge There is a gap：
Last year, "Gravity" handed over a history-making 20 million yuan in just the midnight screening, easily setting a historical record in the Chinese market; and then it continued to set a series of box office historical records such as the first day of premiere and the single day of release. It grossed 655 million yuan in just three days, breaking the domestic box office record of "Avatar" for a foreign language film in just two weeks of release..
“The midnight screening data of "Gravity" is almost comparable to the premiere box office data of "Interstellar". This... what kind of magical data comparison is this?？
But the reality is really happening like this, which makes everyone shocked.
Although it is said that every box office star has his moment of failure, and "Interstellar" did not have a huge box office in the North American market in its first week, this seems to be a logical result; but such a huge gap is even comparable to Even though it was said to be plummeting, it still made everyone’s eyes drop. This also proves once again that：
The Chinese market does have unlimited potential, but it is not yet fully mature. The box office of genre movies is still in an unstable and uncertain state. This is why Hollywood movies that come to promote have to outsource all promotion and distribution to local Chinese companies. reason.
If this development continues, then "Interstellar" will hit the Chinese box office, but obviously, this market has once again brought surprises.
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