1995 Internet craze
The so-called "brainless fans" mean that their actions and thoughts are all driven by impulse and passion. They have no rules, no reason, and no context. This also makes countless situations incredibly unpredictable, and they can always refresh their cognition and knowledge. Refresh the bottom line - finally refresh the three views.
This is also the case at this time.
It can be seen from the grand pick-up event and car-following frenzy at Pudong Airport that the name "Renly-Hall" has unparalleled appeal - since the release of "Gravity", Renly has become a popular name in China. The influence of the market is showing a rising curve, and it seems to have reached a new peak..
However, in less than fifteen hours, the direction of public opinion on social networks has taken a 180-degree turn. The change was so large and sudden that countless people were shocked and puzzled. I don’t understand what’s going on at all. Even the ballet whip turns are not so fast and fierce.！
What did they miss?？
The entire online platform is in complete chaos.！
Previously, the controversy that arose due to the airport and hotel incidents was still fiercely confrontational between the pros and cons during the press conference; then, the popularity of the topic brought by traffic stars was like an atomic bomb, releasing all the energy, making the incident The severity of the situation has further escalated. Support and opposition, praise and criticism, complaints and curses are all intertwined. The boundaries between positions and between events and time have been blurred. All arguments have become a mess. In the end, he lost control and all kinds of comments broke out..
It is unimaginable that in just two hours from the end of the press conference to the red carpet opening of the premiere, the topic of "Renly insulted China" has been hyped to more than 50 million, and it has rocketed into the world. It is in the top ten of the hot topic rankings, and the upward momentum shows no sign of stopping. It continues to rise, and the subsequent impact has far exceeded imagination. Even the source and cause of the incident are no longer important..
A very interesting phenomenon is that in the chaos of the entire network, the two traffic niches both remained silent - when they officially spoke out later, their explanation was that everything happened too fast, and the ever-changing situation was far beyond imagination. , which also resulted in them not being able to capture the context of the trend at the first time, but how true the words are is a matter of opinion. But what is certain is that their silence became a catalyst.
Some fans believe that the idol's silence is tantamount to encouraging their behavior - at least not stopping it; some fans believe that the idol has been threatened by Warner Bros. to shut up and is not allowed to intensify conflicts, which makes them even more angry; some fans believe that the idol is now He was also in a dilemma. He suddenly found out that the idol he liked was a terrible piece of garbage. He must have been very hurt. The fans felt distressed and directed all their anger towards Renly..
“"Brainless fans" can always be an eye-opener.
Then, things got out of hand - the most direct manifestation is that all Renly's social network accounts were compromised one after another..
Fans have found a way to log into major social networking platforms such as Twitter, Photo Wall and Facebook. Although Renly has not updated for more than three months, they are still under Renly's latest post. Start flooding the screen with emoticons to show the world what power comes from China.
Renly can't see? It doesn't matter! The point is that through such actions, they can show the world the iron fist and toughness of the younger generation of China. Their perseverance and domineering attitude of "killing them even if they are far away" are enough to shock every sunspot who is ready to make a move, and let their opponents know that they are absolutely unstoppable. random objects.
And so it is: they succeeded！
“Topics related to "Renly" have been included in the global hot trend rankings of major social networking sites. Major media and countless netizens have paid attention to it. It is truly "hot all over the world."”.
“For our brother, boycott 'Interstellar'’.”
“For the sake of our dignity, boycott 'Interstellar'’.”
“For our pride, boycott 'Interstellar'’.”
vigorous! So vast! Similar slogans spread on social network platforms around the world. The fanatical fans of the two major traffic stars joined forces to create a great spectacle in the Internet age, suppressing Renly's Quixotes and suffocating them. , even if all Renly's supporters persisted in speaking out, in the wave of China's special traffic entertainment culture, it was still impossible to form an effective confrontation..
On the one hand, Don Quixote is originally "non-mainstream" and can be found in all age groups. Coupled with Renly's silence on social networks, it makes them at a disadvantage in the online battle. If it is Justin Bieber Or Selena-Gomez (Selena-Gomez), may still be able to fight.
On the other hand, the fans of the two major traffic stars joined forces to show the world for the first time the iron fist of the navy. It doesn’t matter whether you are Renly or whoever you are, they will pull you down without being unreasonable; in addition, this incident has also risen to the level of National height, this also makes the problem completely out of control.
As a result, the slogan of boycotting "Interstellar" spread throughout the social network, and the powerful momentum formed a huge wave of noise, pouring down like thunder..
Really proud of myself！
Even if he is the world's top superstar, so what? After coming to this land, they must surrender. Even if they are not convinced, they must "beat" the other party until they are convinced.！
After things got out of control, the two traffic niches finally showed up.
The first was a certain Canadian who was selected as the spokesperson. He posted a long article on Weibo. The basic content continued the previous framework. He was still a new actor and needed to continue working hard, and so on; and then mentioned As the spokesperson of "Interstellar", he also said that this is a pleasant cooperation at this time. He hopes that fans will not misunderstand. All negative news is just misleading reports..
However, this move failed to control the situation. Fans firmly believed that all the above content was officially forced to be released by Warner Bros. Then they couldn't help but feel sorry for their idols, who had no freedom or rights and were pointed at. Even if you scold me, you can only swallow it..
Things got worse.
Secondly, a certain singer who just set a Guinness record posted a long post thirty minutes late. The basic content is worth savoring. The entire post reiterates his love and support for Renly. He will still go to the premiere to watch. "Interstellar" expressed its support for Lanluo with practical actions. As for the rumors on the Internet, it didn't mention it at all. It just mentioned in passing that all those negative remarks were just misunderstandings..
The above remarks made the fanatical fans begin to feel distressed. Their idols were ignored by others and turned into dust. However, they defended the other party so kindly, repaying evil with kindness, which made people feel distressed, and then transferred all their anger to Renly—— All because of that guy.
As a result, things became more and more turbulent - originally, the discussion had reached a bottleneck and was about to start to fall back one after another. But now, due to the "help" of two traffic niches, the popularity of the topic has exceeded the upper limit. , more powerful energy exploded, and things became more and more out of control..
“Renly get out of here！”
“You are not welcome here！”
“Apologize to brother！”
Faced with such curses, Renly never gave any response, which also made the vanity and self-confidence of fanatical netizens expand to a new level.——
Even the world's top superstars are so embarrassed! They can imagine that for the sake of box office, Renly will definitely need to apologize or clarify the misunderstanding. That must be a moment worth remembering for the Chinese film industry. Just think about Renly's frustration like a defeated rooster in his mind, and he has to Lowering their arrogant heads, they couldn't help but become excited, and then the Internet craze actually rose slightly again..
unimaginable！
For other countries and regions around the world, such a scene is absolutely unimaginable. Whether it is because of a small problem that triggered such a degree of frenzy, or whether fanatical fans can do so much for their idols, it is also the evolution of online platforms. It has become a virtual moral court to carry out such serious criticism-even above the law. All of this is beyond the conventional theory..
Even Michael Jackson did not suffer such treatment back then, but now it has really happened to Renly, which makes people start to feel confused.：
Can anyone remind me what happened in the beginning? What wrong did Renly do to deserve such treatment? What happened to the fifteen hours from heaven to hell?？
The whole incident is developing at such a rapid pace that even the public relations companies can't keep up. If the crisis response is a little slower, we may need to face new problems; and the development direction of the entire incident is getting worse and worse. If we can't come up with a solution, it could be a disaster at the box office.
Warner Bros. spent a lot of time arranging for "Interstellar" to be released in China, hoping that Renly's popularity would create box office success here and replicate the success of "Gravity"; but now it is in trouble because of Renly , the box office performance may suffer a serious blow, naturally they cannot sit still and wait for death.——
However, the problem is that everyone is confused. They cannot understand the development of things at all. Everyone has a question: How did things develop to this point?？
If you don’t know what the problem is, you can’t solve it. Even crisis public relations don’t know how to start. This is why they must cooperate with local public relations companies. Choosing Chris Wu as their spokesperson is the most direct proof; then, How should local public relations companies solve the problem now?？
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