1966 perfect ending
$103,000！
Although it was just a sideways step into the 100 million threshold, 100 million US dollars is 100 million US dollars. "Transformers 4" finally achieved the "zero breakthrough" in 2014. With much anticipation, it was a hit on the opening weekend. With a box office of 100 million, the summer craze finally takes shape..
The objective fact is that the opening box office data of "Transformers 4" is second only to the 108 million of "Transformers 2". This is the second time that the box office of the series has exceeded 100 million in its opening weekend. Paramount has hired Mark- Wackelberg's starring role paid off, reinvigorating the franchise.
Even the overall word-of-mouth evaluation of "Transformers 4" has continued the recovery momentum of the series restart. It is slightly better than the second and third parts of the series, but still lags behind the first part of the series; of course, the media's comprehensive review is 30 The data of five points and 18% on the Rotten Tomatoes index is nothing worth showing off. Even the popcorn index of 51% cannot be said to be outstanding. The only thing worth showing off is the theater score." A-" was even a notch higher than "Interstellar," and clearly, popcorn-loving viewers still showed their support..
Faced with the devastatingly strong performance of "Transformers 4", all competitors in the entire market during the same period inevitably suffered heavy losses..
“"Think Like a Man 2" box office plummeted 65% the next week, and the weekend box office fell to 10 million, becoming the biggest hit victim this week, and the entire subsequent box office prospects became uncertain; luckily Yes, the cumulative box office in two weeks has reached 48 million. Compared with the low cost, the loss is not big, but the profit has become weak - after all, it is impossible for such a low-investment work to be launched in overseas markets..
“"The Boys 2" and "How to Train Your Dragon 2" are still inseparable brothers. The former dropped 42% and the latter dropped 46%. The gap in weekend box office data is still less than two points. million US dollars, however, the cumulative box office data has quietly widened the gap——
“"Young Boys 2" can basically determine the cost recovery, but its profits will depend on overseas box office; "How to Train Your Dragon 2" has shifted all the focus of its promotion overseas, hoping that its excellent reputation will give full play to its genre advantages and is suitable for all ages. Achieve box office profits.
Even "Interstellar" is no exception.
In fact, the work with the most severe frontal impact should be "Interstellar", because the audience groups of "Transformers 4" and "Interstellar" overlap with each other, and the premiere of the former will directly squeeze the market of the latter. The relationship cannot coexist with each other; the only good thing for both parties is that "Interstellar" has been released for its fourth week, both the pressure on "Transformers 4" and the risk of box office losses have weakened. a lot.
In the end, "Interstellar"'s box office decline exceeded 40 percent for the first time, with a 41 percent decline in weekend box office receipts of 29 million. The pace of box office growth slowed down significantly; After this, the North American market will continue to welcome more powerful works, which also means that the hope of "Interstellar" reaching 500 million in North America has dropped slightly, and the box office trend may change every week..
No matter what, in the fourth week of June, "Transformers 4" reached the top spot without any suspense, ending the three consecutive championships of "Interstellar"; "The Dragon 2", "Think Like a Man 2", "Maleficent", "Jersey Boys", "The Fault in Our Stars", "X-Men: Days of Future Past" and "Chef" occupy the top spots respectively. Remaining positions in the top ten.
“"Godzilla" unfortunately fell out of the top ten list. This work, which Warner Bros. has high hopes for, has a cumulative box office of 197 million in its seven weeks of release, and will exceed 200 million by Tuesday at the latest. threshold, but there is no hope of reaching higher box office figures..
Looking back now, Warner Bros.'s risky choice to put "Interstellar" on the schedule is indeed a big gamble, but just as the meaning of "big gamble" is, the greater the risk, the higher the reward. The bold move of temporarily raising the file finally allowed Warner Bros. Brother has regained a spot in the summer season, so is this a hint?？
Don’t forget the original reason why Warner Bros. chose to raise the schedule. In addition to the schedule collision of "Super Marines", the most important reason is that：
“The "Harry Potter" series has ended, the "Batman" series has ended, and the "Hobbit" series has come to an end. Before the DC Universe has been established, Warner Bros. has lost its summer schedule and even the entire North America. To take the initiative in the box office market competition, they need to find new box office growth points, otherwise their advantages will be further eroded in the strong competition with Disney..
“"Interstellar" has entered the summer season, and the main targets of inspection are Christopher Nolan and Renly Hall. It has nothing to do with professional skills. The main thing is to consider their market appeal and box office pulling power. As the box office data gradually becomes clearer, the test The results are gradually becoming clear, but outsiders have no idea how Warner Bros.’s internal decisions will go. They can only wait and see what happens..
Following the debut of "Transformers 4", the competitive landscape of North American summer movies will also enter a new level. The intensity of strong works will peak in July, and then slowly slide into August, which also declares the annual The summer season has come to an end again, and then comes the fall season for recuperation. The Toronto Film Festival and the Venice Film Festival will slowly kick off the awards season. That will be another story..
“Tammy", "Rise of the Planet of the Apes", "Son of Zeus: Hercules", "Superman", "Guardians of the Galaxy", "Teenage Mutant Ninja Turtles" and other works will debut one after another, boosting the summer box office The battle continues to add fuel, and we hope that the audience can find a moment of relaxation in the cinema.
With such a fierce competition, "Interstellar" faces severe challenges every week, and every week's box office decline may affect the final box office trend..
Especially after the topic craze quietly cooled down, and the crowd gradually dispersed, the charm of "Interstellar" began to become the main reason for audiences to enter the cinema. The two key points of "brain-burning" and "hard science fiction" The relative niche of Ci gradually became apparent, and its box office stamina slowly declined..
Although relying on its excellent reputation, the subsequent box office decline of "Interstellar" still maintained at a good level; but after the head-on confrontation with "Transformers", the decline data has always hovered around 40%, and it has not been able to further reduce the decline figures. Even if it is depressed, it will not be able to replicate the sky-breaking decline curve again. Naturally, it will not be able to replicate the magic of last year's "Gravity"..
However, this statement does not mean that the movie's box office is disappointing. The actual situation is that this can be seen as the pursuit of perfection under "Renly standards"; and judging from the standards of summer commercial works, or based on Judging from the data of "Inception", or judging from the data of Nolan's past works, the box office performance of "Interstellar" has far exceeded expectations..
“"Interstellar" was released in theaters for a full thirty-three weeks, and was not released until the second week of January of the following year. The long and lasting release cycle also proved the fact that "word of mouth is king", and the audience's lasting support has made The movie has also been mentioned frequently during the awards season, and many people expect it to occupy a place in the awards season like "The Dark Knight" and "Inception"; this has also made the film's North American box office keep accumulating.
In the end, the film's North American box office figures stopped at 455 million US dollars, becoming the 23rd film in history to reach the "North American 400 million" level, but in the end it still failed to hit the 500 million threshold. Slightly regretful.
But such data is already astonishing！
On the box office list of North American film history, "Interstellar" has firmly entered the top ten, temporarily ranking ninth; the top eight are "Avatar", "Titanic", "Gravity", "Revenge" "Alliance", "Edge of Tomorrow", "The Dark Knight", "Star Wars Episode I" and "Star Wars"”.
Behind "Interstellar" is "Batman: The Dark Knight Rises", which together form the top ten list of North American box office figures in film history..
First of all, James Cameron has two seats and Christopher Nolan has three seats, but both of them are directors, and Renly, who also has three seats, is an actor, which also makes Renly the successor. After Harrison Ford and Tom Hanks, he is another actor who can occupy two or more seats in the top ten box office lists in film history..
The status in the industry is evident.
Secondly, there are three seats for superhero movies adapted from comic books, and two seats for Star Wars. In addition, "Edge of Tomorrow" adapted from the novel, this also shows the current composition of the North American film market..
Finally, and most importantly, with the exception of "Titanic", all the other nine works can be classified as science fiction movies - at least with science fiction elements. So, why did Warner Bros. launch "Edge of Tomorrow"? , "Gravity" and "Interstellar" are still hesitant? Because of the decline of original scripts.
The decline of original scripts can be seen from the rise of the "blacklist" and the weakening of the Oscar nomination list. Even leaving aside the awards season, in the box office market, science fiction movies are still the most numerous types of works every year, but they are not popular. Works account for the vast majority. It is too difficult to discover novel and exciting stories in original works. This has also made major film companies put all their hopes on the adaptation copyright..
“"Edge of Tomorrow" is an original Japanese novel, while "Gravity" and "Interstellar" are both original scripts, which is why Warner Bros. lacks confidence..
However, all three works were successful, which also allowed Warner Bros. to continue its strong position in the box office competition..
The focus returns to "Interstellar". From any point of view, there is no doubt that the North American box office of this work has continued Renly's success.！
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